The PROBLEM with Vegan Meat
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- Опубликовано: 9 сен 2024
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In the last few years, fast food chains have been backing out of deals with alternative meats, shares are dropping for companies like Beyond Meat, and the industry hasn’t even put a dent in beef sales. So what happened, and is there any coming back?
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Script: Holly Maley
Editor: Matthew Veal
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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more like ground beef am i right
@@theod0rin gay we trust
Yes please do a miniseries on cows! I would be sure to watch it and possibly share it.
What people forget is is uses 3 to 6 times more power to produce and ship so any environmental costs from not raising cows etc is off set by growing extra beans beets seeds grains etc to make the fake meat than refining and combining them uses so much more power than just cutting meat up
Also so few factories to make fake meat means it has to be shipped further and refrigerated or frozen for longer
This all adds to the high costs and environmental impact
@@someguy2135 in gay er trey
Selling it as an expensive lifestyle product will never change anything. It needs to be store brand and actually undercut the real thing in price by a significant margin to have a chance. That's the only way other replacement products (like margerine vs butter or corn syrup vs cane sugar) were ever successful.
That's called beans
@@samsonsoturian6013
Beans are nowhere near close enough to a steak to scratch the same itch.
@Alias_Anybody did you include the tax money you spend to subsidize that steak?
@@JeremyCioppa
That's kind of an issue of course.
@Alias_Anybody I mean I can't even say one is more expensive because I don't know how much of my money is spent on animal products to begin with.
Plus I'm vegan so I'm paying for your food on top of my more expensive fake meats, tofu Hella cheap though yum.
Price is number 1 reason why they failed.
Beef burger: $2.99
Impossible burger: $4.99
I agree, but the beef burger would be a lot more expensive without government subsidies.
I agree. Unfortunately, the sudden rise in inflation happened just when plant-based Meats were gaining momentum.
It's absolute garbage fuel-wise as well. Anything backed by Gates should be ignored
Go be poor somewhere else it’s call an investment in the planet
Ok poor boomer
A big problem is that it's processed to hell. We need to move away from overly processed foods.
i think the biggest problem is the price, beef is cheaper then beyond
big time!
We are so lucky in germany to have Lidl with its own brand, Vemondo. They are specifically made very inexpensive to boost sales. E.g. 1,2 € for a salami pizza, 1 € for a block of feta cheese, 1 € for a pack of cold cut meats, 2 € for a 300 g pack of schnitzel. The industry has to change. These options are way more environmental friendly, are more ethical and dont cause pandemics
@@FutureProofTV Beyond meat shouldn't be compared to the cheapest burgers in the supermarket. It's the same price here as the 'better' supermarket burgers. The bio meat ones are even more expensive. The store brand vegan burgers are cheaper than the meat ones here in the Netherlands. Beyond is an A brand product so it's priced as such.
@@Vettibombaproblem is it doesn’t taste as such
For years now, I've been saying that unless the cost of fake meat comes down to a point where it's in the same galaxy as regular meat, it will never pick up. And unlike a lot of other higher price items, such as fancier cuts of steak, or imported specialties like guanciale, it doesn't really make sense as a luxury product either. Who's gonna say "Ok, I'm really gonna treat myself this Sunday to a nice, fake burger"?
That poor Monstera plant behind you is begging for some water.
Lol. It distracts me too.poor thing
Lmao
Idk if it might actually be over watered haha
How can you tell? I just adopted one from the street
haha your right and cheers for the reminder, Going to water my Monsteras now :P
I missed the memo somewhere, I fully thought this product was for vegans. As a meat consumer, there's no reason for me to pay more for vegan meat when I can buy real meat for less
Not only that, but you have a larger choice of foods when using real meat. You can make steak, barbecued brisket, al pastor tacos, stir fry, carne asada, roast beef, and beef stew. And those are just beef dishes, you can also make lamb kabobs, stir fry, rotisserie chicken, and so much more.
With plant-based meat you're limited to dishes with ground beef like shepherd's pie, burgers, and lasagna. That sounds good on paper but eventually you'll get bored of the texture.
No reason, aside from gross animal cruelty and the disease and pollution that results from industrialized meat production.
No, the people running the companies said repeatedly that it was for us omnivores because whichever way you looked at it (from the saving the earth, less cruelty to animals, or plain make $$$ POV) the market of vegetarians/vegans was too small to justify the product development investment. Plus those people don't want a product that tastes like meat because they literally don't like the taste of meat. My GF at the time was vegetarian and she didn't want it.
@@nickthaskater I'll give you the gross cruelty. That was the ONLY reason I was a vegetarian for 7+ years. The global warming from methane was laughable. As far as the pollution, mainly the slaughterhouse run-off into the streams and watertables. That can and should be easily regulated at little additional cost. When I was a vegetarian, I always hated the typical pink haired people associated with it. And people just assuming I agreed with their Leftist politics.
@@Park_Placeclearly you know nothing about plant based meat if you think it only gets "minced meat" literally every meat dish now can be made with a plant based alternative.
The price of Beyond meat is beyond normal meat
they are too expensive, a block of tofu or beans is cheaper, I used to buy them but everything is too expensive now
In most of my grocery stores tofu is still more expensive than chicken per pound.
@@johnnarogers5636 I can buy a pack of tofu for £2.50 that will last me 2 meals, the fake meats like burgers are £4+ for a pack of 2
you can make a great veggie ground beef alternative out of smoked tofu, celery, carrots, mushrooms, eggs, a bit of potato-starch and herbs. Did a veggie-loaf when I had some vegetariens over for dinner and everyone (even the meat eaters) agreed it tasted basically like a meatloaf but more jucy.
Meat is just way too cheap
@@moritz7179 Nah, soy and grain is a million times cheaper, these products are just overpriced.
All the "bad talk" about eating meat, reminds me of how the public was influenced to use "vegetable oil" instead of lard back in the 80s & 90s.
There's a reason you're reminded: the same forces are involved in both, steering people away from foods that keep them healthy. Red meat, bacon, eggs and tallow are health foods. Frankenstein lab "foods" aren't even food.
you are less than human
Also how we pushed away from home grown food to ultra processed foods back in the 70s.
And they don't want to fix it because diabetes is very profitable to treat.
@@Ouchimoo you are literally subverbal
@jojomojo508 you working for Nestlé PR?
I remember, back after the pandemic when eggs were 1,000,000 dollars a dozen, beef got affected eventually and suddenly beyond and impossible foods flew off the shelf here in my tiny rural town because it was cheaper. I don't eat meat, and thus am hyper aware of non-meat products availability, and that was a fascinating look at what would happen if it really WAS cheaper.
Id put money on them finding out at home and being pissed and throwing it out.
@@p4l4d1n7 most people are not lunatics who throw out perfectly edible food.
eggs will never be really expensive cost nothing to raise your own hens I have 6 produce so much I am always giving away the extras. and truth is processed food has never been more heathly for you so think about what you'd have to do to vegs to get it tasting close to meat cheap or not id skip it
@@ivannightly1919 that's assuming you're in a place you CAN raise chickens. Urban apartment dwellers don't really have...yards.
Lab grown meat gonna be their problem in the future. PETA endorses lab grown meat, and it tasted like expensive high quality meat from premium farm. There's no market for vegan meat after this.
In addition to the price, the problem I always had with it is it just made no sense to me to replace meat with yet another ultra-processed food. The last thing I want to add to my life is more ultra-processed food made out of a list of ingredients that I would never normally eat.
Beyond Meat’s revised burger formula has tried very hard to make it with ingredients that are less, lab-soundy. Personally I like it.
I eat doritos here and there. I think it's ok to eat an ultra processed burger here and there. This will not be the tipping point for my health.
it's important not to equate processed = unhealthy. Certainly, more processed foods are usually less healthy, but that isn't necessarily the case.
@@sino_diogenes I can't think of a single processed food that is healthy. So it is important to equate processed as unhealthy .
@@agisler87tofu? Lentil dhal?
The truth is, cooking is good for nutrition, and preservation is necessary for sustainability.
I distinctly remember the time I tried an Impossible Whopper. Took one bite and immediately said, out loud, "No mistaking that for meat. It's not even close."
Yeah I found it didn’t really taste like actual meat. I think it’s definitely the closest we’ve gotten to beef, although i thought it still tasted nice. It was just different
What impossible did was impressive, but all the effort to recreate the presentation of meat is wasted if it just tastes like pea protein.
I am allergic to red meat (and dislike Burger King's cooking process that makes everything taste burnt) so if I'm ever craving a burger, it pains me that Burger King is the only place that I can go to for a quick drive-thru meal. But, even with the way they cook their burgers, I enjoy the way the Impossible Whopper tastes. I will agree that it doesn't taste like red meat but, when you haven't been able to eat red meat in decades and you eat one, it does taste good enough to stop a craving. I just wish there were more drive-thru places that sold Impossible burgers!
I worked with BK when that launched. How I described it was, If you never ate beef in your life, you'd never know the difference.... until you ate beef. It was also objectively more unhealthy, and because of the pseudoestrogens, if you ate it (and most other "fake meat" alternatives) regularly, you would start to androgynize (males do, at least). There was one... [biologial male who perhaps had a different perception of himself] who came in and ONLY got the fake meat stuff. He had pronounced gynecomastia. Allegedly, either he was eating it to supplement his "pills of affirmation" or he was using them as replacements for not having said pills
BTW Pseudoestrogens are even worse than natural estrogen (which men do have, btw)... as with every industrially-processed artificial chemical product.
It's a myth that phytoestrogens cause serious effects within humans, as it's not mammalian estrogen. It also has a weaker effect on a mammalian body than mammalian estrogen. Animal beef and cow's milk both have high concentrations of estradiol and estrone. Eggs from chickens and animal beef in excessive amounts may /actually/ increase the risk for gynecomastia.
Let's assume phytoestrogens are chemically identical to mammalian estrogen, do you not think more women would eat tonnes of soy in the hopes of growing larger breasts? Do you not think trans women would eat tonnes of soy to transition, as soy is more accessible than a prescription for estrogen?
It quite simply does not work, we know this scientifically and socially, this "feminisation" because of phytoestrogens is not real. Many men suffer from
Gynecomastia has many causes; drug usage, thyroid issues, liver disease, even cancer, you assume some pea burger from a fast food chain is the cause of someone's medical condition? This is creepy and rude.
Plant based meats are also not "objectively more unhealthy". They are healthier in comparison to animal meats, especially regarding heart-disease.
I recommend you actually do some research on this topic before spouting your uninformed and wrong opinions online.
Price is not an issue with plant based meat. The ingredients cost almost nothing. They could sell it for half the price and still have larger profit margins than the normal meat industry. They just want to have their RnD costs recovered as quickly as possible, but end up shooting themselves in the foot.
Economies of scale are important, even if you have cheap costs, producing enough so you can get into supermarkets, but also keeping packaging, marketing, advertisement, distribution, etc, costs in control, is hard, in the end, ingredients, or even R&D (of the core product) might not be the major cost factors.
just sell it for free then. great business model
@@JewTube001 No, "selling" products for free is not a great business model... It's a pretty bad one...
@@JewTube001 Yes that's clearly what he said... you do realize you earn more profits if 10 million people buy your $2 reasonably priced meat alternative product than if 300,000 hipsters buy your overpriced $6 virtue signalling product?
You forget how heavily the animal agriculture industry is subsidized. And the majority of seats on food boards have strong industry ties. Plant-based meat is indeed less costly, and it will only get cheaper once the demand goes up and the meat/dairy/egg industries lose subsidies.
only problem is they are way more expensive than real meat, why would anyone hurt their wallets unless you're pretty rich already
If you're a vegan you don't care about the price. It's healthier for me because I get indigestion eating meat.
More expensive and less nutritious than even other vegan options.
It can be quite cheap here in germany. E.g. you can get half a kilo of meat substitutes for just 3-4 €. Its nice to have for sometimes when you cba to cook something and just want some junkfood. It doesnt replace a varied diet in any way, just like a diet consisting of 50 % meat isnt really healthy
@maxheim3802 What? Are you saying you eat raw fake meat?
@@mjc0961 What i mean is prepare a complex/full meal. With some vegan nuggets i can just throw em into a pan for a few minutes not having to do shit
The biggest issue is that Most meat eaters, are eating all kinds of cuts of chicken, beef, pork, duck, lamb etc. There are entire cities known for their barbeque, there are people who pride themselves on cooking the best steak... An expensive beyond burger will never take over the meat industry.
Yeah, not for really well done meat, but think of all the cheap meh meat like taco bell and other fast food, cheap frozen sausages etc.
Most of the meat most people are aren't the good cuts prepared well.
No vegetable nonsense will ever replace the meat industry.
Yeah, things like burgers, meatballs, sausages, nuggets - these could have popular alternatives, much easier than substitutung a steak for sure
Exactly, advocates for meat substitutes, vegetarian and veganism miss how connected meat and animal products are into human cultures all over the world, for thousands of years. When someone attacks the consumption of animal products, they're attacking those cultures and that history, so naturally they're going to get a poor response.
It's unfortunate too, because there is a rich culinary and cultural history of vegetarian and veganism that deserves to be shared more with the world.
@@bib4eto656 Those all have alternatives.
People often forget that the meat industry isn't just about the meat itself. There are whole other spinoffs like leather(Plastic/polyurethane(PU) shoes don't last), gelatin(used in a lot of things, not just jello), and even paint pigment(called bone black or ivory black). The meat industry has multiple outputs, faux meat only has a single output.
Blood and bone meal are natural fertilizers. In fact some who are vegan have no clue if those plants they like are raised using two meat by-products.
So what’s your point here?
1. Your shoe ‘fact’ is an opinion & even if we entertain it, perhaps the solution would be finding/making a similar material…yknow like how humans do/have done.
2: name the other uses for gelatin & I’ll tell you the 200 other ways you can replace those & not notice a thing
3. “Faux meat” should only have one use like ??
There’s nothing wrong w/ being nervous about march of time & new solutions but I feel like digging our heals WHILE actively admonishing new solutions is exactly what is holding us back as a species?
@@dv.c3700 His point is just basic economics, he didn't imply that fake meat was bad. When you raise a cow you can earn profit on multiple fronts so beef gets cheaper, but every dollar spent on fake meat can only get return from fake meat. That's why the price is tough to cut down.
@@dv.c3700The point is cows are more than just meat and make a myriad of other products.
No matter how you spin it, creating new materials will absolutely create more pollution than just using the leather from a cow that is already being killed for its meat.
@@dv.c3700 Even as a meat-eater, I'm a big supporter of faux meat/alternatives as a (probably) sustainable and (hopefully someday) affordable option that will allow people to continue enjoying familiar types of food while reducing the mountainous volumes of meat we consume today.
That being said, the benefits of leather are inarguable and there exists no synthetic alternative I'm aware of that delivers all the same properties in a single material. Leather is abrasion-resistant and puncture-resistant, somehow simultaneously water-resistant and breathable and thermally insulating, flexible and cushioning, heat-resistant and flame-retardant. It is cuttable, stitchable, moldable, stretchable, and can be easily modified or repaired with only basic hand tools. The same single piece of leather can be stretched and molded to form both the rigid toe box and flexible vamp of a shoe. Over time, a leather glove will mold to the hand, a shoe will mold to the foot, and a jacket will mold to the body, offering a fit and comfort that are unachievable even with custom tailoring. Virtually all leather products can be manufactured and maintained entirely by hand, with no need for large, heavy, complicated, or expensive machines that apply heat or pressure. There's no other material in the world- vinyl, polyester, laminate, composite, nothing- that can do ALL those things at the same time.
The cost is too damn high!
I don't understand how you have a plant based product that is made in half the time with less than half the resources it takes to make meat burgers... and then costs twice as much.
Subsidies :) for beef.
@@artless3438 so we should stop subsidizing meat and dairy industry and let the poor starve? I agree~
@@craftsmanceramics8653 no maby we should start subsidising the meat and dairy alternatives
@neko0my0cat you don't really understand why we subsidize farmers do you? It's ok to be ignorant~
That doesn't stop people from buying expensive sneakers. In fact, plenty of people will buy things *because* they are more expensive.
As a chef of 15 years, I've served all the brands even today I have "Chunk" on my menu for vegans. The main actual consumer base were people told by their doctor they cannot eat meat, or recently switched vegetarian/ vegans. Long term vegans have no interest in the taste/texture of meat. Regular meat eaters are also not interested due to the flavor. They have a very fake aftertaste and smell a bit off. The chunk brand I currently serve has the texture and taste similar to beef short rib. The 1st bite is pretty good, by the 3rd bite it suffers that same off-taste the other brands have. Most vegans substitute the protein on the dish 🍴
honestly I think the biggest problem with vegan and vegetarian diet promotion is that they focus on meat replacements, rather than focusing on the fact that other ingredients can be extremely delicious too in their own ways
I think another problem is that people don't pay attention to their own macros. If you go vegan and don't get enough protein, you will start to crave it.
When people try to convert you, they focus on taste, and no one will switch if the food tastes bad, but they never factor in protein.
There was a period where jackfruit was trendy and they'd literally just tell people to use it just like meat. The problem being that a serving has 3 grams of protein. If you make spaghetti with red sauce and jackfruit and a little nutritional yeast, that's almost exclusively carbs.
I think a lot of people are turned off from beans and peas, which are important veggie protein sources. I've had a few people shocked that I eat beans every single day, but no one questions eating beef every single day.
As an example, tons of Chinese tofu preparations are nonvegetarian and are delicious because they aren't trying to pretend that tofu is meat.
I think it largely depends on culture. In some nations' cuisines, there are established traditions for cooking vegetarian/vegan dishes without necessarily labeling them as such. E.g. beans, lentils, peas, grains, etc. can be the center of the dish. However, in a lot of (especially Western/North European) cultures, those traditions do not exist anymore, so people are scrambling to replace the meat with something else that resembles it rather than rethinking their entire way of cooking.
Veggie burgers are such a scarce alternative 😢 the gross fake meat stuff completely overtook the non meat options.
Only if they were inexpensive, but they decided it was more expensive than beef.
Sugar free products cost more also.
@@lycanhd i think cuz cane sugar or corn sugar is insanely cheap and has huge markup
Yes they are more expensive, but that is because of scale AND meat and dairy is heavily subsidized.
It however is not healty to eat, just eat vegetables. It is amazing what you can achieve with veggies and spices and some creativity.
@@BenvanBroekhuijsen Like a vitamin deficiency because the human body needs a vitamin usually only found in the livers of other mammals.
if meat products weren't so heavily subsidized you'd pay out the ass for them too.
I bought some fake meats when they were new, but stopped as soon as I learned how processed and artificial the ingredients were.
Bingo. This is the real story. Most of the people interested in this market also care about organic and all-natural ingredients. I still love Impossible and Beyond, but my wife doesn't want me to buy them anymore because of the ingredients.
Ah yes, so let's get some meat from animals that were stuffed with terrible food, antibiotics and supplements. So much better for you!
Artificial doesn't necessarily mean bad. And all things are better in small amounts.
Not all meat is factory farmed.
@@jsmit9484 Absolutely agree, lets go eat a science experiment rather than an egg.
@Warlord0786 A bit of an oversimplification and exaggeration isn't it? Every ingredient in those burgers has been widely used and integrated into things we eat all day every day.
Combining regular ingredients doesn't suddenly make them go funking nuclear.
My family's first experience with meat replacments was so horrible - had diarrhea for disgusting tasted burger....... We decided just eat less meat, but never eat the meat replacement.
Yeah some brands are garbage. I won’t eat any replacements that are soy based. They taste so bad. I really like morning star.
Try Boca burgers, they are really good.
@@suen5006 thanks for the recommend! Morningstar buffalo chicken Pattie’s are my favorite right now
Similar experience, but our bodies got used to it over a few days/weeks. Well worth it, to avoid cancer and heart diseases!
At the end of the day, I don't want to pay more for something that doesn't taste as good.
Yeah, same here. I regularly buy ground-beef substitute that is a bit cheaper than the organic meat I buy otherwise but, I think, still more expensive than non-organic meat.
For me, it tastes ok but still is nowhere near "real" meat in terms of texture, taste and nutritional composition.
So, I don't know what product he's talking about in the video that's exactly as good in every aspect as real meat, but apparently it's not available here in Germany.
People buy it because they care about animal welfare or the environment, not for the taste.
@@mildlydispleased3221 Mmmmmm fried chicken for dinner >:)
@@mildlydispleased3221 If vegans cared about animals then why don't they have a farm and take care of animals instead of acting like there better then everyone?
@@BlakeTheSnake98 What are you on about?
The problem with beyond was the insane price, the problem with other alternatives was the long list of ingredients you can't pronounce, the tonne of sodium and how this is just processed food. I've been vegetarian for 15 years, so it wasn't a matter of meat vs non-meat in my case, it was "do I cough up 7 CAD for 2 patties or do I spend 2 hours in my kitchen making a batch of patties that I can then freeze for a fraction of the price?"
In some asian countries like Taiwan, Vietnam and Thailand, we have for several decades vegetarian beef, pork, fish, chicken, lamb, duck, oysters, eel, basically any meat, for the most part the flavours are quite close and is not expensive at all. I don't understand why impossible and beyond created so much hype.
the asian vegetarian meats don't taste like meat at all, it's just a tasty soy product, have you tried impossible and beyond meat?
They gotta have hype because they have a lot of big investors, and investors expect big returns on their investments
@@oldcowbb it doesn't have to taste exactly the same, just like different types of meats don't have to taste exactly the same as each other to still be called meat.
A lot of the asian dishes replicating meat is trying to replicate the flavour the meat holds in the dish since we put less emphasis on the raw meat flavour, moreso the dishes exotic flavours. Those asian flavours is not the texture or flavour one would get with a burger or sausage that is a western dish, where its more reliant on the original meat flavour with little to none seasoning. So its just a huge compatibility issue and society's existing acceptance that Beyond and Impossible tried capitalizing on.
yeah the vegetarian faux duck i get at the chinese supermarket is incredible.
My local (rural!) grocery store has an entire isle dedicated to meat-replacement products, and it's been only increasing in size for the last couple of years.
A lot of products are also often times sold out.
One of the top meat producers in germany, Rügenwalder, has been selling meat-replacement stuff for 10 years now and they just announced that they see more sales in meat-replacement than meat.
The industry is fine, it's just 2 companies that are being weird.
I eat meatless all the time.
That's great to hear - it's really cool to see meat alternatives becoming increasingly popular and companies still coming out with new products along that vein
Completely random, but I absolutely LOVE Rügenwalder's vegan Teewurst :D And yes, in my country, one of the biggest grocery stores just launched their own store-brand vegan line and the demand is super high, also because it is cheaper than the Beyond products.
Rügenwalders meat replacement stuff really is pretty good.
the same in my country! It is hard to say, how many people are vegetarian or vegan (one research says 7%, the other 16%), but even in smallest cities there are tasty meat-alternatives in stores, gluten-free diet is also more available :) I feel that Europe is veg-friendly :)
On the subsidy point, Beyond also benefits a lot from farm subsidies. It is made from rice, potato, avocado, etc., all of which are subsidized.
Its primary ingredient is soybean, which is the most heavily subsidized food in America per pound.
@@Learning-sb5gj
I really wonder why soybean is so heavily subsidized
Oh yeah because it's one of the main animal feed and the second most important concern of American after gas price is meat price
@@fabienso5889 This is simply not true. Soybean is grown primarily to make soybean oil, the leftover husks get used for animal feed. 90% of a cows diet comes from stocks that are not edible to humans, but soybean husks and corn stalks get used to create silage.
If the goal was to just feed cows, they would grown hay instead. Hay takes less pesticide, herbicide, fertilizer, and needs less specialized equipment to farm. It's a far less capital intensive crop.
@@Learning-sb5gj no. The oil and the meal are co-products, with animal feed dominating in economic value. The reason they grow a lot of soy for oil is because they also profit from the meal. If there were only demand for the oil, other crops could be grown instead.
remember people.
eat ze bugs, rent a pod and download your ads
and put a smile on your face!
the people in power will never eat ze bugs that's for the peasants
@@SusanChristmas until the peasants eat the people in power
Never understood how people believe the CEOs of these companies (that are vegans) totally want you to eat bugs (which are animals)
Echoing what many others said in the comments: The problem with meat replacements is that they're sold as a lifestyle product, not baseline food, and accordingly there's a hefty premium attached to it. You can also tell by how it's almost always organic as well, further driving up the production and sale price.
Give me a decent portion of it for 2-3€ for and I'll buy it. But not if meat, which still tastes better or at the very lowest as good as vegan options to me, is noticeably cheaper.
Producing meat is a huge energy waste, something like 90% or more of the animal's food input gets wasted, so why do we pay more if that step is skipped? It's a major part of the ongoing climate crisis, so honestly it should receive the extra funds the meat industry is currently getting.
Meat replacements are ultra processed, add carbs and sugar... Producing meat is essential as animal based products have the most macro nutrients of all foods. Look at nutrition labels if you don't believe me. There are no essential carbs or sugar, you can go your entire life without eating them and be perfectly healthy.
As for waste, only 16% of animal based products get thrown out a year, 40% of plant based products are thrown out a year. When we farm plants they deplete the soil of nutrients and require lots of fertilizers, pesticides, and machinery to harvest. Over time this can lead to permanent ecological damage. Animals replenish and nourish the land, while also adding back vital nutrients to the soil and restoring the soil ecology. Plants that are allowed to decompose also add emissions which are conveniently ignored when checking plat agriculture effect on climate change.
People claim that deforestation leads to more CO2, which is true, but then they blame animal livestock towards the co2 from the trees. This is bad math, the trees would always eventually end back up in the air as co2 with or without the help of cows, unless you took the trees and buried them deep under ground and waited millions of years for them to turn into oil.
People also claim that animal livestock produce methane, they do, but methane only lasts 12 years before it breaks up in atmosphere. Methane can also be produced by humans. Humans on a higher plant based diet produce far more, nay several times more methane then those eating a high or all meat based diet. So your farting and producing the methane instead of the animals. Also the manure used to grow your plants count against the meat industries emissions rather then the plants emissions. That makes no sense since the plants won't grow without it. When calculating emissions for plants they will often lay the blame for emissions created by the production of manure and fertilizers used for plant agriculture on animal agriculture.
It may indeed be bad that livestock uses more water then plant agriculture, but at the end of the day, the H2O water matter is never destroyed, the animals pee and it is returned to the natural water table while providing nutrients to the grass those very animals eat. So the water concern is irrelevant.
Now both mono cropping and meat factory farming need to be stopped to save our planet, our health, and out future. The focus should be on sustainable regenerative cyclical farming.
Currently, the U.S. government spends $38 billion each year to subsidize meat and dairy products, The US federal government spends more than $20 billion a year on subsidies for farm businesses. About 39 percent of the nation's 2.1 million farms receive subsidies, with the lion's share of the handouts going to the largest producers of corn, soybeans, wheat, cotton, and rice. That's not too much of a difference.
Producing meat is not an energy waste. Grass fed animals with rotational grazing is better for the environment. What's even wrist for the environment is people being sick from a plant based diet
What is bad for the event are monoculture crops.
@@agisler87bro failed biology in school
The major players in the meat industry were definitely lobbying for funds and laws in their favor
@@agisler87 calories per hectare / per gallon of water... 🤦
Grass feed sounds lovely, but if we tried to feed the planet grass fed meat, lots of people would starve
Honestly I think if they hadn't marketed themselves as a replacement for meat but as an alternative to eat a more balanced diet with more plants that you have once or twice a week, it could have worked
Didn't realise how expensive food is in the USA. You showed 8 frozen burgers for $11.00. The equivalent here in the UK (from my local supermarket) is $4.49.
Give it time
This channel is Canadian so converted from CAD it's not as far off as it would've been if you converted from USD (but yes, still more expensive)
The price of food has literally quadrupled in the past few years alone, without exaggeration.
These are Canadian dollars-around $8 USD for nearly 1 kg of beef burgers. That seems pretty cheap to me.
It depends on which part of North America. Britain’s people live close to Britain’s farms-less refrigeration & transport cost. Many North Americans in cities pay more for food because they’re so far from the source.
Yeah it was the price for me. At my grocery store 2 beyond burgers are $10. I can get 10 beef or chicken patties for that price.
you can not eat cruelly sourced animal products you know, sure, mock meats are expensive, but you don't have to eat them.
@@Brukner841You cannot realistically expect people to pay 500% more just to not eat an animal, that's rich people type shit. The government's job is to make the best option the most convenient/cheapest option and it has not done that thus far.
@@Betweoxwitegan yes and you don't have to eat either animals or this.
The only time I buy plant-based meats now are when they are on sale at Costco (about $1 per patty), then I stock up until the next sale or I run out of freezer space. I would eat them more often if I weren't a broke college student needing to use food banks.
@@Brukner841 Meat is the cheapest source of food needed to sustain a person among all other sources. You *can* get what you need from non processed, non-meat sources but you would need to buy and eat an order of magnitude more of a non-meat source to do so. A person could survive long term on minimal amounts of meat (So long as you made sure to ear at least some organ meats and the like), a person could not survive for very long on minimal amounts of fruits, vegetables or fungi.
The answer to unethical animal harvesting practices, worse and worse quality of meats, and other industry woes, isn't "Buy meat alternatives" it's, if able, raise your own meat production. Raising your own chickens, keeping your own milk cows or goats(Goats preferable as they're generally easier and cheaper to manage), heck meat rabbits are some of the best and easiest meat animals price for pound per land area that you can raise and are almost completely sustainable in a tiny backyard garden. If you raised meat rabbits, chickens and kept a milk goat, you could have meat, eggs, milk and cheese for very little total area required to raise them, combined with simple mulch gardens to grow potatoes and other root vegetables, as well as a small assortment of leafy greens and a small mushroom cultivation setup, you could have enough food to be almost completely sustainable for 3/4 of the year for a family of four on perhaps a quarter acre of land.
We need to move back towards ensuring our own food supply, that, above all else will ensure ethical practices so long as the person practicing it is ethical, which if they aren't then clearly ethical practices was never the point in the first place as they're not practicing what they preach.
"The capitalist system that we are in sometimes gets in the way of the progress that we are really looking for" is the understatement of the century.
As Indonesian that eats tempe everyday, i never get the hype arround fake meat 🤣🤣🤣
Burger King replaced their veggie patty with Impossible Burger and it was very disappointing 😅
I also don't get why people feel the need to eat burgers etc. There are so many delicious vegan proteins that are already cheap.
@@AlanMars tasty, convenient, not abusive.
@@AlanMars Because they are hedonist. easy, fast and cheap fatty and salty food = fulfills the addiction.
I’m Indonesian as well. Love tempe, it’s delicious. But it just doesn’t hit the same spot as meat. Some fake meats like Impossible does taste pretty convincingly like meat if you season it right. I also care about protein and calorie amounts and fake meat has better ratios of these than tempe.
Finland got their own fake meat craze a few years ago with pulled oats, an oat product that resembles pulled pork in texture. It, too, died down, but people are slowly taken textured pea and soy protein as a part of their cooking. They are a lot cheaper than the cheapest meat, shelf stable and easy to use instead of ground meat. Of course they don't taste or feel like meat, but they don't try to. Cheap, convenient, variable and not modified in a way that you don't understand. I think that products like that are the future of the meat alternative industry, not the luxury items.
helvetin masentavaa että tätä paskaa on niin paljon suomen myymälöissä myös. itse pakottaisin kaikki ihmiset syömään lihaa. ympäristö voi painua helvettiin kun mulla on nälkä.
I can TOTALLY see something like that taking off in the US, especially with the rise of alternative milks including oat, and the marketing of convenience meals like overnight oats. I've also seen a lot more creators making videos of how to use soy protein to make imitation chicken. I think American consumers would feel a lot more comfortable with something that is both cheaper (which oats are) and a recognizable ingredient (which impossible meat is not).
"If you aren't able to feed yourself, you don't give a shit about the environment" Quote of the century!!!! Thank you for your great videos!!!!!
Not only does it cost more but Plant based meat is actually NOT even healthier than real meat. To make these plant based meats require the vegetables to be highly processed and there’s so much sodium, seed oils, artificial flavorings and additives to try and mimic real meat.
This is my problem with the plant based "meats." I prefer to avoid highly processed foods. They fit into a category that I can't make in my kitchen so I'm wary.
There is literally no seed oil in beyond meat’s latest beef formula, not to mention the sodium is significantly lower these days as they’ve revised the formula. They’re not dumb, it’s a work in progress.
The 3rd listed ingredient is Avocado oil, what are you talking about? How is this better than meat? Super processed food
This is such a big myth. Don't be scared by ingredients and processing. Look at health outcome data from people eating these products instead.
@@sphumelelesijadu there is no health benefit in anyone eating a serving of 60g + of avocado oil. The only thing that causes is for you to gain weight. See how bad processed food is for you, and one of the main reason america is obese vs countries like Japan and Italy where you cook from fresh produce (I am italian and lived in Japan for 4+ years, and also in the US)
10-15g of olive oil is still good for you (like a spoon worth) in a meal.
The problem here is that you are consuming 3 times of the max ammount per burger (maybe more as % is not listed, however is the 3rd ingredient)
You want something that tastes like meat, well you have to have 30% of vegetable fat in it to replicate the flavor
I think the problem is that "fake meat" is so super processed! Buy local grass fed cow meat if you eat it, but not this stuff.
local grass fed cow meat is also expensive :-(
The problem is IT SUCKS, MATE!! 🤣😂🤣😂
as a vegan who is price sensitive and doesn't like meat texture, making your own bean burgers is the best option
As a meat eater, bean burgers are delicious. Idk why everyone sleeps on them. It's objectively healthy too unless you're allergic to beans or something.
Agreed, veganism is only expensive if you insist on replacing animal products. Rice with vegetables is way cheaper and easier than just about any meat dish.
Have to admit, found an intriguing black bean burger, and honestly, I wouldn't call them replacements for the real thing, but I think I make the black bean version far more often.
Even the frozen black bean burgers at the store are cheaper than the fake meat burgers.
I’m more of a mushroom burger gal
"to meat that demand..." I see what you did there. 😂
I never trust a "celebrity" recommendation
The irony is that I've been vegetarian for 11-12 years and if a fake meat tastes *too much* like real meat it makes me disgusted and I don't want to eat it, and I'm sure there are more people like me out there
Agreed.
dont worry, beyond meat is a sloppy gross mess filled with more oil and sodium than an actual burger, i'm not vegitarian and got sick after eating one too, its not just you. mushroom burgers are better tasting.
There are certainly others, but there are many times more meat eaters than vegetarians, so it made sense for them to optimize for that market, rather than targeting people who didn't need them to eat less meat.
Honestly these products aren't really for you or me. They're for someone being told to cut back by their doctor. Or just want to reduce their meat intake. But it only works when it's priced the same or cheaper
There definitely are. People are vocal about this sentiment often. However it’s not to say it’s the majority of non-meat eaters. I see just as many expressing the opposite. I’ve been vegan for 9 years, and I very much love Beyond Meat and other faux meats. I’m really happy I can get something that’s like what I used to like the taste of. I will never eat real meat again, because I don’t want to.
People looked at the ingredients... They're full of crap and a lot of vegetable oil which is toxic.
And they're very expensive.
Yup ultra processed garbage. I buy my ingredients to cook 1 ingredient at a time.
I tried plant-based-meat and I thought it taste ok but, it was worse for my health as it has processed vegetable oils and is high in carbs. This is everything I’m trying to avoid for health reasons. Real meat and animal fats have zero carbs, taste better and are better for my health. Most of my ailments have practically disappeared since I went on a natural food diet.
have you got any idea what the animals are eating?...they eat processed animal food and get shots of antibiotics and medicine every week :-(
EDIT: I know there are a bunch of comments bellow that are "invisible" to most people...so this edit is here for people to see that the OP has some special "condition" and that the Doctors tolled him to eat meat to be healthy..and it worked ;-)
@@vasopel - Not all animals. There are plenty of farms out there that are doing a much better job at running there farms.
@@chrisjenkins9978 not plenty...only a handful of farms do that.
@@vasopel - Well, you can’t have it both ways. You either use technology to make food as cheap as possible or you have mass starvation on a biblical scale. Always remember, you don’t get something for nothing.
@@chrisjenkins9978 wait...what? we are still talking about the same thing? I was talking about the fact that IF real meat and animal fats have zero carbs, taste better and are healthier even thought they are fed processed animal food and get regular shots of antibiotics and medicine..then you can also eat processed foods and be ok ;-)
(not to mention that there are always trace amounts of those medicines in the end product...meat)
and it's NOT only those two options "cheap food" or "mass starvation" !! :-O
there are plenty of options in between ;-)
Here in Ireland, plant-based alternatives are available everywhere, even at McDonald's, Burger King, Subway, etc. And huge plant-based sections in all the supermarkets. It's awesome.
Same pricing?
@@payeyogarcia1906 I don't really look at beef price anymore, as i'm vegan (and wealthy enough to not keep a close eye on groceries prices), but went onto the website of the local market here in the Netherlands (Albert Heijn), and while beef (from ground, to steak) seem to go from 15 to 30€/kg, the cheapest vegan "ground beef" equivalent is at 17.50€/kg, and steaks go from 22 to 35€/kg, so not exactly the same, but not so far. The NL is very much a cow country too.
@@payeyogarcia1906 I would say very similar, I had a mcplant meal and I think it was similar price to the meat one and it was yummy :D.
@@payeyogarcia1906- I’ve not done any price comparison as such, but generally seems to be on par with other good quality meat things.
I was so pleasantly surprised when I was in London in 2001 at how much vegetarian food was available at the average pub, and how good it was!
I'm a marathoner, I run year round, my diet requires roughly 100g of protein a day. On the 1 or 2 days a week I eat beef, I physically feel better shortly after. It's as if I'm giving my body exactly what it needs to recover and keep going. Don't get me wrong, I eat a lot more spinach every week than I do beef. But from a nutritional perspective, I believe eating meat in moderation is good for a lot of people, especially those who are active. But like my doctor says every year at my checkup - don't rely solely on red meat for your protein. There are undeniable health risks from too much red meat, and yes it's bad for the planet (like literally everything else). Balance, variety, and portion control are key.
There is little evidence red meat is bad. Along with saturated fat being bad, this had been a lie told for decades. Nutrition science is not scientific and shouldn't be trusted.
i see it on the clearance rack at my local krogers and it sits there while people grab the real meat on the same rack and leave the fake stuff behind
I wonder how well fake meat sells in asia where there is already a pretty extensive variety and history of meat subsitute recipes. Having had both a beyond meat burger and eaten fakemeat asian foods, asia has better seasoning and better texture and i am guessing more willingness to accept new textures.
it is maybe for people who are buying this awful super expensive western stuff which is also called tofu but has nothing in common with the asian tofu products?
I'd say it's fine, it's not as big as beyond and impossible and it also had a bit of slump, but it's still there. Asia is just starting to gain more awareness about the term vegan.
I'm not a fan of being on the bleeding edge of any product that is going into my body. I'll let the first few iterations of the product come out and wait a few years to see if people start dropping dead, forming polyps on their stomach linings or growing a new set of eyeballs before I become interested. We've had too many incidents of things coming out (Looking at you vapes!) as safer, better and healthier and turning out to be a NEW form of health risk in their own way.
I always thought Burger King's Impossible Whopper actually tasted a little bit better than their regular Whopper.
Agreed! It tastes less burnt than the regular burgers do!
Yeah, when they had promotional pricing I stopped and got them quite a few times. They're great. They cost more now though.
I'm still confused about why plant-based meat is so much more expensive than real meat.
My hope had been that a few years in, there would be generic store-brand plant based meat that was substantially cheaper than real meat.
Even given government subsidies and economies of scale, it's not clear to me why plant based meats cost so much!
Also, if the target customer is meat eaters, why not use animal fat that's a byproduct of the meat industry instead of vegetable oil?
In the UK we have lots of own brand vegan meat but the problem is there are so many vegan meat brands coming and going that usually a brand is on offer for cheaper haha
To get real meat you just give an animal some feed for a while and then cut it up and they've had a very long time to optimize that process. Imitation meat on the other hand requires lots of specific ingredients that are specially processed and they haven't had much time to work out inefficiencies in the production.
Existing agricultural subsidies play a role as well. In the US most basic foods are a lot cheaper than pure market forces would dictate.
Some countries do have store brand faux meat. Lidl for example has excellent vegan mince, that’s very cheap.
@@annaselbdritt7916 That's really heartening! I used to live near Aldi in the past and miss it quite a bit.
We got there with milk (1l oat milk at 0.95€, cow milk 1-1.05€) and almost/partly with yogurt (500g 0,65€ not 100% sure about the cow version) in germany. I hope this will be a blueprints for the meat aswell
I eat real meat for my health, for those of us dealing with autoimmune issues meat is the best food because it provides most if not all my nutrition needs and it doesn't flare up my autoimmune issues.
I got kidney problem so sometimes eat vegetable meat to reduce quantity of real meat. Sometimes it tastes good but often tasteless. I'm all for people eating what they want and certainly not what other people want.
I literally got a free back of "impossible" chicken patties. Cooked them up... Ate them...
Yeah. It's basically like some low quality chicken patty that I would have bought in my college days. Except the bag had like 6 patties in it, and the tag read 6 dollars.
It was spongy and not an unpleasant sensation to eat, but definitely not pleasant either.
I've never tried the chicken. Their main products, the burgers, taste really good though, despite the tuna-y smell and aftertaste.
I can afford Beyond and was eating it for some time. But, as I learned more about them, by the end of the day, it's ultra-processed food with dozens of [sketchy] ingredients. I would rather eat plant based protein. In fact, plant based protein is cheaper!
It is widely agreed that animal protein (eggs, milk, meat, fish, and poultry) is the most bioavailable source. Meat-based proteins also have no limiting amino acids, whereas soy is low in the AA methionine and is not considered a “complete” protein.
@@EricAnimeFreak you don't need a single food source, so you complete your protein by combining it. so unless soy is the only thing you're allowed to eat then it won't be a problem, because you'll also be eating nuts, vegetables and other sources.
@@JewTube001 All I was pointing out was that plant-based foods vary greatly in their protein value and digestibility. Lower bio availability means you will need to eat in excess and more combinations to meet the same nutritional requirements. Getting essential amino acids is easier by sticking to animal based sources, rather then overly complex meal plans with additional calories.
I had to stop eating Beyond Meat burgers because a) they’re twice as expensive as the meat option and b) my digestion can’t handle how highly processed veg substitutes are. Which is a shame, because I actually prefer the taste to beef burgers.
I've cut out beef, but I make my own turkey burgers. Just ground turkey, bread crumbs and a little liquid smoke. Or like Levi mentioned, black bean burgers are a great option... just be careful about eating too many if you have IBS (I speak from experience).
@@MissRora haha yeah I definitely can’t handle black beans, but the turkey burger sounds great! Thanks 😄
Enjoy your high processed slop! Next you should try gruel! You are poor! Eat this crap!
Let's assume vegans are vegan for moral reasons (not posturing or virtue signaling etc.), then why would pretending to eat a dead animal be okay? "I don't eat anything with a face, but I like to pretend that I do" sounds a tad insane. That mental disconnect might be enough to doom the product.
Doom most anything.
Because "pretending" doesnt actually have the same impact, with animal cruelty and envirorment damage, as eating actual meat. I understand that as a meat eater myself. There are real serious problems they are trying to do something about. There is no harm in something merely looking or tasting like meat (even if plant based meats dont fully achieve that anyway). I also have ethical rules of avoiding meat from factory farms, but to me they only apply for the food I buy myself, while if Im invited to dinner I eat whatever is served. Not gonna change their habits anyway. It is when I am more in charge that those decicions matter. It is actual impact that matter
I'm vegetarian because I do not want to eat meat and contribute to the mistreatment of animals, and I just don't like the taste of eating most meat. The only reason I eat fake meat is because my family eats meat and it's nice to share a similar meal to them and not make something else. Plus when I do eat fake meat I'm not pretending to eat real meat, they taste different and I know that.
Tried these when they first cam out. Texture and feel were similar to real meat. But when cooked smells like warm cat food. Also the price is way too high
As a plant-focused person who occasionally eats flesh protein, once in a while I’ll try one of those processed or prepared vegan-oriented foods and more often than not I end up with a desire to just eat the original components in a way that preserves their unique qualities & characteristics. While I’ve been impressed with the taste & texture of both fake meats, I’m disgusted by the ingredients list. I’ll take the highest quality version of the real animal & appreciate it’s authenticity when I do consume it.
I'm more the other way around, but still, if i want something vegetarian or vegan i look for a recipe that doesn't use meat/animal products and do that instead of some highly processed replacement product. There's plenty of great dishes to be had. I'd rather they just require that meat products must follow higher standards and eat it more rarely than pretend.
There's a lot of laziness and virtue signalling in this whole fake meat market, rather than accepting that we will have to change as the world does.
As someone who can't eat beef, I Love meat alternatives. I clicked on the vid because of the bankruptcy thumbnail, it would have broken my heart to have Beyond Steak ripped away from me. It's priced basically the same as real steak, and it gives me some semblance of red meat, I can't live without it.
I feel like another miss is the entire term 'fake meat' or 'replacement meat'. It really invites too much comparison, and that in turn feeds into those whole 'Do you want to be part of Party A or Party B'. Framing it as just another option would do better to make people open up to the idea of plant based proteins.
It's like 'vegetarian beef stew' just... isn't. Doesn't mean it's a bad stew, but it is not a beef stew.
While I agree with you, I also know that calling something “soy protein isolate stew” or “gluten-ball stew” invites even more complaints
I agree. I've tried lots of different meat alternatives and the worst ones are that directly compare themselves to meat. Veggie bacon is terrible, but smoked tofu is lovely.
I was told about a vegan restaurant in Flagstaff and I was eager to eat there. It turned out there was nothing on the menu but fake meat! It’s like they never heard of a vegetable.
Exactly! Why not just call it what it is, vegetable stew!?
@@musingwithreba9667because I don't want to eat something that has vegan meat in it when I buy vegetable stew. If I buy a vegetable stew, I want a vegetable stew. If I buy a vegan beef stew, I want a stew that has vegan beef in it. Doesn't seem hard to understand?
A huge blind spot that these plant-based companies have is whether or not the consumer actually has any allergies or sensitivities to any of the ingredients. When you buy straight up ground beef you know that generally there is only ground beef in that package, but when it comes to plant-based and people with a variety of allergies it makes it that much more difficult of a sell to consumers when the ingredient list is 12 items long. I for one am very sensitive to soy, I'm allergic to coconuts, allergic to avocado, and I generally do not do well with anything that is seed derived. Coconuts, soy, and oftentimes avocado are some of the primary ingredients for these plant-based alternatives. So in their mission to get us away from eating meat they are cutting out an entire population of people who actually have allergies and sensitivities to many of the ingredients in their product.
Furthermore, my husband and I have spoken about this extensively, but if you're going to go vegan or vegetarian why are you trying to imitate the very product you're trying not to eat? That's just a very bizarre paradox.
To the last point, imitation burgers allow for you to transition over with minimal culture-shock and change-of-habit, as you can still participate in cook-outs and other social events, and have a similar meal plan without much effort.
I eat grass fed beef, locally produced seasonal vegetables. Highly processed foods aren’t getting into my shopping basket, no matter the price.
@6:00 the ENTIRE reason plant-based meat has failed is the PRICE. 10000000%
Nah. Plant based alternatives, including meat, are doing fine. Maybe those two brands aren't, but they're not the only options.
@@LutraLovegood what nationally available mock-meats are affordable?
No because I have seen plant-based burger patties at $12, but for like 4-6 patties. Regular beef burger patties go at the same price but 2x the amount in one pack (8-12).
So yeah, no wonder plant-based meats didn’t pop off.
I feel like red meat being bad for you will be like fat being bad for you during the 70s in a couple of years
@@PostalXD red meat an saturated fats will always be bad for you
@@ignacio2763 What is it that makes red meat so bad?
@@PostalXD LIke everything in nutrition, we need a lot more studies and Im most definitely not an expert. However, there have been a significant amount of well done studies that look at the effects of red meat and their effects. They all show negative significant impact to our health in a lot of ways. From increased cancer risk (pubmed.ncbi.nlm.nih.gov/33268459/) to increased heart issues (pubmed.ncbi.nlm.nih.gov/34284672/). You have direct studies like and you have more indirect ones that look at entire populations and the longest living groups tend to eat quite low amounts of red meat.
@@PostalXD You'll never get an answer because they're wrong.
@@Firevine Realest answer
I'm from Hungary. It is considered a second word country, and I'm pretty sure I'm in the top 30% by wealth globally. Most of these environmentally friendly product (I'm not talking about food only here) is looks like a luxury item. And that should be fine by me. But the marketing and policy (at least here in the EU) feels like they are abusing me for being poor.
I'm not entirely confident in my english so here is a quote from Marie Antoinette that captures my feelings as a peasant about this:
Let them eat cake
I think the biggest problem with fake meat is not the price, but the fact that is fake meat.
I once accidentally had "sausages" that were vegan - I didn't notice it, because it was a night shift in the office, the packaging looked indifferent, and i wanted a sandwich. I tasted it, and had to throw it out just because of the shit flavor. it was legitimately worse than the bottom tier boiled sausage type of thing. And it costs 3x the normal meat - no wonder it fails
Yeah… it’s true. Like 1/3 of plant based things are acceptable and even less are good.
not really. plenty of them taste great but there's so many different ingredients and recipes. there's a few brands i like and few i don't.
How is that any different from meat products from different brands that can either taste good or bad depending on our preference?
@@rhapout Yes I've eaten various burger brands and fastfood burgers. And while fastfood burgers are way too dry and lack favour (probably because they use super low fat meat) I've never had a burger taste as bad as a Beyond burger. Credit where credit is due, Beyond did manage to mimic the texture and juiciness of a big patty but the flavour was way off.
I personally don’t like the fact that my plant-based burger “bleeds”
I wouldn't say Beyond Meat tasted like meat. It tastes good but it's unnaturally flavourful and a bit too salty
Good lord it was far from tasting like meat.
All the burger joints are starting to make their own patties for much cheaper so impossible/beyond have no shot of surviving. This was never going to work as a B2C business anyway because factory farming is way too cheap
Most of these are just “veggie burgers” which are a bunch of chopped up vegetables (and sometimes an egg, like many do with their own burgers made from ground beef) in a patty that quickly falls apart while you’re eating it.
Interesting. Here in Germany, fake meat is doing pretty well. Not beyond and those luxury brands, but the brands of the supermarkets themselves and various smaller brands. Lidl for example has introduced that the cheapest real meat product cannot be cheaper than the corresponding fake meat product. Every year there are more products, so I'd say it's thriving...
YESSS more like this! Give us a series; give us a feature-length exposé; whatever! Also, to your point about better beef options, Carbon Cowboys and their 'Roots So Deep' documentary might make for a good resource
It's only the "high profile" US meats that seem to struggle. Here in Germany, every supermarket and discounter has their own brand of plant basted alternatives, and in addition some companies that produce them. The vegetarian butcher, Like meat, etc. Even nestle (urgh) is still going strong.
All of them are much cheaper than Beyond and Impossible and don't have the same problems.
There's new shops opening every year, only doing vegan meats and cheese, and they don't seem to struggle (yet, fingers crossed)
Vegans don't want to go to McDonalds or Subway.
Meat eaters don't care.
Problem with vegan meat is it can't be _just meat._
If you want a steak, or a chop, or ribs, vegan meat just can't do that. All it can make is emulations of processed meat.
Vegan meat can never win if the market it's trying to capture (meat eaters) aren't even able to find 1:1 replacement products.
Sure you can probably make a good vegan meatloaf, but can you make a good vegan lamb roast? Absolutely not. These are not exchangable products.
> can you make a vegan lamb roast?
This might be easier than you think, depending on your standards. It's relatively simple to make something like this out of seitan (wheat protein).
It's not going to taste like meat, but you can make it out of real minimally processed ingredients (pretty much just wheat flour, spices, veggie broth, and beans). The gluten proteins form long strands that have a similar texture to meat fibers. It's like bread that is 80-90% gluten instead of what it normally is (8-10%).
The amount of vegan meat *alternatives* is more extensive than you'd think. And what I mean by that is things you can put into traditionally meat based dishes, where it's going to be different but it's good in a different way. As an example, bbq jackfruit can go in a lot of sandwiches instead of pulled pork. It doesn't taste exactly the same but it's an alternative option that's pretty good.
Anyway, if you're up for it I recommend trying to make seitan once or twice. The biggest benefit is that it's actually super cheap for the amount of protein you get and surprisingly easy to make.
A mix of price and availability at first, then it was the pesticides and how soybeans absorb them better causing people to get sick from it were the reasons I never bought into it.
eating a lesser food for higher price is such a strange concept.
*Larry Burkett's book on "Giving and Tithing" drew me closer to God and helped my spirituality. 2020 was a year I literally lived it. I cashed in my life savings and gave it all away. My total giving amounted to 40,000 dollars. Everyone thought I was delusional. Today, 1 receive 85,000 dollars every two months. I have a property in Calabasas, CA, and travel a lot. God has promoted me more than once and opened doors for me to live beyond my dreams. God kept to his promises to and for me*
There's wonder working power in following Kingdom principles on giving and tithing. Hallelujah!
But then, how do you get all that in that period of time? What is it you do please, mind sharing?
It is the digital market. That's been the secret to this wealth transfer. A lot of folks in the US and abroad are getting so much from it, God has been good to my household Thank you Jesus
And thanks to my co-worker (Michael) who suggested Ms Susan Jane Christy
How can I start this digital market, any guidelines and how can I reach out to her?
43 years old and not one single time has a single person ever, not once gave me shit about eating a burger. Sooooooo
Just buy meat/beef from a local rancher. I got a side of beef for $5.50/pound. You can see how they treat their livestock, and what their livestock eat.
Something I haven’t seen brought up but one of the reasons I stopped eating it is because fake meat is actually only possible because of US taxpayer subsidies. The primary stock used to make it is actually soybean husks: soybean is the most subsidized food in America by the pound and without the subsidies soybean farming isn’t sustainable.
But, with the tax subsidies food companies can by soybean affordable enough to extract the soybean oil and the soybean husks get leftover. Previously those husks mostly got mixed into silage for cattle, but impossible meat took the otherwise flavourless husks and did some chemistry and came up with Impossible Meat.
In other words, the thing fueling the ag industry which uses the nitrogen that poisons land and water and creates dead zones in the ocean and sprays the pesticides that have killed so many insects worldwide? That’s the same thing that made our “feel good meat” possible.
Most soy is grown to feed animals. So every problem you mentioned are actually reasons to move away from animal ag. Soy is by far one of the most efficient crops we can grow, the problem is that we grow so damn much of it and other crops to feed the 80 billion farmed land animals and multiple trillions of farmed marine animals. If we were only growing the amount of soy and other crops we need for direct human consumption then all the problems like acidification, dead zones, etc. would be drastically reduced.
Also, soybean tax subsidies among others like corn are the only reason animal products are remotely affordable. From a 2015 analysis, a pound of hamburger meat that costs $5 in the store would cost $30 without any subsidies. Meanwhile most plant produce that you buy directly at the store is subsidized very little or not at all. Animal products are inherently inefficient, so the only way to even make them remotely affordable for the average person is with heavy subsidies.
@@GhostCorvid20 Most soy is NOT grown to feed animals. It's grown to make soybean oil, which is used in everything from Crisco to chocolate to prepackaged foods. The leftover soybean husks get turned around to feed animals.
@@GhostCorvid20 Again, soybean is not grown to feed animals. It's grown for Soybean oil. The leftover soybean husks get turned into animal food rather than discarded.
@@GhostCorvid20 Most soy is NOT grown to feed animals. It's grown to make soybean oil, which is used in everything from Crisco to chocolate. The leftover soybean husks get turned into silage.
I personally stopped eating plant based meat alternatives and moved towards organic and UPF free foods
Ah yes acronyms because everybody knows what that means.
@@balsalmalberto8086 Ultra Processed Foods
@@balsalmalberto8086google is good: UPF= ultra-processed foods.
@@balsalmalberto8086Ultra Processed Foods (UPFs) - huge issue here in the UK. These meat free products aren't food. If you don't have one of the ingredients in your cupboard or it's a chemical composition, it's a UPF.
Great watch as always 👊🏿. And yeah a lot of the comments pretty much hit the nail on the head that unfortunately for the average person, it's simply too expensive to be sustainable. So even for those that question the scales of factory farming its just easier to reduce meat or eat the non meats that are just veggie alternatives and other proteins rather than the full on alternative meat products that end up being nowhere near cost effective enough for people who aren't already in a rich position to where they can pay the extortionate prices of those alternatives.
It's so nice you put your sources in the corner of the video!
I don't think you can judge an entire section of an industry by one or two CEOs. There's always trendsetters, who will fail, be garbage and tank their entire company.
But others will pick up the trend, do it better, cheaper and more efficient. And it's them people you should give a chance.
A box of vegan sausages isn't as expensive as a new Google phone. It will be just as good (probably) as your old one.
Nice video, Levi. Well presented. I think the problem is that there hasn’t been a clear message from the industry. Is it about health? Reducing animal harm? Or reducing resource usage? Combine that with the price and it’s easy for a meat eater to just go back to meat.
It's about ripping off hipsters
This is a lesson to companies “You can’t compete with meat made by God”
eh. I just use Lentils to make "fake meat".
The hippies were wiser and more sincere than most of the "green" trend pushers today.
@@michaelwarenycia7588 yeah, but again, the market isn't hippies, it's beef enthusiasts. It's your average Sunday grilling dad they want to convert, which those same Sunday grilling dads are the ones to brag about getting a good deal on toilet paper at the store. They don't want to pay 2 times the price for fake meat.
Forgive me for not really giving any value to stock prices.
It's not like they are forced to do buybacks or something, their real circumstances don't change when the stock price goes down.
I think people are realizing how much healthier real meat is than unnatural chemical sludge meat. It’s literally made of what we’re made of, making it very easy to digest and get all the essential building blocks of life.
Yeah and I hate how companies like beyond meat try to make meat seem unhealthy like with that one Netflix "you are what you eat" documentary
Yeah price I think was the biggest hurdle they face and currently are facing. Which is too bad, product has good intentions just ugh...the price. With food costs already so high, people are looking to cut costs and save where they can. Make that money stretch as much as we can.
I don't think we should eat any processed or ultra processed foods at all. Only foods in their natural state cooked and prepared by the individual. It's way cheaper and healthier.
Would love a cow video, a truly amazing animal and a sacred one for billions
someone missed a great naming opportunity with "beef, bacon and beyond"
Fake food that costs more than the real one. No thanks.
What's fake about it? If anything it's more real since factory livestock are juiced up with drugs and all manner of chemicals, while vegan burgers are (mostly) just vegetables. I do agree the price is still unreasonably high though.
For me, not only was it the price that turned me off from trying these meat alternatives but also, if I buy one to try and find out that I don't like it, I have no one to give the rest of the package to and I don't like wasting food like that.
It also doesn't help that one of my friends offered me fake chicken before, which she swore tasted exactly like real chicken and when I tried it, to me it had almost no flavour and the texture was not great. It wasn't bad but it wasn't good either and I would never buy it.
Conspiracy theory: Impossible beef is just regular beef with the price jacked up
My local Costco has Beyond burger patties for pretty cheap. And my local bougie grocery store has Beyond Burger which I buy when it's on sale. Pretty cheap.
I tried the Impossible Whopper at Burger King once and it tasted just fine, but I can't afford to buy fake meat regularly and don't care that much about any of the bad things about meat.
I used to work and a grocery store, and the main problem with plant based alternative to animal products is price. Until that changes animal products will be preferred.