#D2LONDON

The strength of the DSQUARED2 brand is embodied in the meticulous
construction of a distinctive and well-defined image, permeated by an unconventional style. The new concept of the boutique at 67 New Bond Street by STORAGEMILANO represents an opportunity to explore the roots of the brand.
The store spans two levels, blending the concept of a Wunderkammer with the charm of large museum display cases and the aesthetics of 1950s American offices. In synergy, the central staircase in polished steel sheet
becomes a sculptural and architectural element. Traditional materials, handcrafted, alternate with elements of strong industrial character in the space, creating a harmonious fusion of tradition, innovation, and an unconventional aesthetic reflecting the brand and its distinctive mark.
Dsquared2 London Flagship Store
67 New Bond Street
Mayfair, London
#DSQUARED2
#D2STORES