Yhh bro Dave's my top rapper but no way he deserves to be there, Little Simz did drop but her and Stormzy equally didn't rly have anything to push last year whereas Nemzzz and Potter been at it properly last year, both dropped projects as well and Nemzzz been droppin tunes every few weeks
If this was marketing for the album its very poor and it defeats the purpose, as we speak the number 1 trending song on youtube in the UK is Aitch's diss track, I dont think that was the intention. I dont think this will hurt the release of the album and I think it will increase the streams however I dont think just because they are both on the same label this is a ploy, we all saw what happened with Drake and Kendrick.
Highlight - in the UK*. More than likely he’s lost some of his UK audience, so if you add that as the solution as to why would it be a ploy if he’s gone number 1 trending, that’s why.
You think the label weren’t eating off both Kendrick and Drake. They didn’t need to push Drake as much because Drake has consistent pull and drops an album every year. Kendrick on the other hand doesn’t hence why they pushed him more. Kendrick did win in my opinion and had hits in the disses, but let’s be real.
@@Hellooooo-kq1hb i see what you’re saying and I can’t disagree but if you really think about it, money has no boundaries. They are both playing their part and there is still a competitive game they have to play.
Its real , you just cant accept the fact that people don't like Central Cee. He's inauthetic , Aitch told Cench to ride on Digga cause his brother got stabbed and no one retaliated.
It’s not fake beef lol, I always find it so funny 99% of people can’t clock the most obvious staged stuff. Then when’s somethings actually legit they think it has been orchestrated
All of the disses on Aitch’s track have already been mentioned on the internet in the past. He actually played it safe instead of trying to expose Cench with something new. If Aitch didn’t go hard, this marketing strategy would have flopped. The more personal the disses are, the more recognition and views it will get which benefits all sides. Also, Aitch and Cench have been cool with each other for a while. They still follow each other on Instagram.
The only thing that made me question it being fake was how personal aitch was on the diss, you don't go that far on a fake beef yk he pulled every internet controversy cench has ever been a part of, it went too far when he mentioned kayro, digga, ghostwriting, and a few other things
But it’s already out there, he didn’t bring up anything we haven’t heard before, so I think he played it safe tbh. And it’s quite obvious Cench doesn’t have a ghost writer.
Why would the music boards promote Aitch to America if he hasant released a new project? Also surely it would be better if centre cee makes a whole track about Aitch (we he could still do as a response). Also why would the music boards want cc's image to be ruined with the racist allegations? Another thing is that Aitchs diss track is independent and isnt connected to any music board
I fuck wit Aitch from way back bodied Cench but the and only problem is his accent. Americans can only understand a rap accent from london. Anywhere else in the UK they're like huhhh. He will never ever break US, ever, never, ever. He should concentrate on his UK money.
So much shit is fake and scripted even sports boxing football the directors everyone who is involved in bringing the matches are advertising bets because it’ll favour the house this is how they make so much money if you didn’t realise the Jake and Tyson fight was scripted then u are a fool. This beef is 100% scripted
Could be true, however, look at it from a different angle, one of the issues Drake has with the Kendrick battle is that Universal was playing both sides, being the engine for both artist. I think label have learned from years of examples that there's load of ways to make money of battles. Which means you can either get a scenario like your demonstrating where they could've set this up or someone within Centrals label got wind of the line and told Aitch team in advance - he's already prepared the song and only need to wait to release day to hear if the line makes the cut.
As soon as I heard aitch being mentioned, I knew there was a reason to say his name especially on a highly anticipated album. It was most definitely not out of the blue.
You called it lol. Apparently Kai Cenat reacted to it. I said the same thing when I heard about this and saw Central Cee comment on a post about the song on IG.
Don’t know why they planned it especially the choice of words that aitch said it doesn’t help cench it only benefits aitch he said a lot questionable shit like the ghostwriters & talking about digga d & kenza But I can see how it’s planned cause they still following each other & he commented on his video fast but that diss was lethal to be planned
@teddyraccs7607 cause he said he's mid. Aitch is a total success in terms of numbers but it shows the roots of where he came from is purely about rapping ability
6:59 bro ibr, people are going to make content around a situation like this weather it’s orchestrated or not, can’t agree that streamers reacting to this means it’s fake, it’s their job at end of the day ygm
Even they way he drop he’s name just shows they planed samething they did with ice spice song and they other song probably why they didn’t have a mad promo run for the album
I assume instantly that it was fake, aitch being kinda personal shocked me and threw me off for if it’s fake or not but idk prolly is. It’s good promo, gets Clint and cench new piece a promo, gets aitch his promo and helps his current fundraiser he has going, the timings and name mentions are too coincidental for it to not be orchestrated
No cap I first I bit the bait, but then it looks like their tryna do the bugzy and chip ting, but on a dem kinda thing and it’s not a pure, seems like man had the tracks ready
Most likely is orchestrated. Big up for the contented and sheding light on something I already had suspicions of. But equally…. I don’t care. Love that diss and it’s perfect for me as a cench hater and an aitch admirer(not really a fan but always respected the guys ability). Great to see him on a diss.
Unless cench has no dignity or anything I don't think he'd be fine with having his stabbed brother be talked about, ghostwriting and everything else just for some promo
@ that’s not true. My opinion is still valid as it’s my opinion. You can think the world is flat bc you’re a crack head, I’m still gonna respect that opinion crack talk or not. Fact my opinion triggers you means you are cench glazer. Only glazers think like that. If you were Switzerland then you would be able to understand why I’m a hater. I’m not an aitch glazer but would be able to understand why people are an aitch hater. You are a hater of someone and a glazer of someone so am I and is everyone. Ying and yang
Aitch still doing the content ting. He was literally in a RUclips vid 2 weeks ago with his boy. They was all linked with young fully as friends. The young filly point is kinda wrong if them man are still posting
Yeah why would he care... the only people that will care are his haters who hate and say that anyway. Everyone knows people aren't ghostwriting his stuff. Only people that think that don't know central cee history in music. The fact he was rapping with real rappers from like 15
Icel I was thinking sommat similar as soon as the initial craze wore off. I lowkey think aitch n cench r doing this together n as someone whos tryna promote the uk scene he wants to spice it up with some beef. All his moves are planned by an annoyingly good pr team so icel for aitch to drop all of that in less then a few hours is mad, i ent watched the whole vid yet but i rah think theres sommat going on behind the scenes. its a weird one but cench is just a marketting tool pushing the industry n now to impress the americans he has to strike some sorta beef whilst hes dropping to build controversy and therefore build more talk ab hisbrand and his projects
uno what yeh icel on second consideration i listened to the song again n aitch went FARRR like ma bro was talking ab digga whos been saying for time he did up cench brother n then u have aitch talking ab cench n madeline looking like cousins. atp idek whass going on then again this diss track went hard straight up bars for 2 minutes or whatever i genuinely dk what to say either aitch is genuinely a lyrical genius or this beef was planned n thass ironic seeing as aitch told cench he got bare ghost writers
mb i keep on yapping but in conclusion i genuinely think cench prolly set this beef up on purpose for no reason but clout and to push the scene up and aitch Responded with summat wayy harder than cench responded but as ive sed before in my paragraphs u never know if its fake or nah cuz of all the small nitty gritty factors
i think aitch has been smart hes a very good rapper but hasnt dropped in a while and in that time getting views has got so much harder away from filly he still keep himself very relevant with ppl like angrty ginge tays etc he needs to drop another single soon to really jump on this hype but even he doesnt he hasnt fallen off at all is well respected and will always good money
lol bro aitch got a room in his yard for diggas cousin tallerz he literally don’t like cench regardless of all of this your heads in the clouds some stuff realer than music
If ur from Birmingham especially round B21/18 area you’d know tallerz ain’t digga’s cousin and aitch been in cench’s comments showing love even as recently when he was promoting his album that is until now, they’ve been around each other and hung out why would aitch get in the middle of some street ish that don’t concern him by 🥷 from LONDON? especially if he doesn’t portray that.
Realistically if Cench dissed Digga then that would be the UK version of Tupac n Biggie but I think Cench is shook tbh and this is just a set up like Tankz is saying Cench would rather Aitch get clout rather than Digga even though sending for Digga would make him more money but you could bet there would be more chance of him getting smoked in real life
Yano you worded it so well I didn’t even think that could be a possibility I just assumed it was real , I like your thinking by linking it to marketing with the research showing us why , could be it 👌🤷♂️
Brits awards been weird, no Nemzzz n Potter is criminal. I swear Stormzy, Little simz and Dave get nominated every year whether they drop or not
Yhh bro Dave's my top rapper but no way he deserves to be there, Little Simz did drop but her and Stormzy equally didn't rly have anything to push last year whereas Nemzzz and Potter been at it properly last year, both dropped projects as well and Nemzzz been droppin tunes every few weeks
You have to put you own records forward to be nominated
@@TEL250r What record can Dave put forward though? He didn't drop anything in 2024.
@@etrur2595 Nemzzz dropping tunes every few weeks and it shows. Everything sounds the exact same.
Stormzy a joke ting 🤣🤣
If this was marketing for the album its very poor and it defeats the purpose, as we speak the number 1 trending song on youtube in the UK is Aitch's diss track, I dont think that was the intention. I dont think this will hurt the release of the album and I think it will increase the streams however I dont think just because they are both on the same label this is a ploy, we all saw what happened with Drake and Kendrick.
Highlight - in the UK*. More than likely he’s lost some of his UK audience, so if you add that as the solution as to why would it be a ploy if he’s gone number 1 trending, that’s why.
You think the label weren’t eating off both Kendrick and Drake. They didn’t need to push Drake as much because Drake has consistent pull and drops an album every year. Kendrick on the other hand doesn’t hence why they pushed him more. Kendrick did win in my opinion and had hits in the disses, but let’s be real.
Yhhh cench got bodied on the record fake or not im here for it
Imagine setting up a fake beef and a man comes for you like that 😂
Tankz coming like the new fesify for UK news 👏🏻🔥🔥
My guy - you've changed my view on the beef after watching this icl
W Nollid didn’t expect to see you in here im a big fan of the channel big up
you two are gonna change uk youtube
Guys I post similar UK Music topic videos, Join the journey.
Honestly I don't think it is. Aitchs diss seemed a bit too personal to be staged imo.
well, they have to make it believable so there's that.
@MrYankinDeez yeah but I still think it's too personal for that even.
@@Hellooooo-kq1hbWhy would they be following each other on IG?
@@Hellooooo-kq1hb i see what you’re saying and I can’t disagree but if you really think about it, money has no boundaries. They are both playing their part and there is still a competitive game they have to play.
@@Hellooooo-kq1hbwhat did he say which sounded so personal to u ? That him n his ex look like eachother ?
Getting violated in something you set up would be diabolical 😂This that real beef
The Americans wouldn’t know about the Digga D & Central Cee beef.
Some do 😅
Its real , you just cant accept the fact that people don't like Central Cee. He's inauthetic , Aitch told Cench to ride on Digga cause his brother got stabbed and no one retaliated.
everyone knows people don’t like central cee tanks even tweeted 100% of his hate comes from the UK, regardless they still follow each other
Yall want to see blood so much and dont think its weird
Cench doesn’t have the facilities to ride on digga. Why even entertain that idea 😂
exactly
You can hate all u want cench's success got you MALDING. Cope
It’s not fake beef lol, I always find it so funny 99% of people can’t clock the most obvious staged stuff. Then when’s somethings actually legit they think it has been orchestrated
its called the entertainment industry
How can u call it fake when he says slide on rhys? Don't seem lighthearted fake beef to me
Ain't that the truth with most things, if not everything. "follow the money"
All of the disses on Aitch’s track have already been mentioned on the internet in the past. He actually played it safe instead of trying to expose Cench with something new.
If Aitch didn’t go hard, this marketing strategy would have flopped. The more personal the disses are, the more recognition and views it will get which benefits all sides.
Also, Aitch and Cench have been cool with each other for a while. They still follow each other on Instagram.
How can u think this beef is fake when he’s going for his manager and Clint writing his tunes for him. That’s no friendly diss bro cmon 😂😂
Because they obviously have to make it look real . When you deep it why is cench bringing up the brits award that was like 2 or 3 years ago
Man started talking about blackrock… I had to subscribe
Actually not fake tho, cench is signed to Sony and Aitch is with Universal. If it was fake they’d be under the same group
He released the dis track independently through NQ, who have a partnership with Columbia Records
The only thing that made me question it being fake was how personal aitch was on the diss, you don't go that far on a fake beef yk he pulled every internet controversy cench has ever been a part of, it went too far when he mentioned kayro, digga, ghostwriting, and a few other things
But it’s already out there, he didn’t bring up anything we haven’t heard before, so I think he played it safe tbh. And it’s quite obvious Cench doesn’t have a ghost writer.
Why would the music boards promote Aitch to America if he hasant released a new project? Also surely it would be better if centre cee makes a whole track about Aitch (we he could still do as a response). Also why would the music boards want cc's image to be ruined with the racist allegations? Another thing is that Aitchs diss track is independent and isnt connected to any music board
they are trying to break him into the western scene just like cench. his next album is going to be his biggest
Any publicity is good publicity… as long as people are talking about you wether positive or negative it’s a good thing
He's dropping a new project soon so they building up the buzz around for him
Tbh If your theory was true they wouldnt do it without cench being embarrassed aitch prolly taking advantage of that aitch said very personal shots
That's what i was thinking. Like that dude in a play fight that hits too hard.
I fuck wit Aitch from way back bodied Cench but the and only problem is his accent. Americans can only understand a rap accent from london. Anywhere else in the UK they're like huhhh. He will never ever break US, ever, never, ever. He should concentrate on his UK money.
So much shit is fake and scripted even sports boxing football the directors everyone who is involved in bringing the matches are advertising bets because it’ll favour the house this is how they make so much money if you didn’t realise the Jake and Tyson fight was scripted then u are a fool. This beef is 100% scripted
Industry plants
Most rap beef is for publicity coz they know how numbers work… even if they don’t like each other it’s always for numbers
Could be true, however, look at it from a different angle, one of the issues Drake has with the Kendrick battle is that Universal was playing both sides, being the engine for both artist. I think label have learned from years of examples that there's load of ways to make money of battles.
Which means you can either get a scenario like your demonstrating where they could've set this up or someone within Centrals label got wind of the line and told Aitch team in advance - he's already prepared the song and only need to wait to release day to hear if the line makes the cut.
As soon as I heard aitch being mentioned, I knew there was a reason to say his name especially on a highly anticipated album. It was most definitely not out of the blue.
Awards shows always seem 2 years behind.
Beef curated straight from Columbia HQ
You called it lol. Apparently Kai Cenat reacted to it. I said the same thing when I heard about this and saw Central Cee comment on a post about the song on IG.
I thought the same thing. Happen, to beef on the day the album dropped. Plants.....plants everywhere.
Your theory definitely has a lot of weight behind it, only hold up I have is that Aitch went quite hard for an orchestrated track
keep it up love the content
Don’t know why they planned it especially the choice of words that aitch said it doesn’t help cench it only benefits aitch he said a lot questionable shit like the ghostwriters & talking about digga d & kenza
But I can see how it’s planned cause they still following each other & he commented on his video fast but that diss was lethal to be planned
They’re both mid tbh, all of uk rap is mid atm but the beef is banter
You clearly haven’t listened to grime aitch back in 018 017 the aitch that made him blow up
@Lazone5even if he had what does grime tunes from 8 years ago have to do with now?
@teddyraccs7607 cause he said he's mid. Aitch is a total success in terms of numbers but it shows the roots of where he came from is purely about rapping ability
@@lkb1199 yeah but that has nothing to do with him being mid in 2025.
@@teddyraccs7607 thanks😂
6:59 bro ibr, people are going to make content around a situation like this weather it’s orchestrated or not, can’t agree that streamers reacting to this means it’s fake, it’s their job at end of the day ygm
Even they way he drop he’s name just shows they planed samething they did with ice spice song and they other song probably why they didn’t have a mad promo run for the album
I assume instantly that it was fake, aitch being kinda personal shocked me and threw me off for if it’s fake or not but idk prolly is. It’s good promo, gets Clint and cench new piece a promo, gets aitch his promo and helps his current fundraiser he has going, the timings and name mentions are too coincidental for it to not be orchestrated
Icl maybe next year for nemzz. Just cos he’s drops consistently, doesn’t mean he deserves a Brit. Bro sounds the same in nearly every track.
No way aitch talks about racist tweets if its fake bro lets be real
Just wait until Digga D gets out
mans a spurs fan im dyinggg
No cap I first I bit the bait, but then it looks like their tryna do the bugzy and chip ting, but on a dem kinda thing and it’s not a pure, seems like man had the tracks ready
Looks like you be playing frisbee with your youtube plaque. Hella dents.
Stacks of zyn is devious work
I think this is not fake this is real beef 😉 and i say Aitch dissing so harddd 😉🔥🔥🔥🔥
You made it a hot line, I made it a hot song 😎
rap beef aint real
Bro Black rock owns almost everything
Nahhh Tankz is right , beef is obviously ochastrated
Most likely is orchestrated. Big up for the contented and sheding light on something I already had suspicions of. But equally…. I don’t care. Love that diss and it’s perfect for me as a cench hater and an aitch admirer(not really a fan but always respected the guys ability). Great to see him on a diss.
Unless cench has no dignity or anything I don't think he'd be fine with having his stabbed brother be talked about, ghostwriting and everything else just for some promo
@ nah nah you have a point, but yeah in this clout money driven world we live in, wouldn’t surprise me honestly
@@samshaw1768 Yeah true
Yeah as soon as you said cench hater your opinion is invalid. You don't know anything about him hut hate him. Yeah your opinion is worthless
@ that’s not true. My opinion is still valid as it’s my opinion. You can think the world is flat bc you’re a crack head, I’m still gonna respect that opinion crack talk or not. Fact my opinion triggers you means you are cench glazer. Only glazers think like that. If you were Switzerland then you would be able to understand why I’m a hater. I’m not an aitch glazer but would be able to understand why people are an aitch hater. You are a hater of someone and a glazer of someone so am I and is everyone. Ying and yang
Aitch still doing the content ting. He was literally in a RUclips vid 2 weeks ago with his boy. They was all linked with young fully as friends. The young filly point is kinda wrong if them man are still posting
Cench rlly risked ghostwriting allegations and let his ex girl get slagged for PR 😂
Yeah why would he care... the only people that will care are his haters who hate and say that anyway. Everyone knows people aren't ghostwriting his stuff. Only people that think that don't know central cee history in music. The fact he was rapping with real rappers from like 15
When you got that much Millions
Does tings would even hit you at all
Icel I was thinking sommat similar as soon as the initial craze wore off. I lowkey think aitch n cench r doing this together n as someone whos tryna promote the uk scene he wants to spice it up with some beef. All his moves are planned by an annoyingly good pr team so icel for aitch to drop all of that in less then a few hours is mad, i ent watched the whole vid yet but i rah think theres sommat going on behind the scenes. its a weird one but cench is just a marketting tool pushing the industry n now to impress the americans he has to strike some sorta beef whilst hes dropping to build controversy and therefore build more talk ab hisbrand and his projects
uno what yeh icel on second consideration i listened to the song again n aitch went FARRR like ma bro was talking ab digga whos been saying for time he did up cench brother n then u have aitch talking ab cench n madeline looking like cousins. atp idek whass going on then again this diss track went hard straight up bars for 2 minutes or whatever i genuinely dk what to say either aitch is genuinely a lyrical genius or this beef was planned n thass ironic seeing as aitch told cench he got bare ghost writers
mb i keep on yapping but in conclusion i genuinely think cench prolly set this beef up on purpose for no reason but clout and to push the scene up and aitch Responded with summat wayy harder than cench responded but as ive sed before in my paragraphs u never know if its fake or nah cuz of all the small nitty gritty factors
This not fake Ibr especially with that digga D bar ride on Rhys too deep
W that we all hate Chelsea 💯. Man city fan btw
I don’t think it’s fake it’s just tactical that’s what I think anyways
If you want to make God laugh tell him your plans😂
lol. If streamers and all blogs cover it just means the label sent them a 💰
i think aitch has been smart hes a very good rapper but hasnt dropped in a while and in that time getting views has got so much harder away from filly he still keep himself very relevant with ppl like angrty ginge tays etc he needs to drop another single soon to really jump on this hype but even he doesnt he hasnt fallen off at all is well respected and will always good money
lol bro aitch got a room in his yard for diggas cousin tallerz he literally don’t like cench regardless of all of this your heads in the clouds some stuff
realer than music
If ur from Birmingham especially round B21/18 area you’d know tallerz ain’t digga’s cousin and aitch been in cench’s comments showing love even as recently when he was promoting his album that is until now, they’ve been around each other and hung out why would aitch get in the middle of some street ish that don’t concern him by 🥷 from LONDON? especially if he doesn’t portray that.
@@kevinnjago4812digga and tallerz say they’re cousins. I’d rather believe them than some guy commenting on RUclips
@@ChosenWun180 can’t blame you for believing them for using the most common trope our ppl be using.
aitch was streaming games with filly i swear
Bro this shit real!!!!
Realistically if Cench dissed Digga then that would be the UK version of Tupac n Biggie but I think Cench is shook tbh and this is just a set up like Tankz is saying Cench would rather Aitch get clout rather than Digga even though sending for Digga would make him more money but you could bet there would be more chance of him getting smoked in real life
And defo some fake beef
It's all for that number 1 spot for the album
Aitch is a pop rapper and all his shit sounds the same 👎
Interesting
Coyg!!
Who you support ?
Tanks very wise man
No hate, but they are both weak
Keep your football antics to yourself you will lose subs. There millions of Arsenal fans and Chelsea Bro.
The most fun part about football is the banter
Abit boring now
First thing I thought tbh this has been agreed to happen 💯
Yano you worded it so well I didn’t even think that could be a possibility I just assumed it was real , I like your thinking by linking it to marketing with the research showing us why , could be it 👌🤷♂️
Conspiricy crap nonsense
W chun lee
Is defo fake
Bro how it’s fake aitch talking about Kairo Kenza Madeline and fake lifestyle it’s crazy to me
@ Yeah you’re right I just check they follow each other on Instagram and that’s a crazy scenario tho
loool
reads video name- I LOVE TAMKS😂😭
FIRST
This guy talk baba sometimes
Anyone can see this ting is fake