People are so used to seeing Drake being backed by the label that they think he can actually function as an inde artist. Prince wrote, composed, produced, and sang his own music. Tech N9ne is a LYRICAL BEAST and as an independent artist he's been killing it with no love from the mainstream music industry as a whole. Drake is a whole phony and hasn't written his hottest songs. There's no way I believe he could survive as an independent artist and clearly he doesn't think so either.
The thing is UMG can’t trust Drake since he lost that Battle and been spiraling than, they don’t think he’s in a good shape. Believe me they would of let Drake do what he want if he would of won that battle. But now they can’t trust him.
I got that in the beginning of his not like us video😂😂😂 Maybe Kendrick needs to go free that slave. Seeing as Drake found it funny and entertaining to speak ill of our ancestors. Fluck that pdf file fake snake 😂
The thing is UMG can’t trust Drake since he lost that Battle and been spiraling than, they don’t think he’s in a good shape. Believe me they would have let Drake do what he want if he would of won that battle. But now they can’t trust him.
His fans will never understand. They’re thinking will be, “400 million so what.” Most are a slaves to their regular job, as am I. So you’re speaking way over their heads. Artists and creatives totally get it. He signed a high level 360 deal. If he was independent, and stayed in his entertainer lane (no beefs) he could’ve made 400 plus I believe.
Yup that’s why I like when he say F the industry they can hate me all they want, because he actual freedom form the company industry whereas Drake stayed in it too long. The sad part is Drake really is stuck with UMG now because not only is he their biggest cash cow amongst others like Taylor swift, he needs to realize that since their technically his boss and now that Kendrick exposed some really bad dirt on Drake whether it be true or false, UMG can now use that to blackmail Drake and make his live a living hell and really get Drake out of here. That’s why he shouldn’t have stayed with the label for so long because he has essentially been owned by them. He can go independent but now UMG can make sure he leaves dirty instead of clean.
No sympathy. He chose to be a slave and then rap about Kendrick tryna free the slaves. I think this is cap. People will buy what they cannot get for free. He gets to look like a victim. If he is a victim, he signed up for all of it.
yeah i dont know why he started this "clap" since it wasn't beef at all. he got clapped, why he thought Kendrick was a lil nigga when he was obviously a gorilla is beyond but lets not forget he has another kid also he has to control his gambling addiction if he wants to grow his wings and fly out the chicken coop for once. He took the 400 mil since the acts he alledgedly commited are very costly, he was a fool with money to begin with and when its all over he will be a fool and in a dark corner of the world somewhere. I can see the "fell off" comments coming for him already.
Aubrey is owned/contracted by UMG however Kendrick contracts UMG so he actually pays them when they do work for him...very different situations...I bet Prince gave him some crazy insight when he and Kendrick linked up
6:16 That is proof that Drake is not smart enough to be independent. He signed that deal. At 14yrs of age, I decided that my integrity is NOT for sale. I feel no sympathy for Aubs. 😂😂😂
@donnellm346 😆😂🤣Thank you for that because I was thinking the same thing. What the heck is @LoonieGoon3r talking about? Employee-noun 1. a person employed for wages or salary, Similar words-WORKER!
On 6:16 in LA Dot prophecy " it's time that you look around on who's around you Before you figure out that you're not alone, ask: what mike would do". That's about control
He knew they would do that, but he was so desperate to make it up to his fans for losing so bad. He also knew he was next up on the "To Catch a Kick Predator" series and wanted to distract ppl from THAT. He'd much rather ppl be talking about this irrelevant bs topic than THAT.
@@cherryb5244 EXACTLY! Barely anyone knows or talks about him losing that sa case against that s worker where he had to pay her hundreds of thousands of dollars, because he dropped tootsie slide to cover it up and distract from it. That's why Kendrick said in 6:16 in LA "You cant tootsie slide your way up out of this one, its just gone resurface. Every dog has it's day, so live in yo purpose."
KDot owns his PG Lang Label..Drake is owned by Lucious. Money doesn’t mean you’re on top it could also mean someone else owns you! Drake is owned even down to his name!
Stop the nonsense under all his albums and song it says he’s under exclusive rights to Interscope. I know it’s hard to come to terms with your favorite rapper being another lackey for the small hats. But they all are
@@stormb8433 sorry your favorite actor loves girls and not women! Sorry your favorite pop star has ghostwriters! Sorry your favorite artist is a fake ass wanna be. Sorry your favorite guy is suffering from identity crisis. Sorry your 69 god has to be forced to put out records rather than create his own lane. Sorry the person you look up to looks down on you and considers you a slave! Sorry your favorite so-called rapper don’t know what a real woman is because none of the real women or real 🥷’s wanna f*** with him not even Wayne! Why don’t you go give him some support cause he really need it!
Fake ownership it’s someone over Kendrick don’t believe the hype at some point you need the machine to keep you going!!!! And everyone doesn’t have the same 360 deal but they all have a 360 deal!!!!!!
@@samkarim2393 bro Drake is 1000% with the small hats. What gets me is yall act like Kdot isn’t when all it takes is 30 seconds to look up that HE IS!!
All the Drake fans saying “oh nothing changed atl still fuck wit him” lol everything Kendrick said was true especially the part that he’s controlled by him label lol Drake wanted to drop these songs but he couldn’t
Those big music labels are ruthless. Sandra will be planning his funeral if he gets too far outside himself. We know that music labels will eliminate artists if they deem them worth more de@d than alive.
Bingo!! And he already gave insight to how he will pass....in the video " You broke my heart" he's in a restaurant with other guy....they have a drink over some conversation and then decide to leave. They decide to leave and hop in a black car...moments later the car crashes and explodes. Come back to this comment in the next year or 2 and see if UMG got their ROI in full x10
People don't understand that for these labels, Drake is NOBODY, which is true in their position. They PAY Drake. Drake isn't wealthy, the man paying his check is wealthy. And if they decide to go against Drake, Drake's career is over. His fans need to understand that Drake is just like every other artist.
@@Rieky22 The nerve to tell Kendrick to drop and give him 50 when he knows damn well he's just a slave like everyone else. This is UMG telling Drake to pipe the heck up. lmao
Well we'll we'll, Now we feeling sorry for the Bully? He signed his mf name. So you Reep what you Sow! Pride and Ego got him here. Should have been Humble! Now the Death Closs is in play. 400mill, he ain't got that in him. 10x what the artist net worth is, is what UMG can get back from Drake if he has a "Accident". They could get Billions off him.
Don't mention Wheelchair Jimmy with Prince again sir. The reason he stayed is for distribution. When was the only fully independent artist for yrs. He would have 2 do one off distribution deals before he stayed selling music online and had his own mp3 store.
you're right, as a drake stan he should have never battle kdot. I'm not going to say he didn't stand a chance, but he definitely squandered the opportunity by over estimating himself. That battle was bad for business!
Plot twist: Drake had the label claim the music because the 1st day numbers weren’t good, the projections were bad too, and he feared a declining narrative.
lol why is everyone surprised he signed that deal..unlike a true artist they made drake and insulated him with tools, and he run with it, if it wasn’t them it was another corporate
I don't know know much about the music industry and won't pretend I do. However I do know that "The House Always wins." There are few final bosses. Even CEOs are beholden to stockholders.
He signed the deal for many reasons.. 1. THE MONEY 2. UMG actually owns his previous MASTERS those will revert to him after the duration of the deal alongside the new ones. 3. THE UMG MACHINE 4. Less work for him It's a higher end 360 deal with more favourable terms for someone of his status
@@t-god2439 not sure what you mean by "making his own lane".... He is a UMG priority & that's all that matters to him....one of the many reasons he decided to take this kind of deal was to ensure that he gets to own all his PREVIOUS MASTERS...this is not the first deal of it's kind..
Something I discovered recently is the truth to Ye's claim that Lucien is Drake's rich baby daddy. I went back and listened to him and Common's beef (2012) and sure enough, Drake mentions going over the budget to Lucien in Stay Scheming.
Drake whatever you trying to do when it comes to Kendrick lamar, it will never be. So keep on trying to do what you trying to do man give up. You cant touch KL, Period!.😮
Nah it would be too obvious, with the smut that’s on Drake name right now UMG would gladly let Drake go but they would make sure he leaves dirty and have those allegations really mess with Drake career going forward. That would be the chess move and he can’t be mad at Kendrick for exposing him since this information has been suppressed for years by the label but once their done with you they have no reason to expose you and ruin you even more.
If somebody compared me to Harriet Tubman that’d be one hell of a compliment. That’s all I know. He was trying to free drakes fans from that mental slavery. He broke the program.
You say people are concerned about the numbers, but so was Drake. He was only concerned about saying 400mil. He wanted to take a break, they told him no. I don't even think he wanted to beef with Kendrick, they made him do it. They are slowly going to kill him with this slave deal and he is finally realizing it. Drake been should of gone independent or done a way better deal than he got, but he only saw the money and the fame. Kendrick did it right with PG Lang, Cole did it right with Dreamville, Drake completely botched his deal to be the #1. I also believe this is why he isn't allowed to evolve and keeps making underage music.
People have always known about these deals for decades. It’s no surprise but sounds like regret or buyers remorse. A lot see through the crocodile tears.
I usually always on side of artists BUT…Kendrick is also with UMG. Took a smaller number than $400 million. He has complete control & ownership of what he writes and artistic control on how his music is packaged & delivered. With the success of Not Like Us, he’ll make up the difference this year alone. Taylor Swift is with UMG. She took half the money ($200 million) but kept ownership of all her masters & control of digital media. She’s going to make $1.2 Billion this year. It’s not UMG’s fault Drake signed a sh*tty contract, it’s Drake’s & his lawyers. Don’t care how big he is. If he goes against UMG he will lose big for the 2nd time this year.
I know a lot of dudes who feel they bad cuz they got a lil position of power, theyll never understand what is like to sell it cuz your bored, ill never respect anyone who making another man money & thinks they boss
Drake found out who his Master truly is...Now you know how it feels to be a slave and when you owned nothing, no matter how rich you are....Drake Ancestors has spoken. UMG is your master now dance boy.
13:27 no for real, if i can't drop whenever or leak whatever, i am an EMPLOYEE. this is alsonwhy i read contracts, he's ine of the dudes who will run into this ish unprepared, this is a problem.
There ain’t no way the record label cares about Drake. Either that or Drake has freedom in his record deal to post on his social media. Worldwide performers usually crash out behind the scenes and we don’t hear about it until 10 years later.
Either way you cut it he's manipulating, this is all strategy. This is his attempt to now make himself the victim of his label. Dont fall for the bs. I miss the days when we didnt know all of the behind the scenes bs and could just enjoy the music.
I don't think so. I don't see why he would want to embarrass himself like this, especially after he has a track directed towards Kendrick saying drop and give me 50. I believe Drake had a loose leach before to get away with what he wanted to because he was on top. But after this, Kendrick beef, his name is tarnished, and the masters aren't taking any more risk on him losing them money.
6:26 its because its not his song, his image, his reputation, it was all carefully manufactured, Drake does not exist, Aubrey is the face of the music UMG makes but he is not the artist, not even the lyrics are his they where written by UMG
Great insightful commentary once again. Drake die-hard fans need to recognize the “battle” is over. This issue is about the music industry and its shady practices as a whole. Like you said Drake is a global super star just like Prince and MJ. Now he’s going down that same path they went down with their respective labels. I wanna say it’s his N3gr0 wake up call but I don’t think he sees himself as one of us since we’re “slaves” that still need to be freed according to him. At the end of the day he signed the contract.
“Why would a person with that level of stature, like a Prince, even sign a deal like that in this day and age?” Man,because when Drake started, nobody thought he had that kind of promise. What they saw was that he was willing to play ball and be cutthroat because his first order of business was to rip off at least three flows and hooks from Souljaboi. He was a good opportunity for some money people to get their hooks in the hip hop industry, which until 2009 had managed to stay focused on foundational African Americans in the USA. but Drake was Lucien’s opportunity to take that shit international and use Drake to secure his grip on the new industry. Drake is his errand boy and his helping distract us all from the Diddy case that Lucien is also a defendant in.
Okay, so he didn’t sign the 400 mil until 2021. But that’s even more damning: you’re Drake, in the year 2021, and somebody caught you in a 360 deal?? Clearly, your stature isn’t what people think it is.
I think this was the only way he could get his songs out. Smart move by him, showing love to ATL artists and receiving love on those tracks. He knew they weren’t gonna allow any free Drake music, but he couldn’t spin his ATL controversy and drop a hit to erase his L without those songs getting out.
This smells like a publicity stunt to me. I think Drake is on board with whatever's going on, and the company was probably on board with him dropping the music
@@GC19-o3k so embarrassing that he openly admitted to it immediately? Embarrassing yes, but a publicity stunt inherently has to do something to catch attention. Something embarrassing is exactly that.
I guess Drake couldn’t “ Drop Drop Drop Drop” 💀💀💀💀
People are so used to seeing Drake being backed by the label that they think he can actually function as an inde artist. Prince wrote, composed, produced, and sang his own music. Tech N9ne is a LYRICAL BEAST and as an independent artist he's been killing it with no love from the mainstream music industry as a whole. Drake is a whole phony and hasn't written his hottest songs. There's no way I believe he could survive as an independent artist and clearly he doesn't think so either.
💯
The thing is UMG can’t trust Drake since he lost that Battle and been spiraling than, they don’t think he’s in a good shape. Believe me they would of let Drake do what he want if he would of won that battle. But now they can’t trust him.
FACTS! I just don't know about Tech N9ne, though. I've heard his week before & it's not for me.
Right this RUclipsr is a drake rider, if a person can go solo, they will, if they cant they hope the boss can give them a raise 😂
@@TexasChick45i dont like Tech n9ne either, but its undeniable, he is an underground king he dont need publishing he gonna make his money
Drake called everybody in America, including his own fans, slaves yet these people would still stand for him that’s crazy!
This is America pretty much summed up how close minted Muricans are.
and he turned out to be the 2024 slave
Kanye was right yet again
@@esmooth919A broken clock is right twice a day
Lol why are people shocked by his slave comment bro was exposed for wearing black face
IP ownership, the blueprint is by me
kendrick stay prophetic 😂
For real! 😂😂
@@italkshyt14Show me your splits I make sure I double back with you
I got that in the beginning of his not like us video😂😂😂
Maybe Kendrick needs to go free that slave. Seeing as Drake found it funny and entertaining to speak ill of our ancestors.
Fluck that pdf file fake snake 😂
And the fact that he doesn't write, makes it worse because he's also at the mercy of the writers too🤦🏾♂️
Drake is an indentured servant.
🎯
The perfect example!
He shoulda let KDOT rappp'im freeeee😂😂😂 but he stuck and he movin like he neeed to bbbb rescued by the rapper he was battling 🤌🏾🙄
Dude is a house 🥷
@@mrD66M
While Kendrick was rapppin to freee the slaves drakie wass in the house wittt masssa sipppin wine spritzers 🤣🤣🤣🤣🤣🤦🏽🤦🏽🤦🏽
The thing is UMG can’t trust Drake since he lost that Battle and been spiraling than, they don’t think he’s in a good shape. Believe me they would have let Drake do what he want if he would of won that battle. But now they can’t trust him.
Would have*
@@esmooth919 im french bozo i bet you cant even aligne one sentence in that language
His fans will never understand. They’re thinking will be, “400 million so what.” Most are a slaves to their regular job, as am I. So you’re speaking way over their heads. Artists and creatives totally get it. He signed a high level 360 deal. If he was independent, and stayed in his entertainer lane (no beefs) he could’ve made 400 plus I believe.
All facts, the battle was a terrible ego driven decision
Exactly he doesn't understand how hard this beef made it for him to recoup that 400M
Fans understand
We heard TLC tell us how rhese record deals are shady.
@@queenofbuttercream he’ll find out soon
@@queenofbuttercream it's not even about recouping that 400 mil, they want an ROI 😂😂
And guess what…Kenny is independent. Just has a distribution deal.
Yup that’s why I like when he say F the industry they can hate me all they want, because he actual freedom form the company industry whereas Drake stayed in it too long. The sad part is Drake really is stuck with UMG now because not only is he their biggest cash cow amongst others like Taylor swift, he needs to realize that since their technically his boss and now that Kendrick exposed some really bad dirt on Drake whether it be true or false, UMG can now use that to blackmail Drake and make his live a living hell and really get Drake out of here. That’s why he shouldn’t have stayed with the label for so long because he has essentially been owned by them. He can go independent but now UMG can make sure he leaves dirty instead of clean.
I laughed so hard when he tried to make Dot look like an industry puppet 😂
No sympathy. He chose to be a slave and then rap about Kendrick tryna free the slaves. I think this is cap. People will buy what they cannot get for free. He gets to look like a victim. If he is a victim, he signed up for all of it.
Right, Drake talking kdot rapping like he trying to free the slaves, yeap, kdot was trying to free him😅
Aubrey was never the boss, or a boss.
A drowning man, in a ship He sunk 🙄
I have never read anything more accurate.
Aubrey in a long life battle with himself...and UMG!!
😂😂😂😂😂😂😂😂😂😂😂😂
yeah i dont know why he started this "clap" since it wasn't beef at all. he got clapped, why he thought Kendrick was a lil nigga when he was obviously a gorilla is beyond but lets not forget he has another kid also he has to control his gambling addiction if he wants to grow his wings and fly out the chicken coop for once. He took the 400 mil since the acts he alledgedly commited are very costly, he was a fool with money to begin with and when its all over he will be a fool and in a dark corner of the world somewhere. I can see the "fell off" comments coming for him already.
😂😂
“He was signed to a ninja ,who was signed to a ninja who said he was signed to that ninja m”
Joe Budden called this out long ago but he was obviously labelled a Drake hater yet he is one of his truest fan
Drake has a Slave contract the type of relationship Prince had at one point.
This is what Kendrick was talking about when he said there's a lot of goofies with a check
👀💀💯💯💯💯😜
Aubrey is owned/contracted by UMG however Kendrick contracts UMG so he actually pays them when they do work for him...very different situations...I bet Prince gave him some crazy insight when he and Kendrick linked up
6:16 That is proof that Drake is not smart enough to be independent. He signed that deal. At 14yrs of age, I decided that my integrity is NOT for sale. I feel no sympathy for Aubs. 😂😂😂
😂😂😂😂
"Where's Lucian? Serve your master"
- Kanye West
Drake is not an employee, he is a worker. A labourer forced to release two projects annually for 400 mil.
Not trying to be slick. But, can you tell us what the difference is?
@donnellm346 😆😂🤣Thank you for that because I was thinking the same thing. What the heck is @LoonieGoon3r talking about?
Employee-noun
1. a person employed for wages or salary, Similar words-WORKER!
😂 🤣 😂 🤣
@@LoonieGoon3r what? I have my chair pulled up. Please explain what you are saying.
@@Snook1985 🤣😂🤣 💁🏾♂️ The plantation owner, the slave driver and the slave type of dynamics. Now, put that damn chair down 🤣😂🤣😂
On 6:16 in LA Dot prophecy " it's time that you look around on who's around you
Before you figure out that you're not alone, ask: what mike would do".
That's about control
The irony, he doubled down calling us some slaves just to realize he was one as well 🤦🏾♀️ “massa is we sick?” Ssa boy 😂
Why did I hear Paul Mooney when I read that last part 😂😂😂😂😂
@@andreahailey7399 🤣🤣🤣that was Malcolm X. When he was talkin about the house slaves
He knew they would do that, but he was so desperate to make it up to his fans for losing so bad. He also knew he was next up on the "To Catch a Kick Predator" series and wanted to distract ppl from THAT. He'd much rather ppl be talking about this irrelevant bs topic than THAT.
Wasn't this his same tactic when he released Toosie Slide?
@@cherryb5244 EXACTLY! Barely anyone knows or talks about him losing that sa case against that s worker where he had to pay her hundreds of thousands of dollars, because he dropped tootsie slide to cover it up and distract from it. That's why Kendrick said in 6:16 in LA "You cant tootsie slide your way up out of this one, its just gone resurface. Every dog has it's day, so live in yo purpose."
@@StillWaters101 I didn't even know about that
@@StillWaters101 And the craziest part about it is he got away with it. 🤦♂️
@@MoonMoon-fx1op Yeah its true.
I can already hear Big Ak's cape flapping in the wing while he trots to his desk to defends Drake's honor
Drake probably had a piece of AK too😮😮😮😮😮
😂😂😂🦸🏾♂️
drake got big off the backs off the industry to begin with, so to think drake dont need them is a fallacy to begin with
True
Ken did tell him that he could help him, but homey had to be a menace and act up. The man warned the boy, the boy didn't listen.
KDot owns his PG Lang Label..Drake is owned by Lucious. Money doesn’t mean you’re on top it could also mean someone else owns you! Drake is owned even down to his name!
Stop the nonsense under all his albums and song it says he’s under exclusive rights to Interscope. I know it’s hard to come to terms with your favorite rapper being another lackey for the small hats. But they all are
@@stormb8433 sorry your favorite actor loves girls and not women! Sorry your favorite pop star has ghostwriters! Sorry your favorite artist is a fake ass wanna be. Sorry your favorite guy is suffering from identity crisis. Sorry your 69 god has to be forced to put out records rather than create his own lane. Sorry the person you look up to looks down on you and considers you a slave! Sorry your favorite so-called rapper don’t know what a real woman is because none of the real women or real 🥷’s wanna f*** with him not even Wayne! Why don’t you go give him some support cause he really need it!
@@stormb8433well the 400 million deal he signed is bad business for Drake. Drake cant make a move without the UMG consent.
Fake ownership it’s someone over Kendrick don’t believe the hype at some point you need the machine to keep you going!!!! And everyone doesn’t have the same 360 deal but they all have a 360 deal!!!!!!
@@samkarim2393 bro Drake is 1000% with the small hats. What gets me is yall act like Kdot isn’t when all it takes is 30 seconds to look up that HE IS!!
Taylor Made: Destroyed by PAC’s estate
Family Matters: Destroyed by Not Like Us.
Push-ups: Destroyed by UMG.
🤣🤣🤣
Family matters was destroyed by meet the Grahms
From a corporate standpoint, Drake is in "Howard Beale" territory. He's so bad for business right now.
Nice reference!
Somebody check on Drake, the way he's doing splits his pants might rip
😂😂😂
UMG has to enforce the contract to keep it in force. They let Aubry slide by not suing him for damages.
Drake got that slave contract that Prince ran from and now it has dawned on him that he is a slave to UMG😂😂😂
All the Drake fans saying “oh nothing changed atl still fuck wit him” lol everything Kendrick said was true especially the part that he’s controlled by him label lol Drake wanted to drop these songs but he couldn’t
Drake chose to be an employee, this move further shows what cap his ghostwritten lyrics are, the nerve to mention splits.
No pity for this guy
Those big music labels are ruthless. Sandra will be planning his funeral if he gets too far outside himself. We know that music labels will eliminate artists if they deem them worth more de@d than alive.
Bingo!! And he already gave insight to how he will pass....in the video " You broke my heart" he's in a restaurant with other guy....they have a drink over some conversation and then decide to leave. They decide to leave and hop in a black car...moments later the car crashes and explodes. Come back to this comment in the next year or 2 and see if UMG got their ROI in full x10
People don't understand that for these labels, Drake is NOBODY, which is true in their position. They PAY Drake. Drake isn't wealthy, the man paying his check is wealthy. And if they decide to go against Drake, Drake's career is over. His fans need to understand that Drake is just like every other artist.
Every artist that is sign to a HUGE record labels* the irony he said crazy ish about American slaves and he’s actually is one.
@@Rieky22 The nerve to tell Kendrick to drop and give him 50 when he knows damn well he's just a slave like everyone else. This is UMG telling Drake to pipe the heck up. lmao
@@quaerimusluxRight on
Well we'll we'll, Now we feeling sorry for the Bully? He signed his mf name. So you Reep what you Sow! Pride and Ego got him here. Should have been Humble! Now the Death Closs is in play. 400mill, he ain't got that in him. 10x what the artist net worth is, is what UMG can get back from Drake if he has a "Accident". They could get Billions off him.
“…You Lied!”
Don't mention Wheelchair Jimmy with Prince again sir. The reason he stayed is for distribution. When was the only fully independent artist for yrs. He would have 2 do one off distribution deals before he stayed selling music online and had his own mp3 store.
OVO in a cage in a nutshell
I agree with the assessment 👍
you're right, as a drake stan he should have never battle kdot. I'm not going to say he didn't stand a chance, but he definitely squandered the opportunity by over estimating himself. That battle was bad for business!
Naw he didn’t stand a chance😂😂😂
Plot twist: Drake had the label claim the music because the 1st day numbers weren’t good, the projections were bad too, and he feared a declining narrative.
THEY OWN HIM... HIS MUSIC, HIS MERCH AND PUB... AND GOTTA DROP 2 ALBUMS EVER YR... BAD DEAL
Why I laughed so loud when I read the caption 😂
😂😂😂
Aubrey realizes that "Drake" can't use conniving manipulative tactics to gain trust with his bosses like he was able to do with his peers.
“You’re not a boss you got a boss”- Jay z
Saying Boss ish when you a runner right 😂😂😂😂
That part... get 'em jay
Now he rushing to make a record with PND? Hoping Kendrick will drop another diss? I don’t know, what ever it is, the whole world is watching.
lol why is everyone surprised he signed that deal..unlike a true artist they made drake and insulated him with tools, and he run with it, if it wasn’t them it was another corporate
I don't know know much about the music industry and won't pretend I do. However I do know that "The House Always wins." There are few final bosses. Even CEOs are beholden to stockholders.
He signed the deal for many reasons..
1. THE MONEY
2. UMG actually owns his previous MASTERS those will revert to him after the duration of the deal alongside the new ones.
3. THE UMG MACHINE
4. Less work for him
It's a higher end 360 deal with more favourable terms for someone of his status
So you telling me dale doesn’t think with his status at this point he could make his own lane?
@@t-god2439 not sure what you mean by "making his own lane".... He is a UMG priority & that's all that matters to him....one of the many reasons he decided to take this kind of deal was to ensure that he gets to own all his PREVIOUS MASTERS...this is not the first deal of it's kind..
Something I discovered recently is the truth to Ye's claim that Lucien is Drake's rich baby daddy. I went back and listened to him and Common's beef (2012) and sure enough, Drake mentions going over the budget to Lucien in Stay Scheming.
Drake whatever you trying to do when it comes to Kendrick lamar, it will never be.
So keep on trying to do what you trying to do man give up. You cant touch KL, Period!.😮
DRAKE'S OWNED BY HIS DAD LUCIFER & HE WANT'S HIS MONEY BACK 😭😭😭
He would be murdered by the industry if he goes independent. He may go out like Mike Jackson after he got done with his Sony contest
Nah it would be too obvious, with the smut that’s on Drake name right now UMG would gladly let Drake go but they would make sure he leaves dirty and have those allegations really mess with Drake career going forward. That would be the chess move and he can’t be mad at Kendrick for exposing him since this information has been suppressed for years by the label but once their done with you they have no reason to expose you and ruin you even more.
If somebody compared me to Harriet Tubman that’d be one hell of a compliment. That’s all I know. He was trying to free drakes fans from that mental slavery. He broke the program.
This is my first time seeing any of your content and you hit the nail on the head. This is the prince story all over again. Déjà vu.
You say people are concerned about the numbers, but so was Drake. He was only concerned about saying 400mil. He wanted to take a break, they told him no. I don't even think he wanted to beef with Kendrick, they made him do it. They are slowly going to kill him with this slave deal and he is finally realizing it. Drake been should of gone independent or done a way better deal than he got, but he only saw the money and the fame. Kendrick did it right with PG Lang, Cole did it right with Dreamville, Drake completely botched his deal to be the #1. I also believe this is why he isn't allowed to evolve and keeps making underage music.
People have always known about these deals for decades. It’s no surprise but sounds like regret or buyers remorse. A lot see through the crocodile tears.
I usually always on side of artists BUT…Kendrick is also with UMG. Took a smaller number than $400 million. He has complete control & ownership of what he writes and artistic control on how his music is packaged & delivered. With the success of Not Like Us, he’ll make up the difference this year alone. Taylor Swift is with UMG. She took half the money ($200 million) but kept ownership of all her masters & control of digital media. She’s going to make $1.2 Billion this year. It’s not UMG’s fault Drake signed a sh*tty contract, it’s Drake’s & his lawyers. Don’t care how big he is. If he goes against UMG he will lose big for the 2nd time this year.
Thanks for your perspective. Bro, you said the same thing in 3 different ways. Obviously, you are trying to make your videos a certain length.
U legit explained finnsta 🙏 lowkey I was like is that some weird thing I dunno about. My dude.
😂😂😂 salute! ✊🏽
8:05 FACTS!!! 🤣🤣🤣
That opening statement was vicious 😂
They knew he was a phony. That’s why he’s getting this spanking right now. 👮
100 Push ups
I know a lot of dudes who feel they bad cuz they got a lil position of power, theyll never understand what is like to sell it cuz your bored, ill never respect anyone who making another man money & thinks they boss
Perfect sense‼️🔥🔥🔥👏🏾👏🏾👏🏾✌🏾❣️
400 mill, his gona be working that off for a loooooong time
Thanks!
Thanks, I appreciate you! Salute ✊🏽
Damn 400mil, he gonna pay that back wow, kdot really murder that boy 👦 😅 . Kdot turn that boy into a song 🎵
Drake found out who his Master truly is...Now you know how it feels to be a slave and when you owned nothing, no matter how rich you are....Drake Ancestors has spoken.
UMG is your master now dance boy.
Kendrick Lamar is the goat
Awww...i hope them sentiments symbolic 😂😂
You speaking facts
My old ass didn’t know finsta was two words put together 😂🤦🏽♀️thought it was its own app 😅
😂😂😂
13:27 no for real, if i can't drop whenever or leak whatever, i am an EMPLOYEE. this is alsonwhy i read contracts, he's ine of the dudes who will run into this ish unprepared, this is a problem.
And his lady friend - Snoh - just got busted with all that equipment he bought her.
Even Kendrick can't free all the slaves
So you're doubling down on calling us slaves??
There ain’t no way the record label cares about Drake. Either that or Drake has freedom in his record deal to post on his social media. Worldwide performers usually crash out behind the scenes and we don’t hear about it until 10 years later.
So is that why he put out the Wah Gwan and U my everything songs all terrible? Because of pressure to drop?
That Paradise looking like a Plantation.
Either way you cut it he's manipulating, this is all strategy. This is his attempt to now make himself the victim of his label. Dont fall for the bs. I miss the days when we didnt know all of the behind the scenes bs and could just enjoy the music.
I agree💯
I don't think so. I don't see why he would want to embarrass himself like this, especially after he has a track directed towards Kendrick saying drop and give me 50. I believe Drake had a loose leach before to get away with what he wanted to because he was on top. But after this, Kendrick beef, his name is tarnished, and the masters aren't taking any more risk on him losing them money.
Everything you said 👌🏾👏🏾👏🏾👏🏾
Dance boy, dance!
6:26 its because its not his song, his image, his reputation, it was all carefully manufactured, Drake does not exist, Aubrey is the face of the music UMG makes but he is not the artist, not even the lyrics are his they where written by UMG
Drake just became umg Walmart door greeter thinking and telling ppl he's a boss reality check super hard
Drake need to sit down
Great insightful commentary once again. Drake die-hard fans need to recognize the “battle” is over. This issue is about the music industry and its shady practices as a whole. Like you said Drake is a global super star just like Prince and MJ. Now he’s going down that same path they went down with their respective labels. I wanna say it’s his N3gr0 wake up call but I don’t think he sees himself as one of us since we’re “slaves” that still need to be freed according to him. At the end of the day he signed the contract.
It's far time we start gatekeeping. This shyt has gotten outta freaking hand
The man has signed his life over to 4 people.😩
“Why would a person with that level of stature, like a Prince, even sign a deal like that in this day and age?” Man,because when Drake started, nobody thought he had that kind of promise. What they saw was that he was willing to play ball and be cutthroat because his first order of business was to rip off at least three flows and hooks from Souljaboi. He was a good opportunity for some money people to get their hooks in the hip hop industry, which until 2009 had managed to stay focused on foundational African Americans in the USA. but Drake was Lucien’s opportunity to take that shit international and use Drake to secure his grip on the new industry. Drake is his errand boy and his helping distract us all from the Diddy case that Lucien is also a defendant in.
Okay, so he didn’t sign the 400 mil until 2021. But that’s even more damning: you’re Drake, in the year 2021, and somebody caught you in a 360 deal?? Clearly, your stature isn’t what people think it is.
Even his sneakers stop selling with this Battle
It could had been a plan to gauge the reaction
I think this was the only way he could get his songs out. Smart move by him, showing love to ATL artists and receiving love on those tracks. He knew they weren’t gonna allow any free Drake music, but he couldn’t spin his ATL controversy and drop a hit to erase his L without those songs getting out.
This smells like a publicity stunt to me. I think Drake is on board with whatever's going on, and the company was probably on board with him dropping the music
You'd be wrong..
Nah I don't think so. This is kinda embarrassing if you really think of it.
@@tulsa91875 fair enough 🤷🏻♂️
@@GC19-o3k so embarrassing that he openly admitted to it immediately? Embarrassing yes, but a publicity stunt inherently has to do something to catch attention. Something embarrassing is exactly that.
So y'all didn't hear Joe budden say that drake might be actually making money from other artists like Michael Jackson was doing
He better be real careful because if that label was to drop him he will owe them all that money and who would Drake be without a machine behind him