Launching a Subscription Box Business | Real Finance Case Study

[@eric_andrews]

Sections:
5:45 intro to subscription box businesses lecture
7:48 subscription box business model & examples
10:45 what do VCs think of subscription box businesses?
12:07 dollar shave club acquisition & retention cohort
15:46 real life finance case study setup
18:37 unit economics & customer lifetime value (LTV breakdown for our subscription box business
23:01 customer retention cohort mini-lesson
31:13 customer acquisition cost (CAC) calculation
35:31 LTV: CAC ratio & discussion on how business is doing
38:02 ways to increase LTV: retention, AOV, COGS
43:47 end of lecture and open questions from audience

[@shitanshukumaryadav8819]

I gave an interview yesterday for a big e-commerce company for a Category Manager role and one of the case study needed me to use these concepts. I wish I had come across this video before that! Loved the video. Thank you so much for all the hard work that you do.

[@eric_andrews]

Hey Shitanshu, really glad it was valuable for you! Hope you get the role, good luck 👍

[@payalrana9255]

It is one of the best channels I have come across...Will really share it with my friends too..Thank you for putting so much of efforts 💜

[@eric_andrews]

Wow that really really means a lot to me Payal, thank you 🙏🙏🙏

[@eric_andrews]

That was a BLAST! Thanks for joining everyone! Why are you interested in this subject? Let me know in the comments below 👇

[@sebastianzipfel5329]

best channel ever, thanks! Greets from Germany

[@eric_andrews]

Cheers, my pleasure 😎

[@madinat.3863]

Love your explanations! It all started making sense to me only after your videos

[@eric_andrews]

Hey Madina - I'm really glad to hear it. Thanks !

[@senorgrossy]

Great discussion, Eric! Tuning in from Los Angeles and love the new live format + your courses / videos!

[@eric_andrews]

Cheers senorgrossy! Welcome from LA and thank you for joining! Glad you like them

[@aakashagarwal9827]

Missed it due to the timezone difference. Will watch it now! Also, thanks for all your effort, Eric!

[@eric_andrews]

No worries Aakash - will try to schedule the next one at a different time of day! Hope it is valuable, cheers!

[@harrymacinnis7916]

Crushed this one. Super clear and useful!

[@eric_andrews]

Cheers Harry thanks for checking out my videos

[@ismailcontractor7473]

Hey I just want to start my career in valuation can you tell me how to get better with valuation and financial modeling.

[@eric_andrews]

Hey Ismael, sure. In terms of financial modeling there are tons of videos on my channel. I would take a look at the 3 statement financial model video I posted as a starting point to understand all the financial modeling concepts. In terms of valuation I have a video on the discounted cash flow model which I recommend. What career specifically are you looking to pursue?

[@ekkamailax]

Hi Eric - are you open to a 1hr paid zoom consultation for some mentorship?

[@deeptisharma4272]

Awesome Eric ..thank u ❤️👍

[@eric_andrews]

My pleasure thanks for checking it out Deepti 🙏

[@fonglilian3790]

This is great! Really appreciate you sharing all these useful techniques and insights

[@eric_andrews]

My pleasure Fong! I'm glad it was valuable for you, cheers!!

[@pvgbabu5]

Yes

[@maqbig2835]

just searched the RUclips and found you!

[@eric_andrews]

Great so you found me through search, appreciate the info 🙏

[@idontchaseiattract7546]

Omg I missed it :(

[@eric_andrews]

No worries - I will do more. Thanks for checking out the replay 👍

[@KDiddyCPA]

Can u hear me now? LOL!

[@KDiddyCPA]

OH

[@maqbig2835]

Saudi Arabia

[@eric_andrews]

Awesome, welcome !!