How To Write A Communication Strategy?

How To Write A Communication Strategy?
The big idea needs to be blown out into the world.

Comms planning gives rigor but flexibility to move a big idea even with multiple messages.

Comms Planning is valuable to your agency and for selling the big idea - and I'll tell you why.
Continue watching to see how Comms Planning can help an idea ripple out using an example from Chase Ink - The Ripple Effect.
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⚡️STRATEGY MATE - strategyfinish...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinish...
💡10 BEST STRATEGY PAGES - strategyfinish...

[@JhlechiaErvin]

This was BEYOND valuable! I love how you broke down what the consumer experiences at the stages of living, looking and buying and how marketers can position themselves to address and solve for what those experiences, building successful strategies. Looking forward to seeing more of these.

[@LionelvonCroy]

Thanks for this great video, your tipps and explanations are always so helpful for my everyday work. Greatly explained in such a simple way!

[@aa-cp2lz]

Can you answer one question - 'SBO's are hungry for sucess' - can you tell me how is this a barrier for people to consider signing up for Chase credit cards?

[@daphenom4]

after coming back to this video several times to reference for work, here's my take: i think the "hungry" language is meant to imply that the target audience is currently struggling to attain/sustain success with what their currently doing.

Amando cada vídeo! Que canal maravilhoso!

[@TrollProductionsMC]

This is great, thank you for creating this great source of information

[@JulianCole]

Thank you! :)

[@hathanhao1351]

OMG thanks for the video, that helps me a lot in addressing ideas for each phase of IMC plan

[@JulianCole]

Nice to know it could be helpful.

[@nikolaoskougioumtzis2422]

Love all your videos - best resource ever.

[@JulianCole]

Happy to hear that. 🤟

[@TheLoloCynthiaShow]

Great video as always!! Julian i want to confirm something- did Chase comms start from fame driving? I am confused on if chase approached the SBO to come up with a new idea and then worked with media / influencers to blow it up? Or they found a SBO with good product and embeded them in their comms plan?

[@JulianCole]

Hey Lolo thanks for the questions, unfortunately I didn't work on the campaign, I'm just admiring from a far but I would assume it started with the audience.

[@honeyisthatyou1]

Great video, thanks

[@4ujo57]

amazing😇

[@JulianCole]

Thanks for watching!