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Apple's Greed Is Finally Backfiring
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- Published on Mar 9, 2026
- Apple was the most valuable company in the world from 2021 to 2023. But in 2024, they fell to second place. With Microsoft claiming the title for half the year. And now in 2025, Apple has fallen to third place. Behind Nvidia and Microsoft.
In just four months, Apple’s value shrank by 28%. Amounting to a 1.1 trillion dollar loss. Overpriced iPhones have led to stagnant sales, lack of innovation has allowed competitors to catch up, and their anticompetitive business practices has earned them several lawsuits.
So how did this happen? Well, Apple’s greed resulted in profit taking priority over products.
Morale of the story, don't put finance people in charge
Unless the company is a financial business like a bank. The head must be an expert in the product. Like the head of an agricultural company must be a farmer/biologist.
*moral
Same thing happened with IBM Australia when a very good CFO working with CEO fueled growth and high morale all around ,,, and then the CFO took control …
Really mind-boggling that Steven picked Cook. It's like he didn't learn his lesson from bringing in John Scully
Moral of the story is don't be a sucker with how you spend your money. AAPL been the best investment of my career. Never owned an iPhone. I appreciate all those sheep paying my bills though.
"Finace guy from Boeing "
Detecting a pattern here😂
how long until iphones are spontaneously crashing
😂
sure do... Boeing causes planes too crash.. 😆 Any company that put profits before products or people are doomed to fail eventually, its only a matter of time..
No company can sustain top profits forever. You pay a price (nu bun intended so always wanting too be first in product designs..
It fuels the way. i.e If Apple didn't;'t invent smaller/thinner laptops, and USB-C, PC's wouldn't have them today,. at the same time. it would take longer, but that would be it. But how much longer can Apple keep this up ?
🏢🏢
Color pattern?
2010 Apple: users are gonna love this!
2025 Apple: shareholders are gonna love this!
Pretty much sums up most major tech and automotive companies these days
shsreholders ruin everything, such a dumb idea… look at sony’s state, most profite ever but doesnt have any games
hate the way companies move nowadays I miss innovation
it's all thanks to tim "tried to" cook "but somehow managed to burn ice cream"
If you develop for shareholders, better make sure a lot of shareholders will buy your product.
Replacing a successful marketer with a CFO from Boeing is an insane decision.
You know it's going down !!!!😊
"But he's gay!"
👍
Who is a CFO from Boeing? Tim Cook was a director at IBM, COO at Intelligent Electronics, and a VP at Compaq before joining Apple in 1998 and literally being the person in charge of the logistics of executing Apple's strategy for most of that time. When Tim Cook joined Apple, they had one product line: Mac.
Here is what they've done since, along with the role Tim Cook played:
• iMac (1998): As SVP of Worldwide Operations, Tim Cook built the manufacturing and supply chain systems that allowed Apple to mass-produce the redesigned iMac efficiently
• iBook (1999): As SVP of Worldwide Operations, he managed production logistics and supply chain scaling for Apple’s consumer laptop line
• Mac OS X (2001): As SVP of Worldwide Operations, he oversaw operational distribution and launch logistics for Apple’s new operating system
• iPod (2001): As SVP of Worldwide Operations, he secured component supply (especially flash memory) and managed manufacturing scale
• iTunes Store (2003): As SVP of Worldwide Operations, he helped scale infrastructure and global rollout operations
• MacBook (2006): As COO, he managed global manufacturing, inventory systems, and distribution for the new Mac laptop line
• iPhone (2007): As COO, he orchestrated supply chain scale, negotiated component sourcing, and ensured worldwide launch logistics
• App Store (2008): As COO, he oversaw operational deployment and global platform rollout
• iPad (2010): As COO, he led manufacturing scale-up and supply chain coordination for the tablet launch
• Apple Pay (2014): As CEO, he approved and led strategy for Apple’s entry into digital payments
• Apple Watch (2015): As CEO, he oversaw Apple’s first new hardware category after Jobs, focusing on health and wearables strategy
• Apple Music (2015): As CEO, he led the expansion into subscription music streaming and services
• AirPods (2016): As CEO, he approved product strategy and ecosystem integration for Apple’s wireless audio platform
• Apple Card (2019): As CEO, he directed the partnership with Goldman Sachs and the expansion into financial services
• Apple Arcade (2019): As CEO, he led the strategy for Apple’s gaming subscription service
• Apple TV+ (2019): As CEO, he oversaw Apple’s entry into original streaming content
• Apple Silicon Macs (2020): As CEO, he approved the strategic transition to Apple-designed processors (M-series chips)
• Apple Fitness+ (2020): As CEO, he led the expansion of Apple’s health and subscription ecosystem
• Apple Vision Pro (2024): As CEO, he oversaw development and launch of Apple’s spatial computing platform
Every company falls down when it is being led by finance people rather than engineers or designers
the corporation soul
Jobs was a marketer. Woziniak was a engineer.
Fr
I have no words that i can use here to tell you how much I dislike finance people
They just engineer peaks to siphon and extract when value is high
Apple is becoming like Boeing. Profits first, engineering later.
Indeed.
No wonder they hired someone from Boeing 😪
if its boeing i aint going
Mom I'm celebrity now
Becoming? Boeing learned from the likes of Apple.
Fortunately, their products are not (yet) killing customers.
So the 'Pro' in Apple's products is short for 'Profit'
They are pro human rights abuses, pro wage slavery and actual slavery. All in the name of profit. This is what capitalism and unfeathered greed encourages.
Well played 🤭🙈
Haaa got'eeem
iPhone 16 profit maximum
Good one!😁
Anyone that purchases $500 mac pro wheels and $999 monitor stands, deserves to be taken advantage of.
I get what you're trying to say but unfortunately this is an actual mindset among the MBA psychopaths running our modern world
@ADUSN but one way or another, they will find a way to spend their money. You can't stop them from making stupid decisions.
@wgagamer3100 Preying on people, even those less intelligent than you or whatever rationale you try to use, is wrong. Period
There's a new 250$ sock that's been sold out
@Tin_Tran39 yea that's crazy, I heared it they partnered with a high class fashion brand. What people will do to get their hands on this expensive sock XD
You know it’s bad when apple explained is talking how greedy apple is
Apple’s greed explained.
Man in this day and age . Apple is just the way IBM was once or Kodak or HP once was . Just a legacy company before 2 3 generation of iphones and waiting to be like laptop or desktop. Here to stay but nobody talks about them anymore . iPhone was magic now it's relic of past . Folding phones in display fingerprint well Samsung one is seriously superior. Man jobs died too hope he has innovated more . Well he was a control freak tough 😂 more tighter walled garden. Hope they allow third party stores and open up the eco system
@gamerluckyApple's market Cap today is 3.45Trillion USD again today
@gamerluckycry
@crpalo755who me nah never hope yo mama cried giving a bad turd into this earth😮
Finance first is what kills companies. Users first keeps them relevant and alive
This perception might be survivor bias. I am sure that there are plenty of User first companies who never even get off the ground. Overemphasis either direction is probably bad.
@mikebaker2436 Users first sometimes works, and finance first never works.
The issue here is that it's difficult to balance the two long term. You have to maintain manageable growth. As your company grows due to great customer and fan relations you need more cash flow and economic infrastructure to keep you afloat maintaining that internal infrastructure costs money and your have to start squeezing a little more out of your customers.
The purpose of companies is making money. That is always the primary goal.
it's all investors know. throw money at it.
It's a bad sign when a company hires someone from Boeing.
fr
They expected to blow the doors off, with his hire.
"Apple intelligence" announced a year ago with nothing to show was the final nail for me.
Was already annoyed at how cozy cozy they were with CCP making all their stuff there when samsung phone production moved fully away and even xiaomi setup factory in vietnam.
I believe all the big techs are in fact disguised military 😮
@sammavitae114 🤣
Steve jobs would be very angry when he sees what happened
He's long gone. Apple is just a pointless luxury brand now. Why buy it? It shows off your spending power.
@acmelka8353 i meant if he were still alive or came back to life, hed get angry when he sees the modern apple
@acmelka8353
The M4 Mac mini is only $499 in America. Even at its full price of $599 it is by far the best desktop computer value on the market. The same goes for the MacBook Air.
@ErnestoShanta dam that would be some story. steve jobs coming back to life to save the company for a second time! the shareholders would be delighted
@zankfrappa93 fax
Raising prices on phones that haven’t had a major upgrade in nearly 10 years can only last so long lmao
No upgrades? But this year you can buy an ORANGE one! Maybe!
So there is no difference between a 2014 and 2024 model iPhone?
@loganmedia4401 for 10 years, yeah theres barely any damn improvements in the grand scheme of things, new iphones have upgraded hardware sure, but they lack alot of features that came with older models aswell.
+ the past 5 years iphones have been the same damn thing with EXTREMELY minor changes that do NOT warrant a 100-200 dollar price increase
Where is the price diffrence ? The iphone 10 and 15 have the same prices ?
@loganmedia4401 thats a 10 year gap, ofcourse there is differences, but if you go from a 2023 model to a 2025 model there will be virtually zero differences outside of a price increase
Tim Cook slowly devolved into Tim Cooked
LET HIM COOK !
Hands down this is the best comment.
Rather, uncooked
Syfm 😭
Tim Crooked
When a company makes a pencil that only works with certain model’s of iPad that only work with specific pencils, engineering isn’t what’s limiting compatibility - greed is.
Exactly! Specially the USBC model WITHOUT pressure sensitivity at an insane price, or the Pro impossible to pair with previous models
This isn’t true, there are hardware limitations that make the Apple Pencil Pro incompatible with the older iPad models, it’s not just “greedy”
If you think designing products isn’t motivated by greed I don’t know what to tell you
@raphaelmartins6529wrong. If they made a pencil that was feature-likited due to minimum viable product, thats one thing. ALL pencils should be able to have minimum functionality on ALL ipads that can use a pencil. As the newer pencils get better, older ones should still support basic functionality. Apple made it so they cant even fkng charge or pair with older iPads. Its greed - PERIOD. There is no engineering limitations there. An ipad 11 from last year should have ZERO limitations to basic functionality of this years model.
@raphaelmartins6529hardware limitations implemented by who? Google? Its still apple, you are shifting blame from apple to apple and saying it is not apple. Like what?
9:04 Cook intentionally let him go forward knowing how the finance marketing team would respond. He let his own ideas take him out instead of fighting with him
I LOVE seeing companies falling off when shareholders take precedent over consumers.
😊😊😊😊p😊😊😊😊😊😊 ppl
As much as I hate apple for leading the whole tech space into innovation stagnancy, I don't think they're even close to falling off.....yet.
@AshishKP43no, not fully. But they did lose a massive chunk of value in the market, which is at least something
As long as they are companies that build phones and not planes like Boeing. I am pretty sure I would not love seeing companies falling off if my life depends on one of their contraptions.
Look at Big Pharma... they milk their product and could solve problems with existing meds. But because they need to please the shareholder... they do little improvements/specific drugs to maximize profit over the health of people. Phones, computers, et al... are understandably out their for convenience and are in the business of making $... But medicine/procedures in the Western world are viewed as money makers first instead of just ways to help people.
Finance team blocking AI chips purchase and telling Siri tech team to just make the current ones more efficient is truly a “if you are homelss just buy a house” moment 😂
Apple has the Mac Studio M3 Ultra with 512GB of 800GB/s memory, which is great for AI inference. IMO it could be produced in water-cooled server "blade" cases with even faster HBM memory, and used for AI training.
"Let them eat cake" has a lot more zing.
@nasedo1 If only apple had not killed off their server division.
@nasedo1Nothing like the B200 from Nvidia. It would get smoked on the AI GPU stage.
@nasedo1 AI inference != AI training. Mac Studio is decent for inference, but for training they would need to build a custom solution like Google's TPUs, but Google started building that all the way back in 2015.
Apple spent $77B in stock buybacks the same year they told the AI team they can't purchase the $10B in hardware they need to train their AI models, then went ahead and announced Apple Intelligence. Oh man, this shit writes itself.
You just wait. Apple is right. AI is still shit, much too unreliable and too dangerously stupid - especially if you want to do what Apple tried, run local models, for perfect privacy and a more sustainable level of energy use - to be incorporated in phones and be actually useful. Tech youtube is a different universe than normal Apple customers, which is mostly "normies" who just have tools to do things in the real world, not just toy gadgets. People think Apple "dropped the ball", but read the papers out of Apple Research, insted of their marketing materials, and it's clear they simple concluded AI technology isn't ready. And this is typical Apple - not much interested in being first for the sake of being first, relentless focus on actually making the product better. Nvidia is the only big company making money from AI, but even they will fall hard when the bubble bursts (at least they made money in the mean time though - unlike Microsoft and Google who have burned through hundreds of billions and seem more than eager to keep doing that, convinced not for the first time that they must, because this is a winner-takes-all game, probably the last one ever to be played, blah blah blah).
@dojohansen123they could have atleast improved siri to the levels of Google assistant. But they couldn't
@dojohansen123 I used to believe the same but I changed my tune after GPT 4o was released. Even though it's "stupid" it's still smarter than two thirds of people at least (and this is being conservative). Yes it still makes errors but it's 95%+ accurate now, and with the right prompts you can even make it self correct.
@dojohansen123 With this logic they shouldn't have announced Apple Intelligence. It really makes no sense if they think AI is crap.
@dojohansen123 the state of AI right now is only as smart as user, from my experience at least, which is a good thing IMO
Irony of the video thumbnail letting me know this channel gets kickbacks from phones bought from a certain phone provider lolol 😂
This clearly explains why the last 10 years of iPhones look the same with virtually no meaningful innovation whatsoever.
On one hand, do what works and is tried and true. On the other hand, I have absolutely no need or desire to get the newest iPhone, because there is so little variation between models. I have a 15 I got when my 13 stopped working, and see absolutely no need to get the 17 or the eventual 18 if it is roughly the same phone as what I have in my hands right now.
What can you change about? The iPhone
@PatrickGammell idk, a real new innovation?
Real longer battery life (with all apps run in background) ?
Real working AI? Real price? Real R&D? Real CEO?
What would you like? It's an established computer form factor. How much can they innovate? A PC has not been innovated in decades. Once a new paradigm is discovered there is rapid innovation, but eventually it stagnates and from then on it's iterative updates. Is there any true innovation in cars, other than LED lights in the interior, LCD TVs in the middle of the dashboard, and piano gloss plastic everywhere?
@georget10iPREACH BROTHER PREACH. Why do people keep thinking gimmicks are “innovative”? There’s so much better things that could be done yet aren’t because of these people. I’m so thankful your intelligent enough to know this
How can a CEO sign off an investment and then a finance team says no.. Apple really has been left on the dust.
Right? Like for crying out loud, it's literally in the name. Chief EXECUTIVE Officer. Nobody except the board of directors goes about him. How the hell can finance say "yeah sorry Tim, too bad"
To erode and rust
He probably was "good idea folks, let's get the numbers finalized and run it"
Then finance team sees the price and denied the project
Cook tells the team "it isn't within our budget now, let's seek alternatives"
In
Bot confirmed.
chelshit fan spotted
It will always baffle me that of all people it's the finance departement who eventually ruin companies by being so greedy. You would think being a finance expert makes you aware of these horrible short-sighted strategies. A tale as old as time, and yet they are blinded by dollar signs.
I think they care only about money. If they profited enough personally, it is irrelevant how the company does
They are aware. They just don't care. When it all falls over they've already moved on to the next company.
I think its tempting to maximize the money as most people will not spend their entire lives in one company. You need the founder or someone who is long term to ensure the vision is there. So this proves tim cook might be a great CEO, but a not so great leader who let bureaucracy strip Apple of its core values.
Greed.
true. and when you can snatch defeat from the jaws of victory with a company like Apple, finances appears to be the last profession they should be pursuing. common sense from any random person off the street would likely have had a much better outcome. Greed plucks away the feathers of something beautiful, it is a rule that Greed does not produce it is not productive. It is not financially sound. Solving a need/problem is sound, that's called innovation. And when you've innovated something into the ground, it's time for another SKU in a different category, and to be fair Apple attempted that with Project Titan only to fail in the end with its cancellation announced last year. But that was after a decade of burning cash. And in most cases, I'd say that's excusable, trying and failing, all except Apple. 10 years and unlimited money was plenty of time. Musk did it in less time with far less capital to burn. Apple has gotten lazy and to back track for second, I don't think they hit a wall innovating with the iPhone. Maybe that's true of the physical design but where they absolutely dropped the ball was failing to utilize incredible hardware/compute ability to anything beyond the usual: shopping/social media. all that power is wasted and serves as a marketing tool without any actual application for 99% of users. Essentially, The experience hasn't changed since 2017 with iphone x. And frankly who are we to judge their lack of innovation when we keep buying their products. I did that myself until the AI disaster. They lost their credibility which frames the closed ecosystem and lack of customization options as outdated and stifling instead of giving it all a pass as is custom, because make no mistake we applied a different standard to Apple that rolled out features at glacial speed compared to competitors, although it ususally was an improvement over what was available.
This is a great RUclips video. Not only is it extremely analytical and informative, but it is the antithesis of AI, with an intelligent human being sitting there talking to us, with useful graphics and photographs.
Finance and HR teams are the cancer of corporations nowadays.
It’s aways been so of course. Also it’s true everywhere in the world
Are company been going down hill every since the HR person became head of financing, now no one cares to work at our shop and hard to find anyone to stay for more then a few months. Whe're so far behind in orders that it would take us year of working 24/7 with full crew that we can not get. Your definitely 100% correct.
@printxii Might be time for you to find a new place man. As much as it sucks to leave a once reliable and good job.
Our department is brutal since a marketing guy became the head of IT
@BananaRepublicannit seems really annoying cause how many IT guys have ever been put in charge or marketing?
Apple should deeply reflect on how their biggest fans became their biggest critic. This channel is the best example.
me in 1988: basically this
Never money over feelings that the motto
I liked Apple. My 5S did a really great job for it's price for almost a decade. It was a great upgrade from Android, as at that time Android phones were really bad, unstable and the battery died in 3 hours. Ever since it's downhill for Apple, but they are still doing great financially, so it doesn't change anything.
@sinTheUnadulterated nowadays there are android phones with multiple times the battery capacity, for example ulefone armor 29
@AnarchistMetalhead yeah, this was 15 years ago, and I switched back to android since.
Steve was a jerk to everyone. Except the customers. He always made sure they'd get a great deal. Tim is nice to everyone. Except he doth NOT care about the customer experiencce. Hence, Apple is in freefall.
I love this statement. I miss Steve Jobs 😢
Great deal? Everything was wildly overpriced until the Silicon Macs came along.
The numbers doesn't look like fall at all and with the Macbook and Mini, Apple sells the best consumer PCs on the market that actually wins against Windows PCs in terms of price per performance.
@Leynad778only because Nvidia and AMD are overpricing their videocards to new levels.
And even then advantage is only in highly specific tasks.
Was it M3 advertisement that saud it will be competitive to 3080? And it turned out that chip barely gets to performance of 3060 in almost every task or something like that?
It's not in freefall, it had a slight dip and then went back up. This video was probably already being made so was published anyway.
Tim Cook ❌
Tim’s Cooked ✅
indeed
Apple really does not learn from the past. They kicked Steve Jobs because he was too focused on innovation and not earning much. Then they replaced the innovator with a salesguy. When the salesguy got no more "New" product to sell, they hired back the innovator. Then the innovator died, they replaced him with a bean counter.
What good is a leader that doesnt take basic proven treatments and is no longer available to lead?
I LOVE BEANS 🫘
Tim Cook’s never been a bean counter. He was in charge of operations, especially the logistic pipelines. He was probably the most important guy at the company as far as getting products released on time to the public. Something Apple used to struggle with badly.
you could say that apple is "Cooked"
Totally agree, to increase Company value with good products by reduce spendings in future creating areas is not magic (even though Cook probably did it better than someone else)
399 for an iPod was already ridiculous for normal people. 1000 for a phone? Bullshit.
Phones are more valuable than iPods and we are talking 2000's dollars vs 2025 dollars.
@SpencerLemayexactly it makes the iPod even more rediculus .And electronics became cheaper since the 2000s. Other companies make better phones for 2/3 of the price of an iPhone
@SpencerLemay that still dosent change much a thousand bucks for a phone is clearly overpriced
Fr, what’s exactly in that phone where you have to slap a price of $1000??
@avocado3-in-182 there are cheaper models if you don't like the pricing, which is totally fair, just don't buy it.
In the petroleum engineering circles, there's a joke
Good petroleum companies are headed by a geologist.
mature petroleum company is headed by an engineer.
An unhealthy petroleum company is headed by a finance guy.
The dead petroleum company is headed by a lawyer.
In China, there's a saying
Good companies are headed by the CCP.
Mature companies are headed by the CCP.
Unhealthy companies are headed by the CCP.
Dead companies are headed by those on the Epstein list.
Be patient, the future will be Chinese,. The American era is over.
That's no joke, that's a beautiful nugget of truth.. If you want to kill a company, hire a couple of MBA's and have them lead..
Super clever. Explore, Expand, Exploit, Exterminate. Never though 4X would apply to companies, but I guess it does.
@HoriTheRed what does that normally apply to? i havent heard it
Love this! Apple is ran by a logistics guy, so I would translate this to the finance phase.
I'm still stuck on the watch presentation that relocated the trees and had an arena built only for the event... WHY???
Hello, anamacedo how are you doing? I
tried making you my friend but it’s not working I guess you should try from your end by checking my description for my email and send me a email..Please I hope there’s no problem being your friend?
Apple prioritising quarterly profit is what led to Jobs being booted out originally - and why he returned to a nearly bankrupt company
And he was an arsehole that tried to cure cancer with fruit juice. So imagine how stupid the people in charge are now!
Jobs was _never_ booted out. He willingly left after most of his responsibilities were taken away. It was classic Marketing-As-Management where the innovator gets shafted and the company goes into death throws as a result. Jobs had no interest in stopping innovation, and didn't.
@zunipusI feel like his responsibilities being taken away was the device that booted him out, not a conventional firing in the conventional sense.
*daily
Headline 2035, Welcome back Jony Ive as CEO
They exploited so hard that premium brand feeling but when they lose it it's gonna be extremely hard to rebuild.
'Pemium' Brand
$600 macbook to compete with education chromebooks? iPhone 16e? iPadOs to imitate MacOS? I think the premium feeling is waning fairly quickly.
Yes, they’ve already lost premium brand status. Their laptops and phones have far more problems than in the past, and the tech support has gone from top notch to lame … All at an expensive price
And the annual product improvements are so tiny that I went from getting a new iPhone annually to now only once every five years. And not because the new model is much better… Just the phone is falling apart.
The housing and overall experience on the iPhones still feels premium, only the 5c was an exception to the “rule”
As a former Apple employee, this is by far the best assessment Ive ever come across on Apple. I started when the iPhone first came out in 2007 to 2011 when Steve Jobs quit and left at the same time. Apple went from being a computer company to a luxury company that happens to sell computers, and has gone down ever since. This is an excellent piece of work.
Damn what was it like at apple? And what did you do?
@thanatosorthe fact that you are mocking android as an alternative shows how little you know about android
@calinosu145 Agreed. I bet he knows nothing.
@calinosu145Since when, asking = mocking ?
I have never used Android honestly.
@HulkHogan-p4g There's a reason why some of us switched to Android. This IS the reason why, it just took forever for a perfectly done video like this to come out, and explain Apple's dirty ways. Even Chinese phones have surpassed iPhones, and they have better specs at half the cost. And you can't argue about security, because every phone tracks data nowadays.
The “e” in the Iphone 16e
Stands for “ewww”
The spirit of apple died when Steve Jobs died
Tech is the heart of their company, once remove that they are nothing, just another company making money off people.
sure buddy, if you believe so
But we didn't even talk about Wozniak. Apple really hasn't invented anything them self since Wozniak left. The best example of something Apple made internally after he left was the mini display port.
I'll never forget how steve jobs wanted to make phones smaller, then the entirety of the iPhone 6 marketing campaign was dedicated to how big it was. Made absolutely no sense to 11 year old me.
Jobs was a stinky goober and was a better Elon Musk. Dude was abusive and almost blew up the company.
I only just realised but this video has no background music. Honestly so refreshing. I felt like I was actually able to stay focussed. Good vid!
name does not check out
Yes!!
True that mate
What commentary videos have background music?
Is he AI generated?
Steve understood the craft of his Job. Tim didn’t, and now he’s Cooked.
The puns here are amazing.
@AmateurSnakefr
You didn’t mention the buggy and failing iOS Liquid Glass.
Liquid ass
This is why financial people can't run a company. They have nothing of value to offer to customers, no capacity to create good products, no ability to innovate.
Their role should be limited to smartly furthering the goals of designers, engineers and innovators, not to stand in their way or pretend they can replace them.
The "finance" people have too much short-term focus. They're "optimizers". In order to make a company great you need costly innovation and long-term focus. Investments in risky technologies aren't just financially wise if your focus is next quarter's performance. The easiest way to "optimize' a tech company financially? Reduce the long-term R&D spend, use the money for share-buybacks. Short term the stock price will rise. Long-term, the company will become just like any other or below.
Exactly. You can't just focus on numbers as a company strategy. Ultimately you need to have a product that people prefer over the ever innovating competition. Financial people only understand numbers and try to run a company like it was an excel sheet. It only works short term.
I’ve been using Apple computers since college in the late 1980s, and their quality has gone down a lot in the last 15 years. I’ve owned five MacBook Pros in that time and all had multiple problems within two years.
The tech support and customer service went from being top-notch in the 1990s and start of the century to being well below average. It’s really unfortunate.
@DailySourcetrust me ur stink in very good place , its nightmare at pc side . Finally returned my $3500 of laptop and got apple MacBook. No more crashes and slowdown and I can actually focus on my work. In fact I run windows much better using parallel desktop than the native Windows computer.
Fascinating that, when faced with an excess of capital, the idea of giving employees a raise never occurs to management.
They can't, its a breach of fiduciary duty. 1919 Dodge v. Ford Motor Co. Michigan Supreme Court. For announced in 1916 plans to reinvest Ford Motor Company's profits into the company by raising employee wages and lowering car prices, got him sued by the dodge brothers right away (who invested in him just for this so they could be "shareholders" the next time he did something because he had a pattern of doing good things instead of greedy things that damaged rival businesses).
@redTanto Oh that's REAL nice
Don’t worry, they threw them a pizza party!
Look up the dodge brothers logo from that time period and you'll understand all of this
Go read the international jew by Henry Ford and it will all make sense
9:17 “from Boeing”: that explains everything 🤣
Apple really started killing the company from the this point, uh?
Another x Boeing, amazing engineering company moves HQ to Chicago, elevated the former failed Mc DD leaders, started moving to cheaper labour for assembly and outsourcing and emphasis no longer on quality and innovation but production output and profit margins. The outcome since 1995 speaks for itself. Even shareholders have lost out and Airbus has overtaken Boeing in every context.
Its not greed, its a headless body than just continued to ran in the same direction.
“The company does great things for a while. But then it starts to get taken over by the sales guys, and the product guys don’t matter so much. So a few years after the original innovators are gone, the sales guys are running the company, and it goes downhill. Apple forgot who we were. The most important thing was making great products for people. That’s what we had at Pixar, and that’s what we had at NeXT. That’s what’s wrong at Microsoft. It’s really hard to build products by focus groups. A lot of times, people don’t know what they want until you show it to them.” Chapter 17 of Walter Isaacson’s biography of Steve Jobs. This excerpt will never age.
That's very astoot of Steve Jobs to say after he was similarly doing that when he went from the computer that he only made the case(Apple ][, which was mainly what Steve Wozniak was making the hardware for that system) to making the Lisa computer to Macintosh… Steve Jobs was more the sales guy or sales guys supporter over the innovators like Steve Wozniak… and others… 🤔🤔
@jescis he wasn’t building products by focus group though, at any point
@Sari-b7k I wasn't thinking about that, I guess you're right… but I still have issue with Jobs and how Apple went after Steve Wozniak had a plane accident… partly also because I like the way the Apple ][ was more open to tinker than the Apple Macintosh, plus Apple IIGS is essentially but not technically a colorful Macintosh with open tinkering capabilities and ADB support… 😊😊
@jescis that was the immature JOBS. He was a lot different when he came back to Apple.
Check Boeing too.
The hyper-financialisation of US tech and industry is destroying it. Smith and Ricardo will be spinning in their graves
21:30 "Shareholders became worried that they were already too late to the AI race... "?????? Shareholders are the problem. They, through Cook, squeezed the brilliance out of the company for short term benefit.
Shareholders are litterally just lead poisoned boomers scrambling for retirement funds.
Seriously why are they even listening to them? If they were listening to actual engineer,s they wouldv caught onto AI in 2017 just like Google and Microsoft had, and wouldv been major players in it. But they didnt cus their jewish asf
Shareholders/trading firms are predictable idiots, nobody truly has any Idea which direction a stock will move however everybody holding long just wants to see green candle after green candle and almost nobody has any actual interest in what they invest in, they dont care what a companies plan is, they just need to see their numbers go up. Thats why you need CEOs like Steve Jobs, he wasn't a "engineering genuis" he was a marketing one, and he didn't care what shareholders wanted he knew how to sell phones and the stock prices grew naturally. Tim cook is another bland, spineless corporate trained CEO he knows on "paper" how to increase share price bur has no actual originality/creativity or direction outside of corporate slop he needs to say to make a business move forward and unfortunately the tech industry is filled with these idiots now.
This economy will collapse when you can no longer "increase shareholder value" by bleeding the consumer dry and sucking off your shareholders who will immediately abandon you at the first sign of trouble.
That's the core of capitalism right there.
Not to idolize Steve too much, but he would have told them to go pound sand
Capitalism is all about making as much money as they can off of consumers. I don't know why people are acting like that's not the case
Cook lays awake at night because the base models now have 16GB for free, since their Ai isn't using it.
Its still 8GB with the A18-Generation in the current lineup of iPhones haha
I read it as “16GB of iCloud” and now I wish that was the case
@DennisEK_He's talking about macs my guy.
@DennisEK_ He meant memory on Macs
Clippy never tried to scam people with fake advertising. He just wanted to help
TWELVE ads on a video talking about greed is HALARIOUS 😂😂😂
26:06 GREEEEEED!!! This was so good to watch. Apple used to love us now they love our money 😢. No more Apple stickers!?? Cmon now!!
Apple never loved you, or any of its customers. It's a corporation that has *always* functioned for one purpose and one purpose alone.
To make money.
They were free advertisements on car windows. Idiots!
Capitalism is all about making as much money as they can off of consumers. I don't know why people are acting like that's not the case
Tim Cook ❌
Tim Cooked ✅
Tim did Cook, so he wouldn’t be Cooked
Steve did his Job before he left so that Tim could Cook
Business man with no vision 😮
7:17 That explains a whole lot about the lack of new inspiring products. Obviously they don't need to reinvent the wheel but they seemingly aren't looking into inventing other kinds of wheels.
That's why big companies like apple Die, someone else will come in something better than phones but do all the same things or better. Lack of innovation is expected with the modern shareholder greed model.
@LightAsh01The only thing don't is their need to innovate properly outside of greed. It's pretty ridiculous staying they're dying when a lot of them are still going in despite not having something that makes them special anymore these days.
@keijijohnson9754 I say they're dying because those products have reached and been in the maturity stage of the product life cycle. Sooner than you think, something will realize place that entirely.
@LightAsh01The problem is its main competitor Samsung seems to be also going down the same path in last few years. There is lesser and lesser engineering innovation every year and more of the MBA changes (like lets redesign the UI for no reason and end up making it better looking from distance but less practical)
@navroopsingh8902 agreed as an avid used Samsung flagship phone buyer they really have all been the same for a while.
And on the mouse we are still waiting for usb port on side over the bottom
1:03 imagine “great products” being a “secret to success”. This should be the cornerstone of every company. Any other way of doing it isn’t “the right thing to do” for your consumers.
It is the cornerstone of every great company.
I cant think of a single one that doesnt have this ethos. Most have avoided becoming public for this exact reason.
Big companies have never been “for the customers”. The sooner people realise that, the sooner we can get better companies
These days huawei is following the same strategy. Great products.
Welcome to earth buddy, the ONLY motive that can win in capitalism is profit. It is absurd to expect any different. We need socialism
Nah, thats not it. The most profitable businesses have only followed that for a time
It really piss me off how these ceos are ruining American companies because of their greed. Look at Boeing!
Financial engineering.
Industry corporate culture is a big part of it. These accountants and startegists make bank so they become mini celebrities in their industry circles and everyone wants to be like them. I hung out with a restaurant manager and his assistant and they were creaming their pants about the local hot shot restaurant financial consultant/strategist that was working with them. Can only imagine what Silicon Valley is like.
And blaming China who is developing at an incredible rate
@russellmccandlish3132 Lmao no they sure aren't. China lies about everything, especially their growth
Look at nvidia, lol
One thing revealed in the 2008 crash was that GE wasn’t a manufacturing giant. It had become a financial company hidden behind manufacturing and had to be rescued like other big financial firms.
A financial company that builds the world's biggest, most powerful, and most reliable jet engines 😎
Turns out making money out of thin air isn't profitable.
I got an Apple ad before watching this video 😂
Only problem is, other companies are copying Apple. Removing headphones, the 3.5mm jack, the charging brick etc. Apple's greed is infectious.
The problem is shareholders will ask why they aren't as profitable as Apple, so they have to follow suit. It is a cancer to the market.
And that's the main reason Apple is maintaining it's position over rivals.
I love the news saying apple declared bankrupt
Who wants wired earpuds and one more charger?
My Oppo phone is way cheaper than an iphone, is better in most regards (not camera), and has a jack and a charger.
Not everyone is following apple
Greg looks exhausted af and disappointed
Anyone who’s followed Apple for long is disappointed by their missteps and shift in priorities as Greg insightfully & brilliantly described. Tim Cook take note, and make amends… & I say this as someone who’s benefited from Apple’s stock price appreciation.
aren't we all?
@Pyracantic Father 100% correct. In fact, in early days (pre MS Window) Apple’s GUI saved money immediately with little to no training cost & user productivity. Also comparable systems (GUI0 then was only from Xerox and Mac purchase price = 1y rental of Xerox Star - talking late 1980s ;-)
@gr8dvdwell I’ll inform him of this 🎉
@gr8dvd Tim should take note? Tim's ass should've been gone 5 years ago. Can't succeed with a numbers guy like Cook forever. While it isn't true that Apple is in the same place they were in 1997 they might as well be with the talent they have but no vision or leadership to make great products anymore. Tim expects everyone else to push Apple into more success and run the company for him these days without any input from him on products what so ever.
I was so focused on how the drink was going down 😂
I'm so focused on his abs 🔥😅
Confirms he is not a robot 👌🏼
same 😆
Me too, fascinating.
He needs a coaster, protect the wood!
Hey Siri, open Alexa. 🙆♂️
this ego is what killed Nokia, HTC and Blackberry. being too confident and use their customer's trust to fulfil their greed
Companies always think they are too big to fail, but Nokia was the only game in town for serious mobile users in the 1990s, and look at them now.
The Apple Intelligence failure is going to hit them - $100 Samsung phones have decent usable AI. This may be seen as a fumble on a par with Blackberry missing the market moving to touchscreen smart phones.
That’s not what killed those companies at all.
@sarahflanagan7259AI garbage is not doing anything actually to help sales, infact most people doesn’t care about it.
or Sony
It goes further back than that. IBM thought they were untouchable in the PC marketplace, so much so that the clones didn't call themselves PCs, they called themselves "IBM compatible." Fast forward a few years and IBM became so irrelevant they stopped making consumer level PCs altogether.
It was the same with Kodak. They were untouchable. Their R&D team even developed a digital camera a decade before anyone else, let alone long before the smartphone revolution, and they shelved it because it was a threat to their own film business.
If history has taught us anything it's that ego fails 9/10 times. Being the biggest kid on the block only means you have so much farther to fall.
Cook should have asked “what would Steve do?”
Steve Jobs actually told them to never do that.
@googleinc6033 I know, but they should have
Fr
Neglect his daughter and abuse his employees
@krsnirvan still made better work than tim ... he knew lazy ass employees never work unless they get their ass wooped
Tim giving a gold plaque at the WH is a declaration of defeat.
Just ask Tesla
That was to me the straw that broke the camel’s back.
Wow. I wasn’t aware of this (have stopped watching the miserable news).
What a complete sellout capitulating to fascism. No more Apple for me after this current iPhone I have dies. I’m out.
My god...that was so damned tacky. Tim was obviously uncomfortable doing that but he did it anyway. I sent him an email but I never got a response, nor did I expect one. His act was something Steve Jobs would never have contemplated.
Luigi mangione shot himself 😂😂😂😂😂😂 how tf did i not know about that
I work at Apple and I see Apple seeing the same fate as Boeing. Tim’s focus has always been about business operations, not making good/innovative products. It’s always been about profits and pleasing shareholders, leaving customers with broken promises.
Intel is another great example.
This was the undoing of GE as well, focusing on financial margins instead of good engineering.
What do you do at Apple?
Boeing was not always like that. A few decades ago, a new finance CEO took over and ruined the company.
@Kevintendo he probably works at that little apple section at best buy lmao
When you invest in a tech company, you want a tech company, not a finance company.
Exactly - this is the heart of it. Most people want to buy reliable, predictable tech, and nothing else
Every comment section has at least one clippy now, I love it.
We are here!
@chesshooligan1282correct - Apple has lost 25% of its value, and is selling less products, which could lead to less dividend payments, which is less of a return, particularly over the long term >5 years.
When you invest in any company, you want a finance company
I’ve been using Apple products almost exclusively since 1985, I’m now in the market for a new laptop and phone and will for the first time in my adult life be looking fore something without an Apple logo on it. I never thought I would see this day.
Try Chinese manufacturers, in my opinion their smarthohones are must have for their low price
unless you need a lot of memory/storage I feel the MacBook Air is still a great deal if you want to buy a laptop.
I may Start a War. For Phones, go With Samsung S series. For thin and light Laptops, go with Snapdragon X elite ones; preferably from HP or Microsoft. 😅
Have done this before and always end up back with Apple and having to have regtrettably shelled out for both.
HP stands for hinge problem don't buy one buy Lenovo think pad
does anyone know the name of the paper mentioned at 18:52?
If you don't look after your customers, someone else will.
They were great innovators during Jobs' tenure, but now they're at least 5 years behind their competitors with technology, but 15 years ahead of pricing that outdated tech.
steve is probably tossing and turning in his grave as we speak
What competitors are 5 years ahead?
@PaulVerhoeven2 googles gemini and veo is more then 5 years ahead of whatever siri is mabey even decades atp 😅
Which technologies ?
@ThomasMuller-fg9yo Under screen fingerprint scanners. Display tech in their entry models. Are two that come to mind. They used to be the best in camera tech in phones. Now, they are not even in top five.
In my extensive business experience “bean counters” should NEVER have control of the growth of any company……NEVER!
boeing being another good example...
Tim cooked Apple
I worked 23 years for a tech company with a tech director for the first 20 years. Then the bean counter became CEO, 3 years later it ended up being cheaper to close the company down and all were sacked
And he didn’t even bring up the fact that we have to pay for chargers
Absolutely
Imagine being an all star AI Engineer at Apple, but you're told to train your models on a potato computer.
While other companies respect them, give them the tools, & they use their full potential.
No one good will stay.
Apple needs to say yes to any requests from the AI team at this point.
But they still won't say yes. They still have not learned. Top management still barely understands AI. And because the company is so rich, they feel no urgency.
Apple is the new Intel.
😂😂exactly
@kgraphpro apparently apple had a fully working Ai model. (whatever they advertised). It wasnt "up to Apples Standards" so they introduced only a few features. you can see the video on the wolf of wall street journal video. its on youtube.
Fr 😂
@aadir69 They have AI frameworks to develop local on-device apps that use only what can fit on one’s iPhone. They can do local machine learning and local reasoning, but only with the smallest current models. They cannot connect to the internet or cloud. Because iOS devices are so small, after basically about 10 to 15 prompts, the frameworks forget whatever context was established in a chat. And they have no historical or technical data training, just basic language for rewriting emails or notes.
Thanks for triggering Siri several times lol
I always face palm when Tim Cook goes out there and says, "This is our most powerful iPhone YET!" No crap bro... it's your newest product and it costs the same or more than last year. It better be your most powerful iPhone yet.
Exactly. It's like celebrating your youngest kid being the youngest.
And the actual improvement that makes the new model the best is very small. If you even look at Samsung (who has been going downhill and adopting a lot of Apple's businesses practices latley), the specs and features on their phones blow iPhone out of the water still. And overseas phones are the same. Even iPhone's processors arent the best anymore. IPhone does have great optimization still, but so does samsung and Google and others now. Apple could be giving its customer way more but purposfully isnt. Like their top of the line phones still only charge at about 27 watts, and even random budget androids have been doing better than that for many years. You can get a like 6 year old Samsung and it will charge over 50% faster than the latest iPhone (and have a ton of features that iPhones still dont). Apple could do better, but that costs money and they just dont think they have to, especially since their average customer (especially in USA) just assumes they are the best still and doesnt even consider the competition
Well Steve said this too
@user-iq9qr5cx3h Dare I say, it is better than your last one!
Lack of "innovation" on the iPhone means in the most part that the product is mature. Innovation doesn't grow on trees.
I don’t care at all about AI, apple intelligence, Siri, or any other AI. And while I’m pretty deep in apple’s ecosystem, I have no interest in buying another $1000+ phone. I’ve been using the iPhone 14 for almost 4 years now
Exactly. Still using my 13 pro max. I have long liked the fact that Apple sells products, instead of selling my data. And the “AI” bubble will burst once the market realises it can’t wholesale replace humans in the tech industry. But I don’t want to pay 1500 EUR for a new phone. And my kids drop their phones, so I don’t want to keep having to pay the ridiculous Apple repair costs in addition to the 800 EUR per phone (used). But I also don’t want to buy an Android and have to repurchase all my paid apps plus get a phone subsidised by shady data practices. I wish Apple would just their act together, but that is seeming less and less likely.
Same. My iPhone 12 Pro crapped out on me (battery) and so I bought a brand spanking new iPhone 16e this year on sale. My only other Apple products are an M2 MacBook Air I use for uni stuff and a pair of 2nd gen Air Pods Pro. Tbf I‘m very satisfied with Apple, but I am ditching that company as soon as it disappoints me.
I just bought the 16 Pro... I came from the 11... the 7 before that, and the iPhone 4 was the first one I got.
The only think I really miss using is my Classic iPod and when iMac's were still affordable.
Same. Also deep in the ecosystem, but not interested in upgrading my 14 pro after 3yrs & I used to upgrade annually
4 years lol... just FYI it's only been 3 years. No hate just correcting...still good phone.
After 2-3 years of having ChatGPT in our lives, Siri feels even more laughable. My wife and I are still mind-blown every time we ask our HomePod something. It’s unbelievable how dumb Siri still is in 2025. Ask for information about an actor, a place, a movie, or basically anything that isn’t related to : weather, time, or setting an alarm, and you’re instantly transported back to 2015. You can practically hear the dial-up modem kicking in.
Or when I'm driving north on the freeway and ask "Hey Siri, directions to the nearest (for example only!) Target north of where I am on the freeway" and Siri gives me a location five miles south of me. Every time. Or when I tell Siri that I am driving so please tell me a specific store's hours and Siri offers me links to several websites.
😂real
Give apple credit where it's due at least siri doesn't hallucinate making up false information when answering questions. But yeah regardless siri needs a remodel, it's basically just good at making timers and playing songs other than that it's pretty niche.
the only thing worse than Siri is a comparison of Siri to ChatGPT of all things 🤡
Crazy to think about how long Apple's had Siri integrated into their products and still got leapfrogged by every other AI company.
Them changing there chargers and selling them separately is exactly the kind of stuff that’s going to kill them
Siri is so bad that I can’t even ask it to set a reminder more than 24 hours in advanced. I never use it at all anymore.
I turned my siri off. None of the commands or questions I used worked. Siri would however keep annoyingly turn on and say “mmm?” while I was having a conversation. So it benefited me more to turn it off. I genuinely wish I could delete it.
Meh my personal opinion Apple isn’t losing momentum anytime soon, we’ve seen companies like Xiaomi just outright admit they will copy Apples OS and design an even naming and Apples captured nearly all the Japanese market, and ironically Korean Market in Samsungs home turf
@EuropeanAmerican02Why are you gobbling Apple's boot in response to a comment on the quality of Siri?
They should just dig Jobs up and put him in the charge of the company again.
The corpse of Steve Jobs could probably actually put something out that people would want.
Totally, Steveʼs corpse is more visionary than Tim Cook today.
his aura alone would fix the whole company tbh
@stellaltumilol steve jobs was a horrible person. he sucked as a business partner and i genuinly haven't heard of a single person that liked him. but that turtleneck looks sexy tho! trendsetter.
But AI is taking our Jobs
@CST1992and? New tools will always take jobs, the invention of landlines, replaced telephone switch operators, and its not like they were only a handful of telephone switch operators they were they largest employers for young women. Robots in factories replaced line workers, ATMs replaced bank tellers, the invention of Cameras replaced portrait painters. New tools always replace jobs
Please don’t buy the iPhone 17. Let this company fall to make them rethink the greedy prices
*iPhone 26
Unfortunately Samsung already does this with their ultra phone smh
@cristhianfloresgarcia8116at least Samsung is innovative and has a variety of "cheapest to greatest" products. This guy said it best- "they made the same phone for 8 years" and nothing has changed
Greedy prices are not an issue as such, because there are buyers who are willing to pay that much.
I think some of the blowback is coming from U.S. foreign policy and Apple being an American company.
For price-sensitive customers, the price plays a factor in their decision-making.
So they keep their Apple/other phone for longer, or opt for cheaper phones - either cheap as new, or a refurbished brand-name unit.
@cristhianfloresgarcia8116 at least they implement some banger software features like circle to search or screen curtain
What is that at 12:53, the Apple cheese grater?
Watching Apple’s slow decent into enshittification
it was always shit, but with a nice coat of paint of top of it. Now they don't even bother with the paint.
They invented the term, when they removed the headphone jack to sell you their expensive wireless headphones, when they released the infamous “DongleBook” to force you to buy a bunch of dongles, to making their devices unrepairable to trigger planned obsolescence. Those have been their main innovations since Cook took over.
watching apple morph from a tech company to a exploitative luxury brand that happens to sell electronics is simply heartbreaking as someone who was genuinely blown away by what iphones and macs could do back in 2010s
aaah "exploitative luxury brand" was exactly what I called Apple in the 90's...
@Ahamshep It was such in the 2000s. It's merely become more blatent since Jobs died
Yeah I'm surprised he didn't mention the switch away from "Think different." in the video and its implications.
MacBooks and iPhones are still extremely good and no laptop comes close to MacBooks in terms of design, battery life, software experience, ecosystem integration etc. Same for iPhones. Android and Windows are catching up (well mostly Android) but they're almost always behind, except for personal assistans like Google's Gemini.
@George-Chris WRONG. Obviously you dont know what you're saying. I have to use both android/iOS and windows/apple for work. You could not be more wrong. Windows/Android are superior to mac in every possible way in 2025. Not even close. Gemini is not just "a personal assistant" lmao it's a million context LLM the likes of which apple has nothing close
They charged more but gave less. They removed EarPods then charging cord and blocks. Didn’t even include one when they switched to USB-C to take more money. Greed!
SMH - the charging cord is still included only the adapter has been removed but guess what? I great have news for you Samsung did the same thing - imagine that!
@kevinmiles5770 I hate that Apple developed crippleware to intentionally make the icalendar uncompatible with google calendar. It really made planning with my girlfriend really f hard for no reason. This is just one of many examples. Similar I also hate that they insisted on keeping their own charging cable so that charging cables of different people are not compatible, this is really annoyoing everytime I have friends over who want to charge their phone etc.
And the ecological purpose of removing the blocks would have been much better received if they had done something like: “Not included in the box, but you can get a free one at any Apple Store within the first month by showing proof of iPhone purchase/activation date verification.”
They changed to USB C because the EU mandated them to. But yes they used the chance to monetize.
@kevinmiles5770yes Samsung did it when they saw Apple get away with it, that doesn't make it right, so what's your point?
Isn't it funny that I got an IPhone ad watching this vid hahahha
4:35 This is me only just now learning that Siri was an acquisition, not a purely internal development wtf
When my opinion is all Microsoft products that were a success had been bought.
Because Microsoft always s*cked at software development.
So apple too?
Siri was originally developed by SRI, a non-profit contract research organisation, hence the name.
Shit I did not know that until today
@jpt3640Siri is trash regardless lmao
That’s the case with almost all their innovations actually!
I’ve always had Apple products since I was a child and these last few years I really don’t feel like buying Apple anymore because it’s no longer the same good products they used to be
They might’ve not upgraded that much software wise but they’re still very intuitive well usable devices. That hasn’t changed so I don’t unterstand what you mean.
@simpleshow5571paying super heavy for product that is basically the same as the last generation
@simpleshow5571They don't have anything worth to buy thier over the price products
They are good, just boring (the iPhone at least)
@simpleshow5571 IOS is horrible, iphone's strength is in the hardware
This also misses Apples lack of ports, ridiculous prices for simple upgrades, inconvenient charging options, and lack of chargers and other conveniences with purchase. Apple has proven itself unfriendly to customers and I refuse to buy anymore of their products.
I've never felt like a company is trying to psychologically wear me down so much as with apple. I'm so done with them.
I use a cable to charge my devices. All of them regardless of brand. Do Apple devices lack this convenience?
@loganmedia4401Apple was literally being sued in the UK for making their phones charge slower on purpose if you do not use an Apple branded charger.
@loganmedia4401 My perfectly functional audio interface and backup drive with FW400 and FW800 that I just threw in the trash say "yes, they do". Apple has always been on the proprietary cable bandwagon and dropped them all eventually.
@loganmedia4401 Until the iPhone 15 you had to use the proprietary Lightning cable that not even their laptops used at that point because it was just straight up bad, despite Apple having a massive stake in the development of superior USB-C. They helped make the better tech, then refused to use it because it would mean anyone could use a $10 generic charger instead of paying them $50 every 2 years when the flimsy Lightning cable broke. Lightning was incredible when it came out but was just a cash cow by then.
Ironic that I got not one but two Apple ads on this video 💀
20:20 this section of the video just sealed apple’s fate. they’re following the same path as boeing. profits over everything.
We won't be talking about Apple in 20 years time.
@Victor-mate We’ll be talking Apple. Even if they fumble. Apple is a cultural phenomenon not only a tech company. Apart from that MacOS is genuinely good and their M chips are great.
@Victor-mateAmen to that
@Victor-matei figure we will still talk about apple but because of their failure rather than their success
Thousand dollar laptops with 8 GB RAM and insane 8GB "upgrades" were another one of AAPL's jump the shark moments. Which they have been dropping since the 128K.
No more 8gb anymore
@Mysterious-t2udespite that, the 256gb ssd is also a big issue too
Fr
Ummmmm.....Get real, haters......Apple has sold upwards of 25 MILLION M1, M2 and M3 laptops with ONLY 8 GB of RAM....and is sill selling thousands of base M1 MacBook Airs ( a five year old design) via Walmart's website each week....BRAND NEW for $599 !!...... you know....because buyers hate them. Meantime, your 5 YO Windows laptop is gathering dust in the hall closet or is already landfill.......
@JustherefortheLOLZ I'm a novel writer, and I have a MacBook Air with 8GB RAM since 2020. Works like a charm. I use it up to 12 hours a day. it's my work device that gets me 100k salary per year. Just saying. Not everyone does video editing. It was the cheapest and best computer I ever bought in my life.
I owned several Apple products between 1992 and 2012, when I bought a rotten MacBook Pro 17 that should have never left the factory floor, and died on me within a year. When Apple refused to replace or repair it, claiming I was the one at fault, I decided never to buy another product from them again, and I never regretted that decision. In fact, I felt liberated. I am certain Jobs would be utterly disgusted if he saw what happened to Apple since he passed. And people like Jony Ive leaving the company makes me feel so sure Apple products are not for me.
Even if he were alive, things wouldn't be that different. The problems with Apple products were already present years ago, when he was alive, but they were offset by the products' wow effect, an effect that is no longer sufficient today.
yuk
Apple has always been overpriced and of dubious quality.
@thomasmerlin4990 Nope. Their software was much less buggy and the hardware failures became big news _because_ they were so rare. Now it doesn't make big news anymore because EVERY Apple product is plagued with QA issues, glitches, and failures.
Last new apple product i bought before a month ago was an iphone 7. Then i bought mostly second hand apple. No phones those were gifted as i don't like their business model anymore. Yep i got all the upgradedable old macs but now bought a base m4 mac mini+cheap 8 euro nvme enclosure etc. Best bang for the buck! Hope Apple will change and add DDR7 16000 MT/s swappable memory.
When they stopped including chargers with their $1500 phones, and said it’s for the “environment,” I knew it was bullshit and this was the beginning of Apples downfall.
Edit - Buy AMD stock
exactly and they then sell you their chargers which will fail
Samsung mocked Apple, and eventually followed suit. So does, all other Android manufacturers, after a while. I hope every company gets a reality check now.
That’s the least of their problems.
@franco...whatever
disillusioned fanboy 😆
Best thing for environment is not buying Apple anything.
its always the finance bros turning once great companies to sh** (for consumers)
10:19 insane to think there was once a time when Apple had reasonable prices.
Back then that amount of money had the same buying power as the current pricing, so I wouldnt say they were as reasonable as you imply.
@GatisGirdenis People always forget inflation
Same could be said about Samsung and Google and others before they started following Apple's BS and begun to sell all those expensive Foldables.
@keijijohnson9754 jokes on them. the surging prices is why i have stuck with the same phone for a much longer time than i used to. im not the only one among people i know. this is costing them money.
@GatisGirdenis Wages have been mostly Stagnate since the late 90's early 2000's so actually we have less pending power now for hours worked then back then especially with everything in going up in price and many companies citing record profits that's not even allowing for the now higher state federal local taxes/rates for the low to middle class!
They make perfectly old and still functioning models impossible to connect with new tech. Pisses me off.
Hello, Gaildoyle how are you doing? I
tried making you my friend but it’s not working I guess you should try from your end by checking my description for my email and send me a email..Please I hope there’s no problem being your friend?
Greed and profits is how you kill a company
profits kill a company? good luck out there if you ever try starting or running a company
It's funny to think Tim Cook is trying to please shareholders when you realise Steve Jobs increased the share prices by 40x between 2001-2011, yet between 2011-2021 Tim Cook increased share prices by only a quarter of that.
Focus on providing value to the world, not the shareholders, then everyone will benefit.
well it was a smaller base back then but valid point
But Cook was part of why it increased back then.
He just isn’t the right CEO type for Apple.
They should put someone interesting like Craig Federighi as CEO and then Cook can keep managing the dry moneys etc.
He only increased the value of the company shares by 10x... And that is bad?
@arphet1Apple was going to rise a ton anyways no matter who would have been ceo after jobs bc he set the company up for a decade of easy success. But those days are over and Apple needs more innovation that they simply don’t have the talent and the culture to create something like another iPhone
Apple's winning formula (and any company's true winning formula) is creating an amazing product that people absolutely love and cannot get enough of because it is so much better than anything else. THAT is what truly creates shareholder value. Shareholders have no idea how to make value so why listen to them? Shareholders will buy shares if your company is crushing it whether they think you are doing the right thing or not. Customers will not buy your product if they don't or no longer like what your selling. Shareholders and bean counters are the worst to put in charge of decision making at a company. They have zero clue what makes money, profitablity and value. They need to sit back and let the innovative run things and just ride the wave. Stay out of it and let it print money for you. But they can't possible allow that it hurts their ego.
I bet the only thing Siri was really used for was
"Siri, call dad
Siri: Calling thad
Siri: "Calling Chad"
Siri set a timer for 1 minute, that it 😂
Siri was so damn fun the first 72hrs when I got my iPhone 4S..
All I use siri for is setting alarms and timers and calling my wife. It works about 1/2 the time and im running an iphone 16😭
😂😂
9:42 I thought those were the same photos for a second
I can forgive the lack of innovation and Apple intelligence not being ready, but that damn greediness and anti consumer practices cannot be allowed by a company worth more than many countries.
where is your clippy
It has been allowed. By everyone. Since 2016, when they removed every port on the computer except USB-C.
You really have to realize that. Normies are not discerning when it comes to products. All they think is, if you can't afford an iPhone, you're broke.
Need Clippy!
📎 here it is
What?!?!?!? I have a rock I could sell you for $1000 that has a 🍎 logo on it. 😂😂😂