How to charge THOUSANDS for SEO consulting
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- Опубликовано: 27 июн 2024
- How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant?
Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour.
He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google.
In this episode, we cover:
(00:00) Introduction and Eli's background
(02:15) Going Solo and Creating Product-Led SEO
(18:16) Holistic SEO vs Product-Led SEO vs Programmatic SEO
(24:42) Accepting Clients and Creating SEO Strategies
(35:27) How Long Should Client Engagements Be?
(39:39) Outbound Marketing and Client Acquisition
(44:44) The Unexpected Success of Writing a Book
(48:34) The Potential Impact of Google's SGE
(56:39) Will ChatGPT Launch a Search Engne?
(58:48) Will Google Announce That Guest Posts Pass No Value?
(01:06:29) Does SEO Ever Change?
(01:13:46) Company Size and Marketing Attribution
Where to find Eli:
LinkedIn: / schwartze
X: x.com/5le
Newsletter: productledseo.substack.com/
Website: www.elischwartz.co/
Where to find Tim:
LinkedIn: / timsoulo
X: x.com/timsoulo
Website: www.timsoulo.com/
I just love the questions you ask Eli, really valuable stuff!
I'm really enjoying these SEO-specific tricks, especially the one about outsourcing. Referring to contractors as tools is a great analogy. It's also valid that working with big sites can make link-building less critical.
Glad you were able to find some useful ideas in this conversation, mate! :)
Loving the idea that google hired him as an SEO expert. Google hiring an SEO!!!
Great podcast! We need more of it.
thanks, Ivan! :)
30:11 If you don`t have good SEO, you won`t have good ADS results