Marketing Mix Modeling Crash Course 2023 | using Meta Robyn in R

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  • Опубликовано: 14 ноя 2024

Комментарии • 7

  • @TalsBadKidney
    @TalsBadKidney Год назад +1

    Nice presentation!

  • @andyaustinads
    @andyaustinads  Год назад +3

    I am being too boring in this video, but hopefully you found some value.
    Please let me know what questions you have. I'd be happy to answer and record a follow-up video.

  • @fantasticramen1417
    @fantasticramen1417 Год назад +1

    Amazing video, exactly what I was looking for.
    keep up the great work!

  • @ahmedmadbouly409
    @ahmedmadbouly409 8 месяцев назад

    I need to learn everything in detail about each part. I use MixFannel and tools like Google to analyze data, and I also use it to spend on advertisements according to the reports that appear to me. I miss this part terribly. Can you help me also? I can track the server in all its details and use cookies.

  • @oliviavanaalst8207
    @oliviavanaalst8207 Год назад

    How would you approach this if you were looking at multiple revenue sources? So, multiple retailers and an online channel (so B2B and B2C) that you have as dependent variables.

    • @andyaustinads
      @andyaustinads  Год назад

      It sounds like there's a minimum overlap in the market. If that's right, and those business have separate marketing activities that affect different business units, I would create a model for each business unit and its marketing activities.

  • @benjamindunn1298
    @benjamindunn1298 Год назад

    😠 *Promosm*