Nickelodeon Image Spot

Broadcast Design 1:00
Client: NICKELODEON
Director: JOE WRIGHT
Production: OTHER FILMS TROLLBÄCK + COMPANY
Animation/VFX: TROLLBÄCK + COMPANY www.trollback.com
Julie Batkiewicz at Trollbäck + Company in NY: "Nickelodeon's objective was to create a signature brand image spot that incorporates both live action talent and animated characters from the network's shows. Our creative directors Joe Wright and Anna Minkkinen shot the actors live, both on a custom-built set and on greenscreen for some flexibility in post.
Anna Minkkinen: "The advantage of shooting everything live was the organic quality it produced. The talent was inspired by the environment and could react naturally. It also led to spontaneous creativity on our end as we could see live what worked best. The experimentation on set often led to surprising combinations of double exposure of imagery and playful interactions between projected graphics and the talent."
Batkiewicz: "We were under a tight pre-production schedule to create 30 different animations while the set was simultaneously being built. The main stage consisted of three large screens with corresponding projectors that displayed animations designed to stretch across the background as well as reflect on the talent and abstract objects on the stage using projection mapping.
"Over two days, the creative directors split up their time on the two stages directing the talent and shooting seven separate Nickelodeon casts using four separate projectors. During the three months of post-production, the team added the animated characters and built a select few CG environments that allowed for much wider shots and a sense of the set's epic scale."
Schedule: pre-production: three months; post-production: three months
For Nickelodeon SVP creative strategy: Anne Mullen SVP CD: Jay Schmalholtz VP design: Matthew Duntemann VP on-air promotions: Christina Augustinos Producer: Tara Power Production manager: Jennifer Bryson
For Trollbäck + Company ECD: Joe Wright CD: Anna Minkkinen Head of production: Erica Hirshfeld TD/designer: Peter Alfano Animators: Tyler Bowers, Mike Schaeffer, Edwin Santacruz, Adam Pearlman Editor: Nate Buchik
For Other Films EP Katherine Kennedy DOP: Scott Duncan
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