Hardly a Hijab in Sight: New Nike Ad in Saudi Arabia Sends a Big Message
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- Опубликовано: 26 авг 2024
- Nike's groundbreaking campaign "What If You Can?" has made waves in Saudi Arabia, marking the first-ever ad film targeting Saudi women and sparking debate about women's roles in the changing kingdom. Directed by Haifaa Al-Mansour, Saudi Arabia's pioneering female filmmaker, the ad showcases a young Saudi girl imagining herself participating in various sports, notably featuring women without hijabs. Al-Mansour expressed her hope for the campaign's impact, stating, "I hope the film will encourage young women to push their boundaries and always look for new opportunities." The ad has garnered mixed reactions, with some praising it as a sign of progress in Saudi society, while others criticize it as an attempt to impose Western values. Despite ongoing barriers to women's sports participation in Saudi Arabia, the campaign aims to inspire girls to explore their physical potential and build confidence through movement, reflecting the complex interplay between tradition and modernization in the kingdom.
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#Atheism #Secularism #Religion
The East becomes less Islamic meanwhile the West becomes more Islamic. What a wonderful world we live in
Europe? Maybe US? no
Because in west not to much brains
As a former Sunni Muslim from the Middle East, this is what I am trying to say to you Europeans, you are allowing Islamists and extremists into Europe while here in the Middle East Muslims are moving towards liberalism, secularism, atheism and rejection of the hijab. WAKE UP!
That where you wrong it starts in Canada because of the left @@Hasanaljadid
@@geraldinevincent9177I know america Very well.Muslims are too small and too culturally diverse to be considered any serious force in The US.They're only 1.5% of The population and they tend to be Rich/Highly educated and more integrated.90% of Muslims in France are North Africans They're Large in numbers and Many of them unemployed welfare recipient or minimum wage workers.90% of british Muslims are South Asians
Most people don`t want to be trapped in the 7th century
Always the way, the minority control the majority.
It was way better pre-7th century . . . in the days of Allah and His daughters Al-Lât and Al-’Uzza, and Manât . . . before Captain Caveman tried to match Judaism and Christianity by perverting everything.
@@user-k4d-e59mo28oc And you could drink mateMaybe that`s why they`re so angry they can`t😁
You do realise most muslims are conservative right?! They do and that's the problem.
I like the idea of 7th century food though, less processed :)
Women having a life beyond housekeeping and having children is a "western" value - I would have thought a "universal" human value
Exactly!!! I’m a human existing I’m a body that wants to experience life at the end of the day 😊
Men have a problem when it comes to women and refuse to admit it.
@@KaliKali-hv9btyou go girl
Womens' Rights.. !!!!
@@maggieattenborrow6725 women have very few rights under Islam
They should get this famous muslim evangelist to promote the brand - Zakir Nike.
😂😂
You make a very good point! I trust you, you must be a doctor 😂
Well if they want to that ,Nike will have to attached a goatty hair behind the shoes. Than the make believe will say it be able to take off. When questions to Z.Nike will claim it is written on this book an approve it.
🤣👍
😂😅
Not gonna lie, this is the best "feminist" commercial i've seen
Yet none of those "actors" are actually middle eastern. 😂😂😂😂this is what western backer, and left ad runner want you to believe. That ad was scripted, made and shipped here in the US to fool us consumers to think this is how it is there. Fools heaven
U bunch of drama queens. I’m a saudi woman and majority of us are literally niqabs. We have many ads like this from Saudi brands since forever. what a drama
@@whoswhoistfu im saudi women n we struggle from Religious extremism
this is a bit emotional. in saudi arabia schools, we were not allowed to run, it was unthinkable, and naturally have a ball. we would be accused for acting like boys.
well, girls are not allowed to be seen playing anything that can be considered sports under the gaze of boys or men... can only be done away from them... according to islam.
Are you still in Saudi Arabia?
@@levantics No. recently moved to europe.
@nh6162 I love that for you! Congratulations! I hope you enjoy the freedom it brings :)
@@nh6162 So you got to see some of the change in the country at least, before you left?
The pakistanis will be the most angry at this just wait and see
the are undoubtedly the worst
Back in the 1970s, college coeds in Egypt, Afghanistan, etc. college campuses wore skirts, Western clothing.
I’ve seen so many photos from that time, Iran, Iraq, Lebanon, Syria & the list goes on - the women dressed as women in Europe & America dressed. Sometimes they looked even more “put together”, absolutely gorgeous but in no way “exhibitionist”. They were different times🙁
Meaning now the arabic world have become more islamic.
That you can't find any hijab around means one thing. Muslima don't wear hijab for the love of Allah but due to coercion. Mashallah!
We need to give Saudi a bit of credit here ….the young kingdom ruler has transformed Saudi when compared to even 8 yrs ago …..
Pity that they jailed women who were driving on their own. "Saudi Arabia's terrorism court has sentenced Loujain al-Hathloul, the activist who led the push to allow Saudi women to drive, to nearly six years in prison. Hathloul's case has drawn widespread scrutiny since her arrest in the spring of 2018. Hathloul, 31, was the most high-profile of a group of female activists who were arrested shortly before the Saudi kingdom lifted its long-standing ban on women driving. Her family says she has been tortured and not allowed to have phone calls or visits from her family."
@@johnlesoudeur3653they're jailing them while on the other hand doing what we see on the video. To me it seems like the Saudi leadership are just juggling the hardliners among them while pushing for progress.
@@ghosthunter0950 So a hardliner is a woman that just wants to drive a car alone? Incredible.
@@johnlesoudeur3653 They're jailing them for encapsulating themselves in the American IDOL God, (reserved for MEN only).
And since 2021, the formerly Greco-Buddhist Bactrian nation has moved in the opposite direction.
Saudi Arabia is not against Israel and wants good relations.
saudi is a jew its family reunion whats new?
@@yoonisguleed8645how are they jew?
this channel is awesome
You're guys are the best
10:29 yeah, but Nike also just means Victory in Greek. The Nike swoosh is just branding, nobody is worshipping it/equating it with any ancient goddess.
Some of us are😂😂😂
Most pagan divinities were based on personifications of things in nature and also of personifications of human abstractions :EROS=love THANATOS=death NEMESIS=revengeMORPHEUS and HYPNOS=sleep KRONOS=time URANUS=the sky ARES= WAR the EUMENIDES= goddesses of guilt and remorse and NIKE=Victory. The name NIke also occurs in the first name Nickolas which of course is Santa Claus (St Nickolas)
that's a liberation...
Liberalism starts with this and ends with nude marches in public
Armin and Susanna, you are the best.👏👏👏
Aspiring to the same freedoms taken for by women in Europe 😢
Thank you so much ♥️♥️
I enjoy the both of you so much. As a woman who was born in the 50's and has a love of history and have read many history books. I love your perspective and appreciate your time to enlighten me and others.
I'm not far off from you and I love it too!! ❤️ big history lover
@womenlifefreedom2024 thanks for sharing that we have this in common. My mother and I had similar interests which enabled us to be best friends. My love of history was a pleasant surprise for her.
why did this add make me emotional?
Cuz you are weak and ignorant
Very good analysis guys, i love your content. The following 15 years will be very interesting everywhere.
Saudi wants tourist
Looks like the women want freedom
Basically everyone in the comments is ignorant about this, they literally got Cristiano ronaldo in their country and have basically changed to western laws purely for tourism. Its called vision 2030 and anyone who can't see this is demented
@@EpicAelflaedwomen's freedom by your logic would be women doing whatever they want no matter how immoral. That isn't what saudi allow though
@@IA67676 everything has their good and bad, that is freedom... restrictions are good, but islam is so strict its immoral in itself on how it treats women... wear hijab or be assaulted accroding to believers of islam... islam doesnt say that but the people follow it as such.
@@IA67676who are you to decide how a woman expresses her freedom?
Being covered from head to toe looking like a demon is your idea of women’s freedom? It’s repressive!
We call it bizarre and why do muslim women come to Christian countries if they find they want to change the culture of the country to their own? We don’t like it we don’t want it. This is our right as it’s our country and our culture. Don’t like it? Foxtrot Oscar ✈️
MBS transformation of Saudi compares to Atta Turk of Turkey. Fair comparison?
Saudi Arabia is becoming more like eygpt Tunisia Algeria morroco moderate Arab states Saudi is getting rid of Wahhabism
@@abdullahiabdisalan1170awesome
Atatürk changed the country to constitutional democracy and Republic with and by big and great war after Western countries divided former ottoman territory between themselves by literal occupying the Land. Atatürk emerged as army general and all normal citizens and peope were mobilized to defend the country from Western occupation. The red color of turkish Flag is the blood of the people dying in war, thats why the turkish put up the flag everywhere, not just for national pride but to remember the blood.
The arabs are not revolutionist like the french or turks. Turks were always an army and soldier people, starting from being the hittite army fighting with pharaohs till signing first peace treaty in history, to be part of sassan, Roman empire, ottoman empire. The mentaliy of average people is different in turkiye bc every woman and man is raised to be a fighter, defend own rights as citizen, not be peasant of monarchy like arabia. Turks could leave anytime their comfortable live for revolution. Just like iranian btw.
So saud leadership are not revolutionist or army general who fight for a humanistic democracy and constition , like a republic, that would be end of their own power as monarchy and reign, sauds want change but without change - that is known for many decades.
Saudi monarchy probably want to be like morocco , just monarchy and no real human rights with lots of corruption, only wealth for his Clan and keep people working and poor and not revolt for rights as citizens.
Nope.MBS transformation is mostly economicall.He will never and can't make Saudi a secular state
@@beckysam3913so monarchy is always bad? You can’t get a secular state or human rights with monarchy?The revolutions countries aren’t doing well here, Iran,Egypt, Iraq.. it seems to me that the monarchists countries are doing better
I hope Saudis become the light of the Muslim world finding balance with tradition and modern times , Gd bless the King of Saudi Arabia
Muslims are ticked off with this advert! A brilliant advert by any standard. Can it be viewed on Saudi TV?
Thanks Armin ❤
Wow, I learned so much from this video. Thank you.
When I left Saudi Arabia in 2010 after 11 years, it was really changing socially at an exponential level (in Saudi terms).
You two are great!! I'm learning a lot from you guys. Thanks.
I am in tears! 😭😭😭 all i wantdd when i was a little girl was to be allowed to run and play but izlam took that away from me when i was 10 yrs old, was forced to wear Niqab, 8yrs forced to wear hijab. Now MB S is bringing us back to be human again ! I am now in my 40s and i have knees issues and never been active in my life because even gym were not allowed for women until around 2019. Women were domisticated and systematically forced to obesity and health issues due to limited movement (basically allowed to move between kitchen and living rooms) and i think that is a crime. This add really made me cry and weep. I won't lie! I am jealous of younger generations because they can have a chance to live now... Fuk izzlaaam
I used to daydream a lot whenever i watched American movies. I used to imagine myself running or rollerskating in normal beautiful clothing (not black niqab/bags). Daydreaming all the time! And now after decades I see this amazing Nike ad and I can relate 😭😭😭😭😭😭😭😭😭😭❤️
@@HH-zf1mb الله يحفظ mbs, المخلص الوحيد للسعودية.
As a woman who grew up with freedom she didn’t realise she had, I’m sad that so many other women haven’t had that freedom ☹️. For the girls of today growing up under such restrictions - not much future for them unless there are massive changes in the society in which they live. I’m sorry you were unable to do things that would’ve made you happier, things I maybe took for granted. It sounded like you have some health issues & hopefully you’re getting the medical care you need - knee problems 😬 no fun! I broke my kneecap 18 months ago &, even doing exercises & physiotherapist, it still gives me grief & probably always will🙄 Wishing you all the best🙂🇦🇺
@@annem9195 thank you so much for your comment ❤️🌷 it make me happy to see women in Western or progressive countries having freedom and setting precedents for others. You guys inspired us and made us dream and question the possibilities. the modern age is the best for women. And it is getting better everywhere, thanks to western civilization and liberal values. These are the values that we should all cherish and protect globally. about knees issues, don't worry, it's just part of life :) i wish you recovery and happiness 💙 However, because we are lucky enough to live in the age of internet. We will triumph ! 😊💃💃💃
@@HH-zf1mb Yes! We women men are strong, in many ways & I hope ALL women can achieve their dreams - maybe not today, or even tomorrow but very soon 🙏🏻 . I hope life treats you well💖🇦🇺 Aging can be difficult but it’s not all bad. Physically, of course not everything works as well as it did when I was younger 🙁 But now I don’t care & worry as much about the opinions of others. I don’t believe in being cruel or nasty, but I will state what I think whereas I used to be extremely concerned about “what people thought”! I’m a decent human (I hope🤞), I treat others as I would like to be treated & I just hope to move through the world without being deemed difficult or a bitch while still maintaining & speaking what I believe & feel. All the best 🙂🇦🇺
07:30 - the moment Armin Navabi finally comes out as double agent "ex-Muslim" to everyone's shock
You guys are awesome 😎 ❤
Thank you for always reminding me to like the stream.
Basically all countries in the world are moving towards western values be it either good or bad. Retaining ones traditional values while moving ahead adds value to this progression 😊
Well they're not its more like we are doing really well financially so we're not gonna say anything type thing 🙃
No Hijab
No Hijob
Pleaae all ex myslims. Translate Armin's voice in Chinese and Russian Languages also.
no need.china and russia recognise islam and their politics at the earliest 😂
@@user-mp9ck7cv3l But Russians should be shielded ftom this cult.
Why?
@@user-mp9ck7cv3lWhat?
@@OmarHamza-nz9ob why China for all the country and China are ready ban Islam and put a bootlegged copy of Islam.
7:08 Very simple. We in Saudi Arabia reject religious extremism and imprison extremists, and Western countries embrace them, Then the extremists and terrorists we imprison are marketed as innocent prisoners of opinion 😂
Very interesting 👌
An advert is an advert, but its still really cute and sends a lovely message
You're great, guys
I ask my higher self if I have next lifetimes. Let one be a lifetime when I am born a female in Saudi Arabia this is empowering and gorgeous women. ❤
27 minutes for a normal AD? We are really important 🤭😂
I'm just worried that you will see more ads or movies or TV series, or just go out on the street and realize that the hijab is a personal choice. I think you will film a 10-hour video and cry forever
cant sell many trainers if everyone is wearing burkas etc...
Proud atheist⚛️⚛️⚛️⚛️⚛️
Me to no imaginary friends
,wsp brother
If you support the woke religion then you are NOT an Atheist , just saying...
@@s3kir3i98 being atheist is not the same as being woke.
You cannot say this on Day of Judgement
Great stream!
The ad is so inspiring wow.
Showing the knees is still taboo… but still a great progress
Saudi goes to modern 21st century and UK muslims want to bring back 7th century Arab style to UK
درود آرمین وسوزانا ♥️✌️✌️♥️
I checked out the comment section of the ad.
There's a lot of polite disagreements and Islamists.
Lots of insults of calling people orange, which I do not understand.
what is orange? there is only black which was considered dirty, and yellow which was considered poor, but what is orange?
Most of The comments are good
Always an eye opener watching this show. Great work 😊
1 John 4:4
“Ye are of God, little children, and have overcome them: because greater is he that is in you, than he that is in the world.”
"Nike" in ancient Greek times was more a personification than a real goddess . How do Muslims get around using the western chronological system which is based on the birth of Christ (BCE/CE) which places Jesus Christ at the center of human history.? This would be a kind of "shirk" as well I should imagine . I don't know Arabic but I should imagine that the names of the days of the week and of the months - as they are in European languages- based on the names of pagan divinities as are the names of the planets and the constellations. I should imagine that the Arabic names are based on Babylonian and Sumerian names as these cultures were pioneers in astronomy.
And they stole parts of their culture after conquering it. Esp Mesapotamian
They stole everything and claim it as ibn made this discovered that. I see so many videos with Muslim apologists berating the west saying well if it wasn’t ibn Muhammad al shahid (I can’t remember proper names) you wouldn’t have distillation, flight etc etc.
And not even acknowledging that a lot of these advancements inventions and discoveries were made before the 7th century and specifically from Persia and Mesopotamia.
It’s copy and paste for everything.
Muhammad was written on both sides of Syrian coins along with a person holding a long cross. These coins were dated around Al-Malik, which means the term "mhmd" or muhammad was a descriptive term associated with the Cross or Jesus Christ, during the Umayyad caliph period. I find it hilarious that Muslims that name their kids Mohammed are in fact naming them after Jesus Christ.
@@latasha9898 Early Islamic history is very murky and uncertain and there are many theories around that Islam was essentially a Christian heretical movement with Arab overtones and that a lot of the Koran itself consists of Syriac lectionaries used in Christian worship. Nineteenth century French historian Ernst Renan once famously declared that Islam, unlike Christianity, originated under the direct gaze of history and that even the minute details of its early history are clear. But I think he is being proved increasingly wrong.
@@kaloarepo288 There's also quite a few Hindus who've made references to the huge influence of Hinduism on Islamic practices, reciting scripture, some Hindu monks can still do it for days on end. . . and / or those knowledgeable about it pointing out the may similarities Islam drew from Hinduism / the over arching polytheistic practices, rituals the Shiva lingum / Circumambulation / head shaving / pilgrimage etc.
The only original thing I can find about islame is their ability to drag civil wars on without end when all other religions eventually abandoned them . . Maybe it too will drop them. .
good to see KSA modernizing without relegating desirable muslim cultural practices. They need to show that Islam is after all not a backward religion
His excellency The great MBS😊😊
Who would have thought the internet would destroy (slowly) a terrible ideology. I wonder
was it brought to us by pfizer ?
Amin ❤❤❤
I imagine that a lot of people on the activist spectrum see Saudi Arabia's transformation as "a ruthless commercialization of Saudi Arabia's economy at the expense of ancient native culture".
I like all your provided information, however even with your explanation the information is so new to me that it's hard to comprehend. I think I'm getting better. I can see how our youth are so naive that they are converting to Islam and protesting on the streets all confused. I'm old with more experience and the Islamic way of thinking is totally different from the western values.
Saudi Arabia wants to be like eygpt Tunisia morroco Jordan Algeria moderate Arab states
Good
Tunisia is Most moderate
Liberating!
MBS may not be perfect, but he will change Saudi Arabia and the new wave of muslims.
He is perfect
Good analysis.
I clicked like.
TO ADD, EDUCATION IS TRULY KEY TO PROGRESSIVE CULTURES. SPORT IN EVERY OLYMPICS. LET THEM COMPETE
Armin be a part of saudi cabinet or adviser
Even the Middle East is waking up, But the West especially Europe is getting Islamic 😡😡
Countries with majority population have huge differences. Turkey, Albania, Bosnia, Azerbaijan, Kazakhstan, Uzbekistán, Kyrgyzstan, Tunisia, etc are secular countries with majority Muslim population. Women live liberal lives. For example, Turkey has working infrastructure, subways and health care system. Much better than many states in Western Europe and even North America. Urban cities of Turkey are full of women that wear and do whatever they want. They date men freely as well. Many of them are in high positions at their jobs. As most French, Germans, Americans, etc are ignorant of Turkey and other secular countries, they do not want to search. No surprise. Many people are not aware of secular diversity of Turkey and other secular countries with Muslim populations. Muslims tend to be much more liberal than theocratic ones.There are millions of atheist, agnostic, deist, etc. people in those countries too.
And Why it is your business?? talk about your country ads. 😂
As I am watching this and saw the name of this channel all I could hear is the fool hath said in his heart there is no God.
She keeps either falling or getting hit and scene changes to a positive interpretation (like when it seems like she gets hit in the face, but it switches to “western world” and suddenly things are good. What a confusing Saudi commercial 😅
That is a great advert well done that lady!
Saudi Arabia seems to be following a more modern less dogmatic system,I think Saudis seem happier in themselves 😊
درود بر اعضای کانال خوبتان ✌️ ❤❤
Why aren't you putting links to the videos, articles, posts, that you talk about?
The ad video is C_BZQkU5Cds , called "WHAT IF YOU CAN? | Nike".
👏🙂
Yay
I liiiike!
MBS is going too fast, Its risky.
As a Saudi, I don’t think he is
this is awesome :)
another valuable comment from a Christian fan
Now I have to go buy something Nike 🥰🙃
Ok Armin,
You are becoming even more handsome than ever. I must lower my eyes.😊
Is "women's rights"usually synonymous with Western values?
Women in the west have more rights than in any Islamic country.
Yea, hence why they act up the most, now big white guys go for small n cute asian girls, such as yourself.. Probably
THIS IS REASONING FOR THE FUTURE, ISNT THAT WHAT ITS ABOUT. MY FATHER TAUGH ME DISCIPLINE. THAT WILL ALWAYS BE THERE.
tbh im not a big fan of promoting this stuff but im all for spitting on the religion pf momo
Why Armin hate bin Salman?
Islam cannot be reformed .
But in ordinary families they will not follow this . We see it in Canada and the U.K.
19:25 - why did he say he hates bin Salman?
Commercials like this have been happening in Saudi Arabia for ages.. Wtf are these people talking about lmao.. And others say concerts in Saudi Arabia? ThAt'S wIeRd! Like hello? first concerts ever made were from the Umyyads times.. Which is an empire came from Saudi Arabia lol...
This is not 1930 world have moved on😅😄
Yet they literally celebrate it in sports in North America, twisted.
Meabwhile in malaysia, shampoo comercials with hijab . 😂
But in Malaysia you have everything haram
Alcohol and nightclubs
Bikinis on beaches
@@azarabian2512PAS said that there will be no bikini in the northern states.
Hats off to MBS for all the reforms!
This is for YT GOD.
Seeing your thumbnail was so confusing, bc you are also wearing something on your head, but then the channel name is atheist republic... I clicked anyway, well, very happy to see such an add is being allowed and also praised in Saudi Arabia.
I knew you were going to mention the Sha. It was working for the vast majority there was that 15 certainly under 20% who participated in the revolution and the revolution did not there were other groups in the revolution as well. It was not only the pro clerics. There were other groups as well.
Why did the other groups revolted?
Wow! I can’t believe that I don’t have to send money to help you guys. All I have to do is like, comment, subscribe and share! That is amazing because even a broke mofo like me can still help 😂
NO, ITS JUST BUSINESS MONEY EDUCATION, I GUESS YOU HAVE TO HAVE AN AMERICAN EDUCATION TO KNOW THEM
You all need to learn why the princes got arrested.
And after the visit of whom?
Everyone talking about East and west
No one is considering
North
And south