I find myself graviting back to artists like Guru, De La Soul, Tribe Called Quest, Outkast, Goodie Mobb, etc for this exact reason. Music from that era had so much more heart and meaning to it.
It has reply value, don’t get me wrong I like the new shit too but I still go back to the same 90-00’s albums I’ve never stopped listening to for over 15 years +. I forget about a lot of these new albums and mixtapes after a year or 2 and most people don’t even go back to em
Modern mainstream hip hop (and music in general) is a prime example of what happens when you push fads and novelties WELL beyond their shelf life. Music has never been so stagnant for so long as the present day. If the labels are truly suffering I couldnt be happier. Their short term corporatism is finally starting to do them in.
Bruh fr , Snoop is trying to revive hip hop with signing artists to Death Row and trying to fight corporatism, he making sure that artists get payed what they deserve. He said if corporate dont wanna play ball, he gon make his own spotify
@@RapBeacon snoop smokes around 80 joints or blunts every day bro there ain’t no way in hell bro is serious 😭😭😭💪🤣🤣🤣🤣🤣 Hes gonna fool you so hard with them hopes up
@@Festivekiller After all the things he's connected with, I don't see why you think is cap, he knows everybody in the industry and he's known to make his own shit. Bro got the cereal, shoes, clothing, his own record label + a thousand other things
i couldn’t agree more, i believe its only a matter of time until we see artists in the hip hop industry with more longevity and independence. the genre can never truly die out because theres unlimited talent out here
@@WobiKabobi people need to understand, every genre has its prime and exit. Rap will always be a genre, however, it won't dominate forever. Every genre is like this, rap whether in the next couple of years or decades, will be any other genre that had its prime and will eventually meet an exit.
@@Call_Me_Rio we need a new wave of rappers like how it was in 2016 but a new era of talented unique rappers that combine many good sounds and sub genres and eras of hip hop and we need music ppl can feel and relate to not this degenerate bs
I remember somebody saying something that summarized it pretty well. Nowadays, rap is no longer a sport, it’s a business. Remember when there seemed like a genuine race for the claim of the best rapper? How many rappers do you hear combating each other for lyrical ability? Literally zero, cause no one cares anymore. It’s not about the passion, the sport, the hard work, the title, it’s about money cars and hoes. People nowadays (especially mfs on tiktok good lord) don’t become rappers to leave a legacy, they become rappers to just get money and women lmao.
I mean since the world revolves around money I don't blame people for wanting to earn a buck. Not saying it's right or wrong but we all have to eat and all have things we want to experience before we pass.
@@ghostpro1293 oh don’t get me wrong my nigga I’d do the same lmao but I’m just callin it how it is. There’s like deadass NO competition or sport or passion.
Battle rap still goin strong tho, and I’d argue it’s more the audience than the rappers. I can name too many underrated rappers rn with actual substance & passion in their music, but don’t get recognized because people would rather hear yeat mumble over a cool beat.
Hip hop has had it rounds to every coast to shine, since the 80s. This era is the worse of all and it’s done. The record labels new way to make money kill them or lock them up, the old slavery ways
The popularity of the genre isn’t declining at all, but hip hop in the 2020s has been disappointing so far IMO. The best way I can put it is that I think hip hop needs a lot of young artists to step up big time, and not with their sales, but with the actual quality of the music. I can name at least 6 individual years in hip hop where we got more albums I view as “classic”, or “great” than we’ve gotten in the entirety of the 2020s decade so far(and for those of you who don’t realize how big a deal that is, keep in mind we are 3 and a half years into the decade already). That is a serious problem, yet you’d be called an old-head for pointing it out. There are obviously still a bunch of artists making great music in current hip hop, but we are in a much worse position with the genre than we have been for a very long time.
I find myself listening to 2010s songs all the time now. I liked 2021s music but these past 2 years have SUCKED. People really like Ice Spice twerking her fat ass and call that the number 1 song. And like a zest fest wear a dress and sing a lame ass song and call that number 1.
It’s not declining? Or are other genres catching up? I see country music growing in the charts past 2 years. Morgan wallen selling out shows like crazy even in California
I think the 20's are gonna be a great decade for hip hop. More mainstream artists are expirimenting with their music (Travis scott with Utopia, Lil Yachty with Lets start here) This video shows that more people are coming to their senses with how boring hip hop's been recently and artists are going to need to expirement more and spice up their music which is a good thing.
The most fun and best era was the SoundCloud era. New rappers, new sound, new wave. After that hip-hop has been boring and stale. i miss xxx and juice wrld man...
Kinda agree, I still feel its prevalent but rap is the same stale and boring, the last good era to me was for the OGs like Chief Keef, that's it, soulja boy too for a while
Nah back in 09 ppl underground were making it main stream like big Sean wiz tde Mac french Montana jcole drake, yes these was the shit I be bumping in highschool
The problem is that rap was never supposed to be a standalone genre, it's a parasite genre. The golden age rappers didn't grow up listening to rap, they grew up listening to jazz, funk, rock, r&b and disco. They took samples and loops from music made by top musicians and they rapped on top of them. Today, these new rappers actually have the hubris to try and make their own beats while knowing absolutely nothing about music, and then rapping on top of those dead beats while having no lyrical gift as a rapper. It's pure concentrated trash.
Damn fam you made good points, I'm 55 years of age, and I've seen and heard the evolution of Hip Hop music. This day and age for the past 2 0r 3 years Hip Hop is dead to me. These new artists don't grab me because of the very things you said in this video. I still love Hip Hop, but I only listen to artists in the 80's, 90's, early 2000's, early 2010's. To tell you the truth this water down no substance music is happening in almost every genre today.
The problem is that actual talented rappers dont get enough attention. It's all about image rather than quality of work. There is plenty of high quality rap projects getting released, its sad that they wont get much recognition.
Blacky you’re missing something.. since these labels are so focused on turning a profit, the art of music itself has suffered. People are sick of the same choppy flows, trap beats, etc. they need to be pushing real artists that make GOOD music. Not saying that the top artists out now aren’t capable of making great music.. I’m saying that they are being made to feel as though they need to make a certain type of music to turn a profit. I think the solution to the problem would be signing/pushing artist out of the comfort zone. I digress..
a rapper that I really like, Watsky (started off doing spoken word poetry, then got into making music with his friends, who are musicians and producers), collaborated with T-Pain on his recent album and the song is so good. It's called "What's The Move?" I'm glad they collabed because Watsky's songs all sound very different, and T-Pain is known to experiment with music. Watsky definitely exists outside the industry (stays underground, only plays at venues he has a special connection to, etc) but he is someone those in the industry should strive to be on the musical creativity front. Watsky is no TikTok audio 😂
@@keenanscott1831The country music songs you are speaking of are genuine, authentic and are appealing to ALL grown folks who are tired of all the "woke" nonsense. They're there because record companies are pushing female rappers who are thot hoppers which don't appeal to men which won't support it. The male rappers that are pushed only talk about the same thing over and over again. There's no diversity in hip hop anymore. I remember when you could hear De La Soul, Hammer, NWA and Young M.C. on the same radio playlist or party. Now it's just mumble nonsense about drug culture, guns and 304's on every song!
The reason it was said during that time and why it’s said now are not the same reasons. With that being said, what saved hip hop in 2007-2010 was correcting what was causing it to die. So unless it is corrected yet again it will be just as unhealthy as having a junk food only diet
In my time growing up the musicians, they weren’t really even interested in money. They were interested in the music, so the music was great because they were interested in the music didn’t give a shit about money. Everything suffers when money becomes involved.
This new generation of Hip-Hop has its pros and cons it's just the certain ones in the light that throw a shadow of the ones with true talent or with an actual love or feeling in their music.
I guess it depends on lyricism, but hip hop music today almost sounds the same, there never is a much different one, some do it just to get clout or views The box by Roddy Rich, that's not generic as much as trap that overuses autotune, 808, that song is perfect for its differences
Community needs you bro, you speak truth. We live in a society where they want us to fear speaking out, or going against the grain. Thank you bro some of us don’t have the platform to say these things so it means a lot to hear you address these things time and time again, you don’t cherry pick topics or move the goalpost depending on the situations and that’s real AF. Keep it up Blacky, you’re killing it.
@@OrangeJungle it’s okay fam your frontal lobe will develop in time. Not everyone can have a big boy thoughts. Edit: Oh and I peeped your content GL being the next Cole Bennett 😂
It’s all love gang ❤🫶🏼 it takes someone special to put positivity back into their community versus sweating behind a keyboard being a hater in the comments. Oh well, nature of the beast. I wish all of you big ups, and nothing but prosperity. 😂🤷🏻♂️
The key word here is quality. No one wants to spend time or money on quality. The major labels really tried to push an AI Rapper on everyone (FN Meka). This is how irrelevant an artist is to them. Now they even just lazily use AI mixing and mastering services, some artists doing songs on their phones, and engineers using AI tools to clean it up, then use AI mixing and mastering services and have that song out in an hour or less. Then bot plays, bot comments, etc. Its like a fast food business model. Some are even using AI songwriting, and AI production tools. Everything is rushed, and lacks substance to cash in on quick money and then drop the artist. Quality means nothing, quantity means everything to them.
I'm reminded of a Kendrick line that's still relevant today - "Critics want to mention that they miss when hip-hop was rappin' MF, if you did, then Killer Mike'd be platinum"
@jaysouthmusic8230 But R&B is slowly on the rise again at least with the females but rap seems to be dying in both of the genders so maybe what happened with R&B will happen with rap. Cause right now alot of the R&B artist that are out are not mediocre at all
@@HarrietTubman638 That is true and there's not that much r&b acts like the ones we grew up with like trey songz, chris brown so on and so forth and there are good r&b artists they are just overlooked
I think hiphop hit such a high peak from 2016-2019 with the whole SoundCloud era its kinda hard now for artists to do something bigger than that. Its hard to outdo something that was so popular. Artists are in a creatuve rut right now and dont know what direction to take the music. So yes hiphop is dying but i think this is something thats actually needed and will have a very positive effect in the longrun. This hiphop death will cause 1 of two things. Either a new revolutionary artist will rise and change the sound of hiphop into something new or a new genre will rise. Either way its a win win cuz we will get something new and fresh out of this.
This is a trend I’ve been noticing too over the last 8 months or so. Hip-Hop doesn’t have that hold on people anymore and have moved on. Not 100%, but are supporting less and less. I’ve been a Billboard chart follower since the late 80’s, and we’re almost back to 1987 standards in terms of chart positions. And for the detractors, the charts DO matter. It tells us what the people are actually listening to combining radio play, physical sales, digital sales, streaming and RUclips. Hip-Hop and English speaking Pop are losing BIG TIME this year. Country, Regional Mexican music and K-Pop are on the rise in the U.S…. What does that mean? If I see it, the record companies see it and will re-prioritize which artists to sign and/or invest in. This CAN be a good thing though. By dropping a lot of the mediocre to awful signees out there, we should get better new artists and music in the next few years. Is Hip-Hop really dying? Yes… but it’s not too late for it to be brought back to life 😁✌️
2022 was extremely forgettable. Although I like metro boomin’s album. They weren’t femboy songs like Harry styles or bts. Gotta respect that. Wasn’t much mumbling either
And think about this not one hip hop album has been number one on billboard for this entire year until uzi dropped his album and it sounded more like a rock album than a rap album which speaks volumes. Also artists old projects like drakes take care album are being put back on billboard because people miss how rap use to be
These days the charts are manipulated by the industry to plug artist into your local radio, club and media outlets all with a phone call. It’s an underground network of gate keepers
I’m not a musician but I live and breathe music. It’s kind of saddening to lose faith is an art form that used to be my escape. Mainstream artists / artists pushed by labels aren’t making the most memorable tracks anymore. I love coming across new artists via streaming but the problem is that music is social. People who listen to music casually just wanna hear what everyone else is hearing (or they stick to the old reliable), so even when you’ve found great artists, many of those around you still won’t be receptive and it kills the vibe.
You’re just a sheep, I have no qualms whatsoever playing artists no one’s heard of before it’s fun, if they don’t like it they can jump out my car or get their own speaker lol
Hip hop will always be around, just like rock and r&b still is. I feel like we’re slowly transitioning into a new genre and i feel that genre will be on top in 10 years or so. Excited to see what creatives come up with.
I don't care about listening to albums anymore. I can remember enjoying albums like Marshall matters and even liking the skits. But I have so many different types of music to listen to now. I listen to corridos mostly over rap nowadays.
People Are more focused on virality Then authenticity. Anybody can go viral nowadays That's not impressive, but when you see their album sales that says it all.
FR, I remember when rap was not only catchy for the ears but was about originality, like the DOC said, "originality is a must" if nobody knows that rapper, then you either too young or too stupid
@keyboardwarrior9041 That proves my point, it's trash, yet it's still sold 300k first week. Most new rappers in society are so trash They cant even sell 20K first week
90s babies tried telling yall your music was trash. Now your finally growing up.90s rap was the pinnacle. 70s and 80s rock 80s pop check them out 90s r&b way better than nowadays and I'm not saying that cause I'm older. Rap music nowadays is a joke.
Funniest comment i've read because i've been saying the same thing and the last rap/hip hop artist i listened to was Wiz kalifa or fetty wap, after them... it nose dived imo... i havent listened since
I have no problem with Ice Spice or anything, but she does prove that looks alone can take you far in hip-hop these days Wait bro in the comments said she twerked on a 16 year old, I had no idea about that
@@КГБКолДжорджКостанцаplz shut tf up what about cardi b saying she used to drug men and rob them ? Ain’t nicki Minaj married to a pedo? Ain’t her brother one to ? Y’all pick and choose to to go shading and throw a blind eye to other things
14:57 this is so true. I started to notice this when I seen a friend a couple years back…when I told them about an artist they should check out they told me “I’ll listen to the first 10 seconds of each track to see if I like it” 😵💫 what kinda world do we live in?
Ticket sales for concerts or festivals with Hip Hop are not there. Rappers are popular on RUclips but they are not making money for the Companies who control the music, the venues, the festivals etc etc.
I think the industry isn't making mainstream music for music lovers. They are making calculated, formulaic music for people to sing along to in their car on the way to work. You have to look hard for good music. It still exists, it's just rarely mainstream anymore. All genres, not just Hip-Hop.
Yea music is for brain dead people especially the mainstream garbage today. Even back in the day some mainstream shit still had quality to it. Music now is almost insulting to my mind and ears..
It’s not just happening to hiphop, it’s happening to most music genres. Finn McKenty made a similar video about this about pop music in general. You should check it out.
Spot on. I said the same thing about artist development. Back in the day you had to go through that before even release the album. Now it doesn't matter because they have a template sound that they match to damn near anybody who has social media following. Everybody sounds the same, looks the same and says the same thing.
@@lubrasi yeah I checked you out, it's dope and interesting. Should re-record it and spend money on mixing and mastering. Get the vocals upfront and big sounding. This type of music can draw cult like fans like tec nine or xxx tentation. 👌
Facts, the points about needing to put the work in and about needing to believe in yourself and the art you make hit home. I’m an independent artist/rapper and I’ve been grinding on my craft consistently for the last 6 years. From the start, authenticity and soulfulness have been my core values. I’m confident I’ll get my flowers one day, but I ain’t never selling my soul for a short cut.
The other problem is that people are fans of the music industry and not music. So if it doesn't make it to the hot 100, they won't pay attention to other music and songs that are actually good. Even though there are 52 billboard charts. This mindset is killing good music and only pushing what's popular
I think it's partially a conscious decision to not "listen" to the music because the world is so depressing these days. People aren't necessarily sheep, they just want to be entertained and distracted from their cruel reality. They don't want complex bars made to make them feel emotional and in tune with said reality.
If you have listen to modern country music you will quickly realize that country has transformed into hip hop beats rap verse in the past 10 years. I think this would be a good topic to cover in the future and would deals with a lot of the ground covered in this video
Over-commercialization of rap and pop in general has been its downfall. The market is oversaturated with talentless cash grabs that rotate in and out through a revolving door. As someone who has so much respect for the rappers of the 80's and 90's, everything from the mid 2010's onward has been dogshit
Pretty much the buying crowd is not in to any history of the music so the appreciation for the old school isn't there. That's the case with all music. Music is easy to make so the effort isn't the same either. I'm older so I'm not in the buying crowd. I usually hear about new artist from the net whether I'm looking for it or not. I don't think this era of music will age well.
It’s sad 😞 as someone who listens to a lot of underground music. Hip hop is changing but it’s not getting the love it deserves because some of these underground artists don’t participate in tiktok or have deals with record labels. So they never get the spotlight they deserve. Like Bearded Legend, Haarper and do not resurrect. Have a new take on the genre. Essentially what I’m saying is if the algorithm does scoop these artists they won’t get noticed. If you focus on marketing your music then you are not focusing on the music which means it sucks.
Mumble / soundcloud rap put hip hop listeners in a chokehold and kids ate it up, but us old heads knew it was crap. Street-ish culture has proliferated everywhere as a way to get that bag. At one point it will dip so the real talent shines to the core audience, but it will always be saturated and almost no way back to roots
I hate to be that old school dude, but I really used to love rap. Even thought there's always been waves, one thing that was really valued when I was younger was sounding like yourself. Back then, you were laughed out the studio if you tried to imitate someone, but that seems to be the standard the days. To hear kids say, "He a good rapper, he sound like _______" really gets under my skin, because there's some much less appreciation for being unique. Don't get me wrong I used to love some of the cookie cut and mainstream stuff, but the game had more to offer when I wanted it. Not hating on these kids, I just want them to be able to find their voice in spite of these labels.
It’s so much to say about this as someone 46 and basically grew up with hip hop. I knew this day would come at some point, I just didn’t know when. I witnessed hip hop go from this underground fad that older people thought was a phase, to topping the charts and culture across races. First of all, Hip Hop will never die. What’s currently happening is that it’s ran its course as the top genre in music. The new generation is speaking and they are saying it’s time for something a little different. There is a movement going on and that train is coming. It happened to Rock and Roll and more recently R&B/Slow jams. Those genres are still around, but have fallen to the underground. The R&B that you do hear is more struggle love which ironically has become more prevalent with Hip Hop dominance. Anyway, Hip Hop will live on in the urban community, but for the general public, something else will take over. What that is I have no idea. Maybe we will get back to a more balanced musical landscape which I wouldn’t mind. It’s what I miss about the 80’s and 90’s.
When I saw all the talk about the lack of rap no.1s in 2023 like it was terrible for the genre…I didn’t get the concern. Especially since the reasoning behind the lack of rap chart toppers was a clear resurgence of Country artists on the charts this year with some blockbuster Country releases dominating 2023. Whether it’s Crossover acts like Miley or Taylor, or Country stars like Morgan Wallen. The reason for less rap no1.s this year is largely down to Nashville. They didn’t come to play this year! 😅
the last point of this video is exactly why i started listening to Rap and hip hop less and less these past two years. the amount of rappers that actually make meaningful / impactful music, to rappers who make just primarily pop and trap music is tremendous. i find myself mainly listening to more jazz and when i donlisten to newer rap songs its mainly someone like aaron may, or lute (who had an amazing album last year i still bump everyday), west side boogie (i also listen to this mans last album ona daily basis). i find myself able to listen to those 3 albums everyday but if i hear travis scotss new album or even new uzi music i judt cant stand it, im tired of just poppin shit. i feel like there really needs to be a balance, but most rappers now days are primarily focused on the fun side ( which im not hatin on it like i said but it gets tiring fast when thats the only thing pushed)
There’s no accountability for lackluster artist who put out garbage or fan favorites who hardly drop an album. Everyone is a stan. A lot of these artist appeal to the lowest common denominator and nobody wants to look like a hater for having an opinion. Hip-hop has became Democrats vs Republicans of music. Political for the wrong reasons. To alot of people either you’re a fan of someone’s favorite rapper or you don’t have good taste… according to them. Lol That’s my opinion on the other reasons why hip-hop is dying today.
Last year in 2022 people said it was a great year for rap with all the great albums from JID, Denzel, kendrick etc... But now people are saying Hip-Hop is dying just because this year hasn't had as much mainstream success as last year. Things go up and down, its normal. And Great albums have been realsed this year, just not from the big mainstream artists. Like Jpegmafia and danny brown's STH. Good music is still being released just not by the big giants in rap.
That’s still a problem tho. Of course you could always say “yea but there’s good music out there somewhere” but we’re use to the getting the best from the top. Cream rising to the top kinda thing. That’s how it should be at least
Lmao @ the people talking about this one or that needs to revive the genre. This happened to rock, if a genre isn’t evolving it’ll be left behind. Hip Hop has seen better days, it’ll be replaced by something fresher.
Hiphop and rap used to be a genre of defiance, freedom and separation from "the man" , it was freedom of speech coming from communities muted from the conversation. Modern rappers and hiphoppers have become "the man", past generations fight to distance themselves from but they are now fully the bullies, having fake beef with each other and just basically becoming a giant circle jerk of pretentious, pompous pricks living like Kings and looking down where they come from. The message used to be "don't thread on me, I'm a person" and had now become "i will thread on YOU, i have power and i enjoy it and I'll make money by doing it". I never liked rap or hip hop, but i genuinely respected where they came from. Not at all today, since the early 2000s these "artist* are just in fire profit and clout. Basically they become what they hated.
i love to sit down and listen to the full album, skits and interludes, everything is important from the album (should be) but theres so much music and the quality IS SUBPAR. the reals ones thriving tho and those artists get my listen
Rap has never been a serious genre among the masses, and we’re finally seeing the effects. If I’m a rapper and saw mumble rappers shout sex/money/drugs and get crazy clout, why would I want to be a conscious rapper? It’s not about the labels. It’s about what people are naturally drawn to.
Fantastic masterpiece of assessment. I feel you nailed EVERYTHING eloquently and accurately, from all angles. It takes a true, GENUINE form of artist to actually create something of legitimate substance, and those people actually very rarely even get given opportunity, because everythings about making a fast buck instead of making a creation of substance worth the actual effort of investing in.
Hip-Hop will never die with us that prefer real lyricism. I only started recording myself again after my son encouraged me to saying Hip-Hop was better back when I was a kid (plus he loves when I do blerd rap). Of course now that I’m older (and more people are into comic based entertainment) I mostly focus on rapping about regular, average, everyday man stuff and my love for comics. If you don’t really know me and know comics, you most likely won’t know when I’m speaking on dirt I’ve done. You’ll never see me getting convicted for snitching on myself on record!
I think it's bc a lot of rappers are forced to sound the same, example every dababy or lil baby song sounds the same. I think the genre needs more freedom
I think Hip-Hop is no more about talent and skills , nowadays its about Fame and Money.If Cardi B becomes the most successful female rapper Billboard will name her the greatest female rapper of all time 😅, some people are already calling Ice Spice and Sexxy Red an Icon 🤣
I think another issue is that everybody can be a rapper or producer nowadays. Back then you’d have whole teams in real studios producing, mixing, mastering, and now we got kids with garage band and earbuds putting out music. The production of music has heavily declined because of this widespread access to create music
Kinda disagree here. I feel like being able to produce your own music actually gives you a better chance at becoming a better musician overall. Kanye, J Cole, Saba, Big K.R.I.T & Erick the Architect are good examples of this. Artist development is the key factor here. You start small & then graduate to the professional leagues.
music nowadays is not even clean bro, from 808’s distorted to all hell, horrible mixing, and mics that aren’t even studio quality, you simply cannot compete with professional sound equipment and people that actually understand music theory
@@nellym46664 All good bro, I do agree with what you said btw, being able to produce your own music definitely allows for more creativity and newer styles etc but gotta have that studio quality equipment lol
You forgot to mention that the Regional Mexican industry is the one taking over rn 🔥 Would love to see your thoughts on "Ella Baila Sola" and artists like "Peso Pluma" and "Grupo Frontera" taking over the charts 💯
I was about to say that. I personally Hip Hop died in 2020. The majority of the fan base of the hip hop community is Hispanic. And we just went to our roots and listen to this alternative version of hip hop called Corridos Tumbados o Belicos
It's an older genere now like It's predecessors Jazz and blues, the *only* reason why it's still relevant is because you need to invent an whole new revolutionary sound to replace it. Since the invention of synthesiser we've reached the peak of a brand new type of sound apart from dubstep and mixes of other existing genres. So it aint dying it's matured and platued.
Let me tell you something im SOOOOOOO GLAD i don't have nothing in common with this generation cuz back then rap was a social matter it brought to life what really matters it talked about reality and doing SOMETHING about it bringing people together in their struggles towards something amazing
Hip-hop has turned has turned into the new Pop, it’s as Popular as ever and unless you dig deep, nothing sounds new anymore. I rarely sit through a whole album because I feel like I’ve heard it before. These days I’m listening to what some may call underground artists and their choice of instrumentals/production is heavily experimental. It’s refreshing, it’s unique, it’s weirdly captivating but unfortunately, this doesn’t appeal to the mainstream audience, and it’s not something that will make record labels a lot of money. Hip-Hop has so many sub genres that I don’t think it could truly ever die. Maybe evolve into something new but not die completely. It’s not just the music, it’s also the personality, the lifestyle, the clothing, the culture etc. it’s too embedded into society to truly ever die. My two cents.
We the fans will either be the solution to hip hop’s decline or solidify it. It’s up to us to redirect our focus, otherwise the 2020s will be remembered as the decade when hip hop lost mainstream relevancy to Afro-beats and reggaeton (being replaced the same way rap replaced rock n roll).
hip hip in the 80's to early 2000's was untouchable. it was your story, your struggle of getting by, making ends meet each day and expressing that pain on the mic for people in the same position to relate to and not feel alone in it. now, it's all about how pink ones narni is, which one gets wetter, drivebying & stabbing made-up enemies because they aren't from your side of town, popping pills in a club, getting drunk and sleeping with randoms riddled with STD's, and just anything the majority of the planet frowns upon, is what's glorified in modern hip hop. female rappers have became way too masculine too... give it a few years it wouldn't surprise me to hear a song where some chicks are running a strap-on train on some dude.
Also a problem I see is that the “artists” don’t actually make any art themselves. In the 90s, rappers mixed their own beats, sampled organically from their own music collections, and some even played instruments. It’s crazy how visual and marketing oriented these “artists” are these days. Ghost writer teams, shitty drums with the same tsktsk high hat thrown over whatever generic beat is chopped up by some dudes who don’t care about the final product. I wish rap stayed like bands with people contributing different parts of the projects.
I realized every car, every bar, cafe, bookstore, restaurant, sporting event, and commercial used the same genre of music. Basically like rock in the 90s which spurred people to go outside of it and listen to hip hop. Hip hop is getting experimental cause we needed something new, maybe morphing into a new genre.
1) most rappers have nothing to say 2) trap sound is played out 3) drill music already sounds dated 4) most young artists suck and derivative (yeat is a poor man's SGP, ny drill died with Pop and teenagers like Dd osama and lil mabu are formulaic hacks) Best rap im hearing is from South African rappers over amapiano. Last time young rappers pushed sound was in 2018 with carti, nudy, x, juice, and ski mask but they either died or still overshadowed by hacks.
When Nas said it in 06, it was one thing before streaming/social media/RUclips (still in its infancy) became a thing. And even though charts don’t mean quality to me, it speaks volume when it comes to where Hip Hop is at. There’s so many rappers..which can be a beautiful thing. But labels are looking for hitmakers..unfortunately too many just come & go. One hit wonders. Artists not making money off streams. It’s a different industry compared to 15 years ago. You can’t kill a genre…but you can see some artists don’t wanna put in effort because of instant gratification.
Hip hop was never really as big as they made it out to be in the first place. Though they claim its now the most popular genre, in reality it just dominates the billboard charts for radio play, which is a tiny piece of the puzzle. For starters, if you look at the list of the highest grossing tours each year its always dominated by pop stars and rock bands, with only a few rappers.
What’s going on in the industry is a huge reason why I listen to rap way less now. They’re toning down the messaging that rappers use to give and ramping up the sound. Sure, it goes hard, but there’s nothing we learn from it.
A loooooooot of gimmicks blew up in the last 5 years into the mainstream, folks that don't care about the craft in the slightest are getting the spotlight and the REAL talent are either independent or left on the dark shelved by their record labels. Rap is in that pre-death scenario that R&B witnessed in the late 2000's when they stopped signing and developing great singers (that could actually hit notes) to signing pretty faces with decent voices. That's what's happening in the Mainstream Rap sphere, the lyricists are the reserves, while the gimmicks are the the starterd and bench players, I mean weren't we supposed to get a brand new Big 3 by now? The same way Eminem, Weezy and Kanye took over the early 2000's onwards, and then Drake, Kendrick and Cole took over the 2010's. True lyricists haven't been introduced or spotlighted this decade yet, I mean do y'all think Lil Baby, Lil Durk and Jack Harlow will carry the rap genre forward and raise the bar??😂😂😂😂😂😂😂😂Boy oh boy, a guy that literally was forced to rap, a guy that still raps about his opps at his 30's and a Drake lite knockoff with the skills of a young Big Sean will carry the genre forward? LMAO
I'm 34 years old and even though I'm an old head, I always managed to adapt to the new styles that came out. I went from NAS jay and so on to all switches and there was always something that I could listen too. It's just over the last few years I see myself always listening to old tracks or underground rap. Mainstream sucks at this point, unfortunately
I could tell just by your pfp and you being 34 that you must actually be open minded and not a old head 😂 so yea it definitely has been a problem recently
@@damareshizukani7957 I feel it dog 😂 I’m 22 and starting to feel “old head ish” too Cus I can’t listen to these new niggas really. 2020s lowkey had me thinking about switching genres or some shit 😂 like deadass no matter what age I was I would hate these niqqas lol
Thank goodness 😅 I’m tired of it dominating the airwaves and online music services despite only some of these hip hop artists actually deserve top of the chart success. I’m also sick of every other popular song especially pop records essentially requiring a rap verse to chart in recent years. (I’ve seen it less lately) Oversaturation of the market essentially hoping one artist can have one or two hits to sustain the label while the art itself is 🤢
My boy, you were 1 of the first hip-hop channels I've subscribed to when I became a hip-hop fan and this is the first time I see your face! It's been 6 years already...You really caught me off guard and I was pleasantly surprised! As for the video, I truly believe that whatever information we're exposed to influences us and our personality as human beings and that's why it's extremely important to carefully select the info you're letting near you and have a filter. Now, the purpose of art in general to me is not only to entertain you but also to make you reflect. That's why 2Pac has a special place in my- he was not only giving me music that I enjoy, but gave me a story (Brenda's got a baby for ex.), he also taught me life lessons, made me think and feel. I don't recall which rapper this song was but I remember the chorus was all about ass. Like is that really even music?! The fuck is that?!
Finally people are starting to notice I noticed a small decline in the 2000s but hip-hop was still strong but around 2013 ish I felt as though it was getting bad and on the road to falling off completely but lots of people especially younger thought I was wrong and I was just stuck in the 90s and 2000s but now people are starting to notice if a shift doesn't come soon the future of hip-hop is at risk.
Rap is changed for the same reason every other genre of music has, the way consumers consume the product changed. I also always find it funny when people whine about how corporate mainstream rap is all just thugs and guns and hold Pac up as an exemplar when he's the mold the industry has tried to force every rapper to fit since.
I’ll admit I’ve never been the type to listen to an album in full to admire the work. With that said I completely understand why a lot of people with genuine talent are being overlooked because of the creators coming out with music that’s just meant for a fun bop. I do miss artist development, watching girls run around stage and work / Men just run around with no dancing at all gets annoying when you have actual performers out here. I personally think all artists, the Tik tok bop makers and the actual deep thinkers that give us works of art should have a space to shine without labels and fans pushing what they specifically want to see since that’s always subject to change. (y’all please don’t come for me)
The truth is as you said, nobody listens to songs anymore. I think tiktok and influencers have a direct responsibuility here, as these are the people who drop maybe 1 song, gets signed into a label immediately, only to start releasing more garbage. I don’t really care what type of person Ice Spice is, she has forever ruined baseline hip hop by using the word “munch”.
It's just like what is happening with R&B. Hip hop is just a realization of a thriving economy where people are able to artistically Express things that they could not do while still suffering through hard economic times. When there is Leisure Time there is time to create art and hip hop and R&B were just that. Just like Disco
While Wikipedia states EDM ran the 2010s decade, I’d argue hip hop was mainstream in the 2010s. But this is basic with every single decade since 1900. Each decade has had its own genre rise and dominate. Things like 70s disco, 40s jazz, 80s synth wave, etc. the 2020s is either EDM or techno pop (I’d argue Spanish or country could even make a run) but people like Tate McRae, dua lipa, the 1975, tiesto, etc are dominating. It’s the way a music cycle goes every decade
Rap songs used to be like 3 or 4 minutes and have multiple verses and a good hook. More recent popular rap songs are 90 seconds to 2 minutes, usually start and end with a mediocre hook and have 1 real verse.
*I see a scary trend of ALL types of Business dying fast like they boom then Die and get resurrected then repeat this has been a thing in all industries since 2021 very scary idea to think of*
Besy example my boy said.... people nowadays wont listen to pac...but will repeat gucci gang gucci gang gucci gang.. or prime example ice spice....can you twerk and make a new slang ....munch...like BRUV....id rather listen to music from the 50s....shits lame
![Yailin La Mas Viral, @kreizyk.official - Dale 2 (Remix) [Video Oficial]](http://i.ytimg.com/vi/JaYHBzgqz94/mqdefault.jpg)
I find myself graviting back to artists like Guru, De La Soul, Tribe Called Quest, Outkast, Goodie Mobb, etc for this exact reason. Music from that era had so much more heart and meaning to it.
Fr actually saying something with a message
I listen to everything even from South African Amapiano to Finnish Polka but Guru and Tribe are always on any playlist!
The story telling was phenomenal
It has reply value, don’t get me wrong I like the new shit too but I still go back to the same 90-00’s albums I’ve never stopped listening to for over 15 years +. I forget about a lot of these new albums and mixtapes after a year or 2 and most people don’t even go back to em
Same here
Modern mainstream hip hop (and music in general) is a prime example of what happens when you push fads and novelties WELL beyond their shelf life. Music has never been so stagnant for so long as the present day.
If the labels are truly suffering I couldnt be happier. Their short term corporatism is finally starting to do them in.
Bruh fr , Snoop is trying to revive hip hop with signing artists to Death Row and trying to fight corporatism, he making sure that artists get payed what they deserve. He said if corporate dont wanna play ball, he gon make his own spotify
@@RapBeaconyeah naw that’s the fucking 80 joints talking bruh 😂😂😂😂😂😂😂 omggggg he got yo stupid aaaahhh so good
@@Festivekiller What you mean?
@@RapBeacon snoop smokes around 80 joints or blunts every day bro there ain’t no way in hell bro is serious 😭😭😭💪🤣🤣🤣🤣🤣 Hes gonna fool you so hard with them hopes up
@@Festivekiller After all the things he's connected with, I don't see why you think is cap, he knows everybody in the industry and he's known to make his own shit. Bro got the cereal, shoes, clothing, his own record label + a thousand other things
i couldn’t agree more, i believe its only a matter of time until we see artists in the hip hop industry with more longevity and independence. the genre can never truly die out because theres unlimited talent out here
Gonna lost its time in the light tho, happens to every genre I’m every generation
@@WobiKabobi people need to understand, every genre has its prime and exit. Rap will always be a genre, however, it won't dominate forever. Every genre is like this, rap whether in the next couple of years or decades, will be any other genre that had its prime and will eventually meet an exit.
I totally agree especially on the independence part
@@WobiKabobia😊
P
Thats why I love the classics. Rakim, Public Enemy, KRS1 AND BDP. Lets not forget De la soul or Roxanne Shante.
I’m glad ppl are realizing this
Yes. We can’t Just have one artist carry the entire genre. This is a group project.
@@Call_Me_Rioindeed
I’m glad hip hop is dying
@@Call_Me_Rioa failed group project
@@Call_Me_Rio we need a new wave of rappers like how it was in 2016 but a new era of talented unique rappers that combine many good sounds and sub genres and eras of hip hop and we need music ppl can feel and relate to not this degenerate bs
I remember somebody saying something that summarized it pretty well. Nowadays, rap is no longer a sport, it’s a business. Remember when there seemed like a genuine race for the claim of the best rapper? How many rappers do you hear combating each other for lyrical ability? Literally zero, cause no one cares anymore. It’s not about the passion, the sport, the hard work, the title, it’s about money cars and hoes. People nowadays (especially mfs on tiktok good lord) don’t become rappers to leave a legacy, they become rappers to just get money and women lmao.
I mean since the world revolves around money I don't blame people for wanting to earn a buck. Not saying it's right or wrong but we all have to eat and all have things we want to experience before we pass.
Stfu money always been #1 😂
@@ghostpro1293 oh don’t get me wrong my nigga I’d do the same lmao but I’m just callin it how it is. There’s like deadass NO competition or sport or passion.
Battle rap still goin strong tho, and I’d argue it’s more the audience than the rappers. I can name too many underrated rappers rn with actual substance & passion in their music, but don’t get recognized because people would rather hear yeat mumble over a cool beat.
Hip hop has had it rounds to every coast to shine, since the 80s. This era is the worse of all and it’s done. The record labels new way to make money kill them or lock them up, the old slavery ways
The popularity of the genre isn’t declining at all, but hip hop in the 2020s has been disappointing so far IMO. The best way I can put it is that I think hip hop needs a lot of young artists to step up big time, and not with their sales, but with the actual quality of the music.
I can name at least 6 individual years in hip hop where we got more albums I view as “classic”, or “great” than we’ve gotten in the entirety of the 2020s decade so far(and for those of you who don’t realize how big a deal that is, keep in mind we are 3 and a half years into the decade already). That is a serious problem, yet you’d be called an old-head for pointing it out. There are obviously still a bunch of artists making great music in current hip hop, but we are in a much worse position with the genre than we have been for a very long time.
I find myself listening to 2010s songs all the time now. I liked 2021s music but these past 2 years have SUCKED. People really like Ice Spice twerking her fat ass and call that the number 1 song. And like a zest fest wear a dress and sing a lame ass song and call that number 1.
It’s not declining? Or are other genres catching up? I see country music growing in the charts past 2 years.
Morgan wallen selling out shows like crazy even in California
Correct, hip-hop has been disappointing this decade so far. 2015-2018 was the high point, we are on the down trend now.
pop smoke has the only classic album of this decade so far
I think the 20's are gonna be a great decade for hip hop. More mainstream artists are expirimenting with their music (Travis scott with Utopia, Lil Yachty with Lets start here) This video shows that more people are coming to their senses with how boring hip hop's been recently and artists are going to need to expirement more and spice up their music which is a good thing.
The most fun and best era was the SoundCloud era. New rappers, new sound, new wave. After that hip-hop has been boring and stale.
i miss xxx and juice wrld man...
Kinda agree, I still feel its prevalent but rap is the same stale and boring, the last good era to me was for the OGs like Chief Keef, that's it, soulja boy too for a while
I feel like that was the start of the decline was the sound rappers lol but I’m 31, I just don’t like that Travis Scott lil uzi type of music…
we just getting older bro mfs were saying the same thing during the soundcloud era
Nah back in 09 ppl underground were making it main stream like big Sean wiz tde Mac french Montana jcole drake, yes these was the shit I be bumping in highschool
@@jayem1792 the good old days
The problem is that rap was never supposed to be a standalone genre, it's a parasite genre.
The golden age rappers didn't grow up listening to rap, they grew up listening to jazz, funk, rock, r&b and disco. They took samples and loops from music made by top musicians and they rapped on top of them.
Today, these new rappers actually have the hubris to try and make their own beats while knowing absolutely nothing about music, and then rapping on top of those dead beats while having no lyrical gift as a rapper. It's pure concentrated trash.
Facts
FACTS. OMFG FACTS.
Facts Bro! 💪🍻😎
Couldn't have been said better.
You do know most rappers don’t make their own beats right
Damn fam you made good points, I'm 55 years of age, and I've seen and heard the evolution of Hip Hop music. This day and age for the past 2 0r 3 years Hip Hop is dead to me. These new artists don't grab me because of the very things you said in this video. I still love Hip Hop, but I only listen to artists in the 80's, 90's, early 2000's, early 2010's. To tell you the truth this water down no substance music is happening in almost every genre today.
The problem is that actual talented rappers dont get enough attention. It's all about image rather than quality of work. There is plenty of high quality rap projects getting released, its sad that they wont get much recognition.
Make a channel bout them
@@TraPortal007 I actually thought about doing that tbh
@@calisthetics I’m bout start vlogging too soon
LET'S GOOOOO!!!!
Only travis scott is
Blacky you’re missing something.. since these labels are so focused on turning a profit, the art of music itself has suffered. People are sick of the same choppy flows, trap beats, etc. they need to be pushing real artists that make GOOD music. Not saying that the top artists out now aren’t capable of making great music.. I’m saying that they are being made to feel as though they need to make a certain type of music to turn a profit. I think the solution to the problem would be signing/pushing artist out of the comfort zone. I digress..
Unfortunately he failed to mention tiktok music overall has been on a decline which is why the top 3 on the hot 100 are country songs
a rapper that I really like, Watsky (started off doing spoken word poetry, then got into making music with his friends, who are musicians and producers), collaborated with T-Pain on his recent album and the song is so good. It's called "What's The Move?"
I'm glad they collabed because Watsky's songs all sound very different, and T-Pain is known to experiment with music.
Watsky definitely exists outside the industry (stays underground, only plays at venues he has a special connection to, etc) but he is someone those in the industry should strive to be on the musical creativity front. Watsky is no TikTok audio 😂
@@keenanscott1831The country music songs you are speaking of are genuine, authentic and are appealing to ALL grown folks who are tired of all the "woke" nonsense. They're there because record companies are pushing female rappers who are thot hoppers which don't appeal to men which won't support it. The male rappers that are pushed only talk about the same thing over and over again. There's no diversity in hip hop anymore. I remember when you could hear De La Soul, Hammer, NWA and Young M.C. on the same radio playlist or party. Now it's just mumble nonsense about drug culture, guns and 304's on every song!
Faxxx
They saw the old heads is hatin some of it is good but most of it is trash
SAME WAS SAID IN 2007-2010 nothing new, hip will never die. hip hop is more than just music, dont forget guys.
Hip hop is dying. And hopefully it’s dead sooner.
Main stream hip-hop is dead asf. The real shit is there just underground
The reason it was said during that time and why it’s said now are not the same reasons. With that being said, what saved hip hop in 2007-2010 was correcting what was causing it to die. So unless it is corrected yet again it will be just as unhealthy as having a junk food only diet
@@ceelothatmane9421 Hip hop just celebrated its 50th birthday and is still currently the #1 genre. It’ll be fine.
@og_mante5138 in your opinion lmao they just signing anyone
In my time growing up the musicians, they weren’t really even interested in money. They were interested in the music, so the music was great because they were interested in the music didn’t give a shit about money. Everything suffers when money becomes involved.
This new generation of Hip-Hop has its pros and cons it's just the certain ones in the light that throw a shadow of the ones with true talent or with an actual love or feeling in their music.
I guess it depends on lyricism, but hip hop music today almost sounds the same, there never is a much different one, some do it just to get clout or views
The box by Roddy Rich, that's not generic as much as trap that overuses autotune, 808, that song is perfect for its differences
2023 “I like yo bitch a thot yuh yuh yuh”
2013: actual lyrics and catchy beat
@@Us3r739 no new friends no new friends no no new still down with my day ones 😂
@@G-TV_TheOneManArmy fr
Community needs you bro, you speak truth. We live in a society where they want us to fear speaking out, or going against the grain. Thank you bro some of us don’t have the platform to say these things so it means a lot to hear you address these things time and time again, you don’t cherry pick topics or move the goalpost depending on the situations and that’s real AF. Keep it up Blacky, you’re killing it.
Chill out kid
@@OrangeJungle it’s okay fam your frontal lobe will develop in time. Not everyone can have a big boy thoughts.
Edit: Oh and I peeped your content GL being the next Cole Bennett 😂
@@Absolewtly big boy thoughts is crazy 😂
It’s all love gang ❤🫶🏼 it takes someone special to put positivity back into their community versus sweating behind a keyboard being a hater in the comments. Oh well, nature of the beast. I wish all of you big ups, and nothing but prosperity. 😂🤷🏻♂️
@@Absolewtly yu the one hatin
The key word here is quality. No one wants to spend time or money on quality. The major labels really tried to push an AI Rapper on everyone (FN Meka). This is how irrelevant an artist is to them. Now they even just lazily use AI mixing and mastering services, some artists doing songs on their phones, and engineers using AI tools to clean it up, then use AI mixing and mastering services and have that song out in an hour or less. Then bot plays, bot comments, etc. Its like a fast food business model. Some are even using AI songwriting, and AI production tools. Everything is rushed, and lacks substance to cash in on quick money and then drop the artist. Quality means nothing, quantity means everything to them.
Jews did this
I'm reminded of a Kendrick line that's still relevant today - "Critics want to mention that they miss when hip-hop was rappin'
MF, if you did, then Killer Mike'd be platinum"
Finally ppl are speaking about it. Sometimes things need to fall for them to rise again. I think that's what has happened with R&B
Yea at one point r&b music was played heavily as much as rap music was now it’s so obsolete
Why do you think R&B has fell
@jaysouthmusic8230 But R&B is slowly on the rise again at least with the females but rap seems to be dying in both of the genders so maybe what happened with R&B will happen with rap. Cause right now alot of the R&B artist that are out are not mediocre at all
@@baconeggcheesepodcast9390 I don't think it has fallen but it is a fact that it has heavily declined since times like the early 2000
@@HarrietTubman638 That is true and there's not that much r&b acts like the ones we grew up with like trey songz, chris brown so on and so forth and there are good r&b artists they are just overlooked
I think hiphop hit such a high peak from 2016-2019 with the whole SoundCloud era its kinda hard now for artists to do something bigger than that. Its hard to outdo something that was so popular. Artists are in a creatuve rut right now and dont know what direction to take the music.
So yes hiphop is dying but i think this is something thats actually needed and will have a very positive effect in the longrun. This hiphop death will cause 1 of two things. Either a new revolutionary artist will rise and change the sound of hiphop into something new or a new genre will rise. Either way its a win win cuz we will get something new and fresh out of this.
Agree
Sound take. You may be right but there's also the third possibility...that nothing will happen and things get worse. Now that's scary AF.
@@saintkevinofficialculturally and societally, this would be the best outcome
@@anon2427 that nothing happens??
Tbh it could be argued that SoundCloud era was the start of the down fall of hip hop
This is the same thing with R&B too
This is a trend I’ve been noticing too over the last 8 months or so. Hip-Hop doesn’t have that hold on people anymore and have moved on. Not 100%, but are supporting less and less. I’ve been a Billboard chart follower since the late 80’s, and we’re almost back to 1987 standards in terms of chart positions. And for the detractors, the charts DO matter. It tells us what the people are actually listening to combining radio play, physical sales, digital sales, streaming and RUclips. Hip-Hop and English speaking Pop are losing BIG TIME this year. Country, Regional Mexican music and K-Pop are on the rise in the U.S…. What does that mean? If I see it, the record companies see it and will re-prioritize which artists to sign and/or invest in. This CAN be a good thing though. By dropping a lot of the mediocre to awful signees out there, we should get better new artists and music in the next few years. Is Hip-Hop really dying? Yes… but it’s not too late for it to be brought back to life 😁✌️
Just 8 months ?😂😂😂
2022 was extremely forgettable. Although I like metro boomin’s album. They weren’t femboy songs like Harry styles or bts. Gotta respect that. Wasn’t much mumbling either
And think about this not one hip hop album has been number one on billboard for this entire year until uzi dropped his album and it sounded more like a rock album than a rap album which speaks volumes. Also artists old projects like drakes take care album are being put back on billboard because people miss how rap use to be
@@Us3r739tf is a femboy song
These days the charts are manipulated by the industry to plug artist into your local radio, club and media outlets all with a phone call. It’s an underground network of gate keepers
I’m not a musician but I live and breathe music. It’s kind of saddening to lose faith is an art form that used to be my escape. Mainstream artists / artists pushed by labels aren’t making the most memorable tracks anymore. I love coming across new artists via streaming but the problem is that music is social. People who listen to music casually just wanna hear what everyone else is hearing (or they stick to the old reliable), so even when you’ve found great artists, many of those around you still won’t be receptive and it kills the vibe.
You're so right. As technology has shifted, music has become more of an individual experience and this is true for other media like tv shows too.
Facts, playing different /less popular music out loud is mad uncomfortable
the flaw is in conforming to that kind of thinking, somebody gotta get the ball rolling for shit that aint popular.
@@TankLCDx Somebody does but at the same time why it's got to be me all of the time.
You’re just a sheep, I have no qualms whatsoever playing artists no one’s heard of before it’s fun, if they don’t like it they can jump out my car or get their own speaker lol
Hip hop will always be around, just like rock and r&b still is. I feel like we’re slowly transitioning into a new genre and i feel that genre will be on top in 10 years or so. Excited to see what creatives come up with.
Rock and R&B fans have been commiserating about the commercial decline of their genres for over a decade now.
Nah it’s dead!!! JEEZY sold out our arena. But three new artists, couldn’t fill the lower 3rd. Prostitution & drug usage not viable to sell tickets
Might be hyper pop
Wait brotha. TraPortal will be a new one
I hope edm comes back into the spotlight. Especially dubstep. Man I miss those times.
I don't care about listening to albums anymore. I can remember enjoying albums like Marshall matters and even liking the skits. But I have so many different types of music to listen to now. I listen to corridos mostly over rap nowadays.
People Are more focused on virality Then authenticity. Anybody can go viral nowadays That's not impressive, but when you see their album sales that says it all.
FR, I remember when rap was not only catchy for the ears but was about originality, like the DOC said, "originality is a must" if nobody knows that rapper, then you either too young or too stupid
@ColonelGeorgeCostanza For real, remember when you could listen to a song for months at a time? instead of just one time before getting bored?
@@lucidjamesofficialKendrick lamers new album.
@@lucidjamesofficialthat shit literally is asmr, it’s not music
@keyboardwarrior9041 That proves my point, it's trash, yet it's still sold 300k first week. Most new rappers in society are so trash They cant even sell 20K first week
90s babies tried telling yall your music was trash. Now your finally growing up.90s rap was the pinnacle. 70s and 80s rock 80s pop check them out 90s r&b way better than nowadays and I'm not saying that cause I'm older. Rap music nowadays is a joke.
Funniest comment i've read because i've been saying the same thing and the last rap/hip hop artist i listened to was Wiz kalifa or fetty wap, after them... it nose dived imo... i havent listened since
@anubisdelavoid2113 shit I havnt listened since 2009
I have no problem with Ice Spice or anything, but she does prove that looks alone can take you far in hip-hop these days
Wait bro in the comments said she twerked on a 16 year old, I had no idea about that
So her having a 16 year old twerking on a video is not bad at all? Are you not aware of that
She literally has connections to the industry it wasn't just looks
She’s an industry plant
@@goldlion9066 so she's an industry plant
@@КГБКолДжорджКостанцаplz shut tf up what about cardi b saying she used to drug men and rob them ? Ain’t nicki Minaj married to a pedo? Ain’t her brother one to ? Y’all pick and choose to to go shading and throw a blind eye to other things
14:57 this is so true. I started to notice this when I seen a friend a couple years back…when I told them about an artist they should check out they told me “I’ll listen to the first 10 seconds of each track to see if I like it” 😵💫 what kinda world do we live in?
Ticket sales for concerts or festivals with Hip Hop are not there. Rappers are popular on RUclips but they are not making money for the Companies who control the music, the venues, the festivals etc etc.
I think the industry isn't making mainstream music for music lovers. They are making calculated, formulaic music for people to sing along to in their car on the way to work. You have to look hard for good music. It still exists, it's just rarely mainstream anymore. All genres, not just Hip-Hop.
Yea music is for brain dead people especially the mainstream garbage today. Even back in the day some mainstream shit still had quality to it. Music now is almost insulting to my mind and ears..
It’s not just happening to hiphop, it’s happening to most music genres. Finn McKenty made a similar video about this about pop music in general. You should check it out.
Country music is actually growing fast
Thanks for putting us on game
Uh pop music will always be alive becuase pop is any music that is popular…
@@firstlast9846how is pop dead when pop literally means “popular music” lmao. Brain dead ass take
Pop music is amazing. Vanessa Carlton Katy Perry Carly Rae jepsen are my favs
Spot on. I said the same thing about artist development. Back in the day you had to go through that before even release the album. Now it doesn't matter because they have a template sound that they match to damn near anybody who has social media following. Everybody sounds the same, looks the same and says the same thing.
@@lubrasi yeah I checked you out, it's dope and interesting. Should re-record it and spend money on mixing and mastering. Get the vocals upfront and big sounding. This type of music can draw cult like fans like tec nine or xxx tentation. 👌
Facts, the points about needing to put the work in and about needing to believe in yourself and the art you make hit home. I’m an independent artist/rapper and I’ve been grinding on my craft consistently for the last 6 years. From the start, authenticity and soulfulness have been my core values. I’m confident I’ll get my flowers one day, but I ain’t never selling my soul for a short cut.
Facts bruh most don't put in the work
Your exactly right! Hip hop has always reflected the state of our current society and that’s still consistent with today!🎉
All music has done that
You gave me the biggest wake up call and all i can say is thank you
The other problem is that people are fans of the music industry and not music. So if it doesn't make it to the hot 100, they won't pay attention to other music and songs that are actually good. Even though there are 52 billboard charts. This mindset is killing good music and only pushing what's popular
I think it's partially a conscious decision to not "listen" to the music because the world is so depressing these days. People aren't necessarily sheep, they just want to be entertained and distracted from their cruel reality. They don't want complex bars made to make them feel emotional and in tune with said reality.
Rip L.A Capone
The reality of the 9 to 5 job
This young brother has a beautiful insight on the music industry.
If you have listen to modern country music you will quickly realize that country has transformed into hip hop beats rap verse in the past 10 years.
I think this would be a good topic to cover in the future and would deals with a lot of the ground covered in this video
Over-commercialization of rap and pop in general has been its downfall. The market is oversaturated with talentless cash grabs that rotate in and out through a revolving door. As someone who has so much respect for the rappers of the 80's and 90's, everything from the mid 2010's onward has been dogshit
Pretty much the buying crowd is not in to any history of the music so the appreciation for the old school isn't there. That's the case with all music. Music is easy to make so the effort isn't the same either. I'm older so I'm not in the buying crowd. I usually hear about new artist from the net whether I'm looking for it or not. I don't think this era of music will age well.
It’s sad 😞 as someone who listens to a lot of underground music. Hip hop is changing but it’s not getting the love it deserves because some of these underground artists don’t participate in tiktok or have deals with record labels. So they never get the spotlight they deserve. Like Bearded Legend, Haarper and do not resurrect. Have a new take on the genre. Essentially what I’m saying is if the algorithm does scoop these artists they won’t get noticed. If you focus on marketing your music then you are not focusing on the music which means it sucks.
Kamiyada+, Blckk, Night Lovell, and Aftertheparty man
@@TerminallyOffline2I miss after the party I thought he was for sure gone get to the next level
I think tik tok killed music in general most of top billboard hits come from tik tok trends
And those dumbass kids only care about 10 seconds of that song 😂 they have NO attention span to an outright pathetic level 😂😂😂
Mumble / soundcloud rap put hip hop listeners in a chokehold and kids ate it up, but us old heads knew it was crap. Street-ish culture has proliferated everywhere as a way to get that bag. At one point it will dip so the real talent shines to the core audience, but it will always be saturated and almost no way back to roots
I hate to be that old school dude, but I really used to love rap. Even thought there's always been waves, one thing that was really valued when I was younger was sounding like yourself. Back then, you were laughed out the studio if you tried to imitate someone, but that seems to be the standard the days. To hear kids say, "He a good rapper, he sound like _______" really gets under my skin, because there's some much less appreciation for being unique.
Don't get me wrong I used to love some of the cookie cut and mainstream stuff, but the game had more to offer when I wanted it.
Not hating on these kids, I just want them to be able to find their voice in spite of these labels.
Exactly why I’ll always love Youngboy’s music, always had heart and soul in his lyrics
F YB
LLKV
It’s so much to say about this as someone 46 and basically grew up with hip hop. I knew this day would come at some point, I just didn’t know when. I witnessed hip hop go from this underground fad that older people thought was a phase, to topping the charts and culture across races. First of all, Hip Hop will never die. What’s currently happening is that it’s ran its course as the top genre in music. The new generation is speaking and they are saying it’s time for something a little different. There is a movement going on and that train is coming. It happened to Rock and Roll and more recently R&B/Slow jams. Those genres are still around, but have fallen to the underground. The R&B that you do hear is more struggle love which ironically has become more prevalent with Hip Hop dominance. Anyway, Hip Hop will live on in the urban community, but for the general public, something else will take over. What that is I have no idea. Maybe we will get back to a more balanced musical landscape which I wouldn’t mind. It’s what I miss about the 80’s and 90’s.
Jews did this
we need a rock revival
When I saw all the talk about the lack of rap no.1s in 2023 like it was terrible for the genre…I didn’t get the concern. Especially since the reasoning behind the lack of rap chart toppers was a clear resurgence of Country artists on the charts this year with some blockbuster Country releases dominating 2023.
Whether it’s Crossover acts like Miley or Taylor, or Country stars like Morgan Wallen. The reason for less rap no1.s this year is largely down to Nashville. They didn’t come to play this year! 😅
the last point of this video is exactly why i started listening to Rap and hip hop less and less these past two years. the amount of rappers that actually make meaningful / impactful music, to rappers who make just primarily pop and trap music is tremendous. i find myself mainly listening to more jazz and when i donlisten to newer rap songs its mainly someone like aaron may, or lute (who had an amazing album last year i still bump everyday), west side boogie (i also listen to this mans last album ona daily basis). i find myself able to listen to those 3 albums everyday but if i hear travis scotss new album or even new uzi music i judt cant stand it, im tired of just poppin shit. i feel like there really needs to be a balance, but most rappers now days are primarily focused on the fun side ( which im not hatin on it like i said but it gets tiring fast when thats the only thing pushed)
There's a reason why artists like nas are putting up garbage time numbers now, he's staying true to what he believes
@@tioluwaoladimeji5712 and that’s what I like
There’s no accountability for lackluster artist who put out garbage or fan favorites who hardly drop an album. Everyone is a stan. A lot of these artist appeal to the lowest common denominator and nobody wants to look like a hater for having an opinion. Hip-hop has became Democrats vs Republicans of music. Political for the wrong reasons. To alot of people either you’re a fan of someone’s favorite rapper or you don’t have good taste… according to them. Lol
That’s my opinion on the other reasons why hip-hop is dying today.
Last year in 2022 people said it was a great year for rap with all the great albums from JID, Denzel, kendrick etc... But now people are saying Hip-Hop is dying just because this year hasn't had as much mainstream success as last year. Things go up and down, its normal. And Great albums have been realsed this year, just not from the big mainstream artists. Like Jpegmafia and danny brown's STH. Good music is still being released just not by the big giants in rap.
That’s still a problem tho. Of course you could always say “yea but there’s good music out there somewhere” but we’re use to the getting the best from the top. Cream rising to the top kinda thing. That’s how it should be at least
Hip hop was shit in 2022. That nonsense about rap coming back in 2022 was based on 2022 having better numbers than 2021.
Nas been said hip hop is dead…
That pound town song killed it
Dead ass 😂 nail in the coffin
Ok right like that’s what set off the thought of the genre dying like good lord 😂
@@jaysouthmusic8230 what are you trying to get at?
Lmao @ the people talking about this one or that needs to revive the genre. This happened to rock, if a genre isn’t evolving it’ll be left behind. Hip Hop has seen better days, it’ll be replaced by something fresher.
Well said man,it makes a lot of sense,.....I almost cried though,I'm touched by how rap is dying😢
Hiphop and rap used to be a genre of defiance, freedom and separation from "the man" , it was freedom of speech coming from communities muted from the conversation.
Modern rappers and hiphoppers have become "the man", past generations fight to distance themselves from but they are now fully the bullies, having fake beef with each other and just basically becoming a giant circle jerk of pretentious, pompous pricks living like Kings and looking down where they come from.
The message used to be "don't thread on me, I'm a person" and had now become "i will thread on YOU, i have power and i enjoy it and I'll make money by doing it".
I never liked rap or hip hop, but i genuinely respected where they came from. Not at all today, since the early 2000s these "artist* are just in fire profit and clout.
Basically they become what they hated.
i love to sit down and listen to the full album, skits and interludes, everything is important from the album (should be) but theres so much music and the quality IS SUBPAR. the reals ones thriving tho and those artists get my listen
Rap has never been a serious genre among the masses, and we’re finally seeing the effects. If I’m a rapper and saw mumble rappers shout sex/money/drugs and get crazy clout, why would I want to be a conscious rapper? It’s not about the labels. It’s about what people are naturally drawn to.
Fantastic masterpiece of assessment. I feel you nailed EVERYTHING eloquently and accurately, from all angles.
It takes a true, GENUINE form of artist to actually create something of legitimate substance, and those people actually very rarely even get given opportunity, because everythings about making a fast buck instead of making a creation of substance worth the actual effort of investing in.
Hip-Hop will never die with us that prefer real lyricism. I only started recording myself again after my son encouraged me to saying Hip-Hop was better back when I was a kid (plus he loves when I do blerd rap). Of course now that I’m older (and more people are into comic based entertainment) I mostly focus on rapping about regular, average, everyday man stuff and my love for comics. If you don’t really know me and know comics, you most likely won’t know when I’m speaking on dirt I’ve done. You’ll never see me getting convicted for snitching on myself on record!
I think it's bc a lot of rappers are forced to sound the same, example every dababy or lil baby song sounds the same. I think the genre needs more freedom
I think Hip-Hop is no more about talent and skills , nowadays its about Fame and Money.If Cardi B becomes the most successful female rapper Billboard will name her the greatest female rapper of all time 😅, some people are already calling Ice Spice and Sexxy Red an Icon 🤣
I agree it’s not based on talent anymore those days are long gone. There are up coming artists with way better music than these mainstream artists
Cardi b is the best after Lauryn hill
@@ilechukwulotanna3389 are you serious? they are not on the same level and lauryn hill is a better mc than cardi b is
I think another issue is that everybody can be a rapper or producer nowadays. Back then you’d have whole teams in real studios producing, mixing, mastering, and now we got kids with garage band and earbuds putting out music. The production of music has heavily declined because of this widespread access to create music
Kinda disagree here. I feel like being able to produce your own music actually gives you a better chance at becoming a better musician overall. Kanye, J Cole, Saba, Big K.R.I.T & Erick the Architect are good examples of this. Artist development is the key factor here. You start small & then graduate to the professional leagues.
music nowadays is not even clean bro, from 808’s distorted to all hell, horrible mixing, and mics that aren’t even studio quality, you simply cannot compete with professional sound equipment and people that actually understand music theory
@@720MotorWorks My bad bro, I misunderstood what you said. I do agree that having the proper skills & equipment is essential.
@@nellym46664 All good bro, I do agree with what you said btw, being able to produce your own music definitely allows for more creativity and newer styles etc but gotta have that studio quality equipment lol
You forgot to mention that the Regional Mexican industry is the one taking over rn 🔥
Would love to see your thoughts on "Ella Baila Sola" and artists like "Peso Pluma" and "Grupo Frontera" taking over the charts 💯
They EXPLODED this year commercially, it’s like they came out of nowhere. Glad to see it though.
I was about to say that. I personally Hip Hop died in 2020. The majority of the fan base of the hip hop community is Hispanic. And we just went to our roots and listen to this alternative version of hip hop called Corridos Tumbados o Belicos
It's an older genere now like It's predecessors Jazz and blues, the *only* reason why it's still relevant is because you need to invent an whole new revolutionary sound to replace it.
Since the invention of synthesiser we've reached the peak of a brand new type of sound apart from dubstep and mixes of other existing genres.
So it aint dying it's matured and platued.
Let me tell you something im SOOOOOOO GLAD i don't have nothing in common with this generation cuz back then rap was a social matter it brought to life what really matters it talked about reality and doing SOMETHING about it bringing people together in their struggles towards something amazing
Hip-hop has turned has turned into the new Pop, it’s as Popular as ever and unless you dig deep, nothing sounds new anymore. I rarely sit through a whole album because I feel like I’ve heard it before. These days I’m listening to what some may call underground artists and their choice of instrumentals/production is heavily experimental. It’s refreshing, it’s unique, it’s weirdly captivating but unfortunately, this doesn’t appeal to the mainstream audience, and it’s not something that will make record labels a lot of money.
Hip-Hop has so many sub genres that I don’t think it could truly ever die. Maybe evolve into something new but not die completely. It’s not just the music, it’s also the personality, the lifestyle, the clothing, the culture etc. it’s too embedded into society to truly ever die. My two cents.
We the fans will either be the solution to hip hop’s decline or solidify it. It’s up to us to redirect our focus, otherwise the 2020s will be remembered as the decade when hip hop lost mainstream relevancy to Afro-beats and reggaeton (being replaced the same way rap replaced rock n roll).
Hip hop is dying cause it’s all garbage now
hip hip in the 80's to early 2000's was untouchable. it was your story, your struggle of getting by, making ends meet each day and expressing that pain on the mic for people in the same position to relate to and not feel alone in it. now, it's all about how pink ones narni is, which one gets wetter, drivebying & stabbing made-up enemies because they aren't from your side of town, popping pills in a club, getting drunk and sleeping with randoms riddled with STD's, and just anything the majority of the planet frowns upon, is what's glorified in modern hip hop. female rappers have became way too masculine too... give it a few years it wouldn't surprise me to hear a song where some chicks are running a strap-on train on some dude.
Indie artists are the crowd that's taking that time to develop that greatness. Just look at $uicideboy$ and their success. 💯
Also a problem I see is that the “artists” don’t actually make any art themselves. In the 90s, rappers mixed their own beats, sampled organically from their own music collections, and some even played instruments. It’s crazy how visual and marketing oriented these “artists” are these days. Ghost writer teams, shitty drums with the same tsktsk high hat thrown over whatever generic beat is chopped up by some dudes who don’t care about the final product. I wish rap stayed like bands with people contributing different parts of the projects.
I realized every car, every bar, cafe, bookstore, restaurant, sporting event, and commercial used the same genre of music. Basically like rock in the 90s which spurred people to go outside of it and listen to hip hop. Hip hop is getting experimental cause we needed something new, maybe morphing into a new genre.
1) most rappers have nothing to say
2) trap sound is played out
3) drill music already sounds dated
4) most young artists suck and derivative (yeat is a poor man's SGP, ny drill died with Pop and teenagers like Dd osama and lil mabu are formulaic hacks)
Best rap im hearing is from South African rappers over amapiano. Last time young rappers pushed sound was in 2018 with carti, nudy, x, juice, and ski mask but they either died or still overshadowed by hacks.
When Nas said it in 06, it was one thing before streaming/social media/RUclips (still in its infancy) became a thing.
And even though charts don’t mean quality to me, it speaks volume when it comes to where Hip Hop is at.
There’s so many rappers..which can be a beautiful thing. But labels are looking for hitmakers..unfortunately too many just come & go.
One hit wonders. Artists not making money off streams. It’s a different industry compared to 15 years ago.
You can’t kill a genre…but you can see some artists don’t wanna put in effort because of instant gratification.
Hip hop was never really as big as they made it out to be in the first place. Though they claim its now the most popular genre, in reality it just dominates the billboard charts for radio play, which is a tiny piece of the puzzle. For starters, if you look at the list of the highest grossing tours each year its always dominated by pop stars and rock bands, with only a few rappers.
What’s going on in the industry is a huge reason why I listen to rap way less now. They’re toning down the messaging that rappers use to give and ramping up the sound. Sure, it goes hard, but there’s nothing we learn from it.
I think one of the problem is rappers make too much music that’s not hitting
A loooooooot of gimmicks blew up in the last 5 years into the mainstream, folks that don't care about the craft in the slightest are getting the spotlight and the REAL talent are either independent or left on the dark shelved by their record labels. Rap is in that pre-death scenario that R&B witnessed in the late 2000's when they stopped signing and developing great singers (that could actually hit notes) to signing pretty faces with decent voices. That's what's happening in the Mainstream Rap sphere, the lyricists are the reserves, while the gimmicks are the the starterd and bench players, I mean weren't we supposed to get a brand new Big 3 by now? The same way Eminem, Weezy and Kanye took over the early 2000's onwards, and then Drake, Kendrick and Cole took over the 2010's. True lyricists haven't been introduced or spotlighted this decade yet, I mean do y'all think Lil Baby, Lil Durk and Jack Harlow will carry the rap genre forward and raise the bar??😂😂😂😂😂😂😂😂Boy oh boy, a guy that literally was forced to rap, a guy that still raps about his opps at his 30's and a Drake lite knockoff with the skills of a young Big Sean will carry the genre forward? LMAO
💯
Give it time we will have a takeover nf is on the rise, west side Gunn and Russ
Streaming killed the big 3 era rappers have a high turnover rate nowadays and nobody wants to develop and lead the charge
I'm 34 years old and even though I'm an old head, I always managed to adapt to the new styles that came out. I went from NAS jay and so on to all switches and there was always something that I could listen too. It's just over the last few years I see myself always listening to old tracks or underground rap. Mainstream sucks at this point, unfortunately
I could tell just by your pfp and you being 34 that you must actually be open minded and not a old head 😂 so yea it definitely has been a problem recently
@@akeembrown7661 Ive always stayed young in the head I guess 🤣 but I can't do the new new stuff anymore man 😫
@@damareshizukani7957 I feel it dog 😂 I’m 22 and starting to feel “old head ish” too Cus I can’t listen to these new niggas really. 2020s lowkey had me thinking about switching genres or some shit 😂 like deadass no matter what age I was I would hate these niqqas lol
@@akeembrown7661dog im 16 and i cant stand anything new 💀 gimme my kendrick and new Nas albums and thats it for new shit 😂
It’s because fans don’t appreciate artists that experiment in the genre.
Thank goodness 😅 I’m tired of it dominating the airwaves and online music services despite only some of these hip hop artists actually deserve top of the chart success.
I’m also sick of every other popular song especially pop records essentially requiring a rap verse to chart in recent years. (I’ve seen it less lately)
Oversaturation of the market essentially hoping one artist can have one or two hits to sustain the label while the art itself is 🤢
Jews did this
Lmaooo this is the same channel advocating for mumble rap and now you wonder why it's dead
My boy, you were 1 of the first hip-hop channels I've subscribed to when I became a hip-hop fan and this is the first time I see your face! It's been 6 years already...You really caught me off guard and I was pleasantly surprised!
As for the video, I truly believe that whatever information we're exposed to influences us and our personality as human beings and that's why it's extremely important to carefully select the info you're letting near you and have a filter.
Now, the purpose of art in general to me is not only to entertain you but also to make you reflect. That's why 2Pac has a special place in my- he was not only giving me music that I enjoy, but gave me a story (Brenda's got a baby for ex.), he also taught me life lessons, made me think and feel.
I don't recall which rapper this song was but I remember the chorus was all about ass.
Like is that really even music?! The fuck is that?!
Finally people are starting to notice I noticed a small decline in the 2000s but hip-hop was still strong but around 2013 ish I felt as though it was getting bad and on the road to falling off completely but lots of people especially younger thought I was wrong and I was just stuck in the 90s and 2000s but now people are starting to notice if a shift doesn't come soon the future of hip-hop is at risk.
Rap is changed for the same reason every other genre of music has, the way consumers consume the product changed.
I also always find it funny when people whine about how corporate mainstream rap is all just thugs and guns and hold Pac up as an exemplar when he's the mold the industry has tried to force every rapper to fit since.
It's hip pop to me now
I’ll admit I’ve never been the type to listen to an album in full to admire the work. With that said I completely understand why a lot of people with genuine talent are being overlooked because of the creators coming out with music that’s just meant for a fun bop.
I do miss artist development, watching girls run around stage and work / Men just run around with no dancing at all gets annoying when you have actual performers out here.
I personally think all artists, the Tik tok bop makers and the actual deep thinkers that give us works of art should have a space to shine without labels and fans pushing what they specifically want to see since that’s always subject to change. (y’all please don’t come for me)
Most modern rap songs sound bad or boring! Hip hop music downgraded, in 2000s rap songs sounded amazing!
Hip Hop is alive & will always live forever, mainstream rap on the other hand is on it's death bed
I like how you can read the vid title then look at the pic of ice spice and be like. Ah say no more 😅
The truth is as you said, nobody listens to songs anymore. I think tiktok and influencers have a direct responsibuility here, as these are the people who drop maybe 1 song, gets signed into a label immediately, only to start releasing more garbage.
I don’t really care what type of person Ice Spice is, she has forever ruined baseline hip hop by using the word “munch”.
It's just like what is happening with R&B. Hip hop is just a realization of a thriving economy where people are able to artistically Express things that they could not do while still suffering through hard economic times. When there is Leisure Time there is time to create art and hip hop and R&B were just that. Just like Disco
While Wikipedia states EDM ran the 2010s decade, I’d argue hip hop was mainstream in the 2010s. But this is basic with every single decade since 1900. Each decade has had its own genre rise and dominate. Things like 70s disco, 40s jazz, 80s synth wave, etc. the 2020s is either EDM or techno pop (I’d argue Spanish or country could even make a run) but people like Tate McRae, dua lipa, the 1975, tiesto, etc are dominating. It’s the way a music cycle goes every decade
Hip-Hop isn’t dying, y’all just treat talented artists like they’re invisible.
Bro, but if they’re invisible , then theres no good music.
Rap songs used to be like 3 or 4 minutes and have multiple verses and a good hook. More recent popular rap songs are 90 seconds to 2 minutes, usually start and end with a mediocre hook and have 1 real verse.
As a person that wants to become a rapper, I want to be more lyrical than a “crowd pleaser”, I’d rather do what I want than be forced into something
*I see a scary trend of ALL types of Business dying fast like they boom then Die and get resurrected then repeat this has been a thing in all industries since 2021 very scary idea to think of*
Besy example my boy said.... people nowadays wont listen to pac...but will repeat gucci gang gucci gang gucci gang.. or prime example ice spice....can you twerk and make a new slang ....munch...like BRUV....id rather listen to music from the 50s....shits lame
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