The TRUTH About Makeup Pricing: are you paying for quality or branding??
HTML-код
- Опубликовано: 26 сен 2024
- 🥰 BEST BEAUTY PRODUCTS I RECOMMEND: shop.howl.me/m...
📺 SUBSCRIBE » bit.ly/marlenas...
BUSINESS INQUIRIES: caleb@smallscreenmarketing.com
__
❤️ LET'S CONNECT ❤️
INSTAGRAM » / marlenastell
TIKTOK » themarlenastell
FACEBOOK » / marlenastell
TWITTER » / marlenastell
____
MY TOP VIDEOS:
🎥. 8 Foundation Mistakes You Are Making: • 8 foundation MISTAKES ...
🎥 The BEST Perfumes of All Time: • I have over 300 perfum...
🎥 Over 40 Beauty Hacks: • Over 40 Beauty Hacks: ...
🎥 Makeup for Beginners: • From Novice to Pro: Yo...
🎥 The Best Foundations for Over 40 Skin: • the 10 BEST foundation...
🎥 The Best Makeup Products of All Time: • the BEST makeup produc...
-
If you've read all this, thank you! I appreciate your support!
List in the comments the types of videos you would like to see
xoxo,
Marlena
---------------------------------------------------
Disclaimer
I am a cosmetic brand owner, former makeup artist, and have worked in cosmetic product development for over 15 years so all opinions are based on my background in these areas. The products I use in these videos are either purchased by me or sent to me by companies which I will always disclose. Some of the links in this description box are affiliated. My opinions reflected in these videos are 100% my own.
For me in Canada, I feel like the drugstore makeup has gone up SO much in price. That $10 lipstick is now $17… at that price point, I might as well spend that money at Sephora.
It’s crazy, I am Canadian too, the other day I want to save I go shopping a new mascara l’Oreal panorama is at 22.99$ I was you kidding me 😅 Normaly I use Lancome at 40$ but couple time during the year 50%, I never pay regular price for it. During lipstick day I pay 17$ for MAC lipstick LOL. I made the same choice as you, I'm going to Sephora, I'll have a similar price and at least I'll be able to test the products 😅
Totally agree. (I’m guessing it’s the exchange rate that also plays in our Canadian prices.)
@@annec6200 in general, we pay more than just the conversion 🫠 for everything
Plus, if you're shopping online, the drugstore apps and websites are terrible. Compare Shoppers to Sephora and there's no comparison.
@@SharonRaeRyan we can talk about Shoppers 🤣 it’s web site it’s juste an horrible experience!
I have done product development in makeup…trust me, you’re paying for the brand. Very few do their own proprietary development….we’re being totally snowed. 🤷♀️
I'd add that "four times the price" for a package sounds like a lot. But if the drugstore component costs 50 cents to make and the luxury brand component costs 2 dollars, that still doesn't explain the other 50 dollars in the price for the blush she is using for an example.
Unfortunately your math is correct.
I agree 100%, not only was the video *very* uninformative, it seemed to actively contradict itself in many ways. For example, Korean beauty has incredibly efficacious products w/ amazing innovation & ingredients-so how is that factored in? Another example is- Milani’s blushes &, highlighters, which are made in Italy, yet are drugstore price. So these “answers” to the questions kind of answer... nothing. Because, as you said, the brands are just ripping people off because they can.
MOST IMPORTANTLY- the fact that she said “we pay people less for labor in china because the dollar amount goes soooomuuchh further than, say, in Italy.” And while that’s technically true, it’s missing the issue entirely, which is exploitative outsourcing of labour that takes advantage of the already disadvantaged. Like Uh, Marlena, it’s called human rights violations, wage theft, workers rights violations-not only for the conditions worked in but for the hours and low pay. There are a bunch of bullshit economic articles out there trying to legitimatize the rampant practice of outsourcing labor to increase profit margins *even more* for these multi billionaires & their share holders. But that is so easy to see through, with the smallest amount of research. Some countries will claim they have implemented “laws” to curtail any scrutiny, but it has been proven time and time again that these laws are just lip service. Whatever, I could keep going on, but I’m likely just screaming into the void.
This video pissed me *right* off, obviously, lol.
Perfume is even worse. Particularly designer perfume. The retail price is so inflated compared to cost. Considering almost every perfume brand uses chemical compounds instead of raw ingredients, that's the biggest scam going. $185 for something that cost around $6 to make.
@@MilkyMinded I get it. If Korea does it so much better, how are their products so much more affordable???
If drugstore foundation would label their shades, or even had instore samples like the higher end ones I would love that.
Marlena knows her stuff. Giving specifics about formula, packaging, marketing, etc.❤
I rarely buy hi-end; especially after seeing how they lavish "influencers" w/ products & trips.
Thank you for being here for me !
The trips are just part of their marketing budget. A short trip for ten can be 20-30k still WAY cheaper than a commercial
@@namemiddleThe waste brands create with their influencer packaging makes me choke. So off putting that I cut my makeup buying by 99%.
Since my makeup gets absorbed into my skin, gets into my eyes, eaten off my lips and breathed into my lungs, I am a little bit picky about the quality. I don’t use a lot of makeup. I prefer to spend my money once or twice a year on high quality, beautiful makeup that gives me joy, rather than buy a lot of cheaper makeup I don’t love. Just my personal opinion.
That’s how I am now also. I’d rather buy fewer high quality and use them every day and get my money out of them
we also pay for the cost of advertising
So true. We actually pay for the influencers
yes, but you also pay for the service you will get on the counter. Of course, that's wasted if you just buy online or don't care so much. But I work in a store where we offer make-up service, samples etc. for free- while often in drugstore you don't even find testers for every product on display.
Cost of distribution, which includes service that you get at the counter, and advertising make very high percent of the overall cost for luxury and prestige brands. More so than the ingredients. So, yes, you pay for the brand.
@@rheahinlo brands if they didn’t use influencer marketing would still be paying for commercials, paid ads on social (like Facebook or ads shown on RUclips) etc…
Even ELF have gone up in price over the last couple years.
ALL of their products were in the single digits… that it is no longer the case.
The only influencer who will give us this information! So helpful !
No lmfao she isn't the only influencer that gives proper helpful information infact look up TheLipstickLesbians they too are very helpful
I feel that more people are buying prestige makeup because drugstore prices are too high. If I am going to spend $21 on a drugstore foundation, why don't I just save my money a few extra weeks and get the one I want for $50?
Because one costs 21$ and another 50$😅😅
exactly
@@elayari9748 which is why I said “why don’t I just save my money a few extra weeks”
I'd rather have a high end foundation better quality ingredients on my skin!
@@kimberlyduette8367 that’s what I’m thinking too. The price difference now between drugstore and prestige isn’t as wide as it once was
We know where some of the costs come from for Tarte - purple i-Pads, Hermes bracelets and trips to Bora Bora for influencers.
The nerd in my LOVES this video. The beauty admirer in me loves your look today... the auburn hair, red lip, neutral eye and fluttery lashes, gorgeous skin... It's a beautiful autumn look on you.
@@ChristinePacinda thank you so much 🥹❤️
My main issue with drugstore cosmetics is that people will not keep their fingers and other body parts out of the products. If drugstore products had better safety seals or, in some cases, any safety seals on them at all. I think I would be more inclined to use some of the products. The nyx, butter bronzers, and butter melt blushes at Ulta are a prime example of this issue. We went in there the other day, and every single one of them was opened, and people had just scruffed their fingers through them, and it was so gross.
I had this issue too. I wanted to buy a shade of lipstick and every single one had its seal broken. I think it’s because there are no samples on display for people to try. So they open the actual products.
Test in store and buy online.
In my country drugs store make up are sealed and we have testers and sale assistants for each brand
Eewwww...what if you ordered them online?
@Tagehano Most stores here do not have testers. Four drug store makeup. so these people are just ruining makeup up. That is actually for sale.
Marlena, you bring such unique and interesting content to this platform! Loving learning the behind the scenes of makeup creation and perhaps debunking some myths on the way :) Please keep making these kinds of videos.
@@NicollesDreamsShop so glad you enjoyed it! 🥹❤️
The queen has spoken and teaching us all makeup junkies.. i wish one day you return with your makeup brand. I never got the opportunity to buy it then, but i can now
I still have some of her brushes that I use daily.😊
What was it called and why did it close down
@@Divya_B makeup geek cosmetics and I lost it during Covid
From a consumer's POV, I bet to differ... packaging in makeup is very important because those cosmetics that are made with cheap plastic or clear windows tend to break around that area, as well as by the hinges or latch; whether you drop it or something heavy falls/crushes it, the air seeps in and contributes to that powder product drying out faster than normal and interferes with the product's performance. Not everyone is really into depotting it and putting it in a z palette.
I myself (in younger years) used to criticize the heavy packaging on some makeup products (ex. Guerlain, cough cough lol) but I've come to understand that it needs to have a lil weight to prevent them from toppling over or falling from your hands.
I sooo agree! I love e.g. blush formulas by Catrice or Essence but I can never use them long because the packaging breaks! in 1-2 months tie, so yes you pay more for the packaging but that ensures you can use the product for a long time:) And for years I bought only drugstore and now reconsidering after being frustrated with the packaging breaking
Concur.
At the end of the day the consumer must decide if it's worth their hard-earned money. You can drive from A to B in a Toyota or in a Ferrari. Both will bring you to your destination, but the experience is different. In some products I will always prefer high-end/prestige like foundation or mascara because I just haven't found a suitable alternative drugstore option that works for me...but that doesn't mean the drugstore products are bad, just that I like to pay more for the experience.
I decided to only buy affordable makeup years ago when I had to retire early due to health issues. I can honestly say that the products I use feel like they're high end! And, I will not buy the super high priced drugstore makeup, as some brands are really pushing the prices by "adding" skincare ingredients (which are probably not that expensive!) I don't want more actives on my skin, as my skincare routines are the perfect amount. Often, more is NOT better, especially with hyaluronic acid and niacinamide! Elf continues to be my go to brand, although my favorite complexion product is the Wet n Wild Tinted Hydrator. If I need more staying power, I mix in some L'Oreal Fresh Wear foundation, and I'm good to go all DAY!!!
How many of us already knew the basic answer to the 3 questions because Marlena is an amazing teacher 😊😊😊
This was a fantastic video, thanx Marlena ❤❤❤
Great video! The reason prices have skyrocketed is that the price increases haven’t deterred demand -until recently. After the pandemic, people have continued to spend and spend, and companies have gotten away with higher profits. The stock market is at an all-time high. As of late, thankfully, there’s been a little more pushback on price gouging and corporate collusion.
Exactly, as long as we keep buying they are able to keep increasing the price. I don't think overconsumption has ever been this high. Only when this will stop and people will be pushing back and stop buying things will this crazy increasing of prices stop. I don't think it will stop anytime soon.
You truly are the GOAT of make-up, i have been following you for years❤
@@greekozygirl599 thank you so much!
I honestly stopped buying all inexpensive compact blush (except elf primer infused( because the components would break soooo fast!
I worked at industrial engineering, and whenever people say it is the same product because it is produced in the same place when comparing 2 brands, I ask if every food they prepare the same? Is prepared in the same place, by the same people with the same equipment.
Yes, it's baffling people actually buy into this! I guess common sense is not so common anymore.
@@flavialm1 not the same product by any means BUT costing for that product won’t vary drastically because labor for that food will be the same. Hopefully that makes sense ❤️
Marlena’s lips are so stunning I couldn’t focus on the content!😂 I was bummed she did not share what she was wearing.
Marlena, I have watched you for years. I got to meet you in Mesquite years ago (my mom and I posed with photos with you and your mom). Love how you share your knowledge and skills with all of us. You're amazing! Thank you!
@@jmg_1960 I remember both you and your mom!! I still have the pictures saved actually 🥹❤️
See Milani is now my top favorite drug store brand because the packaging is their the quality is up to par and I do like E.L.F but it varies on the product due to everything being a hit or miss for me and I do apprecaite L'Oréal as well.
Fascinating and very appreciated! If a big brand such as L'Oreal owns several other brands such as Lancome and Maybelline among others, are the formulas identical or similar? Is there product crossover and sharing but in different packaging?
Love your videos on formulations and how cosmetics are manufactured
Seems like most all drug store makeup has gone sky high as well
In my area. It’s mind blowing how expensive everything has gptten
Especially with drugstore skincare.
Thank you for this Marlena ❤
Great video. I have very sensitive skin, and most drugstore brands break me out. I’ve become an ingredient junkie and have a spreadsheet on what breaks me out.
Thank you Marlena so much for making this video! I would love to see more content like this where you get into the ins and outs of the industry and how everything works. I am a hard-core cosmetic and skincare junkie, and absolutely love this type of content. More please! ❤
One of the best videos from a beauty creator! I'm soaked in all the information! I love high end and drugstore make up!
Amazing video!! There are some information that only Marlena in RUclips can give us. Thank you so much!! 🙌🏼🙌🏼😍😍😍
The talc fact you presented, is just another reason why Givonchy are crazy to reformulate their loose powder !! Totally unnecessary on their part.
Givenchy was required to reformulate to remove talc from the powder by a specific date to stricter EU standards. Otherwise it would have been banned from being sold there. My understanding is that they didn’t do proper quality control to ensure that the new formula would work the same or with very little difference in performance. They also want to use the “talc free” claim to sell more product and shrunk the amount of product in the package and increased the price (shrink-inflation). When they realized their mistake and pulled from the shelves. I believe a revised formula is starting to make its way back onto the shelves. But consumers are hesitant to put out their money on something that isn’t the same.
@@drmann9886 I’m pretty sure they just switched out mica for the talc without testing it enough because mica is more pearlescent. They definitely need to redo it so it’s more like original formula
Great info! I can’t say I buy products because of the packaging, but I will pass if it’s not well protected. I’ve had too many blushes, shadows, and pressed powders crack and crumble in transit or if accidentally dropped (which is on me) when better packaging might have prevented the damage.
@@Ppattylee this! I ordered the nyx butter blushes and all of them came broken in my package 😭 I was so bummed
@@MarlenaStell Noooo!!🙁😠
That is such great information, thank you! I don't buy any make up made in China. So, that leaves out a lot of drug store cosmetics. Some prestige brands will use the term "Made in PRC". I believe they think it looks better than Made in China, but it is, Peoples Republic of China (ABH lipsticks do this).
PRC and China are the same. If it said Taiwan, it’s really different.
Such great information! I would love to see a video like this on foundation. Ive tried lux foundations that were horrible and drugstore foundation that was great.
I personally buy a lot of elf makeup due to the price point and quality. I have ventured into some brands at Sephora as a lot of drugstore make, especially here in Canada has become so pricey. For skin care I use some of The Ordinary and Inkey list products but the majority is drugstore. Great info Marlena! You really know what you’re talking about.
Everyone is free to do whatever they want with their money.. For me, I'd use a Sharpie before EVER paying $53 for one blush. :)
😂
#2 writing pencils are good for brows. ❤
@@ellenkass9410 😁
😂
Charlotte Tilbury…
I can remember buying my first product of hers.
It was her pressed powder for my under eyes.
Yes, I purchased the mini to keep in my bag, however ….
When I opened it up and took it out of the package 😳 I was shocked because it weighed absolutely nothing!
I immediately knew it was very cheap, thin lightweight plastic .
The beautiful reflective rose gold paint is deceiving , I thought it was going to be much heavier at first sight until you pick it up.
At Charlotte’s price point, it was disappointing . Looks luxurious, but does not feel luxurious.
@@janicedevereux2839 that’s the one brand I will say is consistently overpriced for the quality 😩 I like a few products but the packaging is so cheap and formulas are ok but not amazing 🫣
I have an aversion to more expensive makeup just on principle. If there's a similar, less expensive product, that's what I'll get. I won't pay all that money for pretty plastic packaging.
I love Dior's Rosy Glow blushes and many other products from their Backstage line, but I don't think their packaging is high-quality; and don't even get me started on Chanel's tiny palettes - cheap plastic. Many affordable brands are surpassing them in quality and presentation. I think we often choose products just for the satisfaction of seeing these logos on our vanity. It's valid too, as long as we're aware of our motivation. Thanks for your expert opinion! It's great to keep this in mind when shopping.❤❤❤
Your Right !
It’s all too Over priced
I loooooove that you did this video! I work in marketing so I understand how product development works and how private labeling works, but I work in agriculture so it’s different from makeup. This was so interesting to me to watch. I’ve been on the fence about whether to spend the money on a Natasha Denona eyeshadow palette or just find something new from the drugstore.
My Pat McGrath blusher is so worth it and you get ALOT of product. It always looks classy and if by any chance you over apply it does not look garish. I loved a £10 blush by max factor 1.3 grams a pop. Pat all the way....😊😊
Can you do a video on red dye (carmine) allergies? More importantly, which makeup brands do not use it and are quality products.
I’ll pay more for brands that make products in countries I approve of, like the US, Germany, Italy, etc (not like Elf, Wet n Wild, Makeup Revolution, etc).
great point! China has a terrible track record for animal cruelty
@@dawna4185and that’s why I won’t buy products made in China. Animal cruelty and child labor!
This was the informative and thorough video on makeup comparisons I have seen. Thank you Marlena.
The Valentino looks smoother and more blended on you. The Essence looks a bit patchy, sadly. That's the one I own.
Thank you for going through so much detail. I know this was hard work and I appreciate you
Wow, I learned so much! Thank you for your expertise!
I usually lean towards reasonably priced prestige brands but I have a healthy amount of quality drug store products as they are stepping up their game. I do pay attention to reviews from people I trust. I rarely buy luxury, an exception is the MTHRSHP palettes. I passed on the last one as it didn’t have the baked special shade formula and not worth the splurge to me. Lots of indie brands are bringing great quality eyeshadow to the beauty game but they’ll have to branch out to stay in business. When the grocery store budget balloons, non-essential spending decreases.
I really appreciate this kind of insider information. Besides it just being a fascinating subject, I feel like I can make much smarter, more informed choices with my money. Thanks, Marlena!
I invest money in foundations, I love hi-ends foundation because I love the luxury finish in my skin, also for setting powders. 😅 but I don’t mind for the rest of the products. Most of the times. Excellent video, Marlena ❤ thank you for making this gem 💎 ❤
I find very few drugstore brands I like. I do like LOreal. I mostly buy prestige brands and once in awhile will splurge on luxury brands. Some have great formulas and some are not great and I won’t buy those again. I won’t buy makeup made in China for several reasons so I always check to see where products are made.
I also do the same, and I like L'Oreal over other drug store brands.
Marlena is keeping our pocketbooks flush with cash with all her fabulous tips and tricks! Thank you so much for all you do, Marlena! ♥
Hi Marlena I’m really into texture and performance, but shade selection is a major part of my decision regarding products. I’m in a minority shade wise with ultra pale extremely cool toned skin and the majority of brands do not cater to someone like me. In the last few years the complete opposite end of the spectrum ie rich deep skin is finally starting to be given more options (long overdue as we all can agree and still a very long way to go unfortunately), but most brands cover light to dark tan pretty well and the rest of us it’s dismal. For reference I am 00 in Dior forever or 0.5 in Revolution as a really good shade match (yes I am that pale and no pure white is a mixer and not a foundation shade). I cannot find a shade match in probably 99% of makeup brands and my choices are very limited without having to mix my shade at every price point. I’m 52 with rosacea and eczema so formula is incredibly important further limiting my options and this is where Revolution is unwearable for my skin as it’s formulated for younger oilier skin than mine as it’s their target demographic. Colour is very nuanced and undertone is crucial for me to avoid everything turning orange on me - a huge problem in lip and cheek products. I have a mix of affordable, prestige and luxury - not for the packaging but for the formula, texture, shade and undertones in the product and how it performs on my skin. Best wishes x
This is such a solid walkthrough on lux vs non-lux, and you are very balanced and kind with your comments (e.g. very generous about Essence blushes). I am a sucker for packaging, to be honest, but it has to be both - packaging AND quality, and sometimes I can get both for a more reasonable price, but it's rarely what I would call "deal" or "inexpensive." LOL. My solution for my conservative budget is to buy what I want, but buy fewer of each category. I also don't buy dupes, I just buy whatever the market has now. I've definitely had an "overbuy" and "FOMO" era and it was difficult, but liberating, to leave that behind.
I love that you share your experiences and knowledge with us. We appreciate it ❤
I am so glad you continue to share your knowledge and experience with us. We are better for it.
The information in this video is excellent. Thank u for trying to help consumers understand how these things work.
Thank you for this, Marlena. Your walk-through of how a cosmetic item moves from concept to finished product is eye opening and helps me to understand the *time* and cost involved. Now when an item is sold out and is in the process of “restocking”, I can be more understanding of that delay time. I can imagine if the manufacturer has run out of some of those key ingredients and needs to wait for them to be produced again and shipped to the processing facility, that can take quite a long time. Also, since 2020, the cost involved in manufacturing all those separate ingredients has surely skyrocketed, so this has all been passed down to the consumer.
@@stephaniebarker472 all of this for sure!
You are such a great informative person love you
I’d looooove to see more of these videos ❤❤❤
Love your videos, so informative!
Super interesting! Thanks Marlena 🙏🌟❤️
This has been so informative to us as consumers. I have always felt that most of my money was going to packaging. I always consider that now before I buy any high ticket item. I don’t care what it looks like, I care about how it performs on my skin! Experience? My experience with an item, in general, is about two seconds finding, getting it on my face and getting out the door!
IMO the middle market (Lise Watier; Charlotte Tilbury) are better value for money than some of the drugstore stuff.
I LOVE learning about this side of beauty! 🤓
Don't forget Essence, Catrice, and LA girl- their prices are great too!
$5 essence baked blush even better. I fell off the expensive wagon. I don't want to buy expensive makeup anymore
We as viewers are so fortunate to have the insider point of view that you provide. Thank you! I always learn so much. ❤
It's videos like this that keep me glued. I love and am a savvy consumer thanks to you!
I always assume you just pay for the name with all brands, from clothes and bags to makeup and other branded stuff. Plus a bit of fancy packaging and the brand label, where the logo alone probably makes up most of the price than the actual product. I tend to but high end rather than luxury, as the quality is good. I get drugstore only for certain things, as there are certain things that the drugstore just can't do well, like eyeshadow, highlighter, bronzer, face powders, foundation, lip products and concealer which I only get high end. I only get mascara and eyeliner and brow products from the drugstore.
This was an education in makeup pricing for me. I enjoyed this; it all makes more sense to me now. You did a fantastic job of explaining!
I love these kinds of info behind-the-scenes vids from Marlena
Very informative video, but I must say that the two things you don’t mention are: ethical ingredients (very few brands do these - as a lot of ingredients have child labour involved aka mica from India) + cruelty free ingredients.. and the 2nd is clean ingredients (ones that give you more skin friendly ingredients).. it would have been nice to touch on that as this is also another reason for prices to go up. Not just quality in general in the makeup and the packaging and where it’s made..
@@kohlnrouge definitely good input! For the clean ingredients and cruelty free- neither of those drive prices at all actually. It doesn’t cost anymore to have either of those. For clean beauty it is mainly a marketing tactic used by brands to give the illusion of being superior but no added costs are part of the equation. Where it’s made though is definitely a huge factor in cost as labor is the most expensive 😅
That’s actually very helpful, thank you for answering my question.. would love to see a video where ethical ingredients is the main topic - I do sooo enjoy your videos❤️
This is the video we needed. Honest and simply explained for us non-experts. Thank you Marlena! ❤️
I'm a total science geek, as well as a Makeup Geek 😊, so this information was fascinating. I used to be such a makeup snob, but over the past five years or so I've been able to embrace some drugstore products because they've seriously upped their game. Thank you for sharing your wealth of knowledge with us, Marlena ❤
Great video that answered a lot of questions I have had.
Another amazing video with so much detail and insight like no one has given before ! None of the OG beauty gurus atleast ! Thankyou n plz giving us these insights and the backstory to all brands. I’m an ex Sephora makeup artist and all this stuff was not discussed much when I worked there back in the day even though there was always brand trainings / product demos etc ! But this was very very helpful! Thankyou ❤
Marlena, Johnson&Johnson took the talc out of their powders, because it supposedly caused cancer. I had breast cancer in 2005, I have always wondered if putting powder around my breast caused my cancer.
Talc on the face, would you worry about that??
Marlena, love your videos. ❤
I would say no simply because there is no proof- none. Millions of other women have done the same as you and not gotten cancer. There have also been millions of women who have never used talc products around their breasts and gotten breast cancer. Check out lab muffin beauty. She’s a brilliant cosmetic chemist that has a blog and youtube channel.
Those claims have been debunked.
I feel like L'oreal is more expensive, but they own so many brands that I'm pretty sure they repackaged their stuff and mark it up. I love L'oreal, though. It's so good. Their products are top notch.
Marlena! This was suuucchhh a good video! I love how well spoken you are and hearing your expertise on this subject!! Thank you for sharing! This was great
Love this video! Thanks Marlena for this amazing information. Hope you are feeling well! ❤
Its the girls that scream " omg sooo cute hellokitty, so cute compact " that r enabling the higher cost packaging. I cud give 2 flying effs abt the packaging. Id buy the higher quality VALENTINO blush in the cheap ESSENCE packaging for much cheaper!
Thank you for the eye opening video
Love your content! This was very informative! Thank you!
If the price of the product is mainly the packaging, then why when a brand sells refills, they are almost the same price as the full product? Like they could keep their profit margin the same, and we would still be in advantage on purchasing the refill.
You are the best! Thank you so much for this video! You take good care, Marlena!
Thank you for creating such a different and insightful video.Your unique perspective and stage-by-stage analysis really stood out, and I found it incredibly helpful.
Thanks Marlena...❤🌹You have saved me alot of money! Very informative video.
Drugstore makeup packaging is so bad. The lid always breaks after a couple of uses. The plastic cracks and it have only been in the drawer.
Their formulation is better but I feel like they cut cost on the packaging. I rather buy high end so I can have a chance to use it all up and less unhygienic.
I opt for to buy less makeup but better quality.
Thank you sooo much for this video! As a chemist working in drug discovery and development I love learning about the “behind” of beauty industry ! Would you be able and willing to do a similar take on skincare? I think France is doing good in this department. I know you were in makeup development but maybe you have also juicy insights into skincare production? 😊
I don’t like drugstore lipsticks.i know everyone says to save money when buying lipsticks and go drugstore l. I’ve only bought a few over the years and they end up looking very weird and generic on me. They smell cheap and emphasize my lip lines. So I stopped risking it and wasting money.
What lipstick are you wearing? Love it
Marlena, I must be on a lucky streak First I saw the best content I felt that Reesa does makeup, I think it's called time ro face facts or something like that and now YOU, OMG WHAT CONTENT, OF FACT CHECKING ON THE REAL DEAL EDUCATION , I'm blown away with soaking in " Valuable information " by two of my favorite Influencers, this is more of what I personally want 2 C as a retired Esthetician, skin and makeup loving fanatic. Yes I enjoy the application techniques, the Dupe presentations, But THIS, omg Formulations from Starr 2 finish !!! This was an arsenal of valid., valuable, content for EVERY INFLUENCER, INSTRUCTOR / EDUCATOR FOR ULTA, SEPHORA , BEAUTY COLLEGE ESUCATORES And on the floor conaultants in Luxury, mass., & Prestige sales,
As well as all makeup Artist, ....and finally just every person
PERIOD ! Who loves cosmetics and wants to make informed decisions
BRAVO 🎉 YOU AEE QUEEN FOR A DAY
THANK YOU❤
.
Thank you for this master class!
This week I was eyeing that new hot-topic-colourful-eye-palette-that-deconstructs-into-a -smaller-travel-component and yea it’s $225.00AU!!! Not going to happen.
Such an interesting video ❤❤loved it. Very informative