The Shorthorn Bull Pen, Ep. 12 - Eric Grant

In the latest episode of the American Shorthorn Association's Bull Pen, Eric Grant of Grant Company joins host Montie Soules to discuss invaluable insights on seedstock marketing techniques - from tried and true avenues to emerging technologies. Grant explores the intricacies of promoting superior genetics, providing a must-watch discussion for breeders looking to elevate their strategies and thrive in a competitive market.