Digital corner - The Pavilion (Studio Sadar) /

Slovenija: častna gostja na Frankfurtskem knjižnem sejmu 2023 - SATOVJE BESED
Slowenien: Ehrengast der Frankfurter Buchmesse 2023 - WABEN DER WORTE
Slovenia: Guest of Honour at Frankfurter Buchmesse 2023 - HONEYCOMB OF WORDS
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GUEST OF HONOUR PAVILION, SLOVENIA
FRANKFURTER BUCHMESSE 2023
The slogan for the program - "Satovje besed" (Honeycomb of words) embodies the idea of connectivity, inclusivity, and the exchange of ideas, in terms of knowledge, culture, and literature.
It relates both to the cosmopolitan nature of the Slovene authors, who often went abroad and brought fresh ideas back home, as well as the geographic position of Slovenia, placed between the Alps, Mediterranean, and the Pannonia plains and at the crossroads of four European language groups - Romanic, Germanic, Finno-Ugric, and Slavic. All the above and rich historic background have shaped a distinct literary context.
The design of the pavilion derives from the messages of the slogan and aims at creating a variety of visitor experiences. A sustainable approach has been used concerning the choice of materials and the design of the elements so that they are made of or can be recycled or reused after the event.
The pavilion is spatially divided into the open space of the exhibition hall and the semi-transparent volume of the auditoriums. Auditoriums are positioned in the corners of the hall, while the open part is oriented towards the natural light and the view, thus becoming part of the experience. Upon entering, the visitor sees only part of the space, which arouses curiosity to explore the varied book landscape. During the day the naturally lit pavilion gives the impression of a vast book landscape while in the late afternoons and evenings, more intimate corners with ambient lights are created.
The path through the open part of the pavilion is defined by "Forest" bookshelves, "Open Book" elements, and "Canyon" seats. The elements are inspired by the natural Slovenian landscapes.
The "Forest" bookshelves are constructed using metal structures and recycled cardboard shelves and can be folded, reused, or recycled after the event.
The "Open Book" elements are an interactive tool for visitors to experience the works of the featured authors as well as educational digital content.
The "Canyon" seating is a custom-designed piece that creates a strong visual impression with integrated rosemary plants and allows visitors to rest, converse, experience a work of art, and read. They are placed in a composition that is inspired by the naturally flowing canyon.
Pieces of Slovene-designed furniture and equipment have been selected to accompany the custom-designed elements.
The focal point of the design is the Books on Slovenia exhibition which also features suspended artwork, to create a unique and memorable experience.
 
ABOUT THE DESIGNERS
Studio Sadar is a Ljubljana-based architectural and design practice founded in 2021 by Jure Sadar. The office is working internationally on a range of design, cultural, commercial and residential projects.
Jure Sadar studied architecture at the University of Ljubljana, where he received his master’s degree. He worked at several architectural studios, including HHF in Basel, Switzerland, and Foster+Partners in London, UK, where he was involved in a number of large-scale projects in the UK, USA, and China. He founded Studio Sadar in 2021 in Ljubljana, Slovenia.
Urška Sadar is the co-author of the Guest of Honor Pavilion. She founded urskas˙, a design studio and a jewellery brand in 2019. Her designs are playful, exploring human scale and intended to evoke senses, often including sound and movement as an essential part of the experience. She also works on various commissioned product and interior design projects.
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