How Hipsters Saved PBR - Cheddar Examines
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- Опубликовано: 29 авг 2024
- In 2000 Pabst Blue Ribbon was in a 20-year sales decline. The brand was in trouble so the Senior Brand Manager went to the one place where the beer was selling, Portland, Oregon, the home of the hipsters.
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No, I saved PBR, I have the belly to prove it
You and me both. I'm a classic rocker. I love this crap !
I do too...cause I'm too cheap to buy miller lite.
I drink it, my uncles drink it, and my grandfather drank it (RIP Joe). We all have/had that gut.
@@beefflow why not high Life? Its cheaper than both and a hell of a lot better than pabst
It's sold normally in bottles. I like it, but as an alcoholic, cans are more efficient. So I drink PBR.
PBR has a full beer flavor at a reasonable price! I'm drinking one now.
same, was watching the scene from blue velvet and this came up
I'm drinking one right at this moment 🍻
PBR and Schlitz!
My friends give me so much shit for liking PBR.
It's cheap, it get the job done and I happen to like the taste.
Look @ the brightside no one's stealing your beer. I've poured it in a glass and given to people snd after they've drank it told them. They've all been shocked
Giving somebody shit for they beer they drink is so dumb. Drink Zima if you want to.
Beer is beer. I like a 40 PBR with pepperoni pizza.
PBR is better than a lot of beers on the market.
Damn im a hillbilly and i love PBR well its good to know i can always have a drink with hipsters lol
I like pbr because it’s just good honest beer
@BC FOSTER - Hamm's is probably the best Macro and then PBR!
@@leemehan well you won't get a can of Hamm's at many local convenient stores, so PBR is pretty good for a one buck beer!
One of the best beer's hands down
@@leemehan agreed! I’ve been drinking hamms lately and just got some pbr today to compare and I gotta say I’m leaning more toward hamms
@@baptizednblood6813 - Actually changed my mind on it. Hamm's always has this weird aftertaste that I don't care for and PBR is probably my favorite and then High Life!
I'm 60 and was drinking PBR 40 years ago. Still like it.
PBR is my favorite beer, it always gets a rise out of people when I show up with it. I enjoy the flavor a lot! To me it is the way a light beer should taste. I also love the classic look that the can has kept for years and I hope it never changes, it’s just perfect, old fashioned, American, and its easy to spot and know it’s a PBR! I’m a country boy, but I know all sorts of people like it and I hope everyone can keep enjoying it for years to come.
"We got a blue ribbon at the faire once in 1893."
Talk about resting on your laurels.
Interesting, nothing mentioned about college bars. PBR was super popular back in 2002-2005 in many college towns known for having $1 PBR pints.
True, a bar I used to go to would have dollar pitchers of pbr.
this for sure
A bar in Eugene OR does 50 cent pints on Monday
Exactly the target they would go for and it appears it worked
I was gonna say the same with recent years. There was always a couple bars doing $1 pbr nights.
2001: 1 million barrels (1:50) or 1 million gallons (5:50)? get your story straight.
Maybe they had really small barrels back then :)
1 million gallons = around 31,746 barrels which is very unimpressive.
I paused to post this but you beat me to it.
Yeah so 1 million barrels of years just about right it's actually like 997000
Their sales were shit, how bow dah
I'm the old guy that likes that beer profile - A straight forward old school beer.
im Mexican and I love PBR! my 1st True Favorite Beer ever! PBR was what made me start appreciating beer :)
I'm withe trash and I'm in trouble
souf pawk ?
This post made my day.
No you're not, man! You're in excellent company.
I lived in Portland during this time and I saw its rise. Hipsters were taking over the town and Pabst was along for the ride with it. Portland turned from a small cool city to one that was being ruined by hipsters coming from all over the country and stealing away all the charm from the city. I had to leave because of the rising cost of rent and move back to Alaska. I have to explain that young people leave Alaska around their early 20’s and usually Seattle or Portland were the two choices when picking a new home away from home for several reasons: they were the 2 closest cities, you had other friends that lived in those two towns and they were affordable in cost of living. Seattle had become overrun so Portland was the only choice after that. But now Portland has become overrun so now Alaskans have an even harder time when they want to leave the state and start a new life. Hipsters may have saved Pabst but they have killed the northwest!
hey they ruined pbr for us pre hipster pbr drinkers too
Gentrification sucks
Yeah hipsters really ruined these cities by riding their bikes, hanging out with their friends at shows at dive bars, and bringing incomes back into the city cause they were educated and had jobs.. You apparently haven't met fent yet. Check out what it has done to these places now.
As a Portland, Oregon local (born and raised) I have to say that the only thing that comes to my mind when I think of PBR is Dennis Hopper in Blue Velvet.
Heineken!? Fuck that shit! Pabst! Blue! Ribbon!
Grand tereno for me
@@johnjustice127 hey hey now, why wasnt the old man drinking strohs? something local? they had him drinking hipster beer that originated from milwaukee! lol!
@@timkaczmarowski8151 Because Stroh's disappeared from Detroit after 1985, when the owners shut down the Gratiot brewery and put 1200 union workers on the unemployment lines. They sent those jobs to Texas to save on labor, and it made the Stroh's brand anathema to pro-union Michigan. Nobody in Detroit would be caught dead drinking a scab beer, and that stink remained for decades. So, even if he would've been able to buy it locally, Clint's character of a retired United Auto Workers union member would've made him unlikely to drink Stroh's.
BTW, 2022 was the first year Stroh's was sold in metropolitan Detroit since Pabst bought them in 1999. It's supposedly using its 1860 recipe.
I unironically love PBR its the best tasting cheap beer.
I drink PBR because it’s always cheap and I’m always broke
agree! they didn't save shit! I save money drinking it.
Jay Bee it is great to live in this area!
My area has raised the price to same as Bud and Coors!!!! I loved paying 1-2$ less a six pack before the hipsters made it popular!!!!!!!!! Thanks for nothing hipsters!!! Stick to your craft coffee milk stout imperial IPA wheat crap!!!!! Hope they don't start drinking original Miller!!! It's still cheap and I like it!!!
This proves it. Hipsters conform.
Everyone conforms.
Not everyone is a hipster
Sounds like fact set for a logic question on SATs.... 🤔
Sounds exactly like something a hipster would say
Mike Gustafson If all hipsters are non-conformist, and hipsters conform, which of the following statements is MOST accurate?
A)Hipster is just another word for people who are all the same
B)Conformity is just a made-up hipster word anyway
C)Irony is dead and Nietzsche killed it
D)All of the above
I dress like a hipster and have a beard but I'm a actually a logger and drink PBR
TPB for life they ruined manliness
Hahahaha
Fuck off
dsfgasdgqweq3456t534 Fuck you
You dress like a hipster? More like hipsters dress like you!
I went to Marquette in the early ‘90s. We would go to the Pabst plant and take the tour on Friday afternoon, then you would get free beers after the tour.
Sadly I moved away, the plant closed and it is now condos.
For some reason I always liked it best from the bottle.
sounds just like the heileman/old style situation when i went to uw la crosse
But i like PBR cause it’s a good everyday beer. 9$ for a 12 pack. Can’t beat it.
Juan Garza false tecate is better
dude... you shouldnt drink beer EVERY day
False. Modelo is always better.
All false miller highlife bottles 18pk 4 10.89 change is 9.11
Alejandro Rueda I think that’s a choice we make. We’re for a good time, not a long time. I’ll rot my guts out with all the different beers there are! My everyday beer is Hamms, but I pick up PBR sometimes.
$4.50 for a PBR?! That ain't cheap
That's Portland price. Everything is more expensive in the urban west. Here in the midwest my bar has pbr at 1.50 a glass. You can't beat it.
Focusing on your customer base, embracing non-traditional forms of marketing, and above all else understanding that you have to appeal to your younger customer base because they're the ones who are going to drive your future sales works wonders. I have no idea why more corporate companies who are seeing plummeting sales can't get their heads around this simple concept. Take note here Gibson Guitars and Harley-Davidson.
TheDude4077 I hope the classic Harley bikes still stay!!! And the Indian bikes also!!! Those were the shit!!!
Ya but very few young people can afford a Les Paul. I know they have cheaper instruments but almost no one plays a V. Besides, guitar is trending down.
Gibson is charging fucking 1600$ for their Epiphones now. Give me a break.
I used to drink it because it's union made.
Still Union Made today. Bottled by Teamsters Local 896.
Hell yeah, brother. Teamsters local 120
I spent 9 years in bottling with Teamsters Local 495. Now still bottling, but with IBEW 2295.
Mark Zuccerman hell yeah
Mark Zuccerman nice
Being a Wisconsin native, PBR is an interesting beer of choice around here. It's normally not the beer of choice around here, yet you won't feel rejected for it. It's that middle of the road beer mainly for college kids or for casual gatherings. Most people take Leinie's or Miller here, but almost everyone stays away from Milwaukee's Best
Bro in my area MB used to be $14 a 30 pack because NOBODY would buy it, i shit you not as money was short i started to buy them and in a few months the store raised the price to that of MHL and Busch. I created a demand for an unwanted beer 😂
So to save PBR is Not to save PBR. i love hipsters they are some funny ass people. They conform by not conforming 🤣🤣🤣
Three years later, I bet you miss the hipsters compared to the gen z tiktokers
Today's hipsters are very mainstream when it comes to social and political ideas. All of their ideas are the same as the most mainstream media and publications.
That doesn't really make sense. I don't know any pro-war pro-tax cut hipsters.
Total monoculture
@@IndigoVagrant you think that's mainstream? Lol...most aren't pro war or for the trump tax cuts...though in the Bush years those kind of people were more common
there is no definition of hipster, so how can all of them be into the same thing?
Hipsters became popular in the early 2010s, and popular culture assumed (or consumed) a lot of their identity, especially on social media websites with a heavily visual aspect like Tumblr and Pinterest.
I remember getting PBR when I was younger. Good cheap beer
Pizza, BBQ, and bowling brew!
I question the low taste rating. Samuel Adams Original Boston Lager is my all-time favorite, when I want a hearty brew that "eats like a meal." But as my everyday beer that I can eat with a sandwich, some peanuts, a baseball game or just lying in the sun, the fresh, clean taste of PBR is unmatched.
Growing up in the 90's/00's regular beer drunk in Texas was Bud light, Coors, etc. That's why I found it very strange how by College around 2012, all my hipster friends in Austin drank PBR and I never understood why? It had a post poor taste and was virtually unheard of to me. It feels great to finally know why.
Better than Pearl but the same price
PBR has always been very popular in southeast WI. Miller is definitely bigger around here but PBR is still a close contender depending on the crowd.
This was an excellent piece. Great investigative work. Nice factoids. Probably my favorite video cheddar has come out with so far. You guys have a long way to go, but keep it up. For real. You’re doing great
If you think this is good, you are sad little shallow person.
your standards must be 6 ft deep or youre just ignorant bc this vid was TRAAAASSSSHH 8========D~~~~~~
Ronnie Mac is the best ad campaign for PBR I've ever seen.
I didn’t know I needed this video until now
Used to be able to buy PBR at Fedco in So Cal for $3.88 a case.
Wow fedco that really goes back. PBR is the best tasting regular beer in the world. You can taste the wheat and hops. It blows Bud (rice beer) out the door! They were right in 1893 at the Colombian Exposition in Chicago it still is America’s best beer. They actually used to tie a blue silk ribbon on every bottle until they ran the world out of blue silk ribbon.
I've been drinking it since the 80s and I love it simply because I think it tastes good.
That's really all that counts.
.
I watched this whole video on Snapchat and goodness, I absolutely love this! This is like a college level essay in the form of a video analyzing how social influences affected commerce and the interesting suicidal property of popularity. There's a bunch of stuff I've taken away from this video- including how to read your audience and save a business. Excellent journalism!
The fact that you would consider this a 'college level essay' demonstrates two things.
That you are an idiot.
The college you went to was for idiots.
That millenials are constantly appluaded for every last one of their bowel movements by their baby boomer enablers.
So thats three things.
ThunderAppeal: who shit in your cereal?
ThunderAppeal, My statement describing this documentary as a "college level essay" does not refer to the inferences it makes, but rather how it makes its points, supports them, and analyzes them from many, many angles. In my experience, when you write college level essays in humanities, the world is not limited to your own preconceived notion of how the world is and ought to be. It's a very complex system of cause and effect coming from multiple angles at once. And a "college-level essay", by my own, arbitrary definition, is able to articulate the impact on something from as many of those angles as possible.
I understand that you may have a dislike for "millennial" or "college-educated individuals", but this isn't about politics, liberalism, or anything of the sort. **I strictly refer to "college-level" as a standard of writing and communication of thesis.**
The back pedaling is strong in this one.
you should check out Company Man on youtube, you'll cream your jeans and its better quality videos
Excellent. A perfect example of getting of the office to understand the market and being consumer centric. Congratulations
David Lynch saved PBR with Blue Velvet. That's where hipsters got their love from.
soooooooooooooo the consumer base that anti-corporation single-handedly saved a corporation. The irony lmao
And a shitty corporation at that.
Garbage of all garbage beer.
No, this is not ironic, this is just a normal cycle. To break the cycle, you'd have to get rid of people of anti-corporate attitude or make them look uncool. But they are always existing and are always cool for the general public, which sooner or later adopt their tastes and choices, which makes niche products mainstream. Then anti-corporate people search for another thing to appreciate and the cycle lasts, no irony in that.
they saved it and will also destroyed it
@Akilleus I was just about to write that. In addition, they always think it's new too.
I did my best to keep PBR profitable. At the same time malt liquors got all fruity. Beer should taste like beer and wine should taste like wine.
2009 was the year I turned 21. You're welcome Pabst.
Pabst Blue Ribbon has always been a working man's beer the hipsters had to come and ruin it
honest dave honest answer
PBR became popular during the recession as a cheap beer to have at a bar. People weren't buying as many 5 buck plus taps at that time. Also, when Pabst laid off a shit ton of workers in 96 those men and women lost there pensions. I remember the people of Milwaukee stopped drinking Pabst in protest.
I drank a lot of it in 1977 too.
wow youre old
Wow dude you are old. Here have a PbR.
I love how this dude turned hipster vanity against themselves.
Or... OR it was a dollar for a tall boy can of PBR in dive bars during the late 90's to mid 2000's and the guys and girls with college degrees but losing careers in a bad economy drank what was economical and still descent tasting. Hipsters came later and honestly I think they were just happy to be in that dive bar with the older cooler guys and followed their trend.
I'm glad this was said. I'm sure what they said in the video has some truth but you can't deny that it was also a very cheap beer. A very cheap bear that would be on tap at cheaper hole in the wall bars. Millenials are the biggest generation ever and also we were, at the time, the ones with the highest college graduation rate but many of us were underemployed. So you went to a townie bar to drink instead of one further into the city where you'd pay more for beer because it was nicer. That nicer one wouldnt ha e pbr but the hole in the wall would. So many broke people in their early 20s are reaching for pbr. Miller light was cheap too and consumed a lot.
nope its the hipsters sorry
It’s a decent cheap beer. You can get a 24oz beer can for 2 dollars with crv and tax at any liquor store . Which means you can 2 tall cans and pack of peanuts for $5.25 . It’s like a good deal for me on a Thursday night
Or you can get yourself a hobo beer like hurricane or 211 for cheaper
"Like"
Shit i get 24oz keystone...2 for $2.60...any variety
J Hull yes keystone is also very cheap and refreshing
@@stanvanillo9831
And how many Oettinger do you get? ;D but i mean, can't call it "beer" can you?
Personally started drinking PBR because of Blue Velvet/David Lynch, honestly still think it tastes better than other lagers.
Back in the 1980's in Seattle. In my early twenty's. We all looked and dressed like hippies, so identified as hippies, but never went to an anti war anything. I was in the Washington National Guard and people called us baby killers. Getting to the point, we drank Bud, Miller, Coors, Rainier. We didn’t know what a kraft brew was because they didn’t exist yet. We knew about PBR but nobody touched that. It was for our parents. You NEVER saw evidence of PBR drinking unless there was a family function where we hung out with our families, or went to visit cousins in farm country. Naturally, my cronies et al were protesting older social conforms while doing exactly the same thing but with different clothes and hair. We were doing what we were told, exactly like the hipsters are doing now. A young coworker has a Pabst cap he wears every day. I though Pabst was dead and gone. He says 'oh, no, everybody drinks PBR'.
Great beer long live PBR I guess.
I’ve noticed a lot of the new PBR boxes have a bunch of stupid hipster artwork on them. So much for not marketing towards hipsters!
You are forgetting the entire east coast Metal and Hardcore scene saving Pabst as well, It's always been popular esp in Rva since i been going to shows mid 90's , So maybe in Richmond Va it never really died.
Isn’t it weird that hipsters generally try to not fit in. So if they drink PBR and everybody begins drinking it they stop so they won’t fit in.
Okay but why you going to beeradvocate to seriously gauge a beer. Most of the time people on those sites don't take the style of the beer into account..
People on Beeradvocate: "It's not the most perfect effervescent golden liquid I've ever had? 0/5."
Hipster hasn't been a thing for like 8 years
@Kilo Mintoni how does that affect what I said? I didn't say that Hipster was only a thing 8 years ago. Get your head out of your butt and learn to read.
It ain't craft, ain't fancy, ain't shit beer. It's a staple of my fridge for when I just want a cold lager.
How anti-corporate fools trying to feel different ended up fueling a massive corporation by using marketing strategies towards those who "claim they're anti-marketing" hipster is short for hypocrite.
I’m blue collar definitely not a hipster and I love an ice cold pbr. Cheap, tastes decent although light.
They most certainly aren't anti-consumerism, especially when it comes to their wardrobe.
What has the world come to when $4.50 for a PBR is considered cheap? (Also, PBR was never the same after manufacturing left Baltimore.)
4.50 for a pint? At a bar? PBR? I think you need to find a new spot to drink brother
I think of Dean Metropoulos.
You know because he saved Hostess too.
Lone Star is the PBR of Texas. We do things our way.
NcoolioN Lone Star is owned and made by Pabst lol.
Hamm’s is next, except it will opted by the underground music scene.
Drinking one right now actually, hilarious 💀
i think we all are.
are you kidding Ronnie Mac saved PBR
Mixing gas and eatin ass.
_Pabst Blue Ribbon on ice_
With PBR, I really don't see any point in spending more. Other brands aren't better, just different.
I've been drinking PBR since I started stealing em from my dad when i was like 15, I'm now 32 so I've been drinking it much longer than this lame ass hipster phaze
Lol. He never noticed missing beer? No way.
@@Zigzagzodak 🤣🤣🤘. Na I'm sure he did. A Navy man never forgets how much beer they got.
I’m 41. We drank PBR in 90s/2000s. I would sneak in bars with older punks. Nashville here.
My son calls me a hipster, but I don't drink beer...🤣🍵☕🥤🌊
I assumed this video was made in like 2012 based on the hipster description lmao
I buy it because it's union made, cheap, and tastes better than anything else at the price point... And some more expensive beers
My granddad drank PBR. Ma calls it an old-man-beer
Why is it barrels then gallons? those are different.
because this channel doesn't proof view their videos
In China, PBR is considered as a premium brand selling for $44 converted for each bottle.
That’s ☭ for you. Oof.
Nah, it’s not that much. And nobody really buys it anyway.
Do hipsters even still exist. I havent heared that word since 2011
Kid Rock made an album with a charting single featuring the lyric “cold Pabst in my lap”, with a photo of him on the cover holding an open PBR in a vehicle, marketed his music to trashy people who smoke cigarettes indoors, sold 6 MILLION copies between 2001 and 2008, and the Pabst marketing team still thinks “Hipsters” fueled their growth. Hipsters drink micro-brew beers. PBR is trailer trash beer, and a rapper did more for their sales than their entire marketing team.
Blue ribbon still tastes like someone filled a can half full with wheat and then over filled it with racoon piss.
Wow, finally something for this generation to be proud of.
Real Hipsters drink Classic Cocktails
Lol, don't you mean bespoke beverages created by mixologists? 🤣
Pbr is better than bud light because you can't taste the rice in PBR and its cheaper
I'm a 36yr old aspiring stand up comedian and I exclusively drink PBR bc
1) it's cheap
2) it gives me a buzz
3) I don't have the time or patience for the whole craft beer thing I need/want a drink I don't care about hoppiness or the eccentric mix of berries and shit
I was in the rockabilly age . We loved pbr
I live in the Bay Area and still buy PBR. It is cheap 8 to 9 bucks for a 12 pack. When everything else is expensive (Modelo and Budweiser are like 18 bucks at the liquor store not including tax, not to mention living expenses). you can at least buy a 12 pack of PBR, Hamm's, or Olympia for cheap, and a tall boy at the bar for less than 5 bucks. When your short on cash but still want to go out or just chill. I know in Oakland, PBR used to have a brewery, and my Grandfather used to drink it. Plus they sponser art. So yes cheap, nostalgic, and trendy. Whatever I don't care what others think.
*_I wish I could drink my PBR_* without looking like a pretentious-looking hipster cool subculture whatever guy.
It's just the best tasting cheap beer in my opinion, I could care less if Portland thinks it's cool.
For years until they got rid of it, I’m convinced that Joe Jost’s in Long Beach saved PBR.
I have my father to think for my love of PBR, nothing like having a pint of a great beer with my dad.
I'm no hipster, but I do enjoy an ice cold PBR from time to time. My great grandpa used to drink PBR and several of my family members on my mom's side of the family drank pbr, so I guess that's why I like it. So if I get drunk on the PBR, it's a family tradition.
I drink it because its $20 for a case of 30 . I buy some yuppie IPA I'm paying $10-$12 a six pack.
I remember there was a bar with $2 pints of Pabst, but if you ordered it like a pirate (a PBRrrrrr) it was $1.50 a pint.
It's taste is distinctly American. Nice hops bite. I would pay extra for it. Nothing better.
I like PBR better than Budweiser in almost every aspect.
that's a really genius marketing strategy. Really hands on instead of designing a bunch of crap and hoping for the best
Fantastic case. When Pabst Blue Ribbon will come to Brazil?
Pisses me off...I've bern drinking pabst forever now the price went up because of these jerks.
thanks hipster assholes now the beer designed for broke hicks can't even afford it, i bet they blame the blacks instead
“We want to be different, so we drink what all of our grandpas drank.”
Not hipsters.
Poor college delinquents that watched Workaholics.
First they say PBR sold a million BARRELS in 2001, later they say a million GALLONS. Big difference. Which is it?
Am I the only one who actually likes the taste of PBR? Don't get me wrong, its an adjunct lager and thus tastes like an adjunct lager, but if i'm in the mood for something crisp and light, it's become one of my favorites. I love craft beer but not every night.
I may be a beer geek, but I’m not a beer snob. Love me a good hazy IPA, Belgian, Guinness, saison…But there are days where an ice cold can of PBR is just as enjoyable and satisfying as any craft beer. I don’t drink it “ironically”- I’m not a hipster, but it fits right into its special place when I want one. I now always have PBR in my beer fridge.