Right on. Sometimes he got a little corny IMO, but the hooks, beats, and delivery were always so on point that it just all worked. The bass is just *sick* on this track. Rock the Bells melted my head in junior high, and Mama Said Knock You Out while in college. So much goodness from LL.
@@Wundernuts He’s won Grammy’s, has a star on the Walk of Fame, was honoured at the Kennedy Centre for his contributions to American culture, Rock and Roll Hall Of Fame, and numerous nominations and wins at other prestigious festivals. Not to mention 14 seasons so far on NCIS:LA and numerous other television and movie appearances. He is the GOAT!
That’s the reaction when it first came out. Waited every day after school to watch it on Yo MTv Raps (nod to Ed Lover and the other Dr. Dre) for the longest time. It was levels above anything in rap at that time. He was already well known to hip hop fans but this and Mamma Said Knock You Out put him in a new light and made him a legend. And who knew he would become a pretty decent actor as well? Glad he stopped being a “stick up kid.”
@@FuckSlowShitThe songs age well with morden PA systems at concerts too. I'm 21 and saw him live in Memphis two weeks ago and The Roots were backing him, adds a timeless quality to the songs. Juvenile, Big Boi, Doug E Fresh, Slick Rick, Mc Lyte, Jadakiss
Yes ! I was just thinking the same. Masterpiece level here ! Every shot is so on point and meaningful. End result is timeless. Nothing compared to your average rap clip... Shame on me, I'm just coming across the the name of Ric Menello... he definitely deserves more recognition... RIP
You are so right. I actually never appreciated this song until recently this video came up on MTC Classics and it blew me away with its film noir style. It better have won some awards!
Another Rick Rubin classic. You can hear that rock influence he had in hip hop during this time. Never gets enough credit for being one of the better producers during the best era of rap (1986-1998)
The man won eight grammy's how much more credit should he receive. Everyone knows he was the man at Def Jam, he also produced excellent music for RHCP as well as many other artists.
Lmao, on my first deployment in the Navy - we were heading back to home port San Diego CA and the Captain played this over the all hands microphone system (1MC) at 3 AM to let everyone know we were heading back home.
Two years ago my mom surprised me to a trip to LA for the second time. She played this song while showing me the plane tickets! I cried tears of joy for hours! It’s one of my favorite memories.💕💕💕
It's on a class all its own! Me and my BFF used to blast this back in the day. I love how funky and classic it is. there's so much vibe to it. And I am not an LLCJ fan, but this song does it to me like no OTHER!! I fucking LOVE it!!
Great video. How about that beat? The confidence with which it draws you to pay attention. The samples, the slooow scratching, the build up. The lyrics. A masterpiece.
From a time when MTV actually played music. This type of rap/hip hop is far better than today's. In the era of The Beastie Boys, Public Enemy and anything that Rick Rubin produced.
Yeah but at this time the heads of MTV(assholes) thought guitar rock was the end all be all.. Rap had to fight for air time until MTV a 1 hr of "yo MTV raps" the other 23 hrs what that other stuff which is now thoroughly dead forever and ain't coming back...who would have thunk it???
@DonJ. Yeah but MTV in the 80's discriminated amount music and though rap was Music...Micheal Jackson I think was their 1st black artist. They treated rap as a fad or joke and gave it 1hr a day on your raps which meant after commercials about 8 rap videos...the bet on rock and lost...then they became a reality show network...that's why I don't have much respect today the way they treated rap and the early artists struggling for relevancy
This song was up there with These are the Breaks Raw and I ain’t no Joke…… I just couldn’t stop rewinding over and over!!👏🏾👏🏾👏🏾🔥🔥🔥One of the alltime greats LL💪🏿💪🏿💪🏿
How you gonns contradict yourself? It ain't nowhere near the same. The.masses appreciated the art of music more then, there wasn't a million actors and rappers, people were invested more in celebrities, they weren't as disposable. He was actually iconic and worked for it. It's not the same as every viral video rapper being a trend for a year and being forgot about. Years from now people will still know L.L. you didn't even know migos name rn
This era was a struggle from relavancy...they said it was not music and just a urban fad little did they know the ppl like L.L.,will, rundmc,,beasties,raking etc With extreme musical talent would take this music to #1..in a short time...I'd say take out Micheal jackson..by 1989. Hip hop was probably #1 growth wise by then 4/5yrs since LL'S inception
@@matrescence_motherhood At worst, the assumption behind the "why are there so few views" comments must be that, somehow, the videos never existed before RUclips.
@@CC_Marauder Dude, do you know how much it sucks being fucking 31 right now I really feel bad for the new guys growing up into whatever the fuck it is we are in shit I'm tired of pretending like we don't live in a freak show of someone else's design... America has had the most beautiful women in the world and each different section of the US even (pre plastic era... disgusting nonsense)
I remember being about 15 yrs old in high school when I stumbled onto this video on mtv back in the day - i was not at all into hip hop or rap then but this track and the video stuck with me all these years and since then now at 49 i’ve grown to love a lot of the old school hip hop and rap from the 80s and 90s - funny how a lot of the rappers from then segued into acting - if you’re creative at all you tend to be multi talented
It's the complete opposite for me. I use to listen to LL cool J, RUNDMC, Beastie Boys, etc... now even though I still love these guys, I'm listening to more rock of the 80's.
@@eejyool5099 I agree with you The Kult has great songs, the other stations they added in the past have horrible tracks, take that iFruit station for example..
This track was such a different pace and feel at the time even the video seemed odd 😂 but it was definitely ahead of its time and it shows one of Ls classics
God I remember when this first came out... around 87 or so. Song and vid were way ahead of their time. It was a complete departure from LLs usual NYC styled appeoach. Clean, smooth and polished. The B&W video provides iconic California a
OMG, I so miss the good times and great music of my era! Partied and danced my ass off through the 1980s/early 1990s. Wow, so hard to believe those times were 31-40 years ago...sigh.
The girl dancing there is actress Ele Keats! She played Christian Bale's love interest in Newsies. I came here from her Instagram, she makes jewelry now.:)
He had better lyrics at 18 than a lot of people had in their entire lives. Just an irreplaceable part of rap's history.
foe sho
I agree Jared 🎵
Right on. Sometimes he got a little corny IMO, but the hooks, beats, and delivery were always so on point that it just all worked. The bass is just *sick* on this track. Rock the Bells melted my head in junior high, and Mama Said Knock You Out while in college. So much goodness from LL.
@@Wundernuts He’s won Grammy’s, has a star on the Walk of Fame, was honoured at the Kennedy Centre for his contributions to American culture, Rock and Roll Hall Of Fame, and numerous nominations and wins at other prestigious festivals.
Not to mention 14 seasons so far on NCIS:LA and numerous other television and movie appearances. He is the GOAT!
@@downhomesunset don’t forget how he took down an intruder in his own house 🤣😵💫😵🤩😎😎
The 808’s hit better back then .
For real man they be shaking my truck
I’m bad I need love and posse on broadway by sir mix a lot straight thunder
Word Up!
This video is a work of contemporary art, no doubt.
For sure.
Hear, hear.
💯
That’s the reaction when it first came out. Waited every day after school to watch it on Yo MTv Raps (nod to Ed Lover and the other Dr. Dre) for the longest time. It was levels above anything in rap at that time. He was already well known to hip hop fans but this and Mamma Said Knock You Out put him in a new light and made him a legend. And who knew he would become a pretty decent actor as well? Glad he stopped being a “stick up kid.”
ONE OF THE DOPEST BEATS IIN RAPS HISTORY!!!
Fo sho...
everone used this beat at this tme
Fa real
Also beastie boys paul revere.
Who r U sofe tom
I love the originality of this track. Still holds up well 28 years later!
How much swag did LL have in this video?? Unmeasurable
It oozes through the screen
🔥💀
No I measured it's just shy of 17 meters long and a full 3 meters wide the whole way down. Nothin' to sneeze at.
Pure hip hop will always stand the test of time. Classics never go out of style.
This whole album is a masterpiece 😅
That’s why I’m here at the age of 24 feels like 64 inside my soul …..
@@FuckSlowShitThe songs age well with morden PA systems at concerts too. I'm 21 and saw him live in Memphis two weeks ago and The Roots were backing him, adds a timeless quality to the songs. Juvenile, Big Boi, Doug E Fresh, Slick Rick, Mc Lyte, Jadakiss
True
This is rap bro
The ladies still love cool James!!!
Can we all agree on how great that video is? The perspectives and overall camerawork are ace! RIP Ric Menello!
Yup! The shot compositions are excellent!
Yes ! I was just thinking the same. Masterpiece level here !
Every shot is so on point and meaningful. End result is timeless.
Nothing compared to your average rap clip...
Shame on me, I'm just coming across the the name of Ric Menello... he definitely deserves more recognition... RIP
I totally agree! It's a superb video. Has a slick, cool film noir feel to it.
Yep. Way ahead of it's time .
Facts
I'll never grow tired of record scratching.
I hear you, neither do I!
I was just about to comment on this!
Sad it had to end.
S Walters LAKERS.
Kwamay Brown four lyfe....
Genius artistry! Every frame, angle,lighting, casting,editing… the production is flawless. A director and artist decades ahead of their time.
This Is an amazing video.
You are so right. I actually never appreciated this song until recently this video came up on MTC Classics and it blew me away with its film noir style. It better have won some awards!
This video was art af, and most people dont even realize it. This was some French noire shit. The composition, So good
🤮
that beat was beast,,
Another Rick Rubin classic. You can hear that rock influence he had in hip hop during this time. Never gets enough credit for being one of the better producers during the best era of rap (1986-1998)
Did you see Rick in the video playing cards?
He gets credit from his peers.That song was actually used for the film less than zero.
he was responsible for that soundtrack, all time!!!
The man won eight grammy's how much more credit should he receive. Everyone knows he was the man at Def Jam, he also produced excellent music for RHCP as well as many other artists.
all cool j going back to Cali biggie smalls going back to cali
MY ERA IS UNDEFEATED!!!!🎤🎤🎤🔥🔥🔥💯💯💯
ANY FREAKING DAY OF THE MF YEAR!
Still Hittin!
👆
💯🏁💯🏁💯
THAT BEAT !!! STILL HITTING IN 2024.....
🤌
5😊in 😅up😅5 97😊😮l6o3😂🎉
They not knowing 💥
🔥🔥🔥
Rightttt!
❤
❤ that Martha Quinn pose is everything
Classic hip hop from the heart. This is why LL is the GOAT.
This song still hold up 30 years later. This was the jam. 'she said she likes the ocean' chooka chooka chooka....
Nice, I never new how to spell a record scratch until now! :D
Love your sound effects!
In another 30 years, this video will still be dope
But will Cali ?
Still jamming to this slap in 2058
Facts 💯
Another hunded
@@ayf1983 yeah about whatever percent San Andreas leaves behond
That new LL ft Eminem joint brought me back here. This joint still fire in 2024
Same!
Homage dawg
Nah this isn't fire lol, and i love LL cool J
Me too!
Same
The tight horn section over that thunderous bass backbeat....legendary!!
You can thank Rick Rubin for that.
Hell YAH!!!
Rick Rubin beats hit so hard!!!
If you hear the horns………you know it’s good.
Man!!! i jus commented on that SAX!!!
One of the smoothest hip hop tracks ever. That opening is one of the best.
That trumpet is 🔥
Saxo
One of the sickest beats in hip hop history.
FaCTS!!!!
Paul revere. Beastie boys
No but nice try small hat bots
Paul revere.
Courtesy of the legendary Rick Rubin.
I miss music like this 😭
🎯
im 12 and i miss it too:( music is not the same its all boring now:/
@@miaunknown2641 keep up the good work! Don’t follow others !
He dissing Cali
Favorite rapper as a kid and I'm 45 🤣🤣
Lmao, on my first deployment in the Navy - we were heading back to home port San Diego CA and the Captain played this over the all hands microphone system (1MC) at 3 AM to let everyone know we were heading back home.
Lmao this is dope, wish ours did that now.
Shit I used to be based at Miramar. Late '80s early '90s.
That must of been the coolest thing.
@@KermitRice Man, the partying we did at Miramar in the early 90's... Omg! I lived in Port Hueneme.
I knew I should have joined the Navy.
Did the first swear in should have went back to meps
One of the Greatest of All Time.
Recent learned an old friend of mine past away. He loved this album. R.i.P my friend.
This song has to be played full blast. Bad ass bass
for real everytime it shows up on gta 5 i bump that hoe
PERIODT
Big FACTS
Especially when that scratchin' comes on. ahh yeah! :)
Two years ago my mom surprised me to a trip to LA for the second time. She played this song while showing me the plane tickets! I cried tears of joy for hours! It’s one of my favorite memories.💕💕💕
Epic!! Mom's knows what's up ✌️
to bad cali has gone 👎 the last 5 yrs i think
Your mum has taste
😂 😂
@@Hardstyler981 move out then that's what I did
(2:37) "Bikini small, heels tall, she said she liked the ocean" Simple lyrics from LL & memorable beats from Rick Rubin. Classic track!
DJ bfad.... Yes!!! Totally!!
Oh that beat 💛
Rick Rubin true beast of the music!!!!
See how young Rubin was in the video..wow
1988 was my sr year of high school. Can’t tell you how revolutionary this was. Yes, we dressed and did our hair JUST like this!!! I’m 53 now - WOW!!!
My best years in the gritty 1980's NYC. Thinkin' bout going back to cali.... yo I don't think so! :D :D
He was so popular that everyone forgot he was ONE OF THE GOATS!
The term GOAT literally comes from the name of 1 of his albums!
"The GOAT"!!
There's never quite been a hip-hop tune like this before or since.
Right?!?!
Truly 1-of-a-kind hit.
Nothing like feeling the subwoofer of this song jostle you around as you go 80 on the highway
Never forget the first time hearing it I was " wow this is different"
@@clemenza24 that first 30 sec tho...monster!
It's on a class all its own! Me and my BFF used to blast this back in the day. I love how funky and classic it is. there's so much vibe to it. And I am not an LLCJ fan, but this song does it to me like no OTHER!! I fucking LOVE it!!
32 years and I remember the lyrics... But don't remember yesterday's lunch... Legendary
Perhaps trashy mumble rap was playing while you ate yesterday’s meal hence your inability to remember the meal.
Great video. How about that beat? The confidence with which it draws you to pay attention. The samples, the slooow scratching, the build up. The lyrics. A masterpiece.
Should have featured this song at the SUPER BOWL. Wouldve rocked the whole stadium
This is pure class and the scratching is ferocious....
The greatest scratch of all time.
2024, goin back to Cali? Yo, I don't think so... 😂😂😂😂😂
Good one ha ha
Utter Garbage!
From a time when MTV actually played music. This type of rap/hip hop is far better than today's. In the era of The Beastie Boys, Public Enemy and anything that Rick Rubin produced.
MTV in the 80s mind blowing! Everything from Duran Duran to Yo MTV Raps 🤩
Agreed.
Yeah but at this time the heads of MTV(assholes) thought guitar rock was the end all be all..
Rap had to fight for air time until MTV a 1 hr of "yo MTV raps" the other 23 hrs what that other stuff which is now thoroughly dead forever and ain't coming back...who would have thunk it???
@DonJ. Yeah but MTV in the 80's discriminated amount music and though rap was Music...Micheal Jackson I think was their 1st black artist. They treated rap as a fad or joke and gave it 1hr a day on your raps which meant after commercials about 8 rap videos...the bet on rock and lost...then they became a reality show network...that's why I don't have much respect today the way they treated rap and the early artists struggling for relevancy
Easily the most artistic rap video I have ever seen, the sax is great, shot in black and white sheer genius.
This is probably one of the most unique songs ever made.
Hell yeah very different! His rap style using hyku style was impressive
🤌
All bullshit
@@ipomoeaalba936 Who pooped in your wheaties?
@@ipomoeaalba936 They removed comment. Who pooped in your wheaties?
Stands the test of Time. This is L's true genius. He created works of art that will remain relevant in any generation.
This is one of my favorite music videos ever. Very minimalistic with an 80s flavor.
They need to make LL icon for hip hop because he actually changed the game. This why he is the GOAT.
agreed 100 %
This video was his tribute to WHITE women!!!
@@jonothandoeserhow so
So?@@jonothandoeser
He’s the man!
love this 808!
Back when rappers actually had talent, LOVE IT!
Kendrick Lamar doesn’t have talent?
you call this talent 😂
I was 14 when this came out! I thought it was the best song ever!!
It was cutting edge. jazzy
johnny odom it was that crazy ass bass this track has😱
Gift of gab ra the rugged man
johnny odom. Me to
johnny odom it is
"pop in a cassette and push play" 😎🔥
Those were the days.
Talk about nostalgia!
Definitely GOIN' BACC!!! Appreciate Ya, 🐐 JTS!!! Owe You 1!!!
we used to test car systems with this track, bass is so clean
Oh my god, this song bumped! This always reminds me of freshman year when all the seniors left the parking lot after school. Mini trucks and bass.
First rap song I ever hear back in 87/88 (4 years old)
This song was up there with These are the Breaks Raw and I ain’t no Joke…… I just couldn’t stop rewinding over and over!!👏🏾👏🏾👏🏾🔥🔥🔥One of the alltime greats LL💪🏿💪🏿💪🏿
😊me too
Use to work in Oregon and North Cali, originally from the East but play this for memories of my childhood and work now...😊
Bought a ce vett new 6speed manual nothing could touch it dang these was good times
People don't understand how iconic ll cool j was in the 80's, he was equally what amigos are to the 2000, iconic we are among greatness,living legend.
😂 this whole comment broken
How you gonns contradict yourself? It ain't nowhere near the same. The.masses appreciated the art of music more then, there wasn't a million actors and rappers, people were invested more in celebrities, they weren't as disposable. He was actually iconic and worked for it. It's not the same as every viral video rapper being a trend for a year and being forgot about. Years from now people will still know L.L. you didn't even know migos name rn
Who are migos?
@@tobe1207 couldn’t have said it better
What amigos?
Probably the pinnacle of hip hop. The video is sheer art.
I played this on my way to Cali for the first time. I love Cali. The best place ever!!!!! Now when I go. It's like another home that I have.
Cali ain't what it used to be in 1987. lol
You can't play it the first time lol only repeat trips
@@BillAntExactly 😂🔥💀
Iconic. Young musicians have not paid homage or tried to sample which is sad. The visuals are crazy.
I’m selfish. I don’t want anyone to touch this! Lol 🥰
the argentinian band soda stereo sampled the trumpets part,they were really eclectic
@@may0naise975Which song? Ty
@@glendaleon739 paseando por roma
@@glendaleon739 and look more into his discography,his music is terrific
I miss this era of hip-hop.
This era was a struggle from relavancy...they said it was not music and just a urban fad little did they know the ppl like L.L.,will, rundmc,,beasties,raking etc With extreme musical talent would take this music to #1..in a short time...I'd say take out Micheal jackson..by 1989. Hip hop was probably #1 growth wise by then 4/5yrs since LL'S inception
Everytime I move with every groove. This track is fire and always has been
Now, he is in Cali (NCIS:LA).
808 sounds nice
nothing like old school
this isnt old school
ALivingBeing
why isn't old school...
Originally old school hip hop ended in 1984 and then started the new school. en.wikipedia.org/wiki/Old-school_hip_hop
Originally old school hip hop ended in 1984 and then started the new school. en.wikipedia.org/wiki/Old-school_hip_hop
I would like but it's at 69
Only 10M views on this classic is just criminal.
and counting
So put them in jail.
Why do people write stupid comments like only 10m views? Ok lol 😂 how many views do your videos get?
I know right . . .
@@matrescence_motherhood At worst, the assumption behind the "why are there so few views" comments must be that, somehow, the videos never existed before RUclips.
Classic. Shit made me book a flight.
TheDreamhouse2010 lol
TheDreamhouse2010 I’m leaving tomorrow for California
Do the women really look like this in Cali?
@@chillpill1590 Used to. Now it's all FUGLY tattoos, duck lips and faux tan from a bottle.
@@CC_Marauder Dude, do you know how much it sucks being fucking 31 right now I really feel bad for the new guys growing up into whatever the fuck it is we are in shit I'm tired of pretending like we don't live in a freak show of someone else's design...
America has had the most beautiful women in the world and each different section of the US even (pre plastic era... disgusting nonsense)
Such a classic
I am a 67 year old white guy and I can tell you this is ART, with a capital A. LL Cool J is one talented artist.
I remember being about 15 yrs old in high school when I stumbled onto this video on mtv back in the day - i was not at all into hip hop or rap then but this track and the video stuck with me all these years and since then now at 49 i’ve grown to love a lot of the old school hip hop and rap from the 80s and 90s - funny how a lot of the rappers from then segued into acting - if you’re creative at all you tend to be multi talented
It's the complete opposite for me. I use to listen to LL cool J, RUNDMC, Beastie Boys, etc... now even though I still love these guys, I'm listening to more rock of the 80's.
Can’t believe they put this in gta. Gonna listen to it every time it’s on
Kult FM is the shit, let me tell you. One of the best stations in the game
@@eejyool5099 fr
4th part??
👌
@@eejyool5099 I agree with you The Kult has great songs, the other stations they added in the past have horrible tracks, take that iFruit station for example..
The definition of irony: LL doing this song, and fast forward a few decades later. He's staring in NCIS: Los Angeles 😂
This music video was mind blowing when it first came out!
this video is pure art.
💯
the eye in the sky was about to say the exact same thing.
This track was such a different pace and feel at the time even the video seemed odd 😂 but it was definitely ahead of its time and it shows one of Ls classics
This was pure avant garde...straight classic!
Back when Cali was worth going to.
For those old enough to remember, that's original MTV VJ Martha Quinn at 3:08.
NOT,,,that is NOT her,,,,reall
y.....grrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
NOT her
@@feliciapalumbo9688 It is her. google it.
Good eye
Before MTV sucked!
1:41 “The record skipped! But this girl kept dancing, prancing, grinding, grinning, ROMANCING!!!” 🔥💯👏🏾
Always liked LL
Who’s here after murdergram duex!?
not me
This guy 😅
Bruv me🔥✌️❤️
Only us real ones get the end of murder deux
Had to check out the Saxiphone bit. I forgot about the goldfish. LOL
God I remember when this first came out... around 87 or so. Song and vid were way ahead of their time. It was a complete departure from LLs usual NYC styled appeoach. Clean, smooth and polished. The B&W video provides iconic California a
Tickle Biscuit yes it was. He left the East coast and went out West
Summer of 87! Less Than Zero Soundtrack...GREAT TIMES!
This is killer baby❤❤💯☘️💃🏼
Yes it is.
The early days of 808 bass.. love it
The bass line in this song is so damn hard. I used to blast this on the 4 15"s in the extended cab of my S-10.
Can rap be this good again? I don't think so.
Just went to the LL Cool J tour..he did this song..the crowd went crazy..
Biggie couldn't touch this ❤❤❤
R u out your FN mind 🤯 Big did him a favor
Another masterpiece production by Rick Rubin
Spent 15 minutes trying to decide what to write, LL is such a HUGE star i have no idea where to begin
That Georgetown Starter jacket is dope.
Back hip hop music was really good!!! We took this art form for granted!!! You hear nothing like this anymore!!
OMG, I so miss the good times and great music of my era! Partied and danced my ass off through the 1980s/early 1990s. Wow, so hard to believe those times were 31-40 years ago...sigh.
Even The Rain Beautiful cries Beauty 😻😍
Goat
None of the girls in the video can really dance but homegirl at 1:40 is rockin' it...
...in her own unique way...
These girls are more your speed ruclips.net/video/du06CFGu_5c/видео.html
1:27
she was...lol
The girl dancing there is actress Ele Keats! She played Christian Bale's love interest in Newsies. I came here from her Instagram, she makes jewelry now.:)
@@daniellestevens3013 That's interesting. I loved Newsies !
Absolute classic.
It’s all there in black & white. Superb
LL Cool J was so FINE!!!😊