BMC's €10,000 Masterpiece - Are bikes getting too expensive?
HTML-код
- Опубликовано: 21 сен 2024
- BMC has launched the Masterpiece, a €10,000 carbon fibre frameset. Wheels, groupset and parts are extra
It raises the question, are top-end bikes getting too expensive?
Follow me:
Instagram: / davidjarthur
Twitter: / davearthur
Bikes are stupidly overpriced- you can get a motorbike for less than a pushbike.
Ridiculous
Your absolutely right. A bit of carbon and alloy, Bit like a sideplateful of food you get in a posh nosh restaurant. They are just taking the piss.
Well, one could argue that some people care a lot more about bicycles than motorcycles, and a lot more about posh food than bare nutrition... To each his own.
Absolutely right, prices gone insane! A dealer recently told me it has to do with - similar to car financing - customers are forced to care more about monthly rates than the absolute price. But if someone is not into ‚financing‘ and dealing with an additional bank, interest rates and so on...is fooled by these overpriced bikes. You really get a real Cross motorcycle (new!) for the price of a carbon Mtb fully where you have to pedal all by yourself!
@Bon G they use the same or better grade materials to make motorcycles - I have a large sports bike myself and they have to be made from high grade materials that can stand up to going 160MPH + and be reliable for daily transport.
Bicycles are a total rip off I’m afraid and I’m a cyclist as well as a motorcyclist so can see both sides.
Bikes are getting too expensive, almost cheap car prices. Even if i had the money i wouldn´t buy € 10,000 just for frame.
This reminds me of an episode of Weeds, where the protagonist realizes she can make a lot more money selling the same product to rich people, by simply saying it is very rare and expensive.
Spot on. This seems more like a marketing exercise to flog an overpriced bike to rich buyers with more money than sense. BMC does have form on this sort of thing.
Yes soon we'll get bikes from little boxes on the hillside made of ticky tacky....
I started riding at 15, I'm now 55, I had shitty bikes to start with, but as I worked and earnt money my bikes got better. I also raced, mainly as a track sprinter and always had the best I could afford. On the road I always rode Colnago and 3 years ago I realised I'd not bought a new bike for 10years. I sold the 3 Colnago models, and bought a £2k Shiman Ultegra equipped model. It was so good I bought another for winter riding. $10k for a frame is frankly bollocks, but you can guarantee they'll sell as many as they can make!
The price is justified because it's made by 100 Swiss elves personally trained by Santa Claus at the North Pole!🤪🎄🎄🎄
Just in time for Christmas, mind you.
That’ll be why it leaves me cold.
I’ve been working at Evans Cycles for just over a year? I’d say I had six months before.. well all the recent controversy!
Bikes are definitely getting out of control. And what I’m finding most insane is that some people are paying full price before even seeing them in the flesh. And if there’s anything I’ve learned, the average joe considers £400 “a lot of money for a bike”. So the entry level Allez is already a lot of bike to them. The 105 spec Allez, to their mind is a professional level.
It’s an interesting place to be, the shop floor of a bike shop full of everything from £300 to £10,000 bicycles 😂 60% of our stores sales are probably ride to work vouchers for around £1,500/£2,000
Another pointless £10k bike. Why don't manufacturers focus on the £2- £3k market where there must be more money be made
10k bikes are flagship models that you aspire to own. Which should be good enough to get you inside the store. So that when you exit the store. You come out buying a 2-3k bike instead.
Case in point. A friend of mine bought just bought a Pinarello. His budget isn’t big enough to afford an F12 Dogma. So he bought a Prince instead. Still came out happy with his purchase of riding a Pinarello.
its aimed at the more money than sense people who drive a lambo. deliberately priced high to make it exclusive and keep the plebs out
Like he said, the top of the line may be getting outrageously expensive, but the mid-tier stuff is staying around the same price; and THAT is constantly getting better. Compare R7000 105 to Dura Ace from ten years ago or an entry-level carbon frame to a top-level frame. As long as a person isn't bothered by NOT having the top of the line stuff, it's a great time to be a cyclist.
Way too expensive.
Let's not promote products with ludicrous prices, next video please!
$10k buys you a Suzuki SV650, an Aluminum TeamMachine, and like half a pound of weed. What the fuck BMC??? where is this money even going??? It’s not like they have to pay Cavendish anymore!
"When I was a lad...." - you are still a young 'un! 😁
I will be building my first one at the end of the month. RED AXS, GOKISO wheelset. Probably be over €20,000.00 when done.
Not so that everything that you mentioned is getting more expensive. A smart phone is 100's of times more powerful than a few years ago and the prices have not gone up significantly.
I got my top of the range scott addict limited in 2009 for ard usd 7k in 2009, now to get another top of the range in any brand, i'll need to spend 2x the price, has bike became 2x better? I definitely dont think so... 11 years later, I'm still riding the same bike and certainly dont feel that the current bikes has anything to offer that demands such a price.... i have gotten a few other bikes over the years that have better performance claims, but i really cant see any.. i just that any bike from a respectable company in the 3-5k range is as good as any bike out that. If anything, we might just as well have 3 specific bike, aero, climbing and endurance bike in the 3k range and they will outperformed these 10k bike in their specialisation....
Bikes have become as "aspirational" good.... that means something rich people (2%ers) buy to feel like they are special and better than the rest of us... Pinarello is owned by LVMH, an European conglomerate that owns many other "high end" brands such as Coach. Coach makes purses that cost $1000s... that tells you all you need to know, LVMH would not own a company that did not produce a high return on capital and have a high margin on sales. And the sheep buy into it... at least the BMC is made in Germany... not that it makes worth the price. No one will buy this frame because it is "better", BMC says it is the same weight and stiffness as the normal. overpriced frame ($4500)... it is just something will buy to attempt to feel special and above the average person. This frame is an example of a Veblen Good (look it up) and a FANTATIC example of why tax rates on the wealthy should be higher... if you are stupid enough to buy something like this, then you don't deserve the money you have.
I'd love to see this frameset completed with shimano sora and aksium wheels!
Is it built bespoke to a bikefit by the BMC elves?! If not what is the effing point of the £10k frame? Sarto, Legend, Baum etc are crazy expensive but they are Saville Row suit once in a lifetime bikes. This just feels like a piss take.
Of course this one is too expensive, but it is obviously not a pricetag based on manufactoring or r&d costs, it's a pure fantasy price. This shows especially in the fact, that they state 10'000 Swiss Francs, Euros or Dollar, the amounts are quite a bit different if you convert the currencyes, but that's not relevant here. This Masterpiece programme is dedicated to potential customers who just bought their second Lamborghini, but are also into bikes. BMC will for sure find a few customers, for whom money is not an issue, but want a personal, special, tailored customer experience. We normal folk can stick to the less exclusive "normal" BMCs, that are expensive enough as it is...
I agree with you. The lack of detail leaves me wondering too. I can afford it but I am a curious person that likes to know the details.
If you can afford it then fine, same with £1m cars, they aren't built for the mass market.
I think the smell at 1:08 was a strong whiff of bullshit you were detecting 😂
You have to look at these bikes differently to a general consumer level bike. Manufacturers need to continue innovating and they do that by making bikes like this then selling it to the people that can afford them, which will then eventually pay for the tooling and help them recoup the R&D costs and this technology will eventually trickle down to mid-level bikes.
I would have three different bikes for $20K !!
The problem with something like this bucket of crap is that it RAISES THE PRICE OF BIKES FOR EVERYONE. One reason BMC does something like is to create a HALO effect, a very high priced good makes a lesser priced good seem cheap in comparison... if you look at this bike and then look at the normal BMC model ($4500 frameset) it immediately seems like a good deal. Before you saw the $10k bike the $4500 bike seemed expensive. Manufacturers drag prices upward like this and along the way they make some incredible margin on the HALO product. NO ROAD BIKE IN THE WORLD SHOULD COST MORE THAN $6000 OR SO... you can not create enough value beyond this to justify the increased cost. But cyclists are stupid...
If it was made outside of the Far East - yes It would be special - but that bike is made in some hidden factory where the guy probably doesn't even care what the end product will be called
Hidden factory makes it sound like some slave labor shit
Well, I think they said this one is actually made in Germany by a very few "expert"....not the far-east. Unlike most of the other bike of BMC which are made in China/Taïwan...Very few brands still manufacture bikes in Europe, you have Look, Time and some other brands that I don't know the name of.
No we don't agree with every company calling their products masterpiece and the price goes sky high. Since they make them east, why are they so expensive? They can sell them in UAE. Just because they called it masterpiece doesn't mean that it will win races...and by far its not the prettiest...
I've heard it said that if you have to pay for Dura-Ace, then you don't need Dura-Ace. Perhaps the same idea applies to these frames.
Bikes are way to expensive. How comfortable are you going to be in a racing a bike that costs € 10,000 to 15,000? If I dropped a bike that expensive I would be sick. The medical bills would be less than the cost of the bike.
I showed a friend the price of bicycles and she almost fall. She cannot believe how a bicycle cost more that a motorcycle. She rides motocross. The biggest offenders are Specialized, Trek and BMC. I saw a BMC bike with Deore and cheap Shimano brakes for almost 5,000 dollars. This brands are killing LBS little by little. I know because I worked in one. And I know because internet sales are killing them too. And knowing that 97% of the stuff is made cheaply in Asia, is the worst insult...
10000 eur for 1 kg of coal? no thanks.
Diamonds are actually pure carbon too. You do have a good point though.
Imagine that, a designer diamond frame....
@@tonyjones9442 You mean carbon and diamonds are same?Carbon is cheap as hell.I think this frame cost round about 100 $ to manufacture.
@@umutbirey101 yes, diamonds are pure carbon, just that their atoms are arranged in a different structure
@@tonyjones9442 i know the physical stracture, what i meant was cost of diamond and carbon fiber.
@@umutbirey101 I know, but my original post was a joke. :)
A rich person buys it with a complete top of the end of a group set and just mounts the bike on a while beside a fancy expensive tv or sound room near a fire place. Maybe beside those 1 million dollar cars in an climate controlled garage to admire only.
Yes, bikes are too expensive. Is it going to make a buyer 2/3/4 times faster than a £2-3,000 bike?? No.....
Let me guess; lovingly handbuilt by Swiss craftsmen/women; that is lighter, more aero, more compliant........To be ridden on the most challenging conditions - Really??? I wouldn't want to even ride it on the usual pothole strewn UK road.
To people who doesn't even buy this but keeps complaining about the price of this bike, did you complain about overpriced hermes bag or versace shirt for no reason too? Lol
This ridiculousness raises the bar for the market as a whole, justifying the increases on lower tier bikes. If you can't see this trend already I feel sorry for you.
@@channul4887 really? What brand? Do you have an example for that? Bcs I want to buy tarmac SL7, the one that received all the trolls from people for it's price, yet it is still affordable if you buy the expert version. I just don't agree with people who wants cheap price yet demands crazy update every year. See canyon for an example, how people keep asking for Aeroad update but also demand low price. Do they think research and development only cost big mac and fries per day?
@@louisbudisoesanto1567 "Do they think research and development only cost big mac and fries per day?"
Ah the mythical R&D costs, because bikes are redesigned from the ground up every year. Or have to be designed around regulations that can differ from country to country like for example motorbikes... many of which are cheaper than the "affordable" carbon bikes. Dude you're a perfect proof of why this scam works.
@@channul4887 I work as R&D engineer, CFD team to be more specific. So I think I know what I'm talking about. To make some improvements in terms of aerodynamics on a slow moving thing like road bike which has some rules is very difficult. And yeah to develop things you need an expensive software, not the pirated one. To research it, it will be much much more expensive. These things need to be calculated and added to the vehicle price. So no, it's not mythical. If it's too expensive for you, either you don't buy it or get a better job and buy it. It's not a food dude, it's only a road bike, no need to be salty if you can't buy it.
@@ritzk79 I think most of the makers made a comfortable bike but still has aero advantages this year. Also they make it with and for a fit rider as standard. A rider that can maintain 40kph for some time. We're talking about a thing that moved with a human power, so of course it will be very subjective and improvement will be in a very thin margin. Let me give you a very simple example, lightweight football shoes will make a pro player SPRINT faster by 2 seconds, then an out of shape dude bought the same shoes, hoping he can WALK 2 seconds faster. Later he complained this shoes is a scam and overpriced. Your argument regarding price and aero improvement might be acceptable if we're talking about cars or motorbikes.
The social media algorithms didn't put this in any of my feeds cause, well they know my bank balance
I wish my salary would keep up with the cost of everything, so they wouldn't feel expensive.
I could see people sanding all the paint off their road machines and attaching the embossed BMC logo to the top tube just to say they have a masterpiece
Just Marketing. Remember Nanotubes and Intense...
David, can you review the Boardman 9.6 SLR disc 2021. Looks good with DI2 and carbon wheels for £3300. What other bikes can match this price point with the same spec?
That does sound very good, let me see what I can do. Even the Giant TCR doesn't get you Di2 at that price
@@hcw199 Hi, I would agree that Halfords is not very good and has poor customer service but I have found Boardman bikes are ok and at least in line with other brands at a similar price point. The groupset is Shimano which is proven, the wheels are also 3rd party. The frame is I presume made in China (along with all the other bike brands frames).
@@hcw199 Hi, I just asked for a review as the bike looks interesting with that spec at that price. See what David makes of it.
@@hcw199 Chris Boardman is a British cycling legend I thought. You don't have to ride any of his bikes, its a free country!
Badly Molded.Carbon
Totally ridiculous price! These manufacturers need to get real. Have they forgotten that most people on the planet who would like a decent bike are NOT looking at paying more than 2k and would probably be quite happy with one costing way less. It’s all profiteering and nonsense.
BMC = Bring More Cash!
BMC can charge whatever they like I'm sure they wll find some fools. I just hope this sort of BS doesn't carry the average price upwards!
Are BMC guaranteeing a replacement if you crash it?
To some extent cycling has become the new golf where it is just as important to show off your flashy kit as anything else however we do get trickle down and as a result 105 is as good as ultegra used to be . So if you have the cash and want to flaunt how important you are then this bike is for you .The important thing is not is this bike tooo expensive .but that there are great likes available at reasonable prices .which there are ie btwin .Ribble planet X to name a few
Or Canyon
I'm just stick with my F12, and... No I'm kidding, I can't afford one of those either, and I don't have the talent to justify it. I do have 3 bikes that do different things and to non-cyclists that seems silly.
Giant has best value for money.
A bike only for the out of shape celebratory stars and the rich doctors / lawyers / cosmetic plastic surgeons to the stars that are also out of shape plus anyone who lives in the uber price out of reach houses that can also be out of shape afford and buys it. Maybe a few super rich persons who might be fit might buy it and possibly get the benefit of the ride. Where are some of the ornate jewelry or gold leafs? I guess it could be in the carbon. Nano carbon technology? Who knows.
What will it cost when a gallon of milk costs $10,000 very soon? It will seem cheap.
Price tag has left me feeling cold.
ive been left cold, ma.
€20k or €22k depending on the extra bits add on an OSPW CS and that could be another €1k ridiculous. I bought an SL7 S-Works, swapped out the BB and Chain for Ceramic Speed UFO and coated OSPW Red, my build was €13500 when done and I thought that was insane! A frame for €10k is just madness.
crazy
Um, yeah, stupidly and ridiculously overpriced. Sorry BMC, but I am happily not your target customer for any €10,000 bike, even if it is an engineering marvel. I will marvel at it from afar. If the industry wants more butts on bikes, they need to provide better value at the "every man, woman, and child" end of the price scale. Some brands get this, some don't, some are improving, and others still only care about the upper tier. And don't get me started on the price of e-bikes...
People are beginning to wise up to the marketing hype ... The Chinese companies will soon put them out or business. We just have to wait for them to get there brands established. I'm not scared of using winspace , Elves Vanyar frame looks fantastic. I'm thinking of getting one..
I think they will lucky to sell 1 per day....
No surprise with a $10,000 bike frame from BMC and the rumours that all bike costs in 2021 to go up 25% if it’s true though it’s madness with a worldwide recession.
The bike prices are out of this world expensive! Looking at what you just displayed. The wheels alone on that bike cost 10,000 Euros plus the frame at 20G's!!!??? No thanks! We're talking car prices now. I spent 12,000 Euros in October for 2 new bikes. Got rid of my mountain bikes and bought a System Six 2020 team replica and Pasculli Mercatello. Everything has a limit? Even if I had the money? What justify's paying that kind of money for a bike?
is it the new open minded behind ?
That bike build with LW's and AXS here would be $25K+ CAD.....pass.
If you know where to look there is some good value bikes from £1200 to £2400,i bought a great motor bike three years ago not one bit of trouble since purchase for under £6000 used seven days a week carries two people weekends would i pay £ 10,000 "never" for a push bike nor would i pay £ 5000 either ,Some friends are racing on £ 2500 Bikes and are always in the top six with many wins.
I'm getting two
the emperors new bike(frame)
Price is defined by demand and availability. I don‘t understand why so many people seem to be offended by the price, while they are not offended by a sports car costing > 200k or any other luxury item.
In my humble opinion, high priced bikes simply cause of carbon fiber is a zero sum game. You can only make it so light, either from limits of physics or from competitive cycling rules. To keep justifying increases in price, "I’d like to believe" bike manufacturers are going to have to weave in more tech (power meters, etc) and upgrades. I grind my teeth over the thought that they’ll keep pushing north on prices until the market screams "uncle" after getting dizzy from seeing a $17k+ road bike with a 105 mechanical group set. Lol. At the same time, I shouldn’t be surprised if it doesn’t happen. I mean who would’ve thought we’d see the day people paid $200 for a pair of Jordan basketball shoes - and not play basketball. 🤷🏽♂️😆
I get that there’s more cost and more tech in the current wave of bikes, but you can bet your bottom dollar that profit margins are dramatically higher too. Buyer beware!
For this price, I hope the frame sizes come in 0.5cm increments....😂. I am curious at what this frame can offer that the Specialized Aethos cannot.
Same as Aethos over the Giant or Open....not much. Perception of grandeur and affluence like an expensive watch. To each their own.
It’s because of interest free. It’s went crazy.
Absolutely, money printing = oversupply of money = hyperinflation, history always repeats itself.
Short answer: yes
Long answer: definitely
Ridiculous pricing. As long as people are prepared to pay the high price manufacturers will just keep pushing prices up further and further.
It's just pocket change for some... I'd need to justify it to myself.... what do i get out of a £10,000 bicycle when A) I am not a professional cyclist. B) I am not into breaking PB's. C) I am at the lower end of the earnings bracket?
Clearly I am not the target customer. But who is when most mere mortals would not spend that amount of cash on a bike?
The mobile phone market is a classic example of spiralling costs. Demand for high end has dropped off in sales. When a manufacturer drops a product that is cost effective and great value for money they are snapped up in a flash. Maybe that is their marketing plan.
Bicycle prices are getting insanely out of control. Just incredible how expensive a good bike costs nowadays. If only they would start pushing these technologies to the lower price bikes that people can actually afford. (I know, I know, trickle down blahblah) It's all so insulting.
If you count the cost of making one versus the price consumers pay, then yes I think most carbon fiber bikes are way too expensive.
If you add to that the development cost some manufacturers put in (not all), then they are still very expensive.
Ri-dic-u-lous
Most def
it's just ridiculous: BMC are nakedly going after some of the cash that banks have splurged into markets recently. I guess you can't blame them for that.
It makes me wonder when they don’t specify what carbon is being used... that’s normally a big selling point and at this price you would assume it’s top of the line carbon 🤔. So why aren’t they showing that off and giving actual specs? Kinda weird, I’ll pass but keep the Lightweights 🤑
There's a lot of status snobbery in cycling. This only reinforces that.
What can I smell? Precisely!
BS, BS, AND MORE BS...
$10k for a carbon fiber bike knocked out in china? where do i sign up?
Turns out it’s made in Germany
Emperors new clothes. What are they promising, as much improvement as you'd get from an ebike or just that it'll make some people jealous? Either way, a load of rubbish. They are just taking the piss.
Way too expensive!!! Absurd! 10k?! Really? 😱
Like all luxury products, you're not paying for build quality, manufacture, materials or anything tangible.
You're paying for exclusivity. All that matters is that the plebs can't get one. The price is arbitrary, it will be whatever keeps the poors from buying one.
I´m buying a new car next week......It has the same price tag as this bike!!
We can certainly tell your not looking to get any BMC bikes to demo. Unfortunately everything you've highlighted in this review applies to nearly all of your other reviews with bikes. Since when has it been acceptable to charge consumers over 10k for a bike like it is today. Its a total Joke and as you go on to maybe poke fun at this to say its made in the far east. But aren't most of the industry ?
This frameset is full monocoque as you say and I'm sure you already know its much harder to produce a frameset like this and only limited factory's in the fare east only produce them. The finish weave on this frame clearly looks like where the time goes as it looks perfect all in UD carbon. Personally Id go for a Parllee Frameset as its finished just the same and its be-sopke.
For me though this review has done nothing really but highlight even more the, what only be described as a joke at what's going on in the bike industry. Take Fact carbon specialized . Who's that then because to my knowledge there's only a few carbon manufactures in the world. All sounds like marketing bulls**t to me and that's just one thing of many from many Brands.
Never mind the often possible self build on these bikes doesn't even come to the complete list price of the bike. That's not including the deals we can get on components. How that actually stands up with trading standards I don't know.
”What is that smell?” Haha...its bull sh*t. Nothing worthy of that amount here.
Those that can afford it will buy it and brag about it, it won't make them any faster, but at least their delicate ego's will be massaged temporarily.
Great news for the elitist snobs (and there are a few out there). For the rest of us however, ....it can’t be worth it in terms of performance, can it? $10k for just the frame set?! I think I know exactly what you smell @1:06 Cheers for the vlog, Hollers.