2D animation | sponsorship billboard for PGE Innovation by Studio Pigeon

What should a TV sponsorship billboard look like? This question was raised while reviewing the materials from our client, PGE (Polish Energy Group). We were able to test all ideas on three thematically separate animations that reflect the scope of the company's sponsoring activities. Each video combines illustrative stylistics, a dark palette of colors and the motif of a wandering skylight. The ball of light becomes a metaphor for the source of energy, drawing further frames that are emerging from the darkness.