Sky 1, 2 & 3 Ident "Whack". Dir. Jon Yeo 2008.
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- Опубликовано: 30 авг 2009
- DoP: Tim Green
Art Dept: Department Purple
Post Production: MPC
Post Producer: Justin Brukman
VFX Supervisor: Ashley Bernes and Suzanne Jandu
3D VFX Team: Ashley Bernes, Anthony Bloor, Georgios Cherouvim, Evangelos Christopoulos, Richard Clegg, Robert Hesketh, Duncan McWilliam, Jorge Montiel, Stephen Murphy, Chris Petts, Wayne Simmons, Alexis Wajsbrot, Adrian Williams
2D VFX Team: Nick Bennett, Kelly Bruce, Eileen Chan, Drew Downes, Greg Howe Davies, Suzanne Jandu, Ryan Knowles, Alasdair McNeill, Stephen Newbold, Matthew Unwin
Matte Painting: James Bailey
Telecine: Mark Gethin, Kenny Gibb, George Kyriacou
Music & Audio: Freefarm
Producer: Sharon Kersley
Brand Concept & Design: Jon Yeo
Ident Concept: Andi Granger & Jon Yeo
Creative Director: Andi Granger
Agency: Sky Creative
Director: Jon Yeo 
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Watching this ident makes you feel that you are on the spot. Music and Graphics are perfect blend.... Nice to watch this ident again and again. Lovely
Sky Showcase: Glass
Sky Replay: Slime
Sky Mix: Glitter Or Fireworks
Sky 1: Don't get shards of glass in your hands!
Sky 2: Wash hands after playing
Sky 3: Please don't breath that glittery stuff in
Okay 👌🤓
0:00 - You'll get glass in the eye!
0:31 - Come on, wash your hands.
1:02 - Don't hit that pink stuff... O_o
Wow what a trip down memory! I only remember seeing this 2008, Sky 1, 2 and 3 'Whack' ident a handful of times but man, has it stuck with me throughout all of these years.
Great work by Jon Yeo and the team at Sky from all the way back in 2008! Man, I wish the idents of today were still as engaging, fun and with personality like these Sky 1, 2 and 3 idents. 2008 really was a different time period, literally, if only one could go back to that decade! The idents of today (the ones that still remain) polarising compared to the 2008 idents. The newer ones from a little under 10 years ago are boring, homogenous, corporate, lack style and any sort of personality. It seems like there's no true passion in the world of marketing and advertising of today, only dollar signs and sale margins matter.
I think Sky 1 no longer exists but is now generically titled, 'Sky Showcase' I believe? I bet it didn't take them long to find a replacement name, very generic.
Back to the ident, I love how at 0:01 it sounds like the Turbo coaster is still reverberating to around 0:05 - 0:06 seconds onwards like a real rollercoaster would in a large, open space. Great bit of sound work and also to make it fade into that experimental pier, funfair sounding track at around 0:04 onwards is great! Another great feature on the, 'Whack a Mole' machine is how when the Boy and Girl are whacking the Sky 1, 2 and 3 logo's, (throughout all three) some of them are missed and not hit. Great little detail there! The logo's for all three Sky Channels look detailed, glass like, reminds me of the, 'Frutiger Aero' style very much, especially the detail and the glass look. The logo's for the various Sky channels of today are flat looking and minimalistic, not good at all!
I love Freefarm's work but, It's a shame they never released these idents music tracks separately, without the effects.
I still visit this and the many other Sky 1, 2 and 3 idents from around this time period often. They are standout and very organic, I love it.
This is everything a ident should be, memorable, one you visit all these years later and watch with awe.
Thanks Jon!
Agree, TV branding is definitely more bland and generic compared to the good old days.
This rebrand for Sky 1, 2 & 3 was in direct response to how 4 Creative had raised the bar with their ‘ambient blocks’. It was an inventive period.
Sky 1 is sooooo sharp 😨
Sky Showcase: Ice
Sky Replay: Slime
Pick: Pink Particles
I think it is fireworks
Does anyone have some behind the scenes footage of how these states of matter idents for Sky’s main channels from 2008-11?
It would be cool to see how the best ones were made before we say goodbye to Sky One for the last time.
Sky 3 ident: Don't breathe in that pink stuff.
Sky 1: Be careful of sharp ice!
Sky 2: Wash hands after this
Sky 3(aka Pick TV): Glitter warning: wash hands after this
ช9
Sky one is Sky max and Sky 2 is Sky Replay
sky1: Blue Glass Shards
sky2: Slime
sky3: Magic Pink Dust (dat cremated barney)
I love sky 1 2 3
1: Never ever touch glass! It could stab you!
2: Wash hands after game!
3: Don't breathe in that pink gas! It's toxic!
I love sky1
Sky 1: Do not touch that glass! Sky 2: Now you have germs, Muhahahahaaha Sky 3: Don't breathe this!
*will it blend theme plays*
@@imrustyokay 00qhggf_!gmgnf
Sdfgtvyf
Sky 1 Ident: You didn't scared of shattered glasses on your eyes?
Sky 2 Ident: Go to the sink and wash your hands after playing this game.
Sky 1: you must be careful of the glass shards sky2: you have germs in face now muahaha sky3: don't smell the pink stuff
Sky 1 Hammer The Ice!
Sky 2 Hammer the Slime!
Sky 3 Hammer the Fireworks
nah
Sky 4 Hammer The Lightning
Sky 1-Keep game away from skin. you could get glass in you
Sky 2-Remember to take some stain remover with you
Sky 3-View will be obstructed by fog, Don't bother playing
Oh, shut up.
Sky 1 - Merwanaimu
Sky 2 - Dunia Ria
Sky 3 - Sistema Televizia
Sky 2 wash hands plsssssssss
Dan, You’re a CBBC Fan.
HAHA Sky 2 You Never Watched It But I Did
@Spencer Lent This comment‘s from 8 years ago (btw I liked your Sky template pack :) )
This is Brighton pier
Dina Conetta I didn’t know
1: ow
2: ew
3: *coughs*
Sky 1, ice, sky 2 slime and any sky 3 fairy dust
Fireworks
Sky one, go to the hospital if you cut urself
Sky two, wash you hands or go to hospital
Sky three (Pick), breath me in and go to hospital
1:10 HOCUS POCUS
I just noticed that the Sky 1 logo looks a lot like The 1 in the Fox Sports 1 logo.
Is that Brighton pier
They should've made it so they missed some. You wouldn't realistically hit them every time.
1:10
Song name?
007spudman is
22 12
Where is that place.
Brighton Pier, UK.
Jon Yeo Oh jon there is a broken link in the description.
Jon Yeo Can you bring these back to sky.
007spudman w
w
Whack-a-number*
Eee xDD
Sky 3 to much breath out 🙄
1:10
1:10