$100M CEO teaches the quickest way to increase revenue [without more marketing(or sales)]

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  • Опубликовано: 22 авг 2024
  • Want to SCALE your business? Go here: acquisition.com
    Want to START a business? Go here: skool.com/games
    If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
    How I got here…
    21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
    23 yrs old: Left my fancy consulting job to start a business (a gym).
    24 yrs old: Opened 5 gym locations.
    26 yrs old: Closed down 6th gym. Lost everything.
    26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
    26 yrs old: In desperation, started licensing model as a hail mary. It worked.
    27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
    28 yrs old: Started Prestige Labs. $20M the first year.
    29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
    31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
    31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
    31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
    32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
    34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
    Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
    To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
    You either get an epic outcome or an epic story. Both mean you win.
    Keep crushing. May your desires be greater than your obstacles.
    Never quit,
    Alex
    FULL DISCLOSURE
    I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Комментарии • 222

  • @nancydickson7699
    @nancydickson7699 2 года назад +32

    *EVERY FAMILY HAS SOMEONE WHO BREAKS THE CHAIN OF POVERTY IN THAT FAMILY,I PRAY YOU BE THE ONE*

    • @scottbonovan6521
      @scottbonovan6521 2 года назад

      Talking about being successful! I know am blessed because if not I wouldn't have met someone who is as spectacular as expert Mrs Blossom Jefferson

    • @jeffmatt7086
      @jeffmatt7086 2 года назад

      This is really helpful for my situation,please how can I get intouch with her?

    • @dennissamantha1097
      @dennissamantha1097 2 года назад

      What a striking coincidence,Expert Mrs blossom Jefferson changed my financial life tremendously.

    • @dennissamantha1097
      @dennissamantha1097 2 года назад

      Demanding for her contact details? 👇

    • @dennissamantha1097
      @dennissamantha1097 2 года назад

      米国+𝟭92941𝟵𝟭𝟯𝟭𝟲米国

  • @alimonfared
    @alimonfared 2 года назад +8

    Solid one 👍 20 years old on my road to billionaire.

  • @badralshaer4920
    @badralshaer4920 2 года назад +57

    Great explanation about an important topic that gets overlooked much too often. These types of entrepreneurial videos help bring the focus to where it's needed - really helpful.

    • @rickrjw
      @rickrjw 2 года назад +1

      This guy has an unbelievable way of explaining things. Smart dude.

  • @ponderosa3928
    @ponderosa3928 2 года назад +17

    I really appreciate this. Intuitively I get that's it cheaper & easier to keep a customer than find a new customer (cost of acquisition, marketing, etc) or raise price by 4X but I never did the math. Without the math, I would lose focus and bounce from approach to another. Thanks! Business is fun.

  • @evanfitz9099
    @evanfitz9099 2 года назад +7

    Extremely valuable information. Love the thought experiment on how to increase growth through acquisition, churn and price levers. Thank you sharing!

  • @tlavigne7
    @tlavigne7 2 года назад +16

    Wow Alex. That was perhaps my favorite video you have ever made and I have a feeling that it will have a massive impact on my ability to see my business and its potential for what it is. Much appreciated. Keep em coming.

  • @Bejomasi
    @Bejomasi Год назад +1

    Alex gets more input in a 13 min video than some professors in a whole class. And it is way more understandable! Thank you for teaching us the way you do!

  • @gerhardstols396
    @gerhardstols396 2 года назад +12

    I love this type of content. Hopefully you have more technical videos like this to come. This video makes a lot of sense if you are selling to various clients. What metrics should you focus on if you only have a few big projects that you are working on per year.

  • @coledriescher9401
    @coledriescher9401 2 года назад +10

    Loved the video Alex! I am obsessed about breaking this stuff down and starting to develop a direction in which these different problems can be addressed! More videos like this are certainly welcome in my perspective!

  • @jdhfngu
    @jdhfngu 2 года назад +5

    This content is gold, keep it coming!

  • @itsMarcosRuiz
    @itsMarcosRuiz 2 года назад +5

    Insane that this is free

  • @brandonbishop2432
    @brandonbishop2432 2 года назад +1

    I have watch so many videos that you have put out and it is absolutely mind blowing every single time that this information is free. Thank you.

  • @ProundDad10
    @ProundDad10 2 года назад +2

    Alex, profound explanation. I have now built an LTV model on my Budget Forecast. Incredible stuff. Modeling the monthly cap rate (asymptote), is incredible as well, as it provides confidence. These numbers allow you to smartly drive the levers of the business (reduce churn, increase sales per month). Amazingly helpful.

  • @thepowrcoach
    @thepowrcoach 2 года назад +1

    Thank you for making this video Alex! Just reposted it on IG… this video alone is worth more than many business courses! Exactly what I currently working on. Getting dialed in and really understand all numbers. So thanks for serving this on a silver platter for us! Keep been awesome and keep growing those calf 🐄

  • @GirlFightTalk
    @GirlFightTalk 2 года назад +6

    This was awesome, Alex! I'm constantly trying to find tools that will help me to know if we're in a position to reinvest or not. Super helpful.

  • @oryankibandi3556
    @oryankibandi3556 2 года назад +7

    Thank you Alex for this great content. Learning a lot! More of this please

  • @DanielTapia
    @DanielTapia Месяц назад

    Most likely the most strongest underrated video on scaling a biz

  • @lindacicardo6028
    @lindacicardo6028 2 года назад

    I love this! Please add more technical content like it. Thank you for all you are doing to share your knowledge and discoveries. I am so grateful for your valuable content and generous heart!

  • @dalemyers9045
    @dalemyers9045 2 года назад

    Helpful reinforcement of where to apply the levers in business. Good job sir. More would be appreciated.

  • @Latinlano
    @Latinlano 2 года назад +2

    Seriously this guy should be a protected asset for us growing entrepreneurs! Thank you immensely

  • @bertwright6327
    @bertwright6327 2 года назад +1

    PHENOMENAL seems like an understatement! Incredible concept made easy to understand. I'm taking a class on VC. The way you explained LTV and Churn was so much easier to understand than the really smart guys with their degrees from Stanford and Harvard. Keep providing this great content. I keep coming back for more.

  • @timgribble2699
    @timgribble2699 2 года назад +3

    Love all your videos!!
    Patience is a virtue
    Keep them coming Alex

  • @iamedsoto
    @iamedsoto 2 года назад +2

    This is great, definitely gonna sit down and look at these numbers more in detail and see how we can adapt these concepts on my business. I currently help people get their first 100-300k starting capital for their business and teach people how to do that, within 4 weeks they are done but stay in a community.
    Thanks for these videos they are always amazing

  • @liberationtv4590
    @liberationtv4590 2 года назад +2

    Your other videos are great. I REALLY like tactical content. It provides a great balance. Thank you Alex!

  • @NathalieLazo
    @NathalieLazo 2 года назад +17

    Hey YOU, incredible person reading this...The truth is you are confident and good enough already with who you are, where you are at and what you have right now to have the success you want in life. Don't let others define what “success” is for you. Get up, learn that skill and go after it! I believe in you so much! Have an awesome day! - Love, Nat ❤️

    • @simonandrejko3036
      @simonandrejko3036 2 года назад +1

      Thank you, needed that and you too!

    • @ZombiemanOhhellnaw
      @ZombiemanOhhellnaw 2 года назад +1

      You are Amazing 💖

    • @NathalieLazo
      @NathalieLazo 2 года назад +1

      @@simonandrejko3036 Thank you so much Simon! Hope you’re doing well! :)

    • @NathalieLazo
      @NathalieLazo 2 года назад +1

      @@ZombiemanOhhellnaw Thank you my friend! You are too! ❤️

  • @MarketingHarry
    @MarketingHarry 2 года назад +2

    Amazing! Thanks for serving this educational video for free 👍 These 13 minutes gave so much clarity on important topic.

  • @IronManLifestyle
    @IronManLifestyle 2 года назад

    This was amazing. Definitely need more of these. 🔥🔥🔥

  • @PlanningForProfit
    @PlanningForProfit 2 года назад

    Incredible. Keep them coming. Saved to 'must watch' playlist

  • @AlexMcDaniels
    @AlexMcDaniels 2 года назад +3

    THIS IS SO USEFUL ALEX! THANK YOU.
    IT FEELS LIKE ATTENDING AN MBA COURSE ON HARVARD BUT MUCH BETTER 🤯

  • @dtorelli131
    @dtorelli131 2 года назад +1

    Mozi this was 🔥🔥🔥. I would love to see more numbers and napkin math. That’s my last big hurdle to feeling fully confident in the entrepreneurial space.
    I’ve spent money on entire courses that didn’t teach this as well as you just did

  • @KenanHeppe
    @KenanHeppe 2 года назад

    I'm an actor, with a background in chemistry and a little bit of real estate experience. I've yet to build a business (aside from the computers I sold as a teenager), but I loved this video! The concept of churn is awesome. Thank you!

  • @dethklokdude27
    @dethklokdude27 2 года назад

    This is valuable beyond what people may initially see... theoretically, it is simple enough to understand, but to act upon it is the ANSWER.

  • @HealthyWithAustin
    @HealthyWithAustin 2 года назад +1

    Alex, this was very informative. Please make more of them. We’re hungry.

  • @dirtywazza
    @dirtywazza 2 года назад +1

    The tweaking of analytics...can produce amazing results good video 👍

  • @olegvolkov7420
    @olegvolkov7420 2 года назад +1

    Top-value video - pure gem 💎 Please do more of these 🙏

  • @johnsessler686
    @johnsessler686 2 года назад +1

    This is the info I need man thank you so much for your time making these videos!

  • @Jr.stuber
    @Jr.stuber 2 года назад +5

    Amazing stuff !!

  • @cesarmartinez7214
    @cesarmartinez7214 2 года назад

    This is the strategic stuff I have been looking for 2 years. THANK YOU BROTHER!

  • @chrismdavis2009
    @chrismdavis2009 2 года назад +1

    That comment about why you wear a wife-beater got me laughing pretty hard. Good video

  • @craigalexanderphotography4753
    @craigalexanderphotography4753 2 года назад

    This is incredible! Love this topic.
    I’d love a video on “Creating Continuity 101”

  • @Jaystorm
    @Jaystorm 2 года назад

    Very Helpful Video, knowing how think of the biggest levers to pull was the most useful part for me.

  • @andrewdavidcourtney7665
    @andrewdavidcourtney7665 2 года назад

    These kinds of vids are gold. Thank you 🙏🏼

  • @mikesemprini6853
    @mikesemprini6853 2 года назад

    Please please please more of this! Always wondered how you break down business scaling frame works like this

  • @nunezsantiago_
    @nunezsantiago_ 2 года назад

    please do more videos about business maths like this one, I really found this one very enriching

  • @409demo
    @409demo 2 года назад

    I'm glad you got the windows and wife beater out of question. Shows how in tune you are with society not being focused. Sharp. No need to address it but still lol.

  • @eliotcorral8605
    @eliotcorral8605 7 месяцев назад

    This fuckn video is THE BEST! More valuable than a 997 course 🎉

  • @sackman848
    @sackman848 2 года назад

    Love the math! Keep these videos coming, the tools really help!

  • @7FigureGPS
    @7FigureGPS 2 года назад +1

    O yes …
    More tools in the arsenal ..💯❤️

  • @briangonzalez9824
    @briangonzalez9824 2 года назад +1

    HOLY SH*T... Alex is the GOAT. Please do more of these

  • @lukasrohler2074
    @lukasrohler2074 2 года назад

    Please make more of these technical videos! Very helpful and simplifies a lot of concepts into a super digestible format!

  • @RealDJEVO
    @RealDJEVO 2 года назад

    Awesome video breaking down customer segmentation.

  • @shamir.globalimpact
    @shamir.globalimpact Год назад

    Alex is the only guy where I have to switch the playback speed SLOWER. It's also fun because you can understand it all and he sounds a little high.

  • @gabomayorgam
    @gabomayorgam 2 года назад

    Dude all your content is mind blowing. Obviously please share more content like this. The world would be a better place if you posted 5 times a day, not 5 times a week 🥺

  • @vidjh
    @vidjh 2 года назад

    Nice. Love the depth & experience revealed in your ‘back of napkin’ explanation..so real AND SO useful!
    Thanks. jh

  • @lawsontaquino575
    @lawsontaquino575 2 года назад +1

    Loved the video very helpful would like to see more content on the entrepreneur toolbox.

  • @juanpablomahecha4080
    @juanpablomahecha4080 2 года назад

    Thanks, we need more tactical videos like this!!!

  • @kevinchristensen864
    @kevinchristensen864 2 года назад

    Thank you for posting more business content. This was extremely eye opening!

  • @greenev5770
    @greenev5770 2 года назад

    This was awesome! Please do more!

  • @business-juce
    @business-juce 2 года назад

    This is great. Love these detailed ones!

  • @pushkararora3308
    @pushkararora3308 2 года назад

    Man you are not doing business, you are playing a game like we use to do! Thats what is making it so effortless because you love what you do! Since childhood i have always believed that If i dont know how to make money, doesn't make earning money tough! I just dont know how and i have to learn that !
    Watching your content is giving me the inputs i Wanted for so long, thankyou so much ❤

  • @martinmenesestv
    @martinmenesestv Год назад

    This video is a must for every entrepreneur, thanks a lot Alex!

  • @2minuteswithspence
    @2minuteswithspence 2 года назад

    This was solid I never knew about churn, very important to figure out how to get people to stay it makes sense too because if the customer is happy they are likely to tell others which brings more sales too.. really appreciate this Alex

  • @joe-cliff.coaching
    @joe-cliff.coaching 8 месяцев назад

    Thank you so much for the value

  • @QuasarBaby
    @QuasarBaby Год назад

    My favorite video so far

  • @curtisrummel9044
    @curtisrummel9044 2 года назад

    Thanks as always Alex! Absolutely love all your stuff and would love to see more in the weeds stuff like this.

  • @theamicanstig
    @theamicanstig 9 месяцев назад

    More of this plz!!!

  • @pavanbharambe6820
    @pavanbharambe6820 2 года назад +1

    very helpful. pls make more such video

  • @levimoyers5621
    @levimoyers5621 Год назад

    Make more of the technical content! So goooood!

  • @kashfiology
    @kashfiology 7 месяцев назад

    thanks for explanation , need more content like this

  • @adamnilsson2843
    @adamnilsson2843 2 года назад

    Please keep doing these. I am learning more from you than 8 years in college.

  • @wananotsetse853
    @wananotsetse853 2 года назад +1

    So timely

  • @dankilmer9070
    @dankilmer9070 2 года назад

    Thanks Alex. Yes please more tool kits :)

  • @eduardolew
    @eduardolew 2 года назад

    Amazing video. Please do more videos like this. Definitely interesting.

  • @simonandrejko3036
    @simonandrejko3036 2 года назад +1

    Alex, just thanks. Thank you so much

  • @martinhansenandersen2341
    @martinhansenandersen2341 2 года назад

    Pleeeease make more videos like this.
    Your ability to make and communicate thought-frameworks is sooo useful.
    THANK YOU 💪😊👍

  • @obiodigboh1304
    @obiodigboh1304 2 года назад

    Great video Alex. Thanks for the consistent uploads! The “entrepreneurial toolkit” idea sounds 🔥🔥

  • @josiahtuch565
    @josiahtuch565 2 года назад

    Great video! Enjoy this type of breakdown and simplification while seeing you write it out in different scenarios.

  • @MenofHighValue
    @MenofHighValue 2 года назад

    Super interesting. Have to watch it again. Watched it at 4.15am lol

  • @milshaq
    @milshaq 2 года назад

    My favorite typa videos 🙌
    Please never stop

  • @biddelyboo1
    @biddelyboo1 2 года назад

    MOAR OF THESE PLEASE!

  • @w3mct
    @w3mct 2 года назад

    Thanks Alex. Simon from Decisive Data Systems

  • @XenusFitness
    @XenusFitness 2 года назад

    These are my favourite type of videos!! So clear! Thanks Alex 👍🏼

  • @BrianMathewDavis
    @BrianMathewDavis 2 года назад

    yes yes yes! I'd love more of this content, brother! Thanks for investing in all of us!

  • @psanchezmolina
    @psanchezmolina 2 года назад

    Such a great video Alex. Would love to see more content like this

  • @lakshayyadav676
    @lakshayyadav676 2 года назад

    Alex, please start that ENTREPRENEURIAL TOOLKIT series, that would be awesome and really helpful.

  • @pushkararora3308
    @pushkararora3308 2 года назад +1

    Make a series on entrepreneurial tools please 🙏

  • @makingmoveswithmariano
    @makingmoveswithmariano 2 года назад

    Absolutely love this video. I have heard pieces and parts of strategies like this but it's never been explained fully. And then used to point me in the right direction. You just completely connected the dots. Please keep these coming.

  • @jessehalstrom8406
    @jessehalstrom8406 2 года назад

    Super high level value!! Thank you!

  • @charleybowling5955
    @charleybowling5955 2 года назад

    Super interesting! Definitely have to watch a time or 2 more to nail it down.

  • @dagengo
    @dagengo 2 года назад

    This is a great video. One of the simplest most well explained ways of understanding what lever to pull for growth.

  • @rcmonkeys4870
    @rcmonkeys4870 2 года назад

    This content just blew my mind. Thank you Alex!

  • @alexyehorov1
    @alexyehorov1 2 года назад +1

    crazy value as always!

  • @nathans2177
    @nathans2177 2 года назад

    I have yet to see one of Alex's videos that are not beneficial. Solid Guy.

  • @digitalhacker9975
    @digitalhacker9975 2 года назад

    More Videos ofnthis theme please Alex, it's the salt thats needed in the food.

  • @jordanmerrick7303
    @jordanmerrick7303 2 года назад

    Great video and I loved how you showed us each way and why it is so important with sales.

  • @mjf5049
    @mjf5049 2 года назад

    This is Alex’s most valuable video yet! So GOOD! Thanks Alex

  • @andreaszinn5113
    @andreaszinn5113 2 года назад

    Great video. Very interested in more videos like this.

  • @vivekkotecha
    @vivekkotecha 2 года назад

    Great video. Thanks. Would love more such videos

  • @YupitzXR
    @YupitzXR 2 года назад +1

    do more of these, super useful to apply

  • @WhatsnextCommunityNL
    @WhatsnextCommunityNL 2 года назад

    Amazing content, thanks a lot Alex!