Yes, "If the number of DON!! cards on your field is equal to or less than the number on your opponent's field, give up to 1 of your opponent's Characters -2000 power during this turn and this Character gains [Rush]." Up to means you can choose 0, then gaining rush is also automatic and not optional
Does Ichiji effect can be use if is no opponent’s character on play? To minus and rush?
Yes,
"If the number of DON!! cards on your field is equal to or less than the number on your opponent's field, give up to 1 of your opponent's Characters -2000 power during this turn and this Character gains [Rush]."
Up to means you can choose 0, then gaining rush is also automatic and not optional