Marc Sumner and Lucy Greenaway: Channel Marketing, Sales Alignment & Cyber Trends

Big news: we’ve got our first-ever Channel Marketing Director on the pod!
Lucy Greenaway, Channel Marketing Director at XM Cyber, shares her incredible journey, from aspiring to be a judge to pivoting into business and becoming a powerhouse in channel marketing. Tune in as she discusses:
🔗 Aligning sales and marketing
👩‍💻 Understanding your customer
🎯 The importance of personalisation and creativity in marketing
📊 Breaking the taboo around measuring ROI in marketing
🤝 Giving everyone a voice in marketing strategy
Plus, Lucy shares game-changing advice: be specific, targeted, and bold in your marketing efforts. We hope you enjoy her insights!