Branding in Martial Arts - The Shintaro Higashi Show

In modern society, with so many competing interests, martial arts also needs strong branding to survive. In this episode, Shintaro and Peter delve into effective ways to brand yourself in the martial arts world and beyond.
00:00:35 What Is Branding in Martial Arts?
00:05:24 Personal Branding and Reputation
00:12:48 Shintaro’s Personal Brand - Higashi Brand
00:17:35 The Pitfalls of Inauthenticity in Online Presence
00:21:30 Examples of People With Authenticity
00:24:16 Strategic Steps Towards Building and Expanding Your Brand
00:29:15 Lifestyle Branding in Martial Arts
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[@EtherealWinterWind]

Peter Yu. As a grappler (well taking a hiatus right now) and a software engineer I would love to hear about Peter's day to day, his decision to return back to acdemia and pursue a PhD and what he thinks of machine learning, AI etc.

[@t.weber64kg]

The Hane-goshi or Uchi-Mata thing cracked me up because I put out a Uchi-Mata tutorial on my Sambo Nation Fort Worth account and people were trashing me calling it Hane Goshi saying I should learn judo after I did Judo for 15 years. It was kinda funny. It got the video more views though

[@BlackBeltBoxing]

Love the podcasts. Always appreciate all the gems dropped. Happy to hear Peter yu day in the life.

[@Matthew-zb3iw]

Yes I want to hear about Peter Yu's day to day activities. Good podcast as usual thanks guys.

[@jakubwianecki3706]

Sup Shintaro,
Being watching your channel for a while now. I'm noticing how its evolving, and I love it, keep it up! I professionally work as a brand designer & illustrator, an honestly most fight gyms suck ass at branding. Craig Jones comes to mind as person who really knew what he was doing in terms of personal branding.

[@sabaideeworld]

Peter Yu analytics show!

[@vasa2681]

Please make a video to give some tips on how to deal with fingers pain. Im 45 years old and it gets almost impossible to get a good grip because of painful fingers. Thanks.

[@ketfo]

Peter Yu!

[@arieassouline7486]

AI robots for randori....GO!

[@dabigchode8812]

Hell yeah, Peter Yu show sounds fire

[@MarcSolomonScheimann]

I think the cauliflower ear thing is something that we should move on from as a community. If you get it, you get it.
But we should never glorify some kind of body damage, as part of our beautiful sport.

[@ADAM_CAMMA]

here we go, so; a simple way to brand is either sport/competitive or self-defence. One could also go the kids or adults as a focus. this brings up a past post about 3 levels or ways of being a student in judo, the sport focus, self defence and the practitioner. deep dive there.
Branding;
karate being the broad term, the issue being is the average person/ non-martial arts enthusiast does not know the difference between styles, Shotokan, Go Ju Ryu…. heck, even TKD, all the same to the average parent. Kyokushin Karate (Shinkyokushin Shodan here) branded itself as “the strongest karate”. If you watch tournaments, you see it’s hard hitting, full contact, with rules. It does tend to ring certain types of people but it also filters people out… like Peter used to do(lol, please, lol)
Gracie Barra BJJ presents to be the sports BJJ group, whereas Gracie family talk about self defence BJJ.
Sambo, the Russian martial art that bridges judo, wrestling and striking.
Krav Maga is the martial art that trains average people in 200 different ways to rip a man’s bollocks off.
Branding.
keep up the great content

[@stephenseabolt6724]

PETER YU

[@KingOfSwords720]

I always get a kick out of the Old Master stories. Most americans don't understand the etiquette and customs of Japanese martial arts. There is little respect for discipline. You don't approach the master, the master will approach you. When he does, pay attention. He probably won't explain the same thing again.

[@Ezekiel-rv3pe]

Bjj is a brand lol

[@martinezfamily9384]

Big tyme

[@MagickArmory]

So if there's a bunch of dudes & gals with pink or blue hair ya can't tell that joke? Lol

[@user-uy7pw1lt6w]

If you made an uki goshi instructional for jiu jitsu rules/self defense I would buy it in a heartbeat even if it were expensive