The Collapse of Swissair - Pride before a Fall

Grüezi! :D
In the 1990s, during a serious reappraisal of its comparatively small position on the stage of European commercial aviation, Swissair opted to undertake an aggressive expansion tactic by purchasing minority shares in other European flag carriers, while at the same time diversifying its portfolio into various non-airline based activities, a sound concept on paper, but one that was brought down by the Swissair management's over-reliance on external business consultants, and the fact that the airlines it chose to purchase shares in were themselves irredeemable loss-makers, the cumulative impact of which turned what was once Europe's small but exquisite first-class carrier into a financial ruin within five years.
Chapters:
0:00 - Preamble
0:56 - Swissair's Origins
2:50 - Deregulation In Europe
6:07 - Outsourcing
8:12 - Enter Sabena
10:39 - Buyer's Remorse
13:08 - The Hunter Strategy
15:43 - More Bad Investments
17:57 - From Riches to Ruin
22:18 - Rising Like a Phoenix
23:40 - Conclusion
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References:
- Swissair: Crashed and Burned by S Hamilton (2006) (and their respective references)
- Wikipedia (and its respective references)