Imagine The Science Behind Design | Manuel Sosa | TEDxINSEADSingapore

Is design an art or a science? Watch Manuel Sosa talk about what goes into making a product truly innovative and how to manage design for business.
Associate Professor of Technology and Operations Management at INSEAD and Director of INSEAD's creativity­‐business learning platform. His research efforts are applied to help established organisations develop innovative capabilities. He is particularly interested in studying the role of design in innovation. Prepare for a hard hitting talk on design from the maestro himself!
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

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