Xero's Strategy to Grab US Market Share and Take on QuickBooks

In this clip from The Accounting Podcast, hosts Blake and David discuss the key takeaways from Xero's 2024 US conference, Xerocon. Xero's CEO, Sukhinder Singh Cassidy, laid out a clear strategic plan called the "three by three" to double the company's size by focusing on three core markets (US, UK, Canada/Australia) and three core product areas (accounting, payroll, payments).
With QuickBooks dominating over 80% of the US small business accounting market, Xero is developing critical features US accountants need to switch, such as a US-localized bank reconciliation.
Subscribe to The Accounting Podcast for more insights into the latest developments in the accounting software industry and how they impact your firm.