How PC Music defined a new kind of pop (Interview A. G. Cook, SOPHIE, Charli XCX) | Arte TRACKS
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- Опубликовано: 28 июл 2024
- A. G. Cook's label @PC Music defined a new approach to pop music and became synonymous with a genre. And it laid ground for what today is called "hyperpop". With the help of @Charli XCX the sound reached mainstream audiences
Cook, as well as friends and colleagues like Danny L Harle, SOPHIE and dozens of producers and acts like EASYFUN, Umru, Felicita and many more completely blurred the lines between underground and mainstream pop.
Acts like @Hannah Diamond and QT are celebrated as icons.
Now, it seems a new era of PC Music has begun.
Label founder A. G. Cook just released his first two solo albums "Apple" and "7G" where he also plays with indie rock elements - and with Planet 1999, PC Music recently signed their first actual band.
We visited A.G. Cook in his covid hideout in Montana, USA to talk about the label's philosophy.
This video by no means is a complete PC Music anthology and we know there are dozens of name drops we could have made. This is more of a status quo and some archive digging, after we had the pleasure of meeting so many figures related to PC Music - and FINALLY managed to meet A.G. Cook in person.
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CONTENT
00:00 Intro
01:00 A.G. Cook debut albums and release shows
03:50 Beginnings of PC Music, SOPHIE, Danny L Harle and Hannah Diamond
06:27 PC Music sound philosophy and rise of the label
07:22 How Charli XCX and A.G. Cook met
08:45 Charli XCX vs her label
10:30 Caroline Polachek: PC Music's pop approach
11:37 The quest for "authenticity" (Danny L Harle & Cook)
14:08 Outro: The future of pop?
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* A. G. Cook interview filmed in Montana, USA in 2020.
* Dorian Electra soundbite kindly sent by Dorian Electra.
* SOPHIE interview parts filmed in 2018 in Berlin.
* Caroline Polachek and Danny L Harle interview bits filmed in 2019 in Berlin.
* All non-interview camcorder material courtesy of Henry Redcliffe.
@hredcliffe
Camera: Laura Lovo (A. G. Cook), Florian Henke, Daniel Waldhecker
Edit: Livia Hänke, Julian Lyubych
Author: Nahuel Stoppa
#pcmusic #hyperpop #agcook
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Развлечения
💚🎵💚
Love you, Dorian 😘💚💚
💚💚💚
you are a legend
@@ArteTRACKS i7 7 uth
@@creathechiboi de heyewwww gio
not the clip of caroline talking to the geese💀
it's one of the top performances of this decade already
I just showed that video my mom and she didn't appreciate mastery of goose godness.
It’s a defining moment in human history, historians will refer to these moments as the pre-geese and the post-geese eras
@@rickm8720 absolutely agree.
omg i'm crying
Rip Sophie, rest in power queen.
wtf, I just learned of her death from reading this comment. Ugh... I feel sick learning about this.
What?????!
It makes me so sad
@@mattsullivan8996 l I'll
L
L
All
Not l
.
All.
I'll
LL.
I'll
Look boo boo boo
I'll see all
@@mattsullivan8996 l I'll
L
L
All
Not l
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All.
I'll
LL.
I'll
Look boo boo boo
I'll see all
2:59 holy shit i almost fucking died with that absolute goose queen
ABSOLUTE GOOSE QUEEN
Mariah is shaking
R.I.P. SOPHIE
danny's explanation of authenticity was galaxy brained
Guess that's why they call him HUGE DANNY
You know, for his brain.
HUGE BRAIN. Love this D.
when he said "transparently fake" I was like :o
BIG DANNY BRAIN
2024 and BRAT is MAKING HISTORY. You def gonna jump if AG made it 💚💚💚💚💚💚
A.G. Cook seems like the perfect collaborator: humble, supportive, and yet visionary. A rare breed.
This is the hands down the best piece I've ever seen on PC Music, I could have watched this for an hour and a half
(Petition for arte to fund us a 90min PC doc)
@@ArteTRACKS I am UNBELIEVABLY onboard
@@ArteTRACKS PLEASE
Thats arte for you, the only tv channel that is watchable
@@ArteTRACKS SIGNED
These people are pioneers!!!
in what way?
@@guffaw1711 they literally created hyperpop
@@Leonardo_da_Chimpci been around since the 2000s
@@journalsfromdavid not really
@@Leonardo_da_Chimpci Bubblegum bass , wronly named hyperpop by a Spotify,s list
I absolutely love Polachek's take on PC Music as being a continuation of the turn-of-the-century "school." It feels so relevant esp when she talks about hyperpop as being in dialogue with commercialism and digitization, which kind of nods at the way artists in these schools would have viewed society. Definitely feels like we are watching history and that this artistic movement will be remembered in a similar way to other historical artistic movements!!!!
i like how articulate ag is.
This sums up everything I feel about PC music but didn’t know how to explain
ikr!!!
lol same
Wish I could hear everyone in this video talk forever 💕
really refreshing how ag cook actually does interviews like this, and how the pc crew are actually willing to talk about what they do, when they could just as easily hide behind the monikers and keep making music in obscurity. nice mini doco!
RIP SOPHIE
5:40 I've never seen Sophie so happy before lmao
RIP Sophie, I hope that wherever she is, she smiles just as warmly :)
:(
That’s Danny on the left and A.G on the right :)
I love PC so much and I'm so happy to be a part of this journey in some way
rest in power Sophie :(
How I'm Feeling Now is the greatest album of 2020 💯
we need another charli interview with her talking about HIFN, most PC music album she’s made
Her best imo. Also i hope they get ag cook in there if they do something about hifn
RIP SOPHIE there will never be someone to replicate her
seeing charli talk about sophie makes me so sad I wish they’d work together again
Why don't they work together? have they had a fall-out?
@@dagjohan3066 sophie is just busy doing her own thing
they fell out after the original xcx3 leaked but they’re fine now I think, charli wants to make an album with just AG and sophie so hopefully that ends up happening
@@dagjohan3066 I don’t think her label wants Sophie on any tracks tbh, they took her off the production of no Angel & the only reason girls night out had original production is because she said it was like her favorite song from the original XCX world / 3 album. I don’t understand why a lot of labels completely take Sophie almost all production because they end up reproducing it & it’s kinda shady tbh, I’m assuming she will put her Sophie tracks out when she ends her label contract
@@TylerLethersin transphobia?
I literally love AG
Ugh, Sophie ❤️
I've been following PC Music since 2013 and it feels like I'm watching a child grow up and find their way.
when i first found PC music and A.G. Cook in 2016, i immediately fell in love. the high frequency atmosphere of it all really resonated with me, and made me contemplate. i realized i hadn't really heard such futuristic music quite yet compared to the conventional equipment a lot of producers still use. i dream to work with such outstanding producers like A.G. or Sophie someday, let alone with some of that software and equipment. it's a space for visionaries and conceptual talents of all kinds - dark and light. i'm obsessed.
really wish I could become a part of a truly collaborative collective like PC Music. I love the essence ♡
RIP Sophie 💔
SOPHIEEEE
SOPHIEEEE
I've been waiting for a piece on PC music like this, where we can hear and see the artists comment on their involvement and visions within this sphere of sound. Thank you for putting this together, they are hands down one of the most interesting collectives of musicians in pop music.
I remember finding about PC music after watching the chanel fashion show with his song "what I mean" on the background of it when I was 15. Then I went on a binge and ended the day watching the Hey QT music video which, of course, Sophie was involved in the production of [the song]. It breaks my heart that the next thing I heard about this genre/collective that I used to love was surrounding Sophie's passing. I wish I'd found a way back to it in an alternate timeline in which she hadn't left us so early. I wish the circumstances were different. It's so sad. May she rest in peace.
I discovered Sophie through a fashion show as well: the LV SS2020 one. I was mindblown with the ethereal quality of the music, truly unlike anything I'd heard before.
Endlich! Seit gefühlt 6 Jahren wünsch ich mir ein Video mit den Leuten in dem Detail
Hehe, wir ja auch. So froh, dass es trotz Pandemie iiiirgendwie geklappt hat, endlich A.G. Cook vor die TRACKS-Linse zu bekommen.
thanks for covering ag cook and PC MUSIC, great video!
They started hyperpop and don’t get the credit they deserve.
Having Charli Sophie and AG in a studio together is so legendary
I swear they were all meant to meet
Extremely interesting! Some of the more forward-thinking artists out there right now in my opinion.
This vid needs more GFOTY. Remember how shocked/intrigued/hyped you were hearing her mixes in ~2014? That was easily as significant as A.G.’s work!
No hate tho. I love everyone in this video!
Not to undermine GFOTY as an artist, but as far as I'm aware AG Cook did the majority, if not maybe the entirety of the production on her projects.
@@sunbathinganimal212 AG / Sophie / Danny did/do the majority/entirety of every single artist in PC music's repertoire if we're being honest. This entire label is totally carried talent-wise by three people. Now unfortunately two people.
See you in 2022 when this video has 1mil views instead of 50k
AG is way ahead of that curve. Really enjoy what he's done and today is my 1st day finding and listening to all these artists.
Arte I'm glad you uploaded this! I'm happy that ag cook didn't locked your team in his music basement!
Great holidays and thank u!
RIP Sophie, you always be remembered 💕
Such a great documentation that shows everything that makes hyperpop...hyperpop. Love it!!!
This guy is like Stephen hawking of the music.
06:34 "Ex PC Music" now whattice this hunnie......
Danny mentioned before the interview that that they're friends and still work together, he's just not officially signed to PC Music anymore.
What. 😮
Danny L Harle left PC Music a few years back. Rumor is there were a few arguments about the direction of the label, etc
@@nicktrapani692 hm! Do you know Where the rumour originated?
@@Astralmarty Something Caroline Polachek said, about “a battle of egos”
Ahh this video is so well made i really really enjoyed watching it ♡♡♡
Really tidy documentary. Loved it. You earned yourselves a SUB!
Great video, thanks so much!
Rest In Peace SOPHIE ❤️❤️❤️
ach arte tracks. Ihr seid so geil
We stan AG and Co. 💕
Dankeschön Arte
More of that, Arte! ✨💿🤍💿✨✨🤍💿🤍💿✨
Thank you Arte !
arte liefert mal wieder ab ❤️
Wow mal wieder wahnsinnig interessanter Beitrag!
rest in peace SOPHIE we love you
This might be the best thing I've seen in the future
This is such an important video for any creative
No more gods, only SOPHIE
Thank you again Arte
I need this man bad
Love all these people so much
Toll!! i'm a huge fan of this Label
10:25... this is the dopest clip. Tears is one of my favorites from Charli.
When it comes to hyperpop, not nearly enough credit goes to Clarence Clarity. He was pioneering the vibe back in 2015. Dorian would probably agree having collaborated.
I'm in love with talking Hude Danny
Super cooles Video!
This was an excellent interview and is relevant now more than ever
GREAT GREAT documentary, i loved it
Thank you!
wow, this is the best video on the internet
Thank you ! Now we need a Special Arca Tracks !
Let's hope for 2021 ❤️
ag is a fucking genius...
Greatest ever to do it
A. G. Cook is in MONTANA?
Omg I have to find him and collaborate!
RIP SOPHIE.
waiting for a 100gecs interview 👀
We were hoping to meeting them on their 2020 tour 😭😭😭😭
But fingers crossed, something will come up 2021...
The monomachine is one of the best instruments ever made, in the hands of some of the best musicians of our time
The monomachine seriously isn't used as much in Sophie's production as people think it is. It's mostly Serum.
@@zomologorg how do you know
I love that this video exists
Shoutout to PC MUSIC + creators for all the ❤️❤️❤️❤️❤️❤️❤️❤️ u made for everyone ✨✨✨✨✨✨✨
This caught me a bit by surprise, but after all it's what I follow you for.
I'd appreciate a more thorough look at the dog show people and how that label relates to PC Music (since their just most prolific artists, gecs and food house, have appeared at PC Music events).
If you're new to this style of music and would like to hear more: I can absolutely recommend the last 2 PC Music events, Appleville and the christmas thing, both available on their RUclips channel.
🖤eh-eh-eh X-C-X Charli🖤
let's see what the future holds
This video? The hyperpop bible 🛐📚
plz do a 2 hour version of this 😭😭
Pls tell ARTE to fund it ☺️
EPIC!!! I love you forever and always 😻💓💓💓
i love him so much
ag cook is a genius
amazing
so cool
thank you PC music 😄
rip sophie
ag is adorable
When I first bought this phone, I went into Photoshop and sent out a graphic to this company I found on Amazon. Now I have a custom Hey QT phone case
My guy!
I was laughing to myself as Danny brought me to realize it’s almost ironic to search for authenticity. We all end up searching for something that comes to us naturally when we don’t try to be something else lol
"Future seems to be happening right now, if you just like blink, you know". A.G. Cook, out favourite philosopher/musician
Rest in peace sophie
This dude is a real artist