Best Franchise Marketing Agency Services for 2024 (Franchisee Digital Marketing That Works)

If you're ready to take your franchisee digital marketing to the next level, then this video is for you! In this training, John Lincoln, CEO of Ignite Visibility will walk you through his take on the best franchise marketing agency services for 2023.
You'll learn how to set up the best franchise marketing agency services for 2023 and how to market the corporation in charge of the franchisees. Next, you'll learn how to connect these programs so they work together seamlessly. Finally, John will walk you through a real-life brand example (disclaimer: not our clients).
Best franchise marketing agency services for 2024 takeaways:
1. Franchise SEO: both the corporation and franchisees need to rank well in Google for branded terms, non-branded terms, and local-based terms.
2. Importance of Franchisee Dashboards: With a corporate and local dashboard, the franchisee can see all marketing metrics associated with their page on the website, Google My Business, etc. Corporations need a view of their entire website's performance as well as each specific location.
3. Paid Media for Franchises: The two goals of paid media are to (1) build the brand and (2) drive new customers. Both are important to business growth and consumer decision-making.
4. Franchise Social Media Marketing: A great social media presence makes both the customer and franchisee feel good and brings in more business. Franchisees are looking for creativity, engagement, and a brand that makes them feel at home.
5. Email Marketing for Franchisees: Email marketing helps nurture potential franchisees to join the team, keeps the overall customer list warm and aware of new offers, and drives the franchisees' clients through the door.
6. Franchisee Conversion Rate Optimization (CRO): When you are running lots of ads and driving traffic to a website, it's important to always test out new ways to improve conversions. In the arena of digital marketing, those who can pay the most to acquire customers will emerge victorious.
7. Creative Services for Franchisees: Once or twice a year you should be doing a shoot, analyzing your marketing position, and looking at competitors. Come up with a solid messaging strategy and creative assets for the upcoming year.
8. Franchisee Website Design and Development: When building your website, make sure it works for your business model, drives traffic, and will work to get you the results you're looking for.
Franchise marketing agency services for 2024 can be challenging since it has so many moving parts. Use this webinar to break down the eight steps you should follow to build your own marketing plan for franchisees in 2024. Watch now to learn franchisee digital marketing!
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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
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[@stevegallup9406]

Great instruction. Thanks John. I do have a question: What about companies that have the same name but are not a franchise? We have a company name that has multiple locations however, they do not offer the same programs and are not affiliated with each other. Besides geo-targeting there is confusion in searches from the end users thinking we are all part of a franchise.

[@IgniteVisibility]

Sounds like a great company. In those cases, you need a more customized approach to all your data in GMB, web pages, ads, etc. Unfortunately, you need a little more manual work. But, that is OK!