Friction for Aspiring Founders - Bob Sutton and Huggy Rao (Stanford)

Bob Sutton and Huggy Rao, Stanford professors and authors of “The Friction Project,” tell stories that illustrate the importance of understanding friction for a startup. Sutton discusses how an early app company improved their coordination. Rao encourages founders to apply a friction lens when they’re making decisions, giving examples about early hires and founder equity.
------------------------------------
Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.
CONNECT WITH US
Twitter: / ecorner
LinkedIn: / stanfordtechnologyvent...
Facebook: / stanfordtechnologyvent...
RUclips: / ecorner
LEARN MORE
eCorner Website: ecorner.stanford.edu/
STVP Website: stvp.stanford.edu/
Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: ecorner.stanford.edu/give.