Floral Design Pricing Formulas 👩🏽💻 It's Allowed to Be Simple
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- Опубликовано: 2 сен 2020
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♡ What's in this video:
Looking for floral design pricing formulas? You're in the right place.
So excited to talk pricing again this week!
Pricing is an area I used to struggle with SO much in the early days of our flower business.
And I know I’m not the only one.
Thoughts like, “I cannot charge that much” and “My customers won’t pay that much” used to swirl around in my head.
Friends - I’m here to tell you neither of those things are true.
You can price to the industry standard models. There is no need to adjust the pricing because you don't feel like you're qualified/experienced or because you think your city is “too competitive”. No ma’am.
We’ve been handed such an incredible gift, to have a proven pricing model that covers all the costs associated with running a flower business + ensures money is available to invest back in the business. So good!
In this week’s video, I share the most commonly taught pricing models as well as my super simple approach to pricing.
I also talk through the ins and outs of why there are two different pricing models, as well as give you guidance on when to apply each one.
So you have them, here are the traditional pricing models:
Everyday Flowers: Wholesale x 3 + time
Weddings + Events: Wholesale x 3.5-4.5 + time
And, here’s my super simple approach to pricing:
Everyday Flowers: Wholesale x 4
Weddings + events: Wholesale x 5 (or more).
If it’s been a while since you’ve reviewed your prices, definitely recommend you take some time to do that today. Your future self will be so grateful you did!
💖 Kathleen
♡ Business Courses for Florists
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→ Winning Website Roadmap for Florists forflorists.com/shop/winning-...
→ Pricing with Confidence forflorists.com/shop/pricing-...
→ Hiring Masterclass forflorists.com/shop/hiring-h...
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Хобби
You're a joy! I'm a relatively new floral designer and this was absolutely wonderful and easy. I've been using this method and it's just so easy and straightforward. Also, thank you for encouraging and enforcing our worth as artist!
I’m so glad you’re here!!!! 🙌🏽
Love this! Super informative and helped answered a lot of my questions about pricing. Thank you! ❤️
Glad it was helpful!
it's a pleasure to listen to you and you give good information, thank you)
Hi Irene, thank you so much! We are so happy to have you here 🌺
This is so helpful! I’m always too shy or doesn’t have enough confidence to charge enough. Thank you so much for sharing your experience to help others do well or better.
I'm so glad it's helpful. I also learned that the first time is the hardest but once you land that first client at full price you can start to see how much of it is all in our heads 😋
Thank you. The right information I needed
I'm glad i could help! 🌸
Thank you so much for this information
Glad it was helpful!
Hey there, thank you for your helpful info!!! My husband, daughter, and I have a garden of lupine, snap dragons, zinnias, yarrow, and bee balm! A local resort wants our flowers, as arranged bouquets in a variety of vases. They want small, medium, and large bouquets, in addition to small mason jars (with 3 - 5 flowers in each) for the large u-shaped bar. Any ideas of who I could consult of how to charge, given that it's not us buying wholesale, but what we have in our garden. We bought the plants, tilled the garden, planted the garden, and will have to weed the garden, pick the flowers, and design the arrangements. Thanks, Kitty
Thank you
I'm so grateful for all of your videos! Thankyou!se
I'm currently struggling [along with all of you no doubt] with the rise in wholesale flower prices. I'm looking at your examples of pricing formulas, based on todays flower prices, and I'm dreading sending the quotes off to my brides! Any advice?
You’re definitely not the only one! As a business coach, I’d ask you to go one layer deeper - the sense of dread, what is the thought leading to that feeling? Is it a fear of what they’ll say? Is it the rejection that might follow? Get super curious and go one step deeper. 😌 I’d love to hear what you come back with too.
@@LittleBirdBloom thanks for replying!
I think it's a result of repeated nock-backs because of the price.
I've stuck to the pricing model, and I don't back down, but it's kinda disappointing to have people assume you're only out to rip someone off.
Love your videos. Wondering how you factor in rentals for your quotes. i.e. urns, pedestals, arches and the like. Is that part of your wholesale cost, is there a different mark up denominator, or do you pass on just the exact cost?
I like to calculate hire items (and setup) separately from the design and general rule I follow is 1/3 of the retail price = hire fee. 🥳
That was very straightforward presentation and I appreciated it. How would you adjust the pricing model when you are growing the flowers and arranging them and selling them?
I’d follow exactly the same approach in terms of the markup - and price the flowers the same as other growers / wholesalers in the area (possibly add a premium if you know the quality of your flowers is better than at the wholesalers) 🥰
@@LittleBirdBloom Thank you.
Would you use a 3 time markup for silk flowers as well? I was taught (back in the day) to only double the markup for silk flowers. Thank you.
I don't know much about marketing up silks but I would mark up at least twice and knowing me, I'd aim for x 3 🤗
@@LittleBirdBloom Thank you!
@@LittleBirdBloom silk arrangements for rent right
Hi! I am wondering if you have a sample quote. It helps me to see example numbers. Thanks so much!
Yes I do! I've got a whole folder filled with templates and resources - you can grab it here forflorists.com/allthethings
Very interesting
Thanks so much for watching 💖
When you give your bride the bill, how do you break down the costs to include tax? Do you show labor, cost of goods flowers and sundries? Do you have a sample of a bill that you presented?
Oh good question. Our invoices break down each item we’re delivering (I.e. bouquet, corsage, table arrangement) and then show the tax and total owing - they actually look like any invoice any other non-flowering business would send.
The breakdown of COGS, labour, hard goods is kept all behind the scenes and we keep track of it in our operations and budgeting.
I like to think of it like going to a restaurant. We don’t know how much of our total bill goes into food vs rent vs staff costs - that’s up to the restaurant to manage. We just get a bill for $50, with a breakdown items and told to pay the bill.
Hopefully that’s makes sense but don’t hesitate to reach out 💖
Do you still have a certification program? Is it available online?
Hi! I work with floral designers to help them conquer the business of flowers. It's an online coaching program, where we work 1:1 PLUS you get access to all my online courses, private community and lotsa hands on support. Check out the details here: littlebirdbloom.com.au/flower-boss-bootcamp 😎
@@LittleBirdBloom Thank you very much. I am just getting starting, so I am at the very initial steps...even in terms of officially learning design. I am definitely interested and will join when I am in a position to financially. Thank you so much. Many blessings.
Is this pricing the same for artificial flowers I make beautiful arrangements but unsure if pricing is the same as real flowers
Might be?!? I’m thinking there’s no downside to just following the same formula 🥳
So if a client says I have a budget of $3,000.00 how do you break that down to know $ amount of flowers you can buy and to make a good profit
Generally speaking, the guide I like to follow is about 20% of the total budget goes to wholesale flowers - it's not exact but it's a great place to start.
Just shared this on a couple fb pages Irish florists and Flower famers of ireland. So helpful! Im a farmerflorist in Ireland betweenthebriars.com