So please check this interview out that Roland Martin did yesterday with Rich D, the owner of Shea Moisture. ruclips.net/video/VTmwsi0om_A/видео.html ❤️
+Jordan Ntoka Hi sis! I have been using Devacurl products. Specifically I use the Decadence One Conditioner and Supercream as my daily routine. I co-wash every morning leaving a little conditioner in my hair and then applying the Supercream while it's still soaking wet in the shower. I use the microfiber towel to blot it a bit (or just wrap it up for 15-20 minutes) to remove the excess water and lastly I allow it to air dry. 🤗😘❤
HouseOfHaute-GOT DAM!!! I've ~never~ seen so many beautiful Females like you to "suddenly" appear making videos on a particular subject. (Please continue)😊😍😊😍My goodness you are drop-dead GORGEOUS, anyway, to the business at hand: Any time you sell your soul to White Supremacist investors, they are going to DEMAND that you make some changes, and I guarantee you, eventually you are going to loose your entire company. In a few short years that company will no longer be black owned...I Guarantee it.
you said it all the influence of the company that partnered with it. geared them towards this marketing strategy. note also the product quality has changed.
No consideration or acknowledgement of the women who actually purchase your product???! It's very disheartening when we support a brand and they do not support us... NO HALL PASSES! NOT MY COINS! 😒
Hey sis! Yeah I can't for the life of me figure out how or why NOT ONE PERSON in their entire establishment didn't say "Hey. This doesn't look or feel right." I mean and that's at the very least. 🙄 Anywho.. Kisses to you my love! ❤️😘
Just like I can not understand WHY Shea Moisture has nothing but WHITE women in their section at Natural Hair Conventions...like they did last weekend in Atlanta...
Just like I can not understand WHY Shea Moisture has nothing but WHITE women in their section at Natural Hair Conventions...like they did last weekend in Atlanta...
EXACTLY! These white women LOVE to play the victim but don't have the slightest inkling what it's like to struggle with discrimination as a result of ones hair texture or color. NOBODY who bought into the hair line wants to hear about a white blonde girl's "hair struggle," because it doesn't exist. "I don't think I got that job because of my straight blonde hair." - No blonde ever! Shae is a troll now.
The ad was definitely a slap in the face. Even the headline of "hair hate" wasn't 100% fulfilled because only the biracial girl only had issues with people harassing her for her hair. The white women had extremely trivial things to say. It completely excluded the natural kinky haired black women that are the reason behind the success of their business, and that's their biggest mistake.
Shea moisture should have just came out with a new line called sleek and strait or something and just advertise that product, not take the products that were targeted for black peoples hair and and switch up the ingredients so white folks can use it too.. That was a silly move they did.
Maybe if they had more black people working there someone would have said something. How can you leave out you main audience that helped you get to where you are..? And to those who think it's not a big deal... if you stand for nothing, then what will you fall for?
Detective John Kimble Actually it's a black AND white owned company. Sundial Brands sold "an unspecified share" of the company to Bain Capital (co-founded by Mitt Romney). Don't be the moron boldly arguing alternative facts.
I'm offended just by being a redhead and having this company say that people making fun of my hair color is comparable to a black woman's struggles with her natural hair.. That's rediculous.
After reading Shea's apology and watching the advert I thought the following : ⏺️The bi-racial girl in the advert expressed a hatred for her own hair as noted in the script whereas the Caucasian girl described her hair issues with a dose of constructive criticism. This demonstrated the current cultural differences in self-esteem between the two women... Hence the right to feel offended. ⏺️I believed Shea had delegated too much power to both the advertising agency and Creative Director who decided to do things according to their mindset delivering a final cut of advert which demonstrated insensitivity towards the bi-racial and black viewers. I think Shea's representatives were overly generous when it came to emotional intelligence on the above. ⏺️Shea should've retained the existing black haircare range and simply introduced another product range accommodating both Asian and Caucasian hair. ⏺️If the Consumer isn't happy with a shop or product there's many churches besides Saint Pauls. A saying we use in England.
HouseOfHaute Thanks for your feedback Toni. What we're seeing here is a sign of the times when it comes culture and race worldwide.... People high up in places have a hand in also everything. Donald Rumsfield who introduced aspartame into soda beverages before becoming Secretary for Defense during his time in the Bush Administration.
i'm happy they are expanding their line, don't exclude your core clients. for me all is forgiven, i've used their products before and i'm sure i will again. someone didn't think this commercial though properly. i'm not overly offended i didn't feel good watching the commercial i felt left out. i said where are the WOCat? I don't want their head on a platter. Moving on. There are much bigger issues happening in the world and this won't take my energy.
Hi my Sissys!! The link to the commercial that someone else posted, is in the description box. LOL! Let me know what y'all are thinking! I'm still feeling some sort of way just because it's not like there aren't a plethora of products out on the market for non-kinky textured hair. And not to mention prior to this debacle, they'd already changed the formulas of many of their products which did not benefit the women that made them the company that they have become. That's all I'm gonna say... for now, lol!
These companies always saying stuff and then apologizing. They meant whatever they put out, they need marketing person or something bc they should have someone who approves the shit. Of course they released it to a demographic that ain't black what's new🙄 they love leaving us out and I'm not even sensitive abt hair, it's just interesting the way these hair companies work. They want to target us blacks but don't want us to represent them🤔
Really? It's not the "expansion" that most people are upset about. And for many it's not even the non-inclusive commercial. They CHANGED the formula to accommodate a demographic that they are trying to reach and left behind the demographic that made their brand. I don't care that they apologize!! It was a conscious decision! Of course, the people that they left behind don't have to buy the product if those changes do not suit their hair. It seems they're letting their investors ruin their brand. It remains to be seen whether it's their loss or their gain.
Hey! I just wanted to say that I am a white girl with super thick very very long hair. I have been using Shea Moisture for over a year now on a daily basis. Have purchased at least 25 different products. They are the only haircare that works for me. I honestly did not know that SM was mainly used by people of color before this. I feel pretty annoyed by this commercial. They aimed for hair color diversity and not skin color diversity and that made little sense to me. They should have focused on people of color to represent their customers. I truly would have expected them to use at least one super dark girl and also a male. My roommate is a El Salvadorian college guy and he uses the stuff religiously. I would have loved it much more! I totally think that being partnered with Mit Romney had something to do with it.
Just wondering what their campaign a while back to bring the products into the main hair aisle (Target) instead of cramming our stuff in a tiny ethnic section, was really all about. Back then I thought it meant we deserve to be represented as prominently as everyone else. Now I wonder if it was just to make room to expand to a broader market. Glad they apologized so quickly but I am disappointed. Their products have not been working quite as well for me for a while now. I was wondering if formulas are being manipulated. I haven't repurchased in a long time. Just working my way through my stash.
CherishMyDaughter It makes sense. So many natural black women have said SM doesn't do it for them anymore. They've probably watered down their products to make them more user friendly for white women. Ridiculous...why not just add on products that will work for women with straight hair? What works for them normally will not work for us.
They should have done it like the clairol commercial, where they featured all shades of black and a white woman or two. Just add on, not make me feel like you get up in the world and you're letting me go.
I'm a woc and use the curl line. Didn't see anything wrong with the commercial. It's okay to have white women in a commercial and if you were offended self-reflect.
i only use the jbco and manuka honey line in shea moisture . lawwwdddd shea moisture why must you do the people that support your name and brand like that !!! ughhhh im so sick of black owned companies using our people for gains and when they reach a certain level they leave us behind . im over them ill still buy the lines that i love but i will now be on the search for products and companies that support our people .
Even before the commercial was released I was confused who or what customer they were targeting. I didn't even know it was a black owned company. I hope Shea Moisture company learns and grows from this experience. I just hate that commercial implied that we all share the same hair experience. Best luck to them.
They have used well know RUclipsrs before, they should of incorporated them with the other ladies. I wasn't offended but I think it was dumb that no one said this commercial is missing something...... 😜
I thought that the commercial was super annoying. I think that it's great that they want to show that they have products for all hair types but if they really wanted to show that, why did everyone except for one girl have the same exact hair type? It almost seemed like they were contradicting themselves. Anyway, I'm glad that they apologized
I don't use Shea Moisture (I use DevaCurl, Kevin Murphy, and The Mane Choice) so I don't know what goes on with them (I found out about the commercial through this video), but I will say that the commercial wasn't great. Not because most of it consisted of 1 mixed black woman (ie., racially ambiguous) and two white women on a brand that was initially targeted specifically for ethnic women and their hair care. What bothered me was the fact that no where did these ladies state how Shea Moisture helped them care for their hair. IE., we know what Shea Moisture can do for curly girls, but what needs did the blonde have fpr her hair that shea moisture satisfied? The red head said she wished she wasn't born a red head, but what about Shea Moisture made her love her natural color? If I was a white woman or a woman with bone straight hair, nothing in this commercial would make me buy their products, especially since the only lady to actually hold a Shea Moisture product was the curly haired black woman.
Yes it does. I've always loved their vitamins, but I've been using their shampoo and conditioner since late 2016 and it works well for my hair. The fact that I can detangle with their shampoo makes me happy and it doesn't leave my hair feeling stripped when I rinse it out so that's a win-win. I have yet to use their mask since I'm still using my Euphora mask, but I've heard great things about the Mane Choice's regular mask. I have not tried their Egyptian line, which is my next purchase since Sally's supposedly carries the Egyptian line now.
I use shea moisture im white but I was mostly mad bcs it showed girls with STRAIGHT hair and I have very curly hair so I was very confused that they only had one girl w curly hair idk it made me feel some type of way and I'm white so I can see why a lot of women of color are offended
Maybe us long blonde straight haired women have daughters who we use the product in their hair.. and me being "white" (find a better way to describe me, please) I'm proud to see that my daughter is darker and tighter than 85% of the women complaining about the commercial- and will continue to use a deep moisturizing product.. it was meant to end diversity but sadly I see we are a long ways off from that. I won't be ashamed of being the mother of a 1/2 black woman. And yes I have also used it in my hair for deep conditioning as well as the bar soap, ironically purchased from an Asian beauty supply. Products are for EVERYONE! And I'm betting that is what their point is. Seek therapy for your real issues.
I was so excited when i saw Sayria Jade in the commercial but following up was a straight haired blonde women and red head talking about hair hate?? Hunty what? Shea moisture really let me down! Where were the 4c sisters and other girls with tight curls and kinks?? I was so confused watching this commercial i can understand diversity but the fact that they completely excluded black women and tight curl patterns shook me up...
I recently found I have high porosity hair (did some research). When I found shea moisture they have a formula for high and low porosity hair I got excited. Now needless to say when I was reading the reviews some say they changed the formula since I had no clue as to what it was before I paid it not nevermind. So now this happens and I see why they changed it. Shea Moisture wants to branch their market but changed the product so it can work for other hair types as well. I get that... but don't agree it should have happened. The commercial would have been ok if it added women with curly textured hair of all types. Some Caucasian women do have naturally curly and some kinky, unruly hair that need the hand of god, if they were to use Shea Moisture (read the label and find what will work best for your hair) then I feel the commercial would have worked fine.
I agree with you concerning the commercial, their should have been different people in it. I have noticed another product line who seemed to have forgotten seasoned men & women in their commercials. Younger folk are not the only people who support these companies and now Gray is the new color. Younger people are getting silver / Gray braids, extensions, and hair color. I would love to see different cultures, ages( someone's grandmother/father), & children these commercials. The clip I viewed seem to touch more of the Caucasians and when I usually see a dominate Caucasian product advertised, we are doing good to get a glimpse of a black person. I would get irritated seeing a product commercial that I use, only show Caucasians and its for all types of hair. If they apologized, who am I to not except it. Thanks for clean review of this topiic
TBH It looked like the white girls had trouble saying that they genuinely have hair issues. "Messy" hair is actually a style. I don't like Shea Moisture as they do not do anything for my hair. I recently tried Cantu products and I love it. I always thought that products that state "enhances curls" was just marketing, until I met Cantu. I literally see my curls come alive.
This was very difficult for me. I used Shea Moisture exclusively for around 4 years and I can't even tell you how much money I've spent on their products. They worked for me. I really liked them as a Brand as well; I felt like they were for me. I'd love to see them make more money. At the end of the day, that's why they are wanting to expand to a larger demographic; to increase their coin. I'm not mad at you! Please don't step on me as you make your way there. I do feel bad for the women in the video... I wonder if they've received any sort of apology from Shea Moisture.
I had stopped using shea butter...many moons ago..i use pure olive oil..some times pure coco nut oil....and aloe vera conditioner on my natural hair......once in a while i will wear my braided wig.....i bought online a year ago...it goes to show...others take credit for products black women and women of color use daily.....but i am staying with my own natural food oils for my hair..be blessed
I saw it, and despite the fact that there were more white women in it, I really thought the young biracial lady was the star of the commercial, and was more charming than the rest of them. Even despite the carrot red hair, I barely noticed the other ones. I guess if they were going to discuss hair hate, they needed a greater focus on black women. At the same time, I can't tell you how often I've been lectured, at my jobs and at my acting work for having hair that tends to wave and frizz. People are LIVID with me for "failing to control" my hair, and to their definition, willfully looking "unprofessional." My friends with curlier and frizzier hair DO experience the same thing, but as white people, I'm the first to tell you, I know that there aren't really racial or class issues involved, so the pain level is an annoyance but not a punch in the face. It may be racist though as it's a pretty tiny group of white women who actually have naturally straight hair. Most have to do something with it to meet that standard, especially as an adult. So, you're right that this is a political issue, and perhaps there is wisdom in audience-testing commercials that intend to accomplish a goal like this. They should have discovered this problem with a group of 50 members of a test audience, not with their whole customer base.
We do not have the same hair struggles. Black hair is kinky not frizzy and it breaks easily and thus can't be flat-ironed daily. That's why many bw wear straight weaves or wigs to avoid excess heat and damage to our hair or putting chemicals that straighten it. Many black women are called ghetto or nappy headed like the situation with the Moroccan rapper French Montana who said a black girl on Twitter had nappy braids, Her hair was neatly down it's just our hair is always thrown in our face as ugly. Our hair doesn't frizz it shrinks into an afro that tangles, that is dry. Biracial women are usually put on a pedestal if they have curls like the girl in the commercial. They are said to have "good hair". Black men usually choose them over fully black women because of their hair. In my high school guys would have obsessed over her hair and tell the other girls in the class how bad they're hair was compared to hers. Plus, many black women have said the products no longer hydrate their hair.
I'm aware of that, but a lot of the same hair products that "fix" kinky "fix" frizzy, in theory, which is why they are marketing to white women, it's an opportunity. Yes, women in showbiz, no matter what color wear wigs and extentions. It's part of the deal. I've never personally seen kinky hair as ugly myself, so I always thought the whole thing was stupid and weird. I'm aware of every inch of what you're talking about except French Montana, who is not significant to me. I've heard all of these concepts before, not an inch of it is new to me, in part because I used to have a young black girl in my life whose care I contributed to (she was 8 and I wouldn't let her straighten her hair. She's 18 now, and tried it once and never tried it again.). If I personally had designed the commercial, the content would have had a total rewrite and the stars would have been three black women, 1 biracial woman, 1 white woman. That would have been enough to make clear White women might try it without alientating their base. I'm hoping for the sake of the company and the probably many black people who like these products, that they find some way to recover from this. I hate the politics. If more business can allow them to make a better product for less, and make a bit more on it, too, then I get why they want more business.
Also, as my hair is really not naturally blond, I've owed Shea Moisture for rescuing my breaking hair. My standard products were not doing the job. I'm most appreciative.
Glad, it's working for you but the point is whether the company admits it or not the consistency has changed and it no longer works for some black women. I think people don't get the difference between inclusion and taking over. Not a lot of black women can use a lot of products even those for black hair. Many are cheap and have too many chemicals. Cost is also a factor.
That's a pity. The product should remain true to it's base. It been a few years since I've needed it at full strength because my hair stylist improved drastically, so the current product is enough, but wouldn't have been if it was still damaged. Feh. Well, I guess it means someone new will step in, most likely.
There are too many hair companies that have wonderful products for our hair. From know on, I'll just buy from the companies who want to represent our community. I use my money to express who I support, I don't need to say a thing, they said everything I needed to hear with their commercial (I don't mind sharing hair products with all women, but the commercial was done in poor taste).
EternalJoy shea moisture is what I buy for natural deep conditioner I wanna boycott but have no idea what to buy for deep conditioning :( any suggestions?
I'm not offended at all by the commercial. It was slightly annoying, but I've seen way worse in my lifetime. Like - commercials with ONLY white people and NO Black people and NO black hair products. Anyone remember those days? I think we Black women need to pick our battles. I'm just happy someone finally sells products for our hair that actually work! SERIOUSLY. WE NEED TO GET OVER IT. So boo hoo they obviously they got it wrong and Pantene got it right, and yes, someone needs to get a clue after all these years about how to advertise to us, but after years in a weave, I've finally gone natural, and Shea Moisture products have been my friend. I think we really need to think before we bitch about stuff because wouldn't it be worse if we put them out of business? And we wonder why Black women are stereotyped as intimidating biatches. I can think of a commercial that could have been way worse than this one...buwahahahahaha. It involves those same two white ladies picking at a dark-skinned black girl's head and going, "OMG, your hair feels like steel wool! You need a good hair product like...SHEA MOISTURE!" WE USE IT TOO! So yeah, pick your battles ladies. They get a C+ Leave them alone! Hehehe ;)
Dot Todman Its much deeper than a commercial featuring white woman. It goes deeper! By SM putting white women in there commercial its putting there beauty on a pedestal. Also its a slap in the face to all the black women who put them on top and made them a multimillion dollar company.
I thought the concept of it was beautiful, however we needed to see more shades of skin color and a lot of different hair textures especially if they are trying to expand to other cultures.
Is the product itself being changed? Its a thicker, more moisturizing, heavy in oils and minerals type product. So if they are making it more "usable" to Caucasian hair, are they reducing the aspects that make it so beneficial for WOC hair?
LADILADY67 hopefully tons of coins why spend your money where you are excluded every campaign should have a dark skin lite skin Latinas Asian blonde just develop a new line for BECKY don't change the ingredients another Carol daughter Sundial owns now lucky only bought twice cancelled
No one in the commercial looked like me and my kids, my friends, my family. Not saying anyone can't use their products, but do we see Paul Mitchell advertising to African naturals with mostly African decent looking people in the commercials. Nope, because we are not his/ their target audience, even though we can use those products too. They need to focus on their target audience. Unless they have changed their target audience. Thats ok too. I'll release my emotional attachment and quit buying based on support and start buying based on need only, and on sale only.
Yes, I use Kinky Curly also and yes although is is very expensive it works well for me that in the past year I have had extensive hair growth, minimum shedding and strong and moist hair. I did you Shea before Kinky but could not go back only because Kinky works best for me. I do think that if Shea works for you, don't let this commercial make you stop supporting them. Everyone makes mistakes, even million dollar companies. I understand that it is still owned by the original owners.
I'm white and I love Shea moisture products for me and my son who's mixed. I have bought bubble bath, lotion and bath oil from Shea moisture. They smell really good and they're good quality products. Of course I would only use what's appropriate for my hair type.
According to the owner, the original ad had 28 women in it with 24 of them being African American and the other 4 were of other race but somewhere down the process, cutting and editing went wrong. It should have never came out the way it did. Who do you point fingers at???Besides all of this mess, I do accept SM apology but will nolonger have my eyes wide open-shut.
Hey guys! I've started my own line of natural skin care products. I have four children, and they love it! I seriously recommend trying to make your own at home, it's super easy, and much more healthy. I'm happy to share recipes if you're interested. If you'd like to learn more about the products we offer, check us out at www.tyarsessentials.com.
Thanks for saying "Hey girls, and guys." Many naturals refuse to address or greet their male viewers as thigh it could only be a woman who could be watching. Doesn't feel good. Thanks for making a difference, even a small one😊
Congrats one your year and the videos! Well the products don't work on my hair anymore. So there is no need for me to buy them anymore. I didn't see the commercial, but they changed the formula so I'm haven't bought anything in a while anyway. Not rethink their life! Hahaha that was funny. I guess they would own their mistake after they were drug over social media! I'm sure they will lose some coins, but whatever. Lol great video.
I have no problems with a business expanding. I’m in college to be a business and Marketing major. But here’s my problems, all I keep hearing is there’s mainly white women on the team, products have been watered down, and the commercial only had one black girl with ONE texture on there. I stopped buying Shea Moisture a few years ago when it was said that they were partnered with Mitt Romney. So I’m not surprised. The problem isn’t expanding it’s the way they are expanding.
My daughter uses all of their products for her hair and I use Kinky Curl because these are products that work good for our hair. It's all about marketing products to make money at the end of the day they should have represented more women of color with different types of hair to promote their products.
As a black business owner, I see nothing wrong with the Shea Moisture ad nor do I think he should have to apologize for trying to expand his brand. Any black person with professional business experience should understand why a smaller company wants to diversify when competing with larger companies that have a bigger financial backing.
I live in an entirely white area.. They sell Shea Moisture here. Walmart, Ulta, Walgreens, CVS, Target. They sell it everywhere. That being said, yeah.. the marketing was wrong, and offensive.
We built Shea moisture into what they are today. We need to have products that are just FOR US! Whites have aisles and aisles of hair products for them! No reason why we can't have products that are just for us!
I don't understand how you can say they're advertisement isn't representing you when the first model looks like you. Skin tone, beauty level, curly hair. I came onto RUclips to find their other advertisements to get a broader perspective on this company's advertising agency.
Yes, and the commercial. I heard you say you understand both sides and other things, your quote "You want my money but you don't want me to represent you" just stood out to me.
Yes and I still stand by my statement. The first woman in the spot is biracial (I am not and we are several shades apart from one another, but that has nothing to do with it honestly). She has a 3a hair type (my hair is not at all similar to hers; I'm a 4a) nor does she represent the majority of the women that put them where they are today. None of the women featured share the same "Hair Struggles" as many black women with 4 hair types; i.e. losing a job, being discriminated against, etc. It was like comparing a full time, working single mom to a stay at home mom. They both have responsibilities that are important but the struggle is certainly different in a way that most stay at home moms cannot truly imagine without having been in the position themselves. Sorry but the 4 hair types put Shea Moisture on the map. Besides, out of 4 women, only 1 remotely represents the people that supported them from the beginning and as I just said, she really doesn't represent the majority of Shea Moistures current demographic.
i guess it is kinda sad that society has got people hating the way they look, so that they have to have fake hair, fake contacts etc. it even affects guys now. my granpa never cared about having 6 pac abs
question? if shea moisture can help everyone hair, whats the PROBLEM?? this itself seems a little offensive and racist itself. As someone of mixed race as well, whats the problem?? i seen nothing wrong with a product that can help everyone? this sounds like "somebody" wants "segregated" hair products. What the hell this SOCIETY IS ALLLLL TYPES OF FUCKED UP
I live in France and their products are very expensive and used mainly by blacks in France. It is unbelievable that the brand is not thought of putting a black person because they are the blacks who buy their products it is a shame and a lack of respect the black people which contributed widely in their success in France. They can look for new customers but not forget the customers who built their fortune. To persuade the problems of hair lived by blondes, red-haired persons and girls with curly hair is more important than hair discrimination which we face every day as a nappy woman it is just vile this adversiting was horrible it makes blacks an invisible minority!!! This ad irritated all the black community in France which felt hurted, ignored and very humiliated... that 's the reasons why I maintain my boycott
Oh, and I sit under the dryer with a cap on when I deep condition just like anyone else. Feel left out? I have one word for that feeling myself: Lemonade.
I use shea moisture's skincare line , and it is amazing , haven't found anything like it so far But as far as hair goes for my daily routine I prefer carols daughter and madam cj walker
I want to share that I am black with 4b hair. I like Shea Moisture and I don't see anything wrong with the ad. I have seen countless ads with all black models and most of them were with women of dark skin tones. This commercial had light skinned model(so what), then there were white models(so what). I feel this backlash gave the 'Angry Black Woman' more energy. It is sad that one commercial would cause such a backlash. I have seen black RUclipsrs with Shea Moisture ads, so wow. No, I am not boycotting.
apparently they are changing/changed the formula to accommodate white hair. I've seen tweets from black women saying they noticed a change in the product, it made their hair dry and brittle. So commercial or no commercial it's still a slap in the face to black women. They could have just made separate products.
+shy2cute14 Agreed. That's my point as well. The commercial (from an industry stand point even) was just poorly thought out and executed. And instead of making a separate line for other hair types, they have already started changing formulas to accommodate Caucasian hair types. That is not ok. To me, it sends a message as if they're saying, "We're Done With You and No Longer Need You".
I have used the same Shea Moisture products for years and I am still getting the same great results. I especially like the honey line and I will continue to use it. The commercial is not a slap in the face to me because I have seen many Shea Moisture commercials with all black models with dark skin tones. One commercial with a mixed and white models is not a deal breaker for me. Have you seen the other commercials with all black models? Why don't those commercials count?
I am not sure about the 'changing formulas' comment. I am still getting the same results from the products that I use. If the real issue is that the products don't work for your hair type, then I can understand the boycott. But, boycotting because of one ad with mixed and white models when I have seen many ads and models with black models is not logical to me. I want to say, thanks for responding to me in a thoughtful way. Seriously, people have been called awful names if they disagree with the boycott. The hate is real. Thanks
Hey sis! So yeah the majority of the backlash (from what I understand) had to do with the changing of the formulas. The commercial was merely a slap in the face reiterating the change when it didn't have to be that way at all. The products have never worked for me. However, I didn't start trying the products until about 10 mos ago which ironically was the same time period that other RUclipsrs started coming out and saying the products were no longer working for them. I vividly remember saying, "What is all the hype about with this company? The products are trash." I had no clue what the previous formulas were like, until a friend of mine said that what I was using was different than hers. And PS: We're a sisterhood here. Everyone is entitled to their own view points and opinions and can freely share them so long as they don't blatantly disrespect someone else or intentionally troll others. 🤗❤️😘
I'm actually not considering buying their products anymore... as a former owner of everything they have created...so they won't get my money anymore, they knew what they were doing...but the fact of seeing & hearing African Americans & or "curly. hair sisters" rage on it, they knew they would lose money, so they changed up quick...I don't forgive them!
They did it on purpose. I bet you, while they were making the comnercial, somebody in the other room was already writing the apology letter. SMH... and shaking it hard
this isn't about the topic discussed in the video but you are sooooo pretty😍 you give me an old black Hollywood vibe if that makes sense lol great video too
I don't use their hair products anymore but I like their body wash and makeup remover. The commercial was blah... I didn't feel offended but that is probably because I'm used to people using racially ambiguous models to target black audiences. I will continue not to use their hair products because they don't work for me. Thanks for talking about the topic!
So I Goggled Devacurl and their advertisement is diverse. Their slogan is "for all curl kind". Is there a problem with this? When you get to the root or nuts and bolts of any business, your money is not going totally to who you think it's going too.
+Nine West I have no problem with Deva Curl other than their price point being so high. From the jump they have been an all inclusive company for curls of all types. "Cool, thank you for including us from the jump." The problem with Shea Moisture is that their entire existence was built on the backs of black women. Now that they've become "mainstream" successful they've decided to forget about the very people that put them where they are by doing thing like changing formulas to accommodate other hair types (that alienates ours) instead of simply creating a separate line just for the other textures. I think women that have been loyal to the brand for all of these years feel as though they've been slapped in the face because now the products no longer work on their texture and to make matters worse, the "exclusive" ad campaign drove the harsh point home: "We Don't Need You Anymore."
Oh yeah, I didn't buy their hair products any way, BUT I do like their bar soaps. I would pay five bucks for their soaps because it lasts for a long time but their hair products are too expensive for my hair. My hair will absorb all of the conditioners in one go.. That's ok, I will stick with suave and Aussie Moist.. Pay less for a whole lot more ^_^
I feel like for their hair products it should've been all WOC . Than their other products like skin care could've been diverse but noooooo can't just be all black men and women
I can forgive but forgetting is a different story, I feel that with the platform that they have they could've really made a difference in the lives of those who have supported them, every step is well calculated and the ad promoted took thought knowing that it did not represent WOC well at ALL in yet they still put it out there, bad business move! Hopefully they'll learn and grow from that moment but I personally will no longer support them
And when WE don't support black businesses WE wrong, Forget Shea moisture I want buy any more PRODUCTS..WE can show them start hurting thr Pockets and they'll think before they do crazy mess again
I will no longer purchase their products. Carol's Daughter has wonderful hair products! Thank you for this awesome video. Btw, your curls are awesome and beautiful.
SHEA MOISTURE, HOW COULD YOU LET PANTENE, A WHITE OWNED COMPANY OUT DO YOU? Their commercial at least represented black women/your women in a noble way. GET IT TOGETHER!!!
Watched the commercial... didn't find it offensive at all. Don't really understand the hype, and that's my take. I have used the products before, and they don't work for me either, soooooo...🌼
They had White women and a mixed or Hispanic girl talking about "hair hate." As though being the only redhead in your class or not knowing what to do with your hair a particular day compares to being insulted and teased for how your hair naturally grows out of your head. They most definitely should've had a black person, man or woman up there to discuss hair hate. We know the most about "hair hate" and they excluded us, the people who built their brand. If you couldn't see how it would offend people from the very models in the ad to the fact that THEY of all people are discussing that kind of topic, I'm not quite sure what to tell you other than to gain better understanding.
I love Shea Moisture. It hurts me to NOT support them anymore. I'm just going to support other brands. I also LOOOVE Deva Curl...Shea Moisture is like Stacey Dash...A HASBEEN!!!!!
Shea Moisture should pay the models anyway. It wasn't the models fault. Just write this off as a total stupid booboo!!!! The models who were used were thrown into a viper pit and have no idea what OUR HAIR STRUGGLES HAVE BEEN SINCE WE WERE DUMPED OFF OF THE SLAVE SHIPS🚢. Pay those hard working models. Shea Moisture, take the loss n 'keep it kickin.'
I love seeing other races use their products. I get all warm inside, like yea, thats an organic natural black company putting out quality products. But trying to expand their brand by trivializing the black hair struggle, very reason their business exists, talking about #allhairmatters. That was stupid.
I could care less about the commercial. Have they been changing thier formula right under our noses to fit these white women with straight hair?! cause last I knew kinky and curly hair need the most moisture and oils while people with straight hair tend to avoid these products. 🤔🤔🤔
I agree with what you said..they should be able to grow..but they did it the WRONG way. The biracial/mixed girl is a RUclipsr! And I am subscribed to her! I feel bad for her. But they really should have used black people who have actually used their products. I would have been happy if they made a commercial about their products that are for men! That would have been a great commercial.
It was not mentioned in your video, but, they do make more than hair products. But, the commercial was a sh*tty commercial. I am a white man, and I do love their soaps because they are great for my skin. But, I do agree that they should focus on their target demographic, and not try to exclude anyone for the sake of expanding their line.
Ok so you are insanely beautiful house of haute you should be in movies. Do you get a crapload of shade because how attractive you are. Please send a face shot to Tyler Perry you are insanely easy to watch. I will give you this you are a wow!
whats sad is sister you are prettier than both those girls in the ad. why are white women in particular, not asian or hispanic women, such a threat to you?
+zakir subur 🤔 I don't recall saying that either woman was a threat to me. I don't view any woman as a possible threat. The only threat I have is myself.
zakir subur Black women don't care what products non-black women--white women in particular--use in their hair. We don't care if they want to use Shea moisture. The problem is HOW the advertising was done. This has nothing to do with threats. 1. It was presented as if black women and non-black women have the same struggles with our hair TEXTURE. We do not. 2. The hair TEXTURE of the lead demographic for this hair care line was not shown in the ad. Beauty had nothing to do with it, however I do agree that she is prettier than all three of them, not just the non-black women.
Your video quality is great and you got my attention with this topic but pick topics you are more passionate about.. being on the fence like this is not as interesting to watch.
So please check this interview out that Roland Martin did yesterday with Rich D, the owner of Shea Moisture. ruclips.net/video/VTmwsi0om_A/видео.html ❤️
HouseOfHaute just wondering what type of hair products do you use for your hair?
+Jordan Ntoka Hi sis! I have been using Devacurl products. Specifically I use the Decadence One Conditioner and Supercream as my daily routine. I co-wash every morning leaving a little conditioner in my hair and then applying the Supercream while it's still soaking wet in the shower. I use the microfiber towel to blot it a bit (or just wrap it up for 15-20 minutes) to remove the excess water and lastly I allow it to air dry. 🤗😘❤
HouseOfHaute Thanks for the info. Your hair looks really nice and healthy🙂
HouseOfHaute-GOT DAM!!! I've ~never~ seen so many beautiful Females like you to "suddenly" appear making videos on a particular subject. (Please continue)😊😍😊😍My goodness you are drop-dead GORGEOUS, anyway, to the business at hand:
Any time you sell your soul to White Supremacist investors, they are going to DEMAND that you make some changes, and I guarantee you, eventually you are going to loose your entire company. In a few short years that company will no longer be black owned...I Guarantee it.
you said it all the influence of the company that partnered with it. geared them towards this marketing strategy. note also the product quality has changed.
No consideration or acknowledgement of the women who actually purchase your product???! It's very disheartening when we support a brand and they do not support us... NO HALL PASSES! NOT MY COINS! 😒
Hey sis! Yeah I can't for the life of me figure out how or why NOT ONE PERSON in their entire establishment didn't say "Hey. This doesn't look or feel right." I mean and that's at the very least. 🙄 Anywho.. Kisses to you my love! ❤️😘
Dani28 completely agree with you girl!! Not my coin!!
Just like I can not understand WHY Shea Moisture has nothing but WHITE women in their section at Natural Hair Conventions...like they did last weekend in Atlanta...
Just like I can not understand WHY Shea Moisture has nothing but WHITE women in their section at Natural Hair Conventions...like they did last weekend in Atlanta...
Dani28 Totally agree with your post.
straight hair blonde women talking bout hair hate?! shea moisture is trolling us!!! lawd......
EXACTLY! These white women LOVE to play the victim but don't have the slightest inkling what it's like to struggle with discrimination as a result of ones hair texture or color. NOBODY who bought into the hair line wants to hear about a white blonde girl's "hair struggle," because it doesn't exist. "I don't think I got that job because of my straight blonde hair." - No blonde ever! Shae is a troll now.
Honey RIGHT!
The ad was definitely a slap in the face. Even the headline of "hair hate" wasn't 100% fulfilled because only the biracial girl only had issues with people harassing her for her hair. The white women had extremely trivial things to say. It completely excluded the natural kinky haired black women that are the reason behind the success of their business, and that's their biggest mistake.
Yes indeed, which is the part that really made me feel some sort of way. The marketing was just all wrong. Thanks for chiming in sis! 😘❤️
Shea moisture should have just came out with a new line called sleek and strait or something and just advertise that product, not take the products that were targeted for black peoples hair and and switch up the ingredients so white folks can use it too.. That was a silly move they did.
C.P. I agree that’s their mistake. Make a Caucasian line and rake in the money
Maybe if they had more black people working there someone would have said something. How can you leave out you main audience that helped you get to where you are..?
And to those who think it's not a big deal... if you stand for nothing, then what will you fall for?
Also, who is the one person who keeps giving you a thumbs down?
Detective John Kimble Actually it's a black AND white owned company. Sundial Brands sold "an unspecified share" of the company to Bain Capital (co-founded by Mitt Romney). Don't be the moron boldly arguing alternative facts.
Very few Blacks work there.
It's a very big deal. They can apologize all day and I forgive them. However, I will not give them a dime of my money
I'm offended just by being a redhead and having this company say that people making fun of my hair color is comparable to a black woman's struggles with her natural hair.. That's rediculous.
After reading Shea's apology and watching the advert I thought the following :
⏺️The bi-racial girl in the advert expressed a hatred for her own hair as noted in the script whereas the Caucasian girl described her hair issues with a dose of constructive criticism. This demonstrated the current cultural differences in self-esteem between the two women... Hence the right to feel offended.
⏺️I believed Shea had delegated too much power to both the advertising agency and Creative Director who decided to do things according to their mindset delivering a final cut of advert which demonstrated insensitivity towards the bi-racial and black viewers. I think Shea's representatives were overly generous when it came to emotional intelligence on the above.
⏺️Shea should've retained the existing black haircare range and simply introduced another product range accommodating both Asian and Caucasian hair.
⏺️If the Consumer isn't happy with a shop or product there's many churches besides Saint Pauls. A saying we use in England.
Excellent points! Thanks for sharing that breakdown. I completely agree.
HouseOfHaute Thanks for your feedback Toni. What we're seeing here is a sign of the times when it comes culture and race worldwide.... People high up in places have a hand in also everything. Donald Rumsfield who introduced aspartame into soda beverages before becoming Secretary for Defense during his time in the Bush Administration.
Thanks Sara. I would love to have that role. I definitely would inspire pride into that advert.
i'm happy they are expanding their line, don't exclude your core clients. for me all is forgiven, i've used their products before and i'm sure i will again. someone didn't think this commercial though properly. i'm not overly offended i didn't feel good watching the commercial i felt left out. i said where are the WOCat? I don't want their head on a platter. Moving on. There are much bigger issues happening in the world and this won't take my energy.
I agree sis! I couldn't have said it better. Moving on...LOL 😘
Hi my Sissys!! The link to the commercial that someone else posted, is in the description box. LOL! Let me know what y'all are thinking! I'm still feeling some sort of way just because it's not like there aren't a plethora of products out on the market for non-kinky textured hair. And not to mention prior to this debacle, they'd already changed the formulas of many of their products which did not benefit the women that made them the company that they have become. That's all I'm gonna say... for now, lol!
Here's the link: Watch the commercial here: ruclips.net/video/5WWFxEnJovA/видео.html
These companies always saying stuff and then apologizing. They meant whatever they put out, they need marketing person or something bc they should have someone who approves the shit. Of course they released it to a demographic that ain't black what's new🙄 they love leaving us out and I'm
not even sensitive abt hair, it's just interesting the way these hair companies work. They want to target us blacks but don't want us to represent them🤔
Yeah, the backpedaling from all of these companies is getting real old.
Really? It's not the "expansion" that most people are upset about. And for many it's not even the non-inclusive commercial. They CHANGED the formula to accommodate a demographic that they are trying to reach and left behind the demographic that made their brand. I don't care that they apologize!! It was a conscious decision! Of course, the people that they left behind don't have to buy the product if those changes do not suit their hair. It seems they're letting their investors ruin their brand. It remains to be seen whether it's their loss or their gain.
Hey! I just wanted to say that I am a white girl with super thick very very long hair. I have been using Shea Moisture for over a year now on a daily basis. Have purchased at least 25 different products. They are the only haircare that works for me.
I honestly did not know that SM was mainly used by people of color before this.
I feel pretty annoyed by this commercial. They aimed for hair color diversity and not skin color diversity and that made little sense to me. They should have focused on people of color to represent their customers. I truly would have expected them to use at least one super dark girl and also a male. My roommate is a El Salvadorian college guy and he uses the stuff religiously. I would have loved it much more! I totally think that being partnered with Mit Romney had something to do with it.
+Abby LaBar Hi sis! Thanks for your comment! I have to agree with you. I think you're absolutely right. 😘😘
Just wondering what their campaign a while back to bring the products into the main hair aisle (Target) instead of cramming our stuff in a tiny ethnic section, was really all about. Back then I thought it meant we deserve to be represented as prominently as everyone else. Now I wonder if it was just to make room to expand to a broader market. Glad they apologized so quickly but I am disappointed. Their products have not been working quite as well for me for a while now. I was wondering if formulas are being manipulated. I haven't repurchased in a long time. Just working my way through my stash.
CherishMyDaughter It makes sense. So many natural black women have said SM doesn't do it for them anymore. They've probably watered down their products to make them more user friendly for white women. Ridiculous...why not just add on products that will work for women with straight hair? What works for them normally will not work for us.
They should have done it like the clairol commercial, where they featured all shades of black and a white woman or two. Just add on, not make me feel like you get up in the world and you're letting me go.
They are clearly trying to expand their customers so they are advertising to other group. No big deal.
I'm a woc and use the curl line. Didn't see anything wrong with the commercial. It's okay to have white women in a commercial and if you were offended self-reflect.
i only use the jbco and manuka honey line in shea moisture . lawwwdddd shea moisture why must you do the people that support your name and brand like that !!! ughhhh im so sick of black owned companies using our people for gains and when they reach a certain level they leave us behind . im over them ill still buy the lines that i love but i will now be on the search for products and companies that support our people .
Even before the commercial was released I was confused who or what customer they were targeting. I didn't even know it was a black owned company. I hope Shea Moisture company learns and grows from this experience. I just hate that commercial implied that we all share the same hair experience. Best luck to them.
They have used well know RUclipsrs before, they should of incorporated them with the other ladies.
I wasn't offended but I think it was dumb that no one said this commercial is missing something...... 😜
+Natalee Gordon 😂😂😂 That last part! Lol Yes sis! I agree for sure! ❤😘
I thought that the commercial was super annoying. I think that it's great that they want to show that they have products for all hair types but if they really wanted to show that, why did everyone except for one girl have the same exact hair type? It almost seemed like they were contradicting themselves. Anyway, I'm glad that they apologized
+Jennie Ross I definitely agree! It was just weird and almost uncomfortable to watch really. Lol ❤😘
I don't use Shea Moisture (I use DevaCurl, Kevin Murphy, and The Mane Choice) so I don't know what goes on with them (I found out about the commercial through this video), but I will say that the commercial wasn't great. Not because most of it consisted of 1 mixed black woman (ie., racially ambiguous) and two white women on a brand that was initially targeted specifically for ethnic women and their hair care. What bothered me was the fact that no where did these ladies state how Shea Moisture helped them care for their hair. IE., we know what Shea Moisture can do for curly girls, but what needs did the blonde have fpr her hair that shea moisture satisfied? The red head said she wished she wasn't born a red head, but what about Shea Moisture made her love her natural color? If I was a white woman or a woman with bone straight hair, nothing in this commercial would make me buy their products, especially since the only lady to actually hold a Shea Moisture product was the curly haired black woman.
Yes it does. I've always loved their vitamins, but I've been using their shampoo and conditioner since late 2016 and it works well for my hair. The fact that I can detangle with their shampoo makes me happy and it doesn't leave my hair feeling stripped when I rinse it out so that's a win-win. I have yet to use their mask since I'm still using my Euphora mask, but I've heard great things about the Mane Choice's regular mask. I have not tried their Egyptian line, which is my next purchase since Sally's supposedly carries the Egyptian line now.
I use shea moisture im white but I was mostly mad bcs it showed girls with STRAIGHT hair and I have very curly hair so I was very confused that they only had one girl w curly hair idk it made me feel some type of way and I'm white so I can see why a lot of women of color are offended
+Makayla Eberly You're exactly right, I think that's the point other people are missing. Thanks for sharing. 😘❤
Makayla Eberly girl your hair is more wavy than very curly but ok
Makayla Eberly yes they should have put women with curly hair
Maybe us long blonde straight haired women have daughters who we use the product in their hair.. and me being "white" (find a better way to describe me, please) I'm proud to see that my daughter is darker and tighter than 85% of the women complaining about the commercial- and will continue to use a deep moisturizing product.. it was meant to end diversity but sadly I see we are a long ways off from that. I won't be ashamed of being the mother of a 1/2 black woman. And yes I have also used it in my hair for deep conditioning as well as the bar soap, ironically purchased from an Asian beauty supply. Products are for EVERYONE! And I'm betting that is what their point is. Seek therapy for your real issues.
+Judith Johnson Ok Becky... want a cookie 🍪? 🤦🏽♀️ #WhenWhitePrivilegeHasThemConfused
I, personally, was not at all offended by the video.
Don't use SM. Now, never will.
I was so excited when i saw Sayria Jade in the commercial but following up was a straight haired blonde women and red head talking about hair hate?? Hunty what? Shea moisture really let me down! Where were the 4c sisters and other girls with tight curls and kinks?? I was so confused watching this commercial i can understand diversity but the fact that they completely excluded black women and tight curl patterns shook me up...
I recently found I have high porosity hair (did some research). When I found shea moisture they have a formula for high and low porosity hair I got excited. Now needless to say when I was reading the reviews some say they changed the formula since I had no clue as to what it was before I paid it not nevermind. So now this happens and I see why they changed it. Shea Moisture wants to branch their market but changed the product so it can work for other hair types as well. I get that... but don't agree it should have happened. The commercial would have been ok if it added women with curly textured hair of all types. Some Caucasian women do have naturally curly and some kinky, unruly hair that need the hand of god, if they were to use Shea Moisture (read the label and find what will work best for your hair) then I feel the commercial would have worked fine.
I've been waiting on you. I kept going on and off YT looking for this video
LOL!! That's so funny! I love you! Don't worry Tomorrow's video will still be up too! 🤗😘❤️
I agree with you concerning the commercial, their should have been different people in it. I have noticed another product line who seemed to have forgotten seasoned men & women in their commercials. Younger folk are not the only people who support these companies and now Gray is the new color. Younger people are getting silver / Gray braids, extensions, and hair color. I would love to see different cultures, ages( someone's grandmother/father), & children these commercials. The clip I viewed seem to touch more of the Caucasians and when I usually see a dominate Caucasian product advertised, we are doing good to get a glimpse of a black person. I would get irritated seeing a product commercial that I use, only show Caucasians and its for all types of hair. If they apologized, who am I to not except it. Thanks for clean review of this topiic
I have not seen the ad and I too find Shea Moisture products do not work for my hair. I thought I was alone.
TBH It looked like the white girls had trouble saying that they genuinely have hair issues. "Messy" hair is actually a style. I don't like Shea Moisture as they do not do anything for my hair. I recently tried Cantu products and I love it. I always thought that products that state "enhances curls" was just marketing, until I met Cantu. I literally see my curls come alive.
This was very difficult for me. I used Shea Moisture exclusively for around 4 years and I can't even tell you how much money I've spent on their products. They worked for me. I really liked them as a Brand as well; I felt like they were for me. I'd love to see them make more money. At the end of the day, that's why they are wanting to expand to a larger demographic; to increase their coin. I'm not mad at you! Please don't step on me as you make your way there. I do feel bad for the women in the video... I wonder if they've received any sort of apology from Shea Moisture.
I had stopped using shea butter...many moons ago..i use pure olive oil..some times pure coco nut oil....and aloe vera conditioner on my natural hair......once in a while i will wear my braided wig.....i bought online a year ago...it goes to show...others take credit for products black women and women of color use daily.....but i am staying with my own natural food oils for my hair..be blessed
I saw it, and despite the fact that there were more white women in it, I really thought the young biracial lady was the star of the commercial, and was more charming than the rest of them. Even despite the carrot red hair, I barely noticed the other ones. I guess if they were going to discuss hair hate, they needed a greater focus on black women. At the same time, I can't tell you how often I've been lectured, at my jobs and at my acting work for having hair that tends to wave and frizz. People are LIVID with me for "failing to control" my hair, and to their definition, willfully looking "unprofessional." My friends with curlier and frizzier hair DO experience the same thing, but as white people, I'm the first to tell you, I know that there aren't really racial or class issues involved, so the pain level is an annoyance but not a punch in the face. It may be racist though as it's a pretty tiny group of white women who actually have naturally straight hair. Most have to do something with it to meet that standard, especially as an adult. So, you're right that this is a political issue, and perhaps there is wisdom in audience-testing commercials that intend to accomplish a goal like this. They should have discovered this problem with a group of 50 members of a test audience, not with their whole customer base.
We do not have the same hair struggles. Black hair is kinky not frizzy and it breaks easily and thus can't be flat-ironed daily. That's why many bw wear straight weaves or wigs to avoid excess heat and damage to our hair or putting chemicals that straighten it. Many black women are called ghetto or nappy headed like the situation with the Moroccan rapper French Montana who said a black girl on Twitter had nappy braids, Her hair was neatly down it's just our hair is always thrown in our face as ugly. Our hair doesn't frizz it shrinks into an afro that tangles, that is dry. Biracial women are usually put on a pedestal if they have curls like the girl in the commercial. They are said to have "good hair". Black men usually choose them over fully black women because of their hair. In my high school guys would have obsessed over her hair and tell the other girls in the class how bad they're hair was compared to hers. Plus, many black women have said the products no longer hydrate their hair.
I'm aware of that, but a lot of the same hair products that "fix" kinky "fix" frizzy, in theory, which is why they are marketing to white women, it's an opportunity. Yes, women in showbiz, no matter what color wear wigs and extentions. It's part of the deal. I've never personally seen kinky hair as ugly myself, so I always thought the whole thing was stupid and weird. I'm aware of every inch of what you're talking about except French Montana, who is not significant to me. I've heard all of these concepts before, not an inch of it is new to me, in part because I used to have a young black girl in my life whose care I contributed to (she was 8 and I wouldn't let her straighten her hair. She's 18 now, and tried it once and never tried it again.). If I personally had designed the commercial, the content would have had a total rewrite and the stars would have been three black women, 1 biracial woman, 1 white woman. That would have been enough to make clear White women might try it without alientating their base. I'm hoping for the sake of the company and the probably many black people who like these products, that they find some way to recover from this. I hate the politics. If more business can allow them to make a better product for less, and make a bit more on it, too, then I get why they want more business.
Also, as my hair is really not naturally blond, I've owed Shea Moisture for rescuing my breaking hair. My standard products were not doing the job. I'm most appreciative.
Glad, it's working for you but the point is whether the company admits it or not the consistency has changed and it no longer works for some black women. I think people don't get the difference between inclusion and taking over. Not a lot of black women can use a lot of products even those for black hair. Many are cheap and have too many chemicals. Cost is also a factor.
That's a pity. The product should remain true to it's base. It been a few years since I've needed it at full strength because my hair stylist improved drastically, so the current product is enough, but wouldn't have been if it was still damaged. Feh. Well, I guess it means someone new will step in, most likely.
There are too many hair companies that have wonderful products for our hair. From know on, I'll just buy from the companies who want to represent our community. I use my money to express who I support, I don't need to say a thing, they said everything I needed to hear with their commercial (I don't mind sharing hair products with all women, but the commercial was done in poor taste).
EternalJoy shea moisture is what I buy for natural deep conditioner I wanna boycott but have no idea what to buy for deep conditioning :( any suggestions?
I'm not offended at all by the commercial. It was slightly annoying, but I've seen way worse in my lifetime. Like - commercials with ONLY white people and NO Black people and NO black hair products. Anyone remember those days? I think we Black women need to pick our battles. I'm just happy someone finally sells products for our hair that actually work! SERIOUSLY. WE NEED TO GET OVER IT. So boo hoo they obviously they got it wrong and Pantene got it right, and yes, someone needs to get a clue after all these years about how to advertise to us, but after years in a weave, I've finally gone natural, and Shea Moisture products have been my friend. I think we really need to think before we bitch about stuff because wouldn't it be worse if we put them out of business? And we wonder why Black women are stereotyped as intimidating biatches. I can think of a commercial that could have been way worse than this one...buwahahahahaha. It involves those same two white ladies picking at a dark-skinned black girl's head and going, "OMG, your hair feels like steel wool! You need a good hair product like...SHEA MOISTURE!" WE USE IT TOO! So yeah, pick your battles ladies. They get a C+ Leave them alone! Hehehe ;)
Dot Todman Its much deeper than a commercial featuring white woman. It goes deeper! By SM putting white women in there commercial its putting there beauty on a pedestal. Also its a slap in the face to all the black women who put them on top and made them a multimillion dollar company.
I thought the concept of it was beautiful, however we needed to see more shades of skin color and a lot of different hair textures especially if they are trying to expand to other cultures.
the mixed girl in the video is actually a youtuber. Her channel is Sayria Jade
Is the product itself being changed? Its a thicker, more moisturizing, heavy in oils and minerals type product. So if they are making it more "usable" to Caucasian hair, are they reducing the aspects that make it so beneficial for WOC hair?
Sheamoisture is NOT a black owned company. They sold shares to Bain. Of course they apologized. Money will be lost.
LADILADY67 hopefully tons of coins why spend your money where you are excluded every campaign should have a dark skin lite skin Latinas Asian blonde
just develop a new line for BECKY
don't change the ingredients
another Carol daughter
Sundial owns now
lucky only bought twice
cancelled
No one in the commercial looked like me and my kids, my friends, my family. Not saying anyone can't use their products, but do we see Paul Mitchell advertising to African naturals with mostly African decent looking people in the commercials. Nope, because we are not his/ their target audience, even though we can use those products too. They need to focus on their target audience. Unless they have changed their target audience. Thats ok too. I'll release my emotional attachment and quit buying based on support and start buying based on need only, and on sale only.
Yes, I use Kinky Curly also and yes although is is very expensive it works well for me that in the past year I have had extensive hair growth, minimum shedding and strong and moist hair. I did you Shea before Kinky but could not go back only because Kinky works best for me. I do think that if Shea works for you, don't let this commercial make you stop supporting them. Everyone makes mistakes, even million dollar companies. I understand that it is still owned by the original owners.
I'm white and I love Shea moisture products for me and my son who's mixed. I have bought bubble bath, lotion and bath oil from Shea moisture. They smell really good and they're good quality products. Of course I would only use what's appropriate for my hair type.
According to the owner, the original ad had 28 women in it with 24 of them being African American and the other 4 were of other race but somewhere down the process, cutting and editing went wrong. It should have never came out the way it did. Who do you point fingers at???Besides all of this mess, I do accept SM apology but will nolonger have my eyes wide open-shut.
Hey guys! I've started my own line of natural skin care products. I have four children, and they love it! I seriously recommend trying to make your own at home, it's super easy, and much more healthy. I'm happy to share recipes if you're interested. If you'd like to learn more about the products we offer, check us out at www.tyarsessentials.com.
Thanks for saying "Hey girls, and guys." Many naturals refuse to address or greet their male viewers as thigh it could only be a woman who could be watching. Doesn't feel good. Thanks for making a difference, even a small one😊
Is Shea Moisture still black owned? I'm genuinely curious. I've heard somewhere but can't recall, that they were bought out.
Congrats one your year and the videos! Well the products don't work on my hair anymore. So there is no need for me to buy them anymore. I didn't see the commercial, but they changed the formula so I'm haven't bought anything in a while anyway. Not rethink their life! Hahaha that was funny. I guess they would own their mistake after they were drug over social media! I'm sure they will lose some coins, but whatever. Lol great video.
I have no problems with a business expanding. I’m in college to be a business and Marketing major. But here’s my problems, all I keep hearing is there’s mainly white women on the team, products have been watered down, and the commercial only had one black girl with ONE texture on there. I stopped buying Shea Moisture a few years ago when it was said that they were partnered with Mitt Romney. So I’m not surprised. The problem isn’t expanding it’s the way they are expanding.
My daughter uses all of their products for her hair and I use Kinky Curl because these are products that work good for our hair. It's all about marketing products to make money at the end of the day they should have represented more women of color with different types of hair to promote their products.
As a black business owner, I see nothing wrong with the Shea Moisture ad nor do I think he should have to apologize for trying to expand his brand. Any black person with professional business experience should understand why a smaller company wants to diversify when competing with larger companies that have a bigger financial backing.
I live in an entirely white area.. They sell Shea Moisture here. Walmart, Ulta, Walgreens, CVS, Target. They sell it everywhere. That being said, yeah.. the marketing was wrong, and offensive.
We built Shea moisture into what they are today. We need to have products that are just FOR US! Whites have aisles and aisles of hair products for them! No reason why we can't have products that are just for us!
I don't understand how you can say they're advertisement isn't representing you when the first model looks like you. Skin tone, beauty level, curly hair. I came onto RUclips to find their other advertisements to get a broader perspective on this company's advertising agency.
+Dionna D. D. Just curious if you watched this entire video prior to leaving your comment.
Yes, and the commercial. I heard you say you understand both sides and other things, your quote "You want my money but you don't want me to represent you" just stood out to me.
Yes and I still stand by my statement. The first woman in the spot is biracial (I am not and we are several shades apart from one another, but that has nothing to do with it honestly). She has a 3a hair type (my hair is not at all similar to hers; I'm a 4a) nor does she represent the majority of the women that put them where they are today. None of the women featured share the same "Hair Struggles" as many black women with 4 hair types; i.e. losing a job, being discriminated against, etc. It was like comparing a full time, working single mom to a stay at home mom. They both have responsibilities that are important but the struggle is certainly different in a way that most stay at home moms cannot truly imagine without having been in the position themselves.
Sorry but the 4 hair types put Shea Moisture on the map. Besides, out of 4 women, only 1 remotely represents the people that supported them from the beginning and as I just said, she really doesn't represent the majority of Shea Moistures current demographic.
i guess it is kinda sad that society has got people hating the way they look, so that they have to have fake hair, fake contacts etc. it even affects guys now. my granpa never cared about having 6 pac abs
Should be no problem to be all inclusive. But if they changed the formula for us black women then that's not right.
question? if shea moisture can help everyone hair, whats the PROBLEM?? this itself seems a little offensive and racist itself. As someone of mixed race as well, whats the problem?? i seen nothing wrong with a product that can help everyone? this sounds like "somebody" wants "segregated" hair products. What the hell this SOCIETY IS ALLLLL TYPES OF FUCKED UP
I live in France and their products are very expensive and used mainly by blacks in France.
It is unbelievable that the brand is not thought of putting a black person because they are the blacks who buy their products it is a shame and a lack of respect
the black people which contributed widely in their success in France.
They can look for new customers but not forget the customers who built their fortune.
To persuade the problems of hair lived by blondes, red-haired persons and girls with curly hair is more important than hair discrimination which we face every day as a nappy woman it is just vile
this adversiting was horrible it makes blacks an invisible minority!!!
This ad irritated all the black community in France which felt hurted, ignored and very humiliated...
that 's the reasons why I maintain my boycott
Oh, and I sit under the dryer with a cap on when I deep condition just like anyone else. Feel left out? I have one word for that feeling myself: Lemonade.
I'm sad because the Jamaican Black Castor oil Mask is INSANELY good 😭
Toni do a video on what you use on your hair and what you do to your hair.
I use shea moisture's skincare line , and it is amazing , haven't found anything like it so far
But as far as hair goes for my daily routine I prefer carols daughter and madam cj walker
I want to share that I am black with 4b hair. I like Shea Moisture and I don't see anything wrong with the ad. I have seen countless ads with all black models and most of them were with women of dark skin tones. This commercial had light skinned model(so what), then there were white models(so what). I feel this backlash gave the 'Angry Black Woman' more energy. It is sad that one commercial would cause such a backlash. I have seen black RUclipsrs with Shea Moisture ads, so wow. No, I am not boycotting.
apparently they are changing/changed the formula to accommodate white hair. I've seen tweets from black women saying they noticed a change in the product, it made their hair dry and brittle. So commercial or no commercial it's still a slap in the face to black women. They could have just made separate products.
+shy2cute14 Agreed. That's my point as well. The commercial (from an industry stand point even) was just poorly thought out and executed. And instead of making a separate line for other hair types, they have already started changing formulas to accommodate Caucasian hair types. That is not ok. To me, it sends a message as if they're saying, "We're Done With You and No Longer Need You".
I have used the same Shea Moisture products for years and I am still getting the same great results. I especially like the honey line and I will continue to use it. The commercial is not a slap in the face to me because I have seen many Shea Moisture commercials with all black models with dark skin tones. One commercial with a mixed and white models is not a deal breaker for me. Have you seen the other commercials with all black models? Why don't those commercials count?
I am not sure about the 'changing formulas' comment. I am still getting the same results from the products that I use. If the real issue is that the products don't work for your hair type, then I can understand the boycott. But, boycotting because of one ad with mixed and white models when I have seen many ads and models with black models is not logical to me. I want to say, thanks for responding to me in a thoughtful way. Seriously, people have been called awful names if they disagree with the boycott. The hate is real. Thanks
Hey sis! So yeah the majority of the backlash (from what I understand) had to do with the changing of the formulas. The commercial was merely a slap in the face reiterating the change when it didn't have to be that way at all. The products have never worked for me. However, I didn't start trying the products until about 10 mos ago which ironically was the same time period that other RUclipsrs started coming out and saying the products were no longer working for them. I vividly remember saying, "What is all the hype about with this company? The products are trash." I had no clue what the previous formulas were like, until a friend of mine said that what I was using was different than hers.
And PS: We're a sisterhood here. Everyone is entitled to their own view points and opinions and can freely share them so long as they don't blatantly disrespect someone else or intentionally troll others. 🤗❤️😘
Not buying Shea moisture any more, period.
No more of my $$$$$$
I'm actually not considering buying their products anymore... as a former owner of everything they have created...so they won't get my money anymore, they knew what they were doing...but the fact of seeing & hearing African Americans & or "curly. hair sisters" rage on it, they knew they would lose money, so they changed up quick...I don't forgive them!
They did it on purpose. I bet you, while they were making the comnercial, somebody in the other room was already writing the apology letter. SMH... and shaking it hard
What don't you get about them expanding into the wider market?
I don't think I understand your question.
this isn't about the topic discussed in the video but you are sooooo pretty😍 you give me an old black Hollywood vibe if that makes sense lol great video too
I don't use their hair products anymore but I like their body wash and makeup remover. The commercial was blah... I didn't feel offended but that is probably because I'm used to people using racially ambiguous models to target black audiences. I will continue not to use their hair products because they don't work for me. Thanks for talking about the topic!
all I got from this whole situation is black women being upset because the commercial wasn't targeting them.... idk how to feel about it.
So I Goggled Devacurl and their advertisement is diverse. Their slogan is "for all curl kind". Is there a problem with this? When you get to the root or nuts and bolts of any business, your money is not going totally to who you think it's going too.
+Nine West I have no problem with Deva Curl other than their price point being so high. From the jump they have been an all inclusive company for curls of all types. "Cool, thank you for including us from the jump."
The problem with Shea Moisture is that their entire existence was built on the backs of black women. Now that they've become "mainstream" successful they've decided to forget about the very people that put them where they are by doing thing like changing formulas to accommodate other hair types (that alienates ours) instead of simply creating a separate line just for the other textures.
I think women that have been loyal to the brand for all of these years feel as though they've been slapped in the face because now the products no longer work on their texture and to make matters worse, the "exclusive" ad campaign drove the harsh point home: "We Don't Need You Anymore."
Oh yeah, I didn't buy their hair products any way, BUT I do like their bar soaps. I would pay five bucks for their soaps because it lasts for a long time but their hair products are too expensive for my hair. My hair will absorb all of the conditioners in one go.. That's ok, I will stick with suave and Aussie Moist.. Pay less for a whole lot more ^_^
I feel like for their hair products it should've been all WOC . Than their other products like skin care could've been diverse but noooooo can't just be all black men and women
I can forgive but forgetting is a different story, I feel that with the platform that they have they could've really made a difference in the lives of those who have supported them, every step is well calculated and the ad promoted took thought knowing that it did not represent WOC well at ALL in yet they still put it out there, bad business move! Hopefully they'll learn and grow from that moment but I personally will no longer support them
And when WE don't support black businesses WE wrong, Forget Shea moisture I want buy any more PRODUCTS..WE can show them start hurting thr Pockets and they'll think before they do crazy mess again
I will no longer purchase their products. Carol's Daughter has wonderful hair products! Thank you for this awesome video. Btw, your curls are awesome and beautiful.
SHEA MOISTURE, HOW COULD YOU LET PANTENE, A WHITE OWNED COMPANY OUT DO YOU? Their commercial at least represented black women/your women in a noble way. GET IT TOGETHER!!!
They were totally out of line especially since they use the black RUclips community to endorse their products.
Watched the commercial... didn't find it offensive at all. Don't really understand the hype, and that's my take. I have used the products before, and they don't work for me either, soooooo...🌼
They had White women and a mixed or Hispanic girl talking about "hair hate." As though being the only redhead in your class or not knowing what to do with your hair a particular day compares to being insulted and teased for how your hair naturally grows out of your head. They most definitely should've had a black person, man or woman up there to discuss hair hate. We know the most about "hair hate" and they excluded us, the people who built their brand. If you couldn't see how it would offend people from the very models in the ad to the fact that THEY of all people are discussing that kind of topic, I'm not quite sure what to tell you other than to gain better understanding.
I love Shea Moisture. It hurts me to NOT support them anymore. I'm just going to support other brands. I also LOOOVE Deva Curl...Shea Moisture is like Stacey Dash...A HASBEEN!!!!!
Shea Moisture should pay the models anyway. It wasn't the models fault. Just write this off as a total stupid booboo!!!! The models who were used were thrown into a viper pit and have no idea what OUR HAIR STRUGGLES HAVE BEEN SINCE WE WERE DUMPED OFF OF THE SLAVE SHIPS🚢. Pay those hard working models. Shea Moisture, take the loss n 'keep it kickin.'
Boycott em. You said it right they want out money but not to represent them. Don't give them black dollars
I love seeing other races use their products. I get all warm inside, like yea, thats an organic natural black company putting out quality products. But trying to expand their brand by trivializing the black hair struggle, very reason their business exists, talking about #allhairmatters. That was stupid.
I could care less about the commercial. Have they been changing thier formula right under our noses to fit these white women with straight hair?! cause last I knew kinky and curly hair need the most moisture and oils while people with straight hair tend to avoid these products. 🤔🤔🤔
wow people will get mad about anything these days
Donald Trump needs some Shea Moisturizer in his hair.
I agree with what you said..they should be able to grow..but they did it the WRONG way. The biracial/mixed girl is a RUclipsr! And I am subscribed to her! I feel bad for her. But they really should have used black people who have actually used their products. I would have been happy if they made a commercial about their products that are for men! That would have been a great commercial.
Jackie's curls for now on
I am a black girl, and I don't give a shit about the commercial, it doesn't offend me.
Ok, good for you...
Sorry for righting my opionion....
wqwteyr erwtey who cares.
wqwteyr erwtey wqwteyr erwtey what you should be sorry about if the fact that you can't spell "righting" (writing) and "opionion" (opinion)
why y'all feelings hurt for this girls opinion ... y'all real childish
It was not mentioned in your video, but, they do make more than hair products. But, the commercial was a sh*tty commercial. I am a white man, and I do love their soaps because they are great for my skin. But, I do agree that they should focus on their target demographic, and not try to exclude anyone for the sake of expanding their line.
Bain owns 49% of Shea Moisture and White women dominate the Shea Moisture board.
The commercial was slightly off, however i feel like the target is Hair. Not AA hair, not Caucasian hair, just hair. Idk its just strange 😂😂😂
then you missed the conversation....obviously
Carolyn Harvey or Not. Moving on
Kera care, Affirm/Avalon is all I use.
Just watched the commercial for shea moisture! Smh lol
I watch the video and I got it but I understand what you are saying.
If you were a dark skin black woman it wouldn't be "offended, I think" lol.
Ok so you are insanely beautiful house of haute you should be in movies. Do you get a crapload of shade because how attractive you are. Please send a face shot to Tyler Perry you are insanely easy to watch. I will give you this you are a wow!
whats sad is sister you are prettier than both those girls in the ad. why are white women in particular, not asian or hispanic women, such a threat to you?
+zakir subur 🤔 I don't recall saying that either woman was a threat to me. I don't view any woman as a possible threat. The only threat I have is myself.
zakir subur
Black women don't care what products non-black women--white women in particular--use in their hair. We don't care if they want to use Shea moisture.
The problem is HOW the advertising was done. This has nothing to do with threats.
1. It was presented as if black women and non-black women have the same struggles with our hair TEXTURE. We do not.
2. The hair TEXTURE of the lead demographic for this hair care line was not shown in the ad.
Beauty had nothing to do with it, however I do agree that she is prettier than all three of them, not just the non-black women.
Your video quality is great and you got my attention with this topic but pick topics you are more passionate about.. being on the fence like this is not as interesting to watch.