New Lancia Renaissance. Shaping the future | Episode 2

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  • Опубликовано: 26 сен 2024
  • Get ready to meet the Lancia Pu+Ra HPE, the concept that is not only the protagonist of ''Shaping the Future'', the 2nd episode of the docufilm dedicated to the Lancia Renaissance, but above all, it is the brand vision for the next 10 years.
    #LanciaPuRaHPE
    #LanciaRenaissance
    #Thenewcodeofelegance

Комментарии • 216

  • @avroralis
    @avroralis Год назад +74

    Very beautiful and futuristic. All I can hope for is Lancia not forgetting the beautiful motorsports history as stated before!

  • @marcosdoyter7460
    @marcosdoyter7460 Год назад +59

    Lancia is part of the Italian history of design.
    I hope Stellantis give the due respect and prestige that Lancia, Maseratti and Alfa Romeo deserve.

    • @maximiacovacci
      @maximiacovacci Год назад +2

      it looks like they are putting lot more effort than we did at home, cant wait to see the new Y a car that is the symbol of death of Lancia but also the resistance. Really hope we will get that french quality mixed with italian design

    • @edwardfletcher7790
      @edwardfletcher7790 Год назад +4

      Unlikely, Stellantis (Magna Steyr Austria) make the world's most boring and unreliable cars...
      (According to the JD Power survey)

    • @francescotellini1389
      @francescotellini1389 9 месяцев назад +1

      ​@@maximiacovacci...only design for Italy? ...and what Lancia did in rally in the '80s was only design? ...

    • @maximiacovacci
      @maximiacovacci 9 месяцев назад

      @@francescotellini1389 they will take french technologies that unforunately are ahead of Italian, its not worth thinking of rally you already know that we will never see a new Lancia racecar.

    • @maximiacovacci
      @maximiacovacci 9 месяцев назад

      @@edwardfletcher7790 yeah usually theuy succ but atleast have better interior quality than some 90k+ german disappointment cars

  • @MOSSFEEN
    @MOSSFEEN Год назад +145

    MAKE LANCIA GREAT AGAIN

  • @pudgy7023
    @pudgy7023 Год назад +19

    The concepts are always so stunning, wish they would be the actual product at the end …

    • @sageoz9886
      @sageoz9886 Год назад +3

      I feel that this is pretty close to reality, except in the US where it’ll have 80 airbags, steel i-beam bumpers, and 1,200 lbs of reinforcements added so that it can survive an impact with the current market of 3-4 ton SUVs being sold as if that should be normal. Sigh, I hate how the modern industry has pushed light trucks in the USA, where now beautiful and fun to drive cars like this, sporty mid-sized touring coupes are outsized and underrated in market. Hopefully this and more like it will keep smaller and more practical vehicles alive

  • @nelsonclub7722
    @nelsonclub7722 Год назад +11

    Lancia: "We have a wonderful history, but we have absolutely no idea what to do with it......."

    • @darrenmitchell5262
      @darrenmitchell5262 Год назад +3

      True. The brand has been in the wilderness since the mid 90s and they really lost their way in the 2000s/2010s with oddly styled cars and rebadged Chryslers, all of which had no substance and few wanted them. A full reboot and a new direction needed if it’s to have any success again but I don’t think we’ll be seeing any modern day Betas, Deltas or Monte Carlos.

  • @jaresteph
    @jaresteph Год назад +7

    Please come to the UK!!! We love you!

  • @Testdrivemaroc
    @Testdrivemaroc Год назад +22

    Una Storia , Una Legenda, Lancia ❤

  • @parizrivera8672
    @parizrivera8672 Год назад +6

    My jaw just dropped. This car is an absolute beauty!!!

    • @lancia
      @lancia  Год назад +1

      Say it louder, Pariz 💪🏻

  • @hellslayer9638
    @hellslayer9638 Год назад +7

    Way to go , lancia the legendary brand is finally trying to get back to those great days 😊

  • @sageoz9886
    @sageoz9886 Год назад +4

    This is one of the most exciting and inspiring automotive releases ever and the ultimate evolution of some incredibly iconic cars; mating progressive technologies with the epitome of beautiful clean modern design and classic Italian style. Bravo!

    • @lancia
      @lancia  Год назад

      Thank you 😊❤️

  • @ferdinandnunez9784
    @ferdinandnunez9784 Год назад +5

    Grande Lancia! Has Regresado estamos muy emocionado por tu regreso!

  • @iadorasjourney
    @iadorasjourney Год назад +2

    Be' diciamo che. dopo decenni di dormiveglia e noia progettuale, avete FI-NAL-MEN-TE rivolto lo sguardo a tutti i meravigliosi prototipi da metà anni '70 agli inizi degli anni '90 che furono il marchio della tradizione ed innovazione del design italiano, da Giugiaro/Italdesign a Gandini/Bertone a Fioravanti/Pininfarina... Era ora!

  • @jareknowak8712
    @jareknowak8712 Год назад +1

    I keep my fingers crossed for LANCIA !!!

  • @marlloret
    @marlloret Год назад +2

    FORZA LANCIA, FORZA ITALIA

    • @lancia
      @lancia  Год назад

      💪🏻💪🏻

  • @rabit818
    @rabit818 Год назад +1

    The front triangular light bar reflected on the surface below it becomes a design element, just one of the brilliant treatment. Just so many to mention. Exciting time for Lancia.

  • @marcotaietta890
    @marcotaietta890 Год назад +4

    Sono sempre più curioso di vedere la nuova evoluzione di Lancia. Durante il Salone del Mobile ho avuto l'occasione di vedere la Pu+Ra HPE dal vivo e devo dire che mi ha colpito molto. Molto ben disegnata e per essere una concept car ho avuto l'impressione che fosse costruita anche molto bene. Negli interni avrei qualcosa da dire, ma solo per gusto personale. Un grande complimento alla proprietà e al team progettuale...bravi...

  • @ambulatiomortuus1916
    @ambulatiomortuus1916 Год назад +5

    Qu'en restera t-il une fois le passage imposé par les impératifs de production industrielle ? Le voilà le risque. Car pour remettre une marque mythique aussi connue en lumière après tant d'années de quasi abandon, il faudra imprimer les esprits par un design remarquable, mais sans oublier le style du badge italien. Se faire remarquer, oser qque rupture, mais sans excès, sans outrances souvent faites au mépris des règles automobiles fondamentales.
    Il faudra bien une proposition comme celle-ci. Et donc d'en accepter les contraintes industrielles supplémentaires, au détriment de qques écarts tarifaires.
    En tt cas ce mélange rétro-futuriste parait pour le moins réussi. Très classe. Beaucoup plus que les tanks germaniques.

  • @darrenmitchell5262
    @darrenmitchell5262 Год назад +5

    Just a few years ago FCA were going to kill the brand off after the Ypsilon came to the end of its natural life cycle, so it’s great to see it’s going to get a reboot. It’ll be interesting to see how the brand fares under Stellantis.

  • @stevieray6216
    @stevieray6216 Год назад +9

    In this video, Lancia touches all the right topics - Italian style, sustainability, simplicity, comfort. 🤩 Let’s see how this translates into real life products. (E.g., I find it a bit hard to imagine how the coffee table and SALA will work or add value). If there is not at least a hybrid option, I will have to watch and cheer from afar, anyway.

    • @kenj2020
      @kenj2020 Год назад

      Because we want to drink an espresso in the Lancia

  • @gizzy7642
    @gizzy7642 Год назад +1

    Auguro a Lancia il meglio ma per ora...un grande MAHHHHHHH !!!

  • @FabrizioSollazzo
    @FabrizioSollazzo Год назад +3

    I find the most interesting aspect to be the orientation towards a little-explored market segment, namely the non-SUV electric, with an aerodynamic focus that should optimise performance. Not sports cars, but luxurious city cars with a very low aerodynamic coefficient

  • @djeejah
    @djeejah Год назад +1

    Looks awesome, Hopefully we will see it becoming a real car which one can buy. Too many concept from Lancia did not make it to the streets, hopefully Stelantis will not make the mistakes of the past by FIAT🙏

  • @charlyalberto5588
    @charlyalberto5588 Год назад +1

    ES UNA OBRA DE ARTE .....COMO EL DISEÑO ITALIANO

    • @lancia
      @lancia  Год назад +1

      You're right, Charly!

  • @hazydog5387
    @hazydog5387 5 месяцев назад

    Amazing! They were actually able to shoot an ad before it completely rusted out.

  • @TechNoirJapan
    @TechNoirJapan Год назад +2

    LANCIA MAKE STRATOS ZERO A REALITY, the original concept back in the day was great and seeing it on Moonwalker was good too, but it should be mass produced! PLEASE, I would buy one if it is the exact same copy of the original Stratos Zero.

  • @giuseppebacci6340
    @giuseppebacci6340 Год назад +1

    Bravissimi. Piu' si osserva piu' affascina questa stupenda Concept. Ricorda l' indimenticabile icona Stratos HF, con il tettuccio apribile circolare, Wow. L' interno non e' da meno, che accoglienza, con le veneziane. Un design unico e sorprendente, da premio🏆Grazie di cuore e Forza Lancia, Sempre

    • @lancia
      @lancia  Год назад +1

      Grazie, Giuseppe ❤️

  • @puglapapa
    @puglapapa Год назад

    Lancia was never a thing in my country. I guess that is why i like their cars... they stood out from the rest. It is what i came to call it, a gentlemans car. I am so fkn stoked with this concept version. That front end really is a game changer! It must go to production please!!!!!

  • @kingfisherofparis
    @kingfisherofparis Год назад

    I really like this new Citroën GS Camargue, it's a nice tribute to Bertone's work, but also to the founding work of Flaminio Bertoni! This purity, this aerodynamics, this retro-futurism, it's really the quintessence of Citroën. Thank you Jean-Pierre Ploué.

  • @vitovitale169
    @vitovitale169 Год назад +1

    The originality and scope of this design is breathtaking. Let's hope it doesn't remain just a styling concept or that it becomes just another limited production car for the rich. Build it in China if that is what it will ultimately take to make Lancia once again a special car for the hard working average man!

    • @stevieray6216
      @stevieray6216 Год назад +1

      I agree with everything, except the Made in China.

    • @vitovitale169
      @vitovitale169 Год назад

      @@stevieray6216 The costs of labor and taxes in Italy are crippling and I doubt this car will ever be built there.

  • @domenicoformisano3287
    @domenicoformisano3287 Год назад

    3.6 mln di visualizzazioni. Questa è tutta gente che aspetta da troppo ma che dimostra l interesse mai svanito per questo brand

  • @khalidkanjaoui8172
    @khalidkanjaoui8172 Год назад +1

    Congratulations. I think this car is coming from the future .avvra certamente un grande successo

  • @mariobyt1
    @mariobyt1 Год назад

    Finalmente, era da tanto che non si vedeva una bella auto

  • @tanthiennguyen9308
    @tanthiennguyen9308 Год назад +1

    Vielen Dank allen Mitarbeitern an Kompetenz Arbeitsplätzen Zufrieden haben bitteschön

  • @The_Hero_Is_Back
    @The_Hero_Is_Back Год назад +1

    I appreciate the idea of having a personal space and a sense of being “home” inside the car. That would matter. Few contemporary cars (Skoda Enyaq is a good exception and the EQE from what I have seen online) seem to offer that. However, I’ve had some bad experiences with small, but brand new Fiats and their wretched electrics. So if Lancia wants to differentiate itself, go for lasting quality. Be the Italian Volvo. Aim for timeless styling inside. But not stupid design for the sake of weird style: none of the seats in that car look comfortable. Be the Italian Volvo or even the Italian Mercedes. Nobody wants disposable cars any more.

  • @minusdream440
    @minusdream440 Год назад

    I calculated that when i bougth my car , change after 4 year, this will be in 2024 i hope you can do it guys i trust you make lancia great again

  • @REN92106
    @REN92106 Год назад

    Just an amazing concept!! Thank you for these videos!

  • @g30rg3-c5
    @g30rg3-c5 Год назад +3

    Capolavoro! I am totally blown away... the car is quite small (yes I get what the design is based on) to really give the effect of a home environment but this is a concept car and hopefully these design ideas will migrate into a bigger vehicle. Buona Fortuna!

  • @peterpage7322
    @peterpage7322 Год назад +1

    Lancia…..brings back memories. When I first started panel beating 50 years ago it was in a Lancia /Fiat franchise. We used to cut out rust and weld in new plates on brand new Lancia Beta’s before they were sold as new! Lovely cars to drive but total rot boxes.

  • @Zaqariyah
    @Zaqariyah Год назад

    😍😍😍😍😍 Lancia raises from ash!!!! 🙏🙏🙏🙏 Please keep going! I'm rooting for you!!!

  • @mightbesherwood1313
    @mightbesherwood1313 Год назад +1

    With respect to the designers, we need about 30 seconds of manifesto and process, and 12 minutes of car.

  • @ケイ_2010年隼乗り
    @ケイ_2010年隼乗り 8 месяцев назад

    Lanciaの車は何時も美しい。
    だからこそ、多くの車を愛する人々が魅了されてしまうのだと思います。

    • @lancia
      @lancia  8 месяцев назад

      There is nothing like a Lancia! ❤️

  • @jack7521g1208
    @jack7521g1208 Год назад +1

    Design italiano impareggiabile

    • @lancia
      @lancia  Год назад +1

      Esatto 💚🤍❤️

  • @adrianpeters2413
    @adrianpeters2413 2 месяца назад

    I desire yet another LANCIA after 30yrs.of operating various LANCIAS ... Italian LANCIAS undoubtedly style and at one with the driver ....they are just an extention of the driver......❤❤❤❤....?

  • @fotistsoukalas6916
    @fotistsoukalas6916 Год назад

    WELCOME BACK!

  • @LBUKRK
    @LBUKRK Год назад

    🎉
    Amazing...
    Che sea venduta ao Brasile questo modelo troppo interessante i tutta la gama de producti.

  • @vr4ever645
    @vr4ever645 11 месяцев назад +1

    FANTASTICA!❤

  • @Ernesto-w6j
    @Ernesto-w6j Год назад

    In bocca al lupo, Lancia!! Bellissima!

    • @lancia
      @lancia  Год назад

      Grazie, Ernesto! ❤️

  • @pumpy2728
    @pumpy2728 Год назад

    German TüV about the front lights: "nein"

  • @mattialonghin_mr.l857
    @mattialonghin_mr.l857 Год назад

    Io ci spero, spero davvero che le Lancia tornino quelle di una volta

  • @thezanzibarbarian5729
    @thezanzibarbarian5729 Год назад +1

    I wonder if Lancia are going to do anything about their dreadful problem they had with cars falling to pieces due to corrosion?
    However. They did make some glorious cars. Especially the Lancia Delta Integrale and the glorious Thema 8.32 with that V8 Ferrari engine.

    • @normaluser5755
      @normaluser5755 Год назад

      They haven't had any problems with corrosion in a long, loooong time.

  • @rolmaguiland21
    @rolmaguiland21 Год назад

    🎉🎉🎉 its like dress designs simple an sliçk well thought out ❤❤❤❤

  • @Gargamoth
    @Gargamoth Год назад

    @Lancia
    Love the concept on the table. Yes it doesn't have wheels, so Lancia will have to work on another mode of motion without the wheels.
    Do what others have not.
    #Lancia

  • @gufo2020
    @gufo2020 Год назад

    bello il posteriore e i suoi gruppi ottici......i cerchi sono un pugno in un occhio, imho......interni da astronave come va di moda, tutto LED e OLED che costa poco e fa figo (full glass ma poi il cellulare ti distrae....)
    troppa fantascienza, torniamo alle cose reali, please

  • @solarcell07
    @solarcell07 Год назад +1

    Italians.. Please, do not make a car without sound. You are Italian. Give us beautiful sound.

  • @Unpack
    @Unpack Год назад

    lets start

  • @philvale5724
    @philvale5724 Год назад

    Hi 👋, What a great looking 👀 Car , let’s hope it is a success, I have had HFI turbo , main years ago, apart from the rust lettering down, it was a great car , If I had the money to buy one I would, let’s hope Lancia Lives On , Phil From Moulin France.

  • @bagalexey
    @bagalexey Год назад

    Pininfarina fa belle macchine. E il design italiano si distingue per la raffinatezza del lusso.

  • @jesussalinas5222
    @jesussalinas5222 2 месяца назад

    needs an espresso machine in the center console

  • @Eli-499P
    @Eli-499P Год назад +1

    Lancia ❤

  • @Tarnovgrad
    @Tarnovgrad 8 месяцев назад

    Beautiful concept car!Wish Success!

    • @lancia
      @lancia  8 месяцев назад

      Thank you very much ☺️❤️

  • @makeyour77
    @makeyour77 Год назад

    Just awesome

  • @SeviersKain
    @SeviersKain Год назад

    it's time to embrace the future now, not the concept...

  • @Ishikawa745
    @Ishikawa745 Год назад

    Better design than the cyber truck

  • @eclipsetoys6551
    @eclipsetoys6551 Год назад

    BRAVO!

  • @thesavesoldier2133
    @thesavesoldier2133 Год назад

    Make an electric modern Lancia Delta HF with the 1980s design and I'm your buyer.

    • @normaluser5755
      @normaluser5755 Год назад

      That doesn't match the philosophy of Lancia.

  • @janakasanjaya6926
    @janakasanjaya6926 Год назад

    Very beautiful thank you

  • @Gonsy93
    @Gonsy93 Год назад +2

    Una pena que el futuro de esta mítica marca de coches sean eléctricos...
    Una pena Lancia.

  • @vytenis330
    @vytenis330 Год назад

    Very good, thank you for presentation

  • @apatsa_basiteni
    @apatsa_basiteni Год назад +1

    Did I just see them using Blender 3D there in their design pipeline? Amazing work.

  • @Сёма-п2ж
    @Сёма-п2ж Год назад

    Италия Всегда Дастст миру Шедевр Который не обсуждается 😊И это правильно 😊С Любовью из России 😊

  • @elvis_chen
    @elvis_chen Год назад

    Stunning!

  • @juanalonso1110
    @juanalonso1110 Год назад

    creo que poner el logotipo aún más grande incluso. Como está ahora apenas se nota que es un Lancia

  • @twizerejulienne2731
    @twizerejulienne2731 Год назад

    SUV and Luxury Van are the way 👈

  • @lucaorlandi289
    @lucaorlandi289 Год назад +1

    Great car

    • @lancia
      @lancia  Год назад +1

      You're right, Luca!

  • @davidleon5422
    @davidleon5422 Год назад

    Muy futurista con aires de relajacion y desolacion.

  • @jymesnil
    @jymesnil Год назад

    enfin du beau et différencié, une voiture qui ne ressemble aux autres...

  • @kinakomouri6604
    @kinakomouri6604 Год назад +1

    It looks like a bit new Toyota Crown though••••••

  • @MisterYuhar
    @MisterYuhar 11 месяцев назад

    absolutely crazy please make it real and cheap :)

  • @fabiocontini2081
    @fabiocontini2081 Год назад

    Lancia :
    La decima reincarnazione...

  • @fcfdroid
    @fcfdroid Год назад

    Good direction but the rear red lights are hideous being circular. They need to be straight diagonal lines leading up to the spoiler.

  • @skymore2948
    @skymore2948 Год назад

    yea,...absolutely BMW Limited Edition 7 Series.

  • @ubacow7109
    @ubacow7109 Год назад

    I think its cool that Lancia is trying to come back, but looking at this, its not really the stratos, this feels like an entirely different brand tbh.

  • @issaronow
    @issaronow Год назад

    coool design

  • @christianroussille8283
    @christianroussille8283 4 месяца назад

    Vivement l'arrivé d'un modèle Hybride

  • @BezBog
    @BezBog Год назад

    Just make it and sell it, damn it! :)

  • @selimuzunalioglu4076
    @selimuzunalioglu4076 Год назад

    İn my humble opinion delta integrale was Best lancia car all time

  • @RobUnderStars
    @RobUnderStars Год назад

    Bravissimi!

    • @lancia
      @lancia  Год назад

      Grazie, Roberto 😉

  • @wellysoetiono5216
    @wellysoetiono5216 Год назад +1

    A&B in autovehicle

  • @hansdampf1429
    @hansdampf1429 Год назад

    Build a Lancia Fulvia Elettrica, i will buy it!

  • @dirkdesmet4333
    @dirkdesmet4333 11 месяцев назад

    Is this beauty already available on the Belgian market ?

    • @lancia
      @lancia  11 месяцев назад

      Hi Dirk, you can find all the information about Lancia Pu+Ra HPE on our official website: www.lancia.com/lancia-pu-ra-hpe

    • @dirkdesmet4333
      @dirkdesmet4333 10 месяцев назад

      Hi , how beautifully this car is designed, how great the website looks. It is damn difficult to find the right information. @@lancia

  • @TheSkyline5467
    @TheSkyline5467 Год назад

    please make a new delta and bring it to America. Thank you 😀

  • @arandominternetperson4462
    @arandominternetperson4462 Год назад

    pls bring back the Delta Integrale.

  • @tanyagetman4676
    @tanyagetman4676 Год назад

    Show me the one who draw the style and I'll tear him a new one. Every single decision is a wrong one. Damn.

  • @capuslc
    @capuslc Год назад

    Welcome back from the dead Lancia! I hope you fired the people responsible for rebadging the Chrysler 300 and Sebring as Lancias. You deserve better, the world deserves better.

  • @Ghent2007
    @Ghent2007 7 месяцев назад

    SLEEK!

    • @lancia
      @lancia  7 месяцев назад

      Sure!

  • @acrobata
    @acrobata Год назад

    Os Agnelli devem ter um ódio secreto em relação à Lancia. Depois de anos usando a marca para vender Fiat Uno de luxo, agora relança a campeã de rally como marca de elétricos e confia o DESIGN de uma empresa ITALIANA a um francês - historicamente associados a designs de gosto duvidoso?
    Podem desligar meus aparelhos, pfvr?

  • @rod1167
    @rod1167 10 месяцев назад

    Non me la vedo molto nei rally ma magari i rally diventeranno uno show elegante

  • @massimilianobonifacio5938
    @massimilianobonifacio5938 Год назад

    Dai, anche se a tiratura limitata.. vendetela!!!!

  • @dudovich13
    @dudovich13 Год назад

    But will they fall apart like old Lancias?

  • @bionysos41
    @bionysos41 3 месяца назад

    Make great cars again 👍👍👍🇫🇮