Ep. 3: Getting Started with Jaime Hunt

In this conversation with Jaime Hunt, we look at various ways that different higher ed teams are using generative AI to become more efficient and effective.
Christopher Penn’s RACE model for prompting: www.trustinsig...
Episode prompt: You are an expert content marketer. I'm going to ask you to take an existing piece of content and create a [type of content - blog, video script, social post, etc.] for [channel - TikTok, RUclips, etc.] for [specific audience - potential undergraduate students, alumni, etc.]. The content is attached [or in a link].
Here is more context [links to content about topic, channel, audience, challenges, goals, etc.].
Please create the [content] for [channel] targeting [audience]. Take your time.
Guest Name: Jaime Hunt, President, Solve Higher Ed Marketing
Guest Social: / jaimehunt
Guest Bio:
www.solvehighe...
After a 20-year career in higher education, including nine years as a chief marketing officer, Jaime Hunt launched Solve Higher Ed Marketing in 2024. To this consultancy, Jaime brings a passion for building brands, telling stories, and leading with empathy.
After beginning her career in 1997 in print journalism, Jaime began working in higher education in 2004. Since that time, she has been responsible for media relations, marketing, creative direction, crisis communications, branding, digital communications, reputation/issues management, multimedia, photography, public radio, enrollment/admissions communications, and government relations.
From 2015-2024, she served in vice president/chief communications and marketing officer roles at Old Dominion University (large, public R1), Miami University (large, public R2), and Winston-Salem State University (small, public HBCU). Prior to those positions, Jaime served in marketing, web strategy, branding, and media relations leadership roles at Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University.
Throughout her career, Jaime has been a highly visible leader with volunteer service for a number of professional organizations, including the American Marketing Association, the Public Relations Society of America, the Council for the Advancement and Support of Education, HigherEdWeb, the College Communicators of the Carolinas, and the Women’s Fund of Winston-Salem. She has presented at regional, national, and international conferences on a wide range of marketing communications topics. Her work has earned more than 40 industry awards.
Jaime holds a bachelor's degree in journalism from the University of Minnesota and a master's degree in integrated marketing communications from West Virginia University. She is also a graduate of the Academy for Innovative Higher Education Leadership.
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Brian Piper
/ brianwpiper
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