How To Build A Weekly Newsletter (with Q&A)

Hi I'm Neville, I run a company called Copywriting Course, and every week I send out a weekly newsletter on Friday's called "The S.T.U.P.I.D. Email." This video will show you how I build it.
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This email we create keeps our subscribers engaged, and we occasionally sell products through it. Here's some stats:
⇨ 50,000 people have opted in.
⇨ 28% to 32% open rates.
⇨ 600 to 3,000 clicks per email.
⇨ 30 min to 2 hours creation time per week.
⇨ 7am on Friday's send time.
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• 85% of my writing goes out via email!
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• Get the Friday “S.T.U.P.I.D. Email” which is a Swipe, Thought, Uplifting, Picture, Interesting, Drawing.
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[@kopywriting]

Hope you enjoy the video! You can see the whole script or listen as a podcast here:
copywritingcourse.com/blogs/20-how-to-build-a-weekly-newsletter/

[@paolabueso]

I signed up to ConvertKit recently and absolutely love it! Thank you for sharing this.

[@Allisonmia1]

This is interesting. Glad your video showed up in my feed.

[@CynthiaSpencer]

Thank you so much for this! After watching this video, I decided to copy your email idea for my store. (Stitch Your Art Out: Stitch = what I'm working on. Your = What my customers are working on. Art = inspirational piece of art or nature. Out = what's out on the shelves of the shop that they might want to see.)
I've sent out one of these so far, and it was actually fun to do. I filled it in as the week went along, adding to it when I saw something in a category that I hadn't filled yet. The good part of having the form is that it's like a puzzle each week, rather than having to think of topics from scratch.
For this coming week, I cloned last week's and deleted the old photos and descriptions. So far I have two of the four topics filled in. I don't have to write it all at once, which is hard for me personally. This could work!
Oh, and as a bonus, I used each section for a post on social media, one each day.
Next up: Let's see now how consistent I am as the year goes on. Hahahahhahaa!

[@billdowpmo_pmcoach]

I love your newsletters, you are the best!

[@jacquelinedimattia774]

Just subscribed to your newsletter!!

[@MrRobertC]

I did a newsletter that featured your viral tweet with the Lex Fridman - Musk timer. Great catch btw and I totally gave you credit with a link. This process sharing is helpful. I dig the format and get value. Thanks pal.

[@mikepref-w1l]

fantastic as usual thanks Neville

[@oldschoolpanels]

Definitely says "though" instead of "thought" at 0:09 ....I'm not sure if that was thought out , though slightly concerning it made it throug

[@LeadershipAlliance]

So great to see this Neville! Phenomenal Content. Years ago I bought your Kopywriting Kourse on video and you had a phenomenal piece in it where you picked up your guitar-which you barely knew how to play-and strummed along to the words “they don’t care about you, the only care about themselves…” Where can I find that gem?

[@parisamohamed4756]

I love that you answer questions here. Saves me time from looking through your Twitter

[@DaveYourMortgageGuy]

This was great!! Thank you!

[@Zdlifestyle]

Love this ! Has given me some ideas

[@Verdadesquesanan]

Wow. Thank you for sharing this processes

[@luccaharaway3973]

Really good video. Neville, it makes me wonder if I even need a blog at all. What are your thoughts?

[@tomster]

For news inspiration, BizToc by Mark Cuban has you covered.

[@Scorpionwins23]

THE S.T.U.P.I.D email is the only weekly email that I read every week without fail, interesting to see how it's composed.

[@tkidd250]

The name of this email newsletter is very rememberable

[@msmichelle6548]

Hi! How do I create a company newsletter without any subscriptions? Thank you

[@shfcoaching]

So helpful and fun!

[@jameelarh]

Great tips

[@damionelson]

Awesome video thanks

[@nowinhealthcare]

Hiiiiiiii Neville !!!!!!

[@jmatt888]

Loved this Neville. Thank you. What are your tips for using photos or images from the internet? Do you have any go to sites/ Do you copy a photo and credit it without asking if you can use it? So many image bank sites all wanting my monthly fee. Thanks!!

[@artbyuzma8683]

I 100% make sure I open Navel's newsletter...

[@ShondaD_]

Hi Neville, thanks for the vid. I’m preparing to start a newsletter business and wanted to ask. Do you recommend registering my business name before sending out my first newsletter with the name on it?

[@kamfam8220]

Have you tried Beehiiv?

[@Ab01-p6p]

It’s just expensive

[@madvillainy6845]

Convertkit isn't simple enough for me to use.

[@ashokseebaruth]

☑️

[@ilovespeed1022]

"not a morning person" "i'm a lazy person by nature" Did we just become best friends?

[@snowmod255]

I recently started my new weekly email newsletter that covers ideas from Speed Learning, Stoicism, and the Science of Health. Anybody interested?

[@luccaharaway3973]

Do you do a blog also, or just the newsletter?

[@jameelarh]

Love your stupid email