Elizabeth Holmes: Why people believed her (part 2)
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- Опубликовано: 26 авг 2024
- The company that boasted of transforming the medical industry with a single drop of blood was discovered to be a complete hoax. In this two-part series, we'll examine why Elizabeth Holmes lied and how people came to believe her.
In part one, we dug into the reasons behind Holmes' deception and how others in her company joined her. But in this episode, we answer the question on everyone's mind: how did she manage to convince so many people to believe her lies?
Well, it all comes down to the nudges, heuristics, and behavioural science principles that she relentlessly employed. From the way she presented herself to the language she used, we'll break down exactly how she manipulated and persuaded people. Tune in to learn how Holmes persuaded so many.
Listen to Nudge podcast on the go: link.chtbl.com...
My Halo Effect experiment: imgur.com/oV4REzq
Harvard Labour Illusion study: bit.ly/41TWo73
Labour illusion on Theranos.com: i.im.ge/2023/0...
Watching-eyes effect on Theranos.com im.ge/i/7f0sY8
Theranos sign outside their office: im.ge/i/7fjLHy
Elizabeth’s fake voice?: • Video
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Rich investors looked at her & said; "Here's a college dropout with no experience in medicine or engineering. Let's throw lots of money at her. What could go wrong?"
Funniest part, she actualy looks like a idiot when you see her and when she speaks haha.
Pretty privilege lol
The media darling, just like Sam Bankman Fried. As always, mainstream media gets it wrong again.
That was the trend at the time. After mark Zuckerberg, investors wanted young college kids. not old boomers.
😂😂😂 I know right?! I’ve read the book and started investigating her. ITs insane!!😂😂😂
Why have you not also taken into account that EH was a raging narcissist? Being a narcissist would account for her pathological lying with no regard for others (financially, emotionally, or physically).
I think this part is obvious and understood so may be he didn't focus on it.
Not a narcissist, a sociopath.
You can be both
@@SG-dg6oi you are the only one who is correct here. You outsmarted the maker of this video. The only sad thing is that nobody will understand it even if one reads my comment. There are very few of us who truly understand how these demons operate - all manipulation and gaslighting from day one.
StCoadrfo, I DO get it..the maker of this video even subscribes to deep media bias. Soon, all the lies, antisocial media, CERN, lack of social guidelines & disrespect for God and His precepts will wreck this house of cards.
They believed her because her lie was so big it didn’t cross anyone’s mind that she would have that level of audacity. Also she was an expert manipulative psychopath with no inhibitions or conscience to reign herself in.
This makes the most sense to me. This has always been an enormous puzzle to me. Thanks for the input….
This! We want to give people benefit of the doubt when it’s a ridiculous level of a lie
So the lie of Covid vaccines which is SO Large was how they got people to fall for the lie. It was SO BIG that ordinary people swallowed it hook line and poison.
This is definitely the biggest reason
@Guitar387
Dr Joseph Goebbels (a failed academic), said that you should never tell small lies.
Always tell BIG lies. I'm sure he was right. Small lies are just lies. BIG lies are more believable, because they MUST be true, right ? After all, who could possibly get away with saying outrageous things, unless they're true ?
When EVERY SINGLE known blood test requires at least 1 to 2 cc of blood or plasma, how can it be physically possible to do hundreds of blood tests from a pinprick ?
But....magic words like Stanford, rich family, fluent in Mandarin, bulging crazy eyes like an escapee from a mental institution, weird deep voice, long roll call of investors ( Schultz, Kissinger, Larry Ellinson et al) means it must be a sure fire thing as opposed to a smoke and mirrors delusion.
Nobody said her faking her voice is why she got away with her fraud for so long, but it is one definite aspect of her persona. If you see the way she carried herself in interviews, she emulated masculine behavior, sitting with her legs crossed on her lap, the voice, etc, when people thought she was legit...and once she was discovered, resorted to every single female trope to avoid taking responsibility. Another thing is that she got away from it for so long is that people want to buy into the fact that they want a successful female entrepreneur in a field dominated by men, hence she was given a pass.
In part 1 there was that picture of her at some award or gala and she's the only chick amongs "old(er) white males"
Dudes were obviously in tux and she was in a white dress 👰👰
@@OctavianAsix no doubt by virtue of their age, the men actually earned their awards. Liz was there by virtue of a need for representation.
@@PungiFungi sorry to say, yet also most likely because of what all the old men "'wished they still" had going for them in the way of doughtiness with young females.
Sad, but the truth often is. She leaned into stereotypes and flocked to those who demanded everyone perish any stereotypical thoughts. She was good at evading necessary scrutiny, but the more scrutiny she got, the more brazen she got at trying to avoid it. And then, finally, only when people started to say that maybe it was actually her and not everyone else who was being stereotypical, did the dominoes fall. Our desire for moral goodness seems to always override our sense of scientific and journalistic integrity and duty to the world, and we should never leave out horniness.
I think she was given more than a pass; there was a desire to build up a female entrepeneur among feminist leaning media sources and activists, and also amongst a lot of CEO's: Look at the videos made at the height of Holme's popularity where employees talk about how she's such an insspiration and an example to young women (and therefore should be supported and not criticised). She leaned into this because as a grifter she could see how to use it; she was believed at least in part because she was female. Strangely all these people saying she was an example and an inspiration have since gone very quiet...
They believe because of one word… greed.
29:00 The lower voice is because we are taught that the male baritone is more trustworthy. It gave her power. Don't dismiss it. It is important.
True. News anchors always have low voices because it builds trust.
It's not remarkable. It's how society is now
The halo effect works on us because there's a kernel of rationality to it. Simple example: If you stand next to credible people, you really ARE more likely to be credible yourself, at least to the extent that if you weren't, they would have an interest in distancing themselves from you.
You missed what the halo effect reflects (I think); it has nothing to do with you or your standing in relation to another person, it has to do with your *"perception"* of that other persons' abilities in varied skills and abilities other than one major or standout area or field. E.g., if they are good at marketing, they *"must also"* be good at finance, leadership, team work, etc. TBH, I think he missed it too. Or it could be me. I may be misunderstanding what you mean by "works on us", though, but overall, I do not think we want it working. Let's chat it up. godspeed.
Go read the comment section on videos of Tyla twerking.
There you will see the halo effect on full display.
It is part of the vast majority of humans nature.
I still wonder how she got all those workers to pretend to be making something that didn’t do anything.
She sued them into bankrupcy!
They signed nda's.
$$$
Simple. You know you are not doing anything... but may be there are people who do , and they secretly have some secret lab that does something. If everybody thinks that, then it's entirely possible for it to work out.
Yes that s the bit that intrigued me
the worst part is that she would've been INCREDIBLY successfully, maybe even more than she ever was with theranos, if she chose to work in politics, law or pr.
she is incredibly charismatic and knows exactly how to speak to people to get what she wants out of them. she would've made a killing in any career that's focused on oratory.
I don't find her charismatic at all
@@Tommykey07are you an old guy?
agree, she is some kind of sociopath, motivated by status so she would lie in politics or whatever. I wouldn't call it successful.
Her talk is full of bs corporational talk, I work in one that's how I know. Key words everywhere, mind programmed for "Success". Bleee...
I don’t find someone obviously putting on a fake voice charismatic in any way
That's hindsight bias, if you hadn't known about the fake voice you most likely wouldn't have thought "I think her voice sounds fake". @@Strafuzz
I remember hearing on the radio about this wrist device that would test and then administer the medicine on the spot. A lot about that didn’t make sense like storing the medication in the device but I thought I’m sure no one would make such a claim without getting in trouble and surely there are smarter people listening that would call BS on this.
Why did they believe her because they wanted to.
My great-grandfather was a concert cellist. Great-grandfather has 4 great-grandchildren, and I would be rather suspicious of anyone who would back any of us as a concert cellist with no other evidence than that. These geriatric men who gave any credence to someone's great grandfather's outcomes come across as quite stupid.
Edited to add - why do you think Meghan Markle is constantly trying to get her name next to actual Hollywood A-listers, even if the headline is 'Meghan Markle went to the same restuarant that Julia Roberts went to once in 1995!'
Hopefully after the Fouci debacle, more people see through the evil of the movie and music industry. Only so many people can die young after an experimental shot before a revolt.
Wtf happened to "the Flu" when "Covid" arrived? Not even 5x boosted PhDs can tell me honestly.
Any normal person who is not walking around asleep could see something was very wrong with her. She eoukd last two minutes with me her affect and expressions scream “crazy”
Narcissists don’t improve. They have no empathy or ability to love. That’s why she didn’t change.
Not as long as they get scorned and scourged and berated in an attempt to "heal" them, that's true.
Not as long as everything they find when googling their condition tells them they're an asshole, but not how to improve.
I recommend watching some videos from Heal NPD, or shut up about things you have no clue about.
@@Quasihamster , I lived with two narcissists for 39 years. I barely escaped alive. I encourage YOU to live with a narcissist AND LEARN THE TRUTH. They cannot improve and they don’t care to improve. They honestly think they are better than those around them. They see other humans as ITEMS to be used. Please learn.
Thank you very much for this podcast. The 'nudge effect' is fascinating.
Back when Elizabeth Holmes was celebrated, my employers (financial advisers and wealth planners) told me about her, and compared how she was successful and visibly intelligent and I was not (I spent several years studying online in my free time to try and get an undergraduate degree in Life Sciences and another in Maths, Stats and Computing, with the Open University in the UK). I looked into what she was doing (and visited her company's website and listened to interviews) and my opinion of her was that she was very good at marketing and that didn't tally with being a scientific genius (people who are nerdy and geeky are usually social awkward and definitely NOT that good at marketing. She came across as a salesperson, not as a scientist). I was also interested in her work as I have auto immune diseases and had just been diagnosed with cancer, and I had to have tests and treatment in France, or privately, because the NHS is so crap. For example, they seldom use immunotherapy and they do not run bloodwork to test for CTCs (circulating tumour cells) and where I live they won't even check vitamin D levels or renal function (because they think kidney failure only happens to people who have type 2 diabetes or hypertension). Like most people living with cancer, I have been inundated with 'snake oil' advice, and told to go to this or that 'therapist' or doctor (who had no experience of my cancer). Many people really look for a guru or a messiah, that makes them prone to converting to this or that religion, and to give a lot of money to charlatans. Ironically, my doctors, who are experts in their field, would fail to convince such people, because they are rubbish at marketing, not always very approachable and often very, very, very modest (and prone to depression in some cases. It is quite frequent in France due to the underfunding and shortages of staff in healthcare).
Fyi, formatting by using paragraphs will make a long post/comment much more readable and so more likely to be read.
I hope you never darken the doors of the NHS . You can certainly tell you aren't educated.
Very interesting, I’m glad you commented!😊
Very insightful and personal comment. I hope your health is improving.
I wish you would post your comment where the right-brain idiots who love Communism could see that FREE HEALTH CARE is not QUALITY health care.
Cali is failing horribly under Gruesome.
For you specialists, below, who need formatting for ease of consumption, here's a paragraph indentation:
Dude has cancer. Ease up, man.
I think she believed she would one day succeed in making this "miracle machine" work, fake it until you make it etc. However, she seemed to think this would happen by creating the same environment as Apple back in the day.
It also requires nerdy focused techological knowledge and hours of trial and error Liz, not just mimicking a successful tech company culture.
I'd like to think she at least understands that much now as she reflects on her mistakes in her prison cell.
That "fake it till you make it" kinda works towards your personality and was meant to mean that originally. If you are not confident, just fake your confidence. And eventually you will make it your identity. That that the meaning of that phrase. However "fake it till you make it" doesn't work if you are tasked with innovating, i. e. creating something that hasn't existed before. You can fake being an innovator, and that identity might help you in creating something useful eventually, but not faking the innovation itself... that's a straight up fraud.
You can't use that to abuse, stalk, rip people off, threaten, & defraud.
Simple answer……. Greed
So very many were blinded by the opportunity to get in on the ground floor of a mega success.
Can’t thank you enough for these podcasts. Absolutely outstanding work.
"Okeedokee, so, after careful analysis of the test results using the Theranos Edison blood sampling machine, we have been increasing the dosage of your medication and...... Ma'am..... can you hear me...... Ma'am..... MA'AM !!!"
What set her apart from other liars was her momma's country club.
This might be hindsight, but when people pointed out how fake her voice was, it does sound rather strained, something that isn't her own. Voice work is not something I study too often, but it is sort of a hobby. I vastly prefer voice actors who simply keep their own voice as opposed to changing it because When they do so, it kind of breaks the immersion of whatever work they are doing, unless they are very, very good at hiding how much they are straining themselves, something this woman is not capable of doing to say the least.
The voice was disingenuous, this one more lie…it’s very significant.
MISSES MAIN POINT. The key reason Holmes succeeded is no one tested -asked for some proof of her central wild claim that a few drops of blood could be tested 100 times without the blood quickly being used up. No one called her even v smart people. She snowed them with technical jargon so they assumed she and others must know what they were talking about. Happens amazingly all the time. Chomsky sez there is a universal grammar IE set of rules that can compose all the grammatical sentences in all languages. Never produced a single such rule. Nobody asked him. Everyone assumes he must know what he is talking about. He snows people with facts - none of which relate to the central claim. The key factor here is even smart people are willing to accept exciting theories without asking for direct evidence. Musk's FSD claim ditto. Thousands of smart investors are snowed.
What is FSD?
Great point.
I really enjoyed part 1! Thank you doing this follow up. Would you consider doing a psychological analysis on SBF for the FTX collapse?
I do agree with you except from the physical appearance. She doesn´t look attractive to me but beauty is something very subjective. Being attractive professionally speaking is not something that is going to help a woman progress. But I think being white and blond might boost confidence on her, another bias. Pay attention to her hair color, it got lighter over time, there is a reason for that. Nice podcast!
she also has a quite privileged upbringing and with that comes connections. She got into Stanford and her parents actually had the money to pay for Stanford... and then that tuition money went into her business when she dropped out.
The issue with her voice is that it's so fake. It's not because lowering your voice is inherently bad or wrong, it's because if people can't even trust you enough to use your real voice, what *wouldn't* you lie to them about?
It's our natural built in alarm system to let us know that something here is off and requires a closer look.
It's kind of like an American politician who winks at a lot of women. It's not the because they think winking is wrong or weird, it's the fact that a politician has no business doing that at all. So since he's doing it on the campaign trail with cameras trained on his every move, what would he be willing to do when there's no one there to watch?
Granted, that's not the best analogy, but it's the best I can do at 3am. Hopefully you get the gist.
I always assumed 4 billion was what she made in sales, turns out she barely made any in sales. How did she get away with this for so long?
The thing that stunned me about Theranos is that they weren't selling junk bonds - they were selling diagnoses with zero independent proof that their method was effective. That is no different to someone faking MD qualifications and telling people they have cancer (or worse, that they don't have cancer) when they present with a lump under their arm. An industry with regulators, a board with (at the time) credentials in almost everything EXCEPT medical research and it all came down to the assurances of a woman with a deep voice and black turtleneck ? Jesus, even Bernie Madoff had an understanding of how Wall St worked - he just chose to fake it until he couldn't keep the plates spinning any more.
Now you're getting closer to the reason why so many AMERICANS are sick/obese/depressed.
The standard American diet of media, artificial flavors, and fake education have produced idiocracy.
Here is the problem with the framework of the video. It starts with the assumption that 'people' 'believed' Elizabeth Holmes and then proceeds to find the answer by scouring social psychology literature. But the assumption is wrong. The institutional investors who regularly evaluated tech startups turned her away. It was only private investors who was persuaded by good stories or supposed inside information who put a lot of money into it. It is that group who should be studied, amorphous group of humans deciding whether or not to put a quarter in a cup after taking a cup of coffee. I'm sure that for DeVos the fact that Kissinger and George Schulz what connected with Elizabeth Holmes when a far bit longer towards getting the money out of watchful eyes on the website. As for the business press, the popular outlets like CNBC and Forbes are in the business of pumping the reputation of flavors of the month or supposed business Titans and of course they all act as a giant herd. As for patients,, here is my hypothesis. Is a patient's doctor recommended Quest, for example, and the patient had the insurance or other wherewithal to pay for it, they would. If they didn't, they would choose a cheaper alternative, operating under the reasonable assumption that in our society a medical procedure would be subject to testing by regulatory agencies allowing it to be put on the market. Do I have done not one bit of perusing the literature, but I have no doubt that a variety of published experiments in social psychology would support these hypotheses. And I am certain about that because the application of previous experimental results in this field two unrelated situations, is more a matter of literary or storytelling argument then rigorous scientific analysis and I say that while there is a picture of Elizabeth Holmes looking straight out of my phone at me, so under her watchful eyes, you know I am compelled to tell the truth
Touchay. But excellent analysis.
Indeed! Many of us saw her for the grifter she was. Nothing more than a college drop out. IT was the Uber Rich and the snobs who didn’t want to be left behind in the glory of her discovery!
Wigh a bit of extra punctuation that could be grest prose
With
Great. Shit who the hell am I to offer advice?
She was cute and blonde !!!
Because she was attractive. There. I just saved you over an hour.
Except that she wasn't. If she were, this would have been much less surprising.
I would describe as a bit unfortunate-looking, physically. Strange gait, poor posture, puffy face. But in comparison to the geriatric men she targeted for their money, I would have to agree.
And female, and a lot of people wanted a female entrepeneur to show as a success.
Attractiveness is subjective. Elizabeth’s mother is old money and Elizabeth knew how old money carries themselves. It’s like joining a gang, if you know the right people and know how people move you can go far before you are exposed. She told people what they wanted to hear almost like an undercover agent in a gang.
@@lauralarrabee7870 Wrong. It was because she was attractive. If she looked like Susan Boyle she wouldn't have gotten an inch deep.
As head of an aerospace tech company, I can tell you this is the reality in the tech industry. Success has far less to do with whether your tech will work and more about how much you can convince people to part worth their money and that largely has to do with your image and company's story.
That she got the project rolling with tactics and charisma, is one thing. But that this project lasted ten years, without any positive results from her Edison machine, astounds me, that investors didn’t expect more positive results…….and didn’t start asking questions…..
What eIse were they invested in? Jeff Bezos didn't turn a profit for $20 "according to reports."
I think there was a massive desperation by corporations and Silicon Valley types to elevate a woman to this level.
Exactly. And then the Feminist propaganda machine kicked in with their narrative of the "female entrepreneur handing it to the patriarchy".
The people touting her as a "Feminist Role Model" have gone very quiet...
No, there was a massive desperation to find the next phenomenally profitable start up.
The rich and influential people were blinded by their greed.
PS
It’s the sexists who always make things about sex as the racists make it about race.
I have noted that as o have become older,less people are interested in me professionally as I don't have aura of youthful ambition
I doubt Holmes knew about the watched-eye effect (she wasn't notable for her intellectual curiosity). Her ad agency, which took the photos, certainly knew about it, however.
The mainstream media creates these figures. They do it all the time. Sam Bankman-Fried is the most recent example. These figures clearly achieve a desired outcome for the control system: useful idiots. People can't actually believe there was anything organic about Holmes and the absurd story of Theranos. These people could not have achieved ANYTHING without the media building them into mythological figures. Kind of interesting how all these videos on Holmes are coming out suddenly, framing the entire Theranos event as being completely crafted by Holmes. It's so absurd how mainstream media just keeps getting away with it.
The meadia does this because so many people LOVE lies. Selling lies is a great business model.
Great point. People as a mass are being controlled by the corporate media. And their opinions are coming directly from what they are being fed to. The problem is that the majority of people won't invest their time into researching something. Even the supposed smart or rich people, are usually busy being smart or rich. That's why she got so much investments from them.
There's no "control system", bub.
That's a joke, right? The entire world locked down its citizens due to a non-threat, then pushed us all to take injections. Almost every world leader across the board did these things simultaneously for a flu virus that was no more a threat than any other flu virus. And you think there is "no control system". Nope, nothing to see here. Move along. @@steveshea7725
Steve, you probably voted for Biden, lol.
Oh - of course, I've worked in marketing and advertising for 30 years. I worked at a large retail company whose name I won't mention, whenever our sales dipped or we weren't going to hit our quarterly targets we did one simple thing. We did an iPad giveaway and this always worked it pushed sales back up. I came to the conclusion that this wasn't because people thought they'd win an iPad, the product was big ticket - nobody spends £1,000+ on the off chance they might win an iPad - it was the association with a brand like Apple conscious or unconscious - people associate your product with Apples. It's total BS and why I left the industry at 45, I'd had enough of the complete and utter BS that is the ad/marketing industry.
Absolutely fascinating! Bumped into this channel by chance and LOVE it. New sub! 👏🏻😊
In my line of work and interests, results speak louder than words. I do not look at a person's credentials or the quality of their handwriting - I look at what is written in terms of its integrity. I did have to choose a candidate from 25 resumes at my old workplace once. The person who got the job had a 2-page handwritten resume (as opposed to all the multi-page glossy resumes I examined). Each candidate was tested by one tailored question pertaining to what they had written in their resume. It worked perfectly. We got the person who was best qualified for the job and his performance was first-rate.
Or so you believe
@@andrewholdaway813 😂
I must say those who take an extra step, even if they are faking it. There's much more potential of them being right for the job. Than receiving a standard printed out glossy resume with key words inserted in them. Just the sheer will to take an extra step, outside of the corporate mentality, speaks volumes about you.
@@korana6308
What are you laughing at?
RE: the Nudge Logo. I preferred the 2nd one simply because it is graphically more appealing.... It's like the difference between looking at a picture of a garden, or a desert. I'm in the U.S., and I don't recognize any of those individuals
As a University Science Grad I wasn't sure but would have asked various science professors. Part of due diligence .You get away because you see $$$ signs.
All based upon a possibility. A .OO1% possiblity.
Steve Jobs understood the technology and what could and could not be done. I think Holmes simply had no idea that what she was trying to do wasn’t possible.
One factor in the Elizabeth Holmes saga that doesn't seem to get attention is the cultural embrace of the disruptive wunderkind: and astonishingly young genius who demolishes the status quo, embarrases seasoned experts and proves naysayers wrong. Someone whose power of vision can triumph over the complicated, messy reality. The wunderkind gets bonus points if he or she is a college dropout, proving the worthlessness of the staid, ossified academia. This cultural phenomenon plays out again and again, not only in Holmes' story. It's also why investors threw money at Billy McFarland, and it's also why so many smart, educated people treat everything out of Greta Thunberg's mouth as received wisdom.
No, Greta is glorified because she swallowed the climate changer's sacred cow whole, sells it like an impassioned pro, and fits a couple other geek boxes. Time mag utterly failed as a company. It also glorified Hitler. Let that sink in.
I think after Zuckerberg was so successful at such a young age, people are desperate no not miss out on the next one.
Loved the last story about Fisher. Had no idea that’s how null hypothesis was formed. Amazing story. Thank you 🙏
Holmes and other frauds should have to be stripped of every money they made by it.
After only 10 years in prison she still will be super rich and it is all due to her commiting criminal acts.
How is that justice?
Thing is she married a rich man and has children with him. They can't stop her getting money from that.
Her eyes at 29.24 look absolutely demonic!
K1, I checked just because of your comment, which is inaccurate. Looks like 'label porn' now extends to comments section. Interesting.
@@buahburke9912 So if a given statement of opinion falls under 'label porn' does that mean that 'reply/rebuttal porn' now also extends to the comments section? Interesting...
When tea is added to milk, the mixture is heated up. When milk is added to tea, the mixture is cooled. The final temperature is probably the same, but the process is significantly different. (An experienced synthetic chemist will recognize this immediately.) The proteins in the milk will are never subjected to high temp when the tea is added to the milk and so undergo less denaturization. That is one possible difference. (If you wonder about my background - HMC,USC,CIT)
Hopefully someone actually succeeds at doing for real what she lied about. I thought her obvious copying of Steve Jobs and her obviously fake voice were warning signs back when she was the medias darling. Call me crazy etc.
No, you are not crazy. She was cunning……..too cunning…….she got caught…..
We have already done it and achieved it. The only problem is money. Making it affordable, and that outright might be impossible. Or in other words, make our society wealthier, so that more expensive goods would become more common. It had happened already in the past, we've advanced as a civilization manyfolds. Which makes me believe things like that, would eventually come. When our society advances enough as a whole.
I loved this RUclips video. You went deep into Elizabeth Holmes on why everyone trusted her. I will also try on my own the Halo 😇 Effect. 😮
The next time you click "Buy Now"... consider the Holmes Case... Millionaires and Billionaires clicked that button and then she went to jail.
Antibiotics were discovered when Fleming noticed mould was inhibiting the growth of bacteria in discarded petrie dishes. Jenner noticed dairy maids who had cow pox rarely caught small pox. This was a very interesting presentation.
Am I the only one who thinks there is some kind of substance abuse at play here? I’m the deposition when she has the blue shirt on, she looks like she’s not even on the planet. Twacked out. The other one where she leans over toward the interviewer and really leans into the man voice she looks out of it there too. Amphetamine?
What about that blinkless stare?
People will follow someone who has confidence. It's toxic and dangerous when the confidence is not backed by knowledge and experience.
Excellent analysis - but with a spelling mistake in the title "Why people beleived her" - Should be believed NOT beleived
If your Nudge survey was 100 participants (that's what is says in the lower left), how could the percentages have a decimal point? Six people out of 100 who "would listen" is, well, 6%. Seven people would be 7%....I think you get the point.
The into praising Zelensky killed it for me.
'Ms. Holmes,' product was a technical breakthrough and revolutionary. Her "downfall" was greed and blatant lying.
10:04 What I wonder about the most when I watch "Elizabeth Holmes" videos is what Steve Jobs would actually think about her were he alive. The other is what she thinks now when she realizes so many people smirk at the very thought of her being anything like Steve Jobs.
He wouldn't give her the time of day, his bullshit detector was set very high. And he would see her as the fraud she was just by the way she was impersonating him. It's called credibility leeching, or brand parasitism. Like a cheap Chinese knock off with a brand name that almost looks like the real thing but are not. And he would recognize immediately that she was leeching on him and his success, like a parasite.
Jobs would have said “your work is shit”…and he would have clarified that dropping out of college wasn’t the key to his success. Heck, Jobs went to work for Atari before founding Apple.
35:03 what made Steve Jobs great was that he would recognize the potential of his findings. Not necessarily the same day or year, but somewhere on the journey.
Calligraphy is often cited to be a great idea putting into the computer, by Jobs.
But also when visiting PARC, and realize Xerox Window based operating system.
Cause it wasn’t Apple, and definitely not Microsoft that invented windows…
Re lower voice - when I served in the IDF, officers would often note that in meetings of high level officers (colonels, generals, etc), the officers would often lower their voices in attempt to sound more manly and authoritative. A female officer called it a testosterone contest.
lol
Awesome video, right up my ally, I am highly intrigued about what triggers human perception and behavior, very powerful staff, keep it up
That officer study has some obvious flaws. A good leader may be so in part due to being intelligent, attractive, and personable.
I never believed her. But then again, I know how blood testing works and why it's done the way it's done. Her claims were extraordinary and required extraordinary proof.
With 196 videos and quality content like this, how come this channel doesn't have a lot lot more subscribers??
This video was 100 times better than what I expected it to be
Watched Parts I & 2. Truly, Lizzy is a test case in bizarre psychological behavior both of herself and her investors. So many bought the con job. Enjoyed your presentations very much and I want to see more of your work.
Those investors were bored and didn't know what to do with so much money?
It’s actually quite fitting that she named the first prototype “The Edison” since Edison allegedly stole other scientists’ work and claimed to invent them himself.
It is truly amazing that rich people with financial advisors invested in the company. Smh
It's comical to me (in a good way) that you explained things repetitively with more than one example each, not leaving yourself enough time to delve into a few more key nudges that at least got their mentions, yet when it came to the tea we did not find out *why* the order in which ingredients were added made a difference.
I think Elisabeth missed the field, she sounds like a smart marketing and behavioural genius.
I always thought the blue eyed baby in Theranos advertising was creepy and looked tortured. He didn't instil trust in me, I thought it looked like he was being harmed by the company! Holmes has since admitted to faking her voice btw
She made sure to put emphasis on words like "regulations", "compliance" "FDA" "software" in a regular fashion to make whatever word salad she was throwing together sound good. Because she is so great at deception, all one can remember after listening to her are the key words as noted. Everything else is garbage.
1. Simple she’s attractive, especially in male dominated tech.
2. Investors were greedy.
Studies prove good looking are more likely to be believed as well as tall men.
I agree 100% about the voice perspective. It's still weird, but I understand why she did it the same way you do. Another of her heavily employed tools, as John Carreyrou mentioned, was noble-cause corruption. If she ever got tied up in an interview, she would always pivot to the grand scheme of things, the vision, how things were going to change for the better, etc, instead of focusing on the issue at hand.
All they had to do was to ask anyone in the tech field specializing in blood tests and ask if this type of technology was even remotely feasible. Lots of scientists and people in the medical field would have said: no way, and of course they did when asked, but few believed them
The second Bill Clinton endorsed her should’ve been a red flag.
She was a blond white woman. Period. That’s why she got away with this fraud. It’s ok to acknowledge that.
Did they believe her? Or did they just think they could get others to believe her long enough for them to get rich?
Stuart Sutherland's book has some criticism now, that modern science looks back at it.
Yes she WAS faking her voice and it has been exposed in a variety of samples since she’s been jailed!
Where is the accountability for investors to do the REQUIRED due diligence? Is it because many investors (like the DeVos family fund) invest upon insider information rather than research on specific investments? Only qualified investors put substantial sums into startups as MANDATED by the SEC. Where is the accountability for investors who throw their money away rather than paying taxes?
There is no accountability for the 1%. Very little, anyway. They have that much $$ exactly because they know how to maneuver.
On some level she would have even been praised for her ability to swindle them … in fact I feel like they may have even given her a pat on the back for how she managed to getaway with it for sooooo long … These elites like the idea maybe not so much that they themselves got caught in her web of deception but her ability to create billions from absolutely Nothing … Now that’s a talent …. !!!
I think what makes me so angry is that she was the 1st woman to break through many barriers amongst a sea of successful men and doing it all as a complete fraud. I don't want to think about the long-term ramifications of all of her deceitful actions, how she probably singlehandedly damaged the chances of a woman being able to regain, legitimately, anywhere near the same level of success...a non celebrity
Wrong. This has nothing to do with gender.
It's a mistake to believe that Elizabeth Holmes' fraudulent actions will have a long-term negative impact on the success of other women. If a woman brings a solid, marketable idea to the table, she has every chance of succeeding, just like anyone else. Just as the fraudulent actions of men(a hear about them in a daily basis) haven't curtailed opportunities for other men in various fields, Holmes' actions shouldn't be a stumbling block for women with genuine talent and ideas. It's illogical to let the actions of one person define the prospects for an entire gender.
I never heard: "so many fraudulent men, let us now turn our investment only to women" vs "Elizabeth was a fraud, we should scrutinize women more now".
If a good idea from a woman be rejected, trust me, Elizabeth had nothing to do with it. It's just the investors did not have the foresight to give it merit. Ok?
@@hydrohasspoken6227 I love how absolute you believe in your words, I don't believe, but Amen to you
@@SofiUk0319you don't have to believe but all the proof shows he is very correct.
Im fact the only thing he got wrong is that despite her being a fraud, govt and companies still make special privileges for women in name of special quotas etc only for women. Govt also make laws forcing women to be hired in board as one of the example.
The irony in what you wrote is that you are very sure of yourself despite all the propf otherwise.
There is not “a sea of successful men”.
Please inform yourself instead of thinking in bubbles and sounding like a moron.
And for the rest of your statement: let’s not worry about the sexists and misogynists out there who criticize women for everything anyway.
Aaaaaagggg you know me.... Take her out of jail she is too beautiful. We will help her with her business.
Good insight on the "inflexibility" - she could have morphed that product into something else and possibly still been a billionaire.
When you have a start up - you don’t need all the answers at first. But at some point later on it should have raised serious suspicion in light of the fact that nothing had been accomplished. ‘Fake it ‘til you make it’ - has an expiry date.
It is also quite dangerous when you are faking it on real patients
There were no people there to believe or not to believe her because “people” are either ignorant about what she (and other business persons) was doing or no time and money to go after it. But businesses and corporations believed her because of the potentials of money stream flowing to their coffers. It come to light when everyone buying her nonsense realized that eventually it is going to hurt them more than benefit.
She wasn't attractive to anyone that was younger than a senior citizen male. Those were the people that were on her board and that she con-ed.
Like all psychopaths, they are good and copying, but add nothing original, except the audacity of their lies.
You missed the Yoda influence. Do or do NOT, there is no try. That meant having a matter of faith, NOT to overall scam people!
Wonder if she mentioned her dad being a top dog in the Enron scandal ??
Thank you for the unsolicited social commentary at 29:16. You should say more about that, I haven't gotten that message from every movie, TV show, Book, Newscast, Newspaper, Magazine, Video game from the past 10 years, give or take. Then people wonder why the "clown world' meme caught on.
What was she trying to achieve? At the end of the day, despite all the investors, how did she intend to sell the final product? Did no one in her camp ask her about the functionality of the product?
This is an excellent analysis but I think you're underplaying the impact she had specifically on wealthy older men. She was able to manipulate these men but couldn't manipulate women.
Highly informative, easy to follow and interesting review on EH. Much thanks, sir !
You make some interesting points, most of which are relevant to later in her career, but how did she convince a lot of smart people to buy into her vision in the first place, so that they invested or came to work for her? That’s a more interesting question. What was it that got her to the point that she was celebrated by famous people, had a big advertising budget, etc.? Was it just her low voice, her attractiveness, the halo effect?
If "THEY" believed her ,
How is she in jail today ???
ANYONE CAN LIE FOR 5MINS...
THE TRICK IS TO KEEP THEM BELIEVING,
DESPITE PROOF TO THE OPPOSITE 😉
This reverse engineering type of video doesnt really work for me. Hindsight is 20-20 vision. Her con lasted 10 years. Plenty of time for her to be found out. She simoly lied her ass off. Loads of people get successful this way.
Her father was a director at Enron that's a major red flag 😮