Use These 6 Quick Strategies to Supercharge Amazon PPC in 2025

[@umairali3248]

I'm a strong advocate of negative targeting and strongly agree with this approach. I’d like to add my 2 cents;
Here's how I would refine it:
1) Conduct in-depth keyword research and segment keywords at the root level to identify customer intent.
2) Focus on keyword relevancy and avoid overly broad terms. For example, a keyword like "washing line" could indicate a variety of intents (e.g., retractable washing line, washing rope, or other options). Be specific about what your product does not offer.
3) Add negative phrase keywords for attributes like size, color, or material that your product doesn't have to minimize wasted ad spend.
4) Avoid "catch-all" strategies initially, such as targeting substitute or complementary products. Instead, prioritize keywords where customer intent is 100% clear.
This approach can significantly control wasted ad spend and optimize your campaigns for better results.