How to Create Content People Actually Care About | Guy Kawasaki - Chief Evangelist at Canva

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In this "Lessons" episode, Guy Kawasaki, Chief Evangelist at Canva, shares insights from his extensive career in evangelism, podcasting, and content creation. Discover how Guy leverages his vast network and experience to build a successful podcast, balancing passion and pragmatism.
The High Road: Leveraging Experience: Guy discusses how decades of building relationships and visibility have provided him the context and connections necessary to create a podcast that captures the wisdom of remarkable individuals for posterity.
The Low Road: Strategic Shift to Podcasting: Tired of frequent travel for speaking engagements, Guy strategically shifted to podcasting as a more lucrative and less travel-intensive way to share knowledge, inspired by the high earnings potential of successful podcasters.
Deep Dive Interviewing: Learn the art of deep dive interviewing from Guy, who emphasizes the importance of thorough research to ask unique, insightful questions that go beyond the obvious, making interviews more meaningful and engaging.
Balancing Depth and Reach: Guy explores the balance between delivering granular content and scaling a podcast's reach, reflecting on the challenge of whether to focus on high-level questions or delve into the details that make interviews truly distinctive.
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