2024 Ad Tech Predictions: Redefining the Cookieless Era in 2024

With the imminent removal of third-party cookies from [Google] Chrome, the industry is looking at alternative methods to reach their target audiences. Solutions such as first-party cookies, contextual segmentation, and AI-driven dynamic targeting are moving into the spotlight to be tried and tested.
🎥 Our latest video showcases what Sharethrough leaders expect to see from the removal of third-party cookies in 2024!
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