the flopification of stayc (and how we can fix it)

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  • Опубликовано: 17 дек 2024

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  • @santiagomontana1794
    @santiagomontana1794 2 месяца назад +209

    calling stayc nugu its CRAZY work

    • @VDO-ty3bw
      @VDO-ty3bw 2 месяца назад +28

      I think they meant that their not super popular internationally, but they’re definitely still big in Korea!

    • @queehie
      @queehie Месяц назад +4

      @@VDO-ty3bwthey're literally one of the biggest groups in japan currently 😭

    • @ciaocowboy
      @ciaocowboy Месяц назад +3

      @@queehie but thats not the west or sk so why would we gaf

    • @12mulesandy
      @12mulesandy Месяц назад +5

      ​@@ciaocowboyhow many groups are really relevant in the west? If I'm generous I'd say 10 max.

    • @LiV-BaNgTaN
      @LiV-BaNgTaN Месяц назад +1

      @@12mulesandyhonestly not many the only ones I can think of that’s are like REALLY popular in the west is BTS and BP😭

  • @sur_un_nuage
    @sur_un_nuage Месяц назад +76

    you can start fixing it by not calling them flops because they're not lol

    • @seanpatrickjamesflores9985
      @seanpatrickjamesflores9985 Месяц назад +7

      yes bcs as they call stayc “flop” even though they’re not, it just instills to the general public that they are

    • @marshadow9323
      @marshadow9323 Месяц назад +1

      She should worry about fixing herself first because she is sick in the head. Got to this channel's "BRUTALLY RANKING ILLIT" vid at timestamp 1:48.

    • @marshadow9323
      @marshadow9323 Месяц назад

      I am talking about the channel owner btw

  • @MalKwinmov
    @MalKwinmov 2 месяца назад +79

    I'm so shocked and surprised people are saying Run2U wasn't good. Like what? 😭

    • @DUNGSTA
      @DUNGSTA Месяц назад +1

      Bruh it's a masterpiece

  • @ssimonesays
    @ssimonesays 2 месяца назад +173

    It makes me so sad because beautiful monster is such a PRETTY song, it reminds me of loona and wjsn's music and lowkey might be my favourite stayc song.

    • @vixxexo6855
      @vixxexo6855 Месяц назад +6

      Beautiful Monster is legit one of my favourite StayC songs.

    • @deleyderismynamer
      @deleyderismynamer Месяц назад +2

      It’s the best stayc song

    • @DUNGSTA
      @DUNGSTA Месяц назад

      Bruh go check out I'll be there

    • @HOGISIMJAYUN
      @HOGISIMJAYUN Месяц назад

      Beautiful Monster is my all time Stayc song. I personally think it's their peak. I love it so much. It's a masterpiece.

  • @mediverge
    @mediverge 2 месяца назад +54

    lets jst make it clear that stayc were only nugu for one second and that was at debut era, run2u
    being nugu is much different than being new or underrated

  • @Bugge5001
    @Bugge5001 2 месяца назад +55

    Calling STAYC flop is ridiculous just because of one release. They are doing fine in SK and they are doing very well on their world tours.

    • @Deskapade
      @Deskapade Месяц назад +2

      Let's not be too pedantic. Obviously it's all relative to expectations. Stayc are doing well as a girl group in general. However, are they doing good as a tier 1 girl group? When they've fallen behind many groups in terms of views, streams and general support?

    • @Bugge5001
      @Bugge5001 Месяц назад +7

      @@Deskapade they are never gonna do as well as a tier 1 girlgroup. They are from a small company. In relative to their company size they are doing fine. They had one comeback that was not as good as the other ones, so what? It doesnt mean flop.

  • @havensohn3821
    @havensohn3821 2 месяца назад +111

    They flop internationally but they are still doing well in sk. Their break must be because their main producer black eyed pilsung has run into the yg/black label problem wherein if one person is the only one making hits then at some point they’ll hit a road block creatively and take a long time to make music. Also stayc coming back this October is going to be difficult with the aespa, kiss of life and illit coming back too.

    • @princessaroyale
      @princessaroyale 2 месяца назад +4

      Also babymonster, itzy, jennie, rosé

    • @idgafsoldier
      @idgafsoldier 2 месяца назад +4

      @@princessaroyale nobody gaf

    • @avinatine
      @avinatine 2 месяца назад +17

      ​@@idgafsoldier what they're just saying the competition will be hard for them 😭

    • @neocts
      @neocts 2 месяца назад +2

      @@idgafsoldier who hurt u ho

    • @ImyourSwith
      @ImyourSwith Месяц назад +7

      But actually, they had 500 songs to choose for the album.... It's definitely not a block of creativity... more like a bad marketing and management

  • @Chaehylo
    @Chaehylo Месяц назад +69

    This video FLOPPED. Calling them nugu is CRAZY. I hate this video..

    • @Chaehylo
      @Chaehylo Месяц назад +7

      Beutiful monster is good

    • @Chaehylo
      @Chaehylo Месяц назад +7

      CHEEKY ICY THANG OUTDID

    • @stefanpettersson6468
      @stefanpettersson6468 Месяц назад +8

      Girl give it a break

    • @marshadow9323
      @marshadow9323 Месяц назад +1

      Report this channel pls (im talking about k analysis not the comment). Look at her "BRUTALLY RANKING ILLIT" vid at 1:48 timestamp. Im suprised this channel is still up.

    • @queehie
      @queehie Месяц назад

      @@stefanpettersson6468girl she should give hating on random groups a break.. obsessive behaviour smh

  • @chihirokinnie7549
    @chihirokinnie7549 Месяц назад +13

    the way this aged.... STAYC ended with their newest comeback

  • @emilyrollins35
    @emilyrollins35 2 месяца назад +60

    I loved cheeky icy thang and it felt like stayc’s vibe but i can see how people felt disappointed

    • @whizzardblizzard5696
      @whizzardblizzard5696 Месяц назад +11

      It didnt utilise their voices at all with all the production work. That song shouldve just been used as album deep-cut or better yet given to another rookie girl group as a debut single.

    • @seanpatrickjamesflores9985
      @seanpatrickjamesflores9985 Месяц назад +1

      @@whizzardblizzard5696omg yes it would have been good for meovv

  • @cobblerpudding6292
    @cobblerpudding6292 2 месяца назад +21

    I 100% agree with the fact that they should’ve released a single. You don’t release a Full album of 14 songs with no pre-release promotion. Unfortunately most full albums are lacking so the only thing that would’ve gotten attention would’ve been the singles anyway but at least this way more eyes would be on them.
    With all the money they made from their tour they should’ve put more money into promotion. For full albums YOU HAVE TO GO FULL OUT releasing more than 10 songs out once (especially since STAYC released all the songs they had left on the record) is very expensive so companies have to make sure the revenue will out do what you put into it by bumping up the promotion. Also STAYC is already moving onto their next comeback on the 30th when full album promotions are supposed to last for like a year if stretched right

  • @donttickleme4662
    @donttickleme4662 Месяц назад +5

    They're just overshadowed by the "HYPE" GG's with mediocre music.

  • @froggygirl9982
    @froggygirl9982 2 месяца назад +22

    Beautiful monster was so good. Anyone who doesn't like it has no taste lol

  • @twistedfantasyy
    @twistedfantasyy Месяц назад +9

    their new song is amazing. everyone should check it out!

  • @quietmon
    @quietmon 2 месяца назад +13

    I must have horrible taste in music?? I love everything they release.

  • @luizacunhamachado3396
    @luizacunhamachado3396 Месяц назад +16

    even though i dont think cheeky icy thang is a bad song, one thing that did bother me was the choreo... it felt like the choreographer was just recycling a bunch of moves from previous songs, there was nothing that stood out to me, and i think its time the company gave stayc something a bit more interesting choreography wise, cause i believe they've proven they have the skills and dont need to be stuck doing the same kind of thing. that's just my opinion as someone who loves stayc and their music

    • @rae_1269
      @rae_1269 Месяц назад

      funny the choreographer for CIT was renan, the one who worked with Aespa for Armageddon and Karina's Up choreo.

    • @DUNGSTA
      @DUNGSTA Месяц назад

      Choreo was unique for me

  • @sieunloversclub
    @sieunloversclub Месяц назад +5

    STAYC has never lost musical quality, it's you K-pop fans who started liking bad songs from popular groups just because they are popular.

    • @Xavier-016
      @Xavier-016 4 дня назад

      Blackpink in K-Pop is equivalent to a heavy metal band in rock. It’s so bad. Their music sounds like nails on a chalkboard. The beats with Blackpink and Itzy are so random and offbeat. Just sounds like noise. Itzy is ok though. But I can’t stand Blackpink and other popular groups with the same type of k-pop music.
      However, GPT and Cheaky Icy Thang are B tier. They aren’t amazing but they are not bad. They’re just good. They need to release another A tier song.

  • @cobblerpudding6292
    @cobblerpudding6292 2 месяца назад +11

    It’s mainly because of all the new girl groups who debuted in 2022 when STAYC was hitting a peak. They’re from a small company so they don’t have the promotional means to out do popular girl groups from bigger companies. They’re same thing happened to IVE a misstep in management and you can miss a wave carrying you back down from the top. Not that they aren’t still successful but you can tell during the 1st EP their company mismarketed them. Back to STAYC they were a girl group with many casual listeners but unfortunately they weren’t able to translate that into fans. I think it was their marketing and concept that lacked the pull to fans. I still like STAYC and listen to them but the promotion definitely could’ve improved when they got a hit with “RUN2U”

  • @LucasH-bf1wd
    @LucasH-bf1wd 23 дня назад +1

    Flop and Stayc should never be on the same phrase. They are not flopping AT ALL

  • @irenemeow2008
    @irenemeow2008 2 месяца назад +18

    They aren't flop!

  • @reddisdead94
    @reddisdead94 Месяц назад +3

    International fans expecting these so called "banger" music all the time is the worst thing ever. So one sided in musical taste. STAYC main track ever since So Bad up until GPT so far has been good. The instrumentals that they make hasn't been a disappoinment in my ear. Always been stuck in my head and i got hooked on the very first listen everytime. Seriously, I'd even compare their main songs as good as Twice's songs. If only they'd came from one of those top companies. What do people want exactly, for them to make woke and tough female characters songs just for people to invest in them?

  • @tunafish29
    @tunafish29 Месяц назад +4

    as someone who paid attention to their world tour, their international support was overwhelming compared to their korean concerts. i remember sieun saying "is this real?" to the NYC crowd meanwhile their korean concerts were 1/4 empty. yoon also said in an interview saying that she was worried heading into the US after their korean concerts.
    with that in mind, i think stayc's songwriters took note of their world tour's turnout and went for something more catering to their international fanbase. in hindsight, stayc may have over-estimated their international support. the choice to make CIT the title track, is from my standpoint, HIGHUP banking on fandom overseas.
    a song like CIT would be more suited for groups like le sserafim. as we can see right now, "CRAZY" is doing really well, especially internationally

  • @Emilyloveemily
    @Emilyloveemily Месяц назад +3

    I have too many points to discuss of this video, at first stayc isnt nugu or a flop, they are so far long from being a flop, second point is that cheeky icy thang is a good song! Is no that bad, i understand its not everyones cup of tea, but it still have that stayc vibe and say it doesnt its a crime because even if doesnt have high notes or idk, it have that messy and bubbly/freshy stayc vibe in it, the people had to learn that not everysong needs to have high notes, cit was experimental and new for stayc but also a return to stayc first songs sound it have charateristics from run2u, asap and also poppy with a little of cvnt sound in it, in third point 1 thing is such a good song but she doesnt deserve to be the tr from metamorphic because its too girl crush from what stayc do in the past title tracks, so stop saying trashy opinions and just enjoy the music, if u doesnt like a song its valid but doesnt say its forgettable or mediocre because that its stupid

  • @damnigotitimiconic9209
    @damnigotitimiconic9209 Месяц назад +3

    The only thing that flopped is that video tbh

  • @sfukuda512
    @sfukuda512 2 месяца назад +21

    The popularity of StayC seems to vary with each title track. Run2U and BeauMon were probably their worst, until Cheeky Icy Thing. They probably need to re-vamp their production, maybe get the members involved in song writing or at least concept formation.
    I love their B-sides on this album, especially Stay with Me. It has a rock theme. Maybe something like that for their next comeback. Anything but the rap-heavy Cheeky Icy Thing. It just doesn't play to their strengths.

  • @Cupidador
    @Cupidador 2 месяца назад +9

    I personally really like Cheeky Icy Thang and Beautiful Monster but I agree with a lot of your takes!! Cheeky Icy Thang was a Run2u son which is super fun and great but when it's their FIRST FULL ALBUM, they should've kept a consistent theme!

  • @jeyneo.8924
    @jeyneo.8924 Месяц назад +3

    I don't care if it is unpopular but Bubble for me is StayC second best title track. People acting like oh no now they are cute, but they've been since the beginnig so it was a natural evolution, Cheeky Icy Thang on the other hand wasn't a good move and the song feels not inspired honestly. But oh well, they will try to win Korea's heart again, they have no more room for another "failure" so they will go with something safe.

  • @MayJaph
    @MayJaph 2 месяца назад +5

    WHO SAID THEY FLOPPING NAUUUUURRR

  • @Jang_JJ
    @Jang_JJ Месяц назад +2

    *Cheeky maybe not the cup of tea for everyone but their B-Side tracks are immaculate for this full album (I mean all of their Bsides too tho)*

  • @akkadreams
    @akkadreams 2 месяца назад +9

    I was so disappointed with this comeback specially when I found out there was no hype around it, most people didn't even know they made a comeback on first place which resulted weird to me since going from bubble to cheeky icy thang in popularity was quite shocking when they did pretty well during last era.
    If I'm correct 1 thing was supposed to be the title track but it seems they changed it on last minute and I think it's because stayc is trying to win the international public approval since cheeky icy thang is very similar to run2u aka their international hit in almost every sense... the main problem is that the song was directed to an inexistent public since international fans seem to not support stayc as much as their Korean ones and they probably failed to recognize that during this era since the title track was intented to appeal a more global public, sad because a full album is a really big achievement and it was disappointing to see how it quite flopped as a whole.

  • @108daytona6
    @108daytona6 2 месяца назад +9

    stayc isnt and never haas been nugu lmfao

  • @AnonYmous17
    @AnonYmous17 Месяц назад +3

    I'm SWITH since debut, and I honestly like their earlier songs a lot more than recent ones. :/

    • @tsetsegdelgero8887
      @tsetsegdelgero8887 Месяц назад

      same 😞

    • @AnonYmous17
      @AnonYmous17 Месяц назад +1

      ​@@tsetsegdelgero8887 what was the last comeback you really liked?

    • @tsetsegdelgero8887
      @tsetsegdelgero8887 Месяц назад +2

      @@AnonYmous17 beautiful monster, i feel bad saying this but so bad, asap and stereotype were truly the best and the only ones i'd give 10/10 for. But run2u was amazing too and i really liked beautiful monster. However Teddy bear was just so different and the production and everything felt really like (sorry to say this) cheap?, i still bought the album and listened to it a lot bc it was still very catchy, but it just felt really different to me 😔 I truly miss 2020-2022 era stayc :( I was their biggest fan (still a fan now but just not as much) and I feel like their concept changed so much? I feel bad saying this but I really miss their old sound :(

    • @AnonYmous17
      @AnonYmous17 Месяц назад +1

      @@tsetsegdelgero8887 I totally get you! No need to feel bad; I also think WE NEED LOVE (Beautiful Monster) was the last enjoyable comeback. I can't say what came after was necessarily super bad, but it's not the style I love from STAYC. I really loved RUN2U and So Bad. Beautiful Monster was amazing too, and got so much unnecessary hate because it was "too high" for the girls to sing? They are literally some of the only idols who actually *can* sing their own songs live. Remember the backstage vid with Yoon where she said to a staff member that they loved Beautiful Monster and expected it to be a hit, but instead people didn't like it? That was so sad... Metamorphic was also a hot mess to me. All songs were very short and the style just doesn't speak to me at all, I miss the 2020-2022 era STAYC, just like you do. 😪 GPT/Meant To Be sounds a bit more like my thing, what do you think?

    • @tsetsegdelgero8887
      @tsetsegdelgero8887 Месяц назад +1

      @@AnonYmous17 I totally agree! Idk what it is but I just didn't love Teddy bear, Bubble and being honest I kind of hate Cheeky Icy Thang 😞☹️ But I actually really like Gpt! It's definitely reminiscent of their old sound I missed so much. A lot of people said in defense of teddy bear, bubble, cit that they were "So Stayc! Yall just hate fun songs!" but as a fan I couldn't really agree ☹️ Maybe it's my nostalgia for the first three releases but the last three releases before GPT just didn't hit the same 💔 It's really sad bc like you said they're really talented and I love the members as individuals. Just hoping after this era we continue to get this sound 👍 earlier stayc.

  • @4nkl3br34kuh24
    @4nkl3br34kuh24 Месяц назад +1

    I can gladly say it’s been fixed

  • @dink_donk679
    @dink_donk679 Месяц назад

    With B.E.P stayc cannot, *CANNOT* flop . Their voices and talents are in good hands. flopping ain't happening, simply *IMPOSSIBLE*

  • @HOGISIMJAYUN
    @HOGISIMJAYUN Месяц назад

    Idc man. I love STAYC! They have one if not the best discographies I've ever listened too. They're not problematic, they're amazing live performance. They're individually attractive. That's all I need.

  • @lanascherryflvrduche
    @lanascherryflvrduche Месяц назад +2

    I’m sorry but Cheeky Icy Thang is a banger

  • @jackneary782
    @jackneary782 Месяц назад

    kidz bop/flop era officially over 10/30/2024, they're BACK

  • @momocallurmother1744
    @momocallurmother1744 2 месяца назад +3

    Didn’t asap blow up before stereotype

  • @neocts
    @neocts 2 месяца назад +2

    well its time to make a streaming-focus playlist for them!!

  • @728princeleyfernandes4
    @728princeleyfernandes4 Месяц назад +1

    STAYC gurls im so downnn for themmm 😭😭😭😭😭

  • @marylalthanzuali3764
    @marylalthanzuali3764 Месяц назад +1

    beautiful monster is their best title fight me

  • @erwanights5641
    @erwanights5641 Месяц назад

    I do not like the last comeback they come with but, now with GPT song I really love it ! Support them

  • @nayeonmi
    @nayeonmi Месяц назад +2

    you better reales a video about their new song now

  • @vickyy.7544
    @vickyy.7544 Месяц назад +4

    why am i always seeing videos of xyz girl group heading for faliure or disbandment because one song didn’t go so well? gg stans overexaggerate to the max,

  • @winterchillin
    @winterchillin Месяц назад +3

    gpt is out anyway!

  • @marcoantoniomarquezperez2652
    @marcoantoniomarquezperez2652 Месяц назад +1

    wasn't "Bubble" huge. I watched countless of international girl groups dance to its choreography. It also went to #1 on K-Ville Entertainment top 100 youbube channel. "Teddybear" was also fun. "Cheeky Icy Thing" is alright. "Bubble" part 2 would work for me.

    • @rae_1269
      @rae_1269 Месяц назад +1

      Teddy bear and Bubble were definitely huge in korea especially on charts but not so much between international audience

    • @marcoantoniomarquezperez2652
      @marcoantoniomarquezperez2652 Месяц назад

      @@rae_1269 That's just the thing. You don't want to Westernize KPOP too much. It will probably become more popular with International audience, but will loose it's uniqueness . I don't want KPOP to start sounding like American POP.

    • @rae_1269
      @rae_1269 Месяц назад

      @@marcoantoniomarquezperez2652 agree on that but somehow more and more kpop songs would lean towards western taste. smaller groups from fairly new companies will either be pushed to ride on the trend or keep being squeezed out by big players in the industry.

  • @harizhamizan7897
    @harizhamizan7897 Месяц назад

    Stayc song from debut never disappoint me

  • @roanred555
    @roanred555 Месяц назад

    I also think they should have hired you as the head of their marketing department. You've got great ideas.😊

  • @tohjfeels
    @tohjfeels 2 месяца назад +4

    for me cheeky icy thang was the best comeback along with run2u, i like this typa music💗

  • @retrogirl2498
    @retrogirl2498 Месяц назад

    Beautiful monster is a good song and it would’ve been good on the full album but I can see why it didn’t compete with the debut of new jeans and lesserafim. Unfortunately it did harm their momentum at that time. Cheeky icy thang was good imo but with better choreo I could see it doing better. They need to focus on choreo that’s gonna look good on tiktok. I also love 1 thing but I don’t think it’s strong enough to be a TT imo again bc of the choreo. They promoted it so much so if the public liked it, it would’ve gotten attention

  • @aesvault
    @aesvault 2 месяца назад +1

    congrats on 2k!!

  • @notyourbestie
    @notyourbestie Месяц назад

    Cheeky icy thang was the last straw. After many hopes that they will release a good title track. They didnt. The track is not good and very short. They could have used it as the album opener or prelude then their first track the second and so on. I particularly like Nada as title. They could have been rnb princesses of kpop since nobody are yet. But they just choose to hide the good songs.

  • @2prize
    @2prize 2 месяца назад +2

    Isa is pretty 😍❤

  • @aesvault
    @aesvault 2 месяца назад +1

    also great video!🫶🏻

  • @angryfantasyfanx4396
    @angryfantasyfanx4396 2 месяца назад

    I love Teddy Bear

  • @winterchillin
    @winterchillin Месяц назад

    i agree with you, cheeky ice thang would fit le sserafim instead 🙂

    • @danilovesjelsa1352
      @danilovesjelsa1352 Месяц назад +2

      or how about we let stayc experiment with new music styles!!!! 😱😱

    • @winterchillin
      @winterchillin Месяц назад

      @ its good tho i love cheeky icy thang but probably my least favorite bcs im expecting vocal from stayc so yeahh

    • @danilovesjelsa1352
      @danilovesjelsa1352 Месяц назад

      @ maybe if you stopped “expecting” things from musical artists in which you have no say in the production process, you’d be less disappointed !

    • @Emilyloveemily
      @Emilyloveemily Месяц назад +2

      Hummm, no? Cit have all that stayc vibe in it and i dont going to discuss it

  • @whizzardblizzard5696
    @whizzardblizzard5696 Месяц назад +1

    As late-comer StayC fan, the singles that didnt appeal to me fully was Poppy, Lit, and the general direction of the first full-length album. But the biggest misstep is making Cheeky Icy Thing their first single; I was totally put off by how mild a song that sounds like it should be a deep-cut ended up becoming their first single.😢
    Now that theyre at the thin line entering back to nugu asylum, Im really scared that STAYC will be overlooked and tossed aside in favour of another girl group that High-Up is rumoured to form.

  • @sieungirls
    @sieungirls Месяц назад +3

    I think cheeky icy thing was supposed to be a run2u 2.0 but it failed, find and stay with you were the only good song on that album

  • @sieunation
    @sieunation Месяц назад +1

    stayc is literally my fav gg, its so sad that they are considered as a nugu

    • @megagene
      @megagene Месяц назад +9

      They're definitely not considered nugu. Just because some random youtuber says something, it doesn't mean you have to believe them.

  • @RetroKids29
    @RetroKids29 Месяц назад +3

    Delete this video 🤦🏽‍♂️🤦🏽‍♂️

    • @dxollie
      @dxollie День назад

      she won’t nothing is handed it’s earned

  • @Yulinga-y1j
    @Yulinga-y1j Месяц назад

    I can't believe it, because their debut blew up like wildfire in Korea, but now they're just completely forgotten! 😢💔

  • @sylahjane
    @sylahjane Месяц назад

    stacy do come from a small company but it was founded by a hitmakers, Black Eyed Pilseung, whom produced so many 2nd gen hits. so what are you on about that? they did not come from nothing.

  • @fireflowersfruit
    @fireflowersfruit 2 месяца назад +1

    I miss them so much. after queendom puzzle, I feel like it all went downhill 😭

    • @lolalre
      @lolalre 2 месяца назад +7

      Umm STAYC was not on queendom puzzle

    • @citrusfroot7341
      @citrusfroot7341 2 месяца назад +3

      Stacy wasn’t on queendom… 😭

    • @neocts
      @neocts 2 месяца назад +3

      they werent on queendom puzzle, what u talking about...

  • @choltaire
    @choltaire 2 месяца назад

    Who?

    • @neocts
      @neocts 2 месяца назад +2

      choltaire's ender

  • @Everythingz127
    @Everythingz127 2 месяца назад +1

    Look at their fans swear they didn't have a decline, the first step to move forward is to recognize that stayc isn't staycing

  • @havensohn3821
    @havensohn3821 2 месяца назад +2

    They flop internationally but they are still doing well in sk. Their break must be because their main producer black eyed pilsung has run into the yg/black label problem wherein if one person is the only one making hits then at some point they’ll hit a road block creatively and take a long time to make music. Also stayc coming back this October is going to be difficult with the aespa, kiss of life and illit coming back too.