Custom objects, HudDB and user variables: The keys to optimizing programmable emails in HubSpot

Programmable email tools allow you to create dynamic emails that change based on customer behavior and other triggers. This makes your emails much more personal and relevant.
In today's fiercely competitive business landscape, personalizing your communications with customers has become more crucial than ever, transitioning programmable emails from a luxury to a necessity.
In this video, Aptitude 8's technical director walks through a way to build programmable emails in HubSpot with HubDB, custom objects, and user variables. These tools can help streamline and optimize your programmable email process - making them a better choice over smart content.