Royal Ascot Millinery Collective 2024 | Milliner reacts to latest collection for Royal Ascot
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- Опубликовано: 10 фев 2025
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What is the Royal Ascot Millinery Collective, and what hats have they made this year? Find out with an in depth analysis with London based milliner Ilona Ames.
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Evetta Perry's Blue Note hat makes me think of jazz singer Billie Holiday & the lovely white gardenias she would wear in her hair. And your hat is an absolute delight!
You are absolutly spot on! That visual reference skipped my mind when I was writing this video, but I'm so glad you've reminded me of it - so beautiful 💮
Thank you for your honest assessment. I for one am sick to death of the buzzwords. We are constantly re-using and repurposing, sharing, saving, and storing our materials. Enough of the virtue signaling.
The first burgundy feather is an outright winner for me.x
I love the Cherry on top hat! It would look marvelous with a flowy georgette and organza dress
Oh yes! That would look so lovely!
Unfortunately, I live in middle America where nearly everyone wears baseball caps with pony tails. Finding fashionable hats is nearly impossible. I enjoy watching your videos and seeing how your hats are worn.
I have a shop on Etsy. When you list a hat, there is a whole area on the form that talks about sustainability. Isn't sinemay made from palm leaves that trees keep producing? My felt hats are all 100% wool. Isn't this sustainable? I c The buzz words are all around in millinery and millinery seems to be one of the hand made accessories that is more sustainable than most.
I also have a shop on Etsy, and their criteria for marking a listing as sustainable doesn't apply to any of my hats even though just as yours I use sinamay and wool. The problem I have with "sustainable" as a marketing term is that it does not have a legal definition and so can mean whatever a marketer wants it to mean - which in effect causes a lot of greenwashing from larger companies.
Most people don't understand what sustainability means but they automatically reject anything they are told is "woke" which is another word they don't understand. Too much ignorance and greenwashing creates a rabid consumerism and more wasteful products, unfortunately.
SPARKLES!!!!!
Also Napoleon one was cool too.
Of course you like the SPARKLES! ✨✨✨
Lovely to hear from you again. My favourite is the Cherry on Top by Jess Collett.
I adore your Bow Me Away hat!
Thank you so much! 👒😊
The last hat that you did not like I think has a Korean theme Which could point to a far eastern inspired outfit to go with a hat just an idea. Love your post.
I agree so much about the "sustainable" catch phrase, it's only sustainable if someone chooses to one day pick it apart and then? Unfortunately, many hats are tossed or donated which in turn get tossed by another generation. I often note that vintage hats are stained with hair colors, sweat, oil and most often the materials are dried out and breakage occurs. My mother (who would have been 110 this year) sponged her hat bands with white vinegar and water and placed them in hat boxes with tight lids. Lovely channel!
Your videos are so informative and a pleasure to watch!
Love your honesty and your hat ❤
Sustainable practices is just a buzzword - I was thinking the same thing just a few seconds before you said it :) I always enjoy these commentary videos. Also, I am not a native French speaker, but I did study that language for a long time, and I just wanted to say that I really appreciated your French pronunciation.
Thank you so much! I have family in France - but my language skills only extended to ordering food in a restaurant 😅
Dear Ilona, my favorite is the "Reinvention" of Rafa Peinador and I really appreciate your choice of words here. I think even if you dont like sth, you can still honor the creativity of it. The fact that you wouldnt even know what to wear with this had gives me the impression that it is unique and truely sth new.
I hope everything is great with your baby and the two of you are healthy and happy 😊
Absolutely! It's only a matter of personal taste. Rafa's hat indeed displays remarkable craftsmanship and has an intriguing design.
I LOVE the green hat with the lily’s. Just precious!.
I agree with You on the marketing phrases: to me it is just like bubble wrap. Different types of of air shapes.
I liked the 2 hats with the bouncing cut and trimmed cock feathers best. Very old school Vougue type, yet fresh and modern. Greetings from Texas
Yes, I'm finding marketing phrases to be devalued as more and more larger companies use them as greenwashing. I think Royal Ascot ment them honestly, but I just wish there was a way for smaller companies to highlight that they are truely sustainable.
Love the burgundy top hat.❤
Thank you for sharing
I recognize your stylish maternity green dress!
Good Job.
Luv ya, Ilona! 🎉
Thank you for another fun video about hats. You asked what our favorite and least favorite hats were from this group. My favorite is, “The Blue Note,” by Evette Petty. My least favorite is, “Reinvention,” by Rafa Peinador. 😊
I love your hat 😭
Jess Collett's cherry on top! Alison Tod, glam! I like veils. Edwina's is lovely for real. Like Awon's innovations.Carol Kennelly; absolutely love feathers on hats, always felt they need more so this hat does not disappoint 😊. Yes I like Sparkles! I like Rafa's hat looks like an old policeman's (good ole Bobby) hat, would wear something military with it. Also appreciate the reminders of the great need to be sustainable in Marketing. Don't know why, but mini top hats or even oversized top hats are just horrible to me. Love your hat designs Ilona! Thank you. xx
Good shout with the military suggestion for Rafa's hat! It makes more sense what you put it into a Bobby hat context!
I love hats and reproduced the Eliza Doolittle Ascot hat for the 2015 Kentucky Derby and Belmont. I like to think it brought luck to American Pharoah.
In this context, here, Ascot is projecting more of a contemporary, open minded and embracing vibe when it comes to dressing for the event, and I think that’s why the term “innovative” is being used. I myself cannot find another word in the English language that says “Super Duper, modern, contemporary hat” so I would default to “innovative” as well. Definitely a buzz word, but one that is completely justifiable and very much appreciated.
My favorite hat? Rafa! Maybe not so much for the design per se, (though technically incredible work) but the idea behind it…. This type of silhouette encourages diversity and openness, something Ascot is not known for, but allows the wearer to think out of the box to choose more creative hat styles that reflect THEIR personal taste.
I see what you mean about "innovative" - wouldn't the word "comtemporary" fit better? I agree with you that Ascot are wanting to promote "super duper modern hats" but I would describe most of the ones on show here as classic millinery styles - the only ones that looked different and modern to me where Rafa's and Noel Stewarts - and they always produce super modern looking work.
@@ByIlonaMillinery Contemporary would be, but not nearly as exciting of a word. Like you mentioned, there were some classics stylings shown as well, so perhaps they searched for a word that would be more inclusive of all the works shown. …I, myself , would have chosen “Throughly Modern Millinery “ 🤣🤣🤣
Love!
Hi, I can't believe I missed this one, and the Barcelona one (going there next). First I think it's a bit sad that hats at Royal Ascot is dead. One more step towards killing the hat wearing completely.
Thank you for showing the publication I didn't even know existed. I'll know better the upcoming Ascot 2025, and will keep an eye out for it. I really enjoyed the ideas behind some of these hats, not all mind you, but most.
The most thought provoking is the one with all the crystals. I'm soon coming up to my yearly dance competition and all the crystals on my gown an all other gowns that will be seen a the event. If I knew a hat to wear with a ballgown I would most certainly figure something out. As things are the only thing appropriate, in my mind, would be a tiara, and they look somewhat ridiculous on slicked back hair, so no. The round disk with the crystals gave me a hint of the New Look Hats feel, which is a style I enjoy, so I really like that one. The first one too is fabulous, I've enjoyed disc shaped hats a lot lately. All of these for me new ideas are making my brain fizz with happiness, so I'll be looking through them again. But maybe after the other video I missed.
Do you know anything about how Sara from SH Millinery is doing? I haven't heard anything after her saying that she had been ill, but I don't really want to intrude to much. If you prefer to answer by email I should be on your list.
I hope that you and your family are doing well and I wish you a Happy New Year 2025. Yours, Ann
I hated the purple number that was tilted forward with the big loop on top ( so Kate and Wills wedding). It just edged out the garden furniture welded into a pointy crown surrounded by the table top brim. I did really like the hat with the moulded veil surround. I guess I should have gone back and checked out their names but I’m sure the descriptions are enough.🦘🇦🇺
The shoulder gathering call out is so on point. The male model is shown in a plain white button up - but the female model is implied to be nude??
Loved the Jacqueline Violetta except for the chocolate color.
The Huzzah and the Harlow win, for me!
I also find buzz words a pain and I want to see models wearing clothes. Some lovely designs , not much use for walking down to the shops though. Love the videos.
Any baby hats coming out?
Cherry on top tops it for me
Would like to see the hats actually "in action."
I hate implied nudity in hat photography too! It feels like pandering to a potential salacious viewer who in all honesty doesn’t page through hat look books.
I always cringe when I see “implied nakedness “ in hat photos. I totally understand it as it places focus on that hat alone….but ultimately that doesn’t tell the consumer anything.
I'm so glad I'm not the only one! I don't see why it's so hard to photograph hats paired with at least a boatneck or bardot neckline plain top in a complimentary colour to the hat.
Exactly! At the end of the day hats are made to be worn with clothes.
I think that "innovative crafting" can often mean "seeing how weird we can get away with being".
I realize that your Ascot hats are meant to be extravagant, but most of these seem to be well past the line of the hat wearing the person rather than the person wearing the hat. This seems to be a long-standing and deeply entrenched issue in high fashion.
I prefer seeing hats modeled on clothed humans rather than mannequins. A faceless hat form is fine, but IMO, mannequins with eyes and lipstick are creepy and cheapen the hat.
What is your accent? I’m lost…