Optimizing the Buyer’s Journey in the Age of AI with project44 VP, Product Marketing, Eric Fullerton

At dotCMS, we know the shift toward AI and other emerging technologies changes how prospects interact with companies and convert. The fifth episode of "Real Talk, Real Trust with dotCMS" sheds light on how current content trends can offer personalized enhancements - or hindrances - in the buyer’s journey.
dotCMS VP of Channels & GTM Strategy is joined by special guest Eric Fullerton, VP of Product Marketing at project44, to offer practical strategies and personal insight on optimizing the buyer’s journey to drive business success in today’s digital world.
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