How To Add a CSA To Your Flower Farm (Boost Profits)

Though she comes from a flower growing family, Tracy Yang of JARN Co. Flowers wasn’t always planning on following in the family business. Now, Tracy and her family farm four acres of flowers in Monroe, Washington, located about 45 minutes northeast of Seattle. Hear about how she decided to grow flowers for a living and the process of establishing her own farm, which involved clearing raw land and a lot of blackberries.
Starting her own farm included some new strategies, like a steadily growing flower CSA and home delivery. JARN Co. Flowers sells 80% of their flowers direct-to-consumer because Tracy values the direct connection they have to their community, something I bet many of our listeners can relate to! Tracy is a first-generation Hmong-American and second-generation flower farmer. Hear how she makes it easy and enjoyable for her customers to buy from her, how she’s making flowers more accessible, and how she uses pop-up markets to build brand awareness.
Connect With Guest:
Email: [e-mail]
Website: www.jarncompany...
Instagram: @jarncoflowers
Facebook: JARN Co. Flowers
Share your thoughts with me & the GFM community by commenting below!
Thanks for watching!
Andrew Mefferd (Owner & Editor of GFM Magazine)
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[@SindySchneck]

Great interview! Bummed it ended abruptly. I do have a question about the logistics of the CSA delivery. How many are you delivering in a day, how long does it take, and what is your delivery radius in miles? How do you value the bouquet vs the delivery charge? Meaning, if they were to buy the bouquet, it would be $30, plus a $5 delivery fee. Or is it more like a $28 bouquet and $7 delivery fee. thanks!