Steve Jobs certainly had one of the most epic character arcs of any businessman. At the most critical moment, he finally realized what was truly important, and helped lay a new foundation for Apple that would make it a two-trillion-plus company.
For me it's just mindblowing to see how Apple is doing nowadays after watching this video. From the brink of financial collapse and irrelevance to one of the most valuable companies in the world. With terrific products and a huge and loyal customer base. It's just crazy. I f-ing love Apple.
Would love to chat with you Ian if you don't mind about the computer industry back then and the potential for quantum computing. I am just curious to hear from people who were actively part of this exciting era. Thanks
Steve Jobs in 97 talked about Apple like he knew what the company going to become, at that time is been near bankruptcy, is just crazy how he turn that around.
Jobs made one of the most brilliant strategic business moves in history. Apple desperately needed cash (seems crazy these days) and Microsoft needed protection from the justice dept who was determined to break up Microsoft as a monopoly. Steve engineered a huge cash infusion from MS veiled as a deal to put Office on the Mac which bridged them into a full implementation of Jobs new strategic goals and Microsoft got to demonstrate to the justice department that there were indeed viable competitors to Microsoft in the industry. It was a total win-win and it took a brilliant man to figure out his competitor was the key to saving apple.
This is the literal embodiment of " ....keep your enemies closer ". He made friends with Microsoft and got the money he needed. 10 year later they were makng " Mac vs Pc·" ads. Awesome.
Classic Steve to point out the things Apple was still doing well so employees don't give up. Most CEO's would have said the previous leaders were crap, fired most of them and then taken credit for the turn around. Steve said they were good people that just needed direction
@@carolynm9798 he had to let them go! with the little money they had, all they had to do was focus on the one product development and shut every other major project at the time!
This guy had enough humility to confess Apple needed and wanted help. Fair play, and he turned the fortunes around, plus created a much bigger brand than any IT product out there.
Hahah no actually he was back after a decade of being kicked out of Apple and he was trying to communicate here in what circumstances he is taking over the company
He was the one who inspired me to choose engineering major in university. And thank to him, I became an Apple product development engineer. He is such a great individual.
This is the 38th of 100 speeches that I'm watching to make research on public speaking. One of the things I've learned while watching businessmen and comparing them to politicians is that both build their speeches on short slogans and constantly repeat these slogans putting them in different contexts. Now, I guess, it's called bullet points. Jobs is pretty good at making contact with the audience. His passion and self-esteem are shining through the entire presentation creating trust, attraction, and respect.
@@eshwargetenv1 I managed to watch only 40. Most of them were inaugural addresses of the US presidents from Truman to the last one. I guess if you wanna study public speaking in this way, it's better to make up your own playlist. RUclips will help you.
Apple Computer v. San Francisco Canyon Co.- Microsoft's $150 stock investment was the result of a settlement of a lawsuit. In fact, the investment was just an initial payment for other "substantial balancing payments" that would be spread out over then next few years, then Apple CFO Fred Anderson said at the time. The exact amount of the settlement is still unknown as far as I am aware. I've seen estimates from $500 million to more than $1 billion. •The two companies would cross-license all their existing patents, and any new patents that would become available during the next five years. •That Apple would make Internet Explorer the default browser for the Mac. If this seems strange, then understand that it meant that Microsoft would support IE for the next 5 years, during a time when IE was the primary browser on the market and when sites were designed specifically to support it
I was unaware of this settlement and cash infusion from Microsoft, I worked for Oracle and always wondered why I was there, no great purpose just a job. Now 20+ years later I am studying Apple and I’m blown away by what they were doing.
Pretty much everyone in that room blamed the man on the screen for where Apple was at that time. Nobody wanted to face the truth that it was all Apple's doing.
Steven Paul Jobs (San Francisco, 24 de febrero de 1955-Palo Alto, 05 de octubre de 2011) fue un empresario, diseñador industrial, magnate empresarial, propietario de medios e inversor estadounidense. 69 AÑOS 56 AÑOS 13 AÑOS.
11:32 that shows entrepreneurship is a zero sum game. Just look at Apple market cap now lol they clearly won because they stopped competing against Microsoft back then. Just focus on innovation and best customer experience.
Steve Jobs found his niche with Apple, before that he was just a plain old hippie. Just goes to show that when you really find your calling how the Universe can move for you.
..What`s the purpose of Forbes re-uploading this crap if the whole keynote was uploaded in original file format like 10 years ago by another YT user (even highlights and edits where uploaded during that time too..)... I could remember looking at this like in 2006 or something when it was first uploaded and stolen from the "Some Cool QuickTime movies" Page :/ This is cheesy ass stuff man...
Cook is making movies, entertainment, even apple events are entertainment now, no more following idea of "great tools to help us"(focus on extérieur apple as companies) no more on human, help or care ! Steev said we have 100 ideas and juste 30 of them are great and we need to say to other 70% no, to stay focus and dedicate 100% of us in them (that was work as responsible company) Not doing what comes juste because apple can, its really bad for future generation, great tools turn for them as just entertainment ! They coud rather movies, why not have a platform of get knowledge and pay few € par months, with great teachers..... But they are going pro and normal confused totally no more simple and useful just like another company but on larger level !!
This is a man with this speech who is on the cusp of the greatest comeback in business history.
The ending of this speech is stunning. Incredible direction and execution.
Steve Jobs certainly had one of the most epic character arcs of any businessman. At the most critical moment, he finally realized what was truly important, and helped lay a new foundation for Apple that would make it a two-trillion-plus company.
Steve Jobs: "Apple can't execute anything."
Someone in the audience: *clapping*
Hahaha
It was Michael Dell.
For me it's just mindblowing to see how Apple is doing nowadays after watching this video. From the brink of financial collapse and irrelevance to one of the most valuable companies in the world. With terrific products and a huge and loyal customer base. It's just crazy. I f-ing love Apple.
I really miss him
Me too
Larry Ellison gets it more than anyone else.
It’s so weird watching this: I was in the hall at the time.
Would love to chat with you Ian if you don't mind about the computer industry back then and the potential for quantum computing. I am just curious to hear from people who were actively part of this exciting era. Thanks
Annie
Was it for employees or shareholders?
@@atikshagarwal5147 It was the opening keynote at Macworld Expo, which was open to attendees, but there were a lot of press and employees there.
Did you have to be a shareholder or receive an invite by knowing the *right* people? If I may ask, how did that process work?
Dear 1997 Self: Buy as much Apple stock as possible.
Every Steve jobs moment Matters
Steve Jobs in 97 talked about Apple like he knew what the company going to become, at that time is been near bankruptcy, is just crazy how he turn that around.
Jobs made one of the most brilliant strategic business moves in history. Apple desperately needed cash (seems crazy these days) and Microsoft needed protection from the justice dept who was determined to break up Microsoft as a monopoly. Steve engineered a huge cash infusion from MS veiled as a deal to put Office on the Mac which bridged them into a full implementation of Jobs new strategic goals and Microsoft got to demonstrate to the justice department that there were indeed viable competitors to Microsoft in the industry. It was a total win-win and it took a brilliant man to figure out his competitor was the key to saving apple.
This is the literal embodiment of " ....keep your enemies closer ". He made friends with Microsoft and got the money he needed. 10 year later they were makng " Mac vs Pc·" ads. Awesome.
Very astute observation 🧐
Such a great floor plan for any company that is struggling or simply looking to do better
Classic Steve to point out the things Apple was still doing well so employees don't give up. Most CEO's would have said the previous leaders were crap, fired most of them and then taken credit for the turn around. Steve said they were good people that just needed direction
tbbaot he fired most of the board when he returned
@@carolynm9798 he had to let them go! with the little money they had, all they had to do was focus on the one product development and shut every other major project at the time!
This is what a genius looks and sounds like.
This guy had enough humility to confess Apple needed and wanted help. Fair play, and he turned the fortunes around, plus created a much bigger brand than any IT product out there.
Hahah no actually he was back after a decade of being kicked out of Apple and he was trying to communicate here in what circumstances he is taking over the company
He was the one who inspired me to choose engineering major in university. And thank to him, I became an Apple product development engineer. He is such a great individual.
yeah...that was indeed a very good point. I also liked his comments about Microsoft. It showed very high professional standards.
Thanks sir Steve.
God bless.
The way Steve Jobs thought....... 💙
Lectures studied. Thanks for posting a greeting from Angola.
Hats off to u Steve Apple is the company that only Steve could build
This is the 38th of 100 speeches that I'm watching to make research on public speaking. One of the things I've learned while watching businessmen and comparing them to politicians is that both build their speeches on short slogans and constantly repeat these slogans putting them in different contexts. Now, I guess, it's called bullet points. Jobs is pretty good at making contact with the audience. His passion and self-esteem are shining through the entire presentation creating trust, attraction, and respect.
wow thats a great insight you have provided. Can you share your playlist of 100 speeches?
@@eshwargetenv1 I managed to watch only 40. Most of them were inaugural addresses of the US presidents from Truman to the last one. I guess if you wanna study public speaking in this way, it's better to make up your own playlist. RUclips will help you.
great video, very inspiring to know what he said then and what's happening now.
Greatness follows him
8:55 How could the video call quality in 1997 better than in 2020?!
Prerecorded i think
Satelite video
@@metal-potato no he waited for their claps , it is better than zoon or google meet , damn this is far ahead in 1997
Apple Computer v. San Francisco Canyon Co.- Microsoft's $150 stock investment was the result of a settlement of a lawsuit. In fact, the investment was just an initial payment for other "substantial balancing payments" that would be spread out over then next few years, then Apple CFO Fred Anderson said at the time.
The exact amount of the settlement is still unknown as far as I am aware. I've seen estimates from $500 million to more than $1 billion.
•The two companies would cross-license all their existing patents, and any new patents that would become available during the next five years.
•That Apple would make Internet Explorer the default browser for the Mac. If this seems strange, then understand that it meant that Microsoft would support IE for the next 5 years, during a time when IE was the primary browser on the market and when sites were designed specifically to support it
In reality, Microsoft did very little to Mac IE over those 5 years.
I was unaware of this settlement and cash infusion from Microsoft, I worked for Oracle and always wondered why I was there, no great purpose just a job. Now 20+ years later I am studying Apple and I’m blown away by what they were doing.
Apple is to me a healthy innovating enterprise, Steve is being credit for this. Kind regards to him and his family.
10 years later they debuted the iphone and the rest is history.
Remember people, he was a drop out. A drop out who Changed the world.
Why do we hear Gil Amelio's speech in the background.........
When Bill Gates says 'Mac-In-Tosh' it sounds like a dentist pulling a rotten tooth.
💙
Watching this on MacOS :-)
Larry Ellison with the gems!!
6:02 is one of the most important moments I think
That booing at 8:50 though🤣🤣
What a nerd
Pretty much everyone in that room blamed the man on the screen for where Apple was at that time. Nobody wanted to face the truth that it was all Apple's doing.
Why in God's Name did Jobs put Gates up on that screen like a shot from his 1984 Macintosh commercial?
Steven Paul Jobs (San Francisco, 24 de febrero de 1955-Palo Alto, 05 de octubre de 2011) fue un empresario, diseñador industrial, magnate empresarial, propietario de medios e inversor estadounidense.
69 AÑOS
56 AÑOS
13 AÑOS.
11:30 - nail on the head
Me thinks there's a lesson in here applicable to our two major political parties.
Office 98 was better on the Mac than most of the other crud that MS have put out since then...
is that Ashton Kutcher?
Hahaha
Yes but a bald version
1:28 that weird clap tho..
Calling Apple a lifestyle brand, does it still ring true?
100%
Didn't include the news that Microsoft invested $150M in Apple, which helped save the company.
Now we just make tiktok videos all day 🤷🏾♂️ lol
Thank god he got Ellison in there, the rest of them are no different than the people they were replacing in the old board lol
Think different on the very same UI.
"Apple would be on everybodys list" funny though in -97 I had barely heard about Apple :) But yeah maybe if you ask about it only in US ?
The plan has been wrong. .......Focus on what your good at .
11:32 that shows entrepreneurship is a zero sum game. Just look at Apple market cap now lol they clearly won because they stopped competing against Microsoft back then. Just focus on innovation and best customer experience.
Talk about a mass love-in.
Apple is winning though !
Steve Jobs found his niche with Apple, before that he was just a plain old hippie. Just goes to show that when you really find your calling how the Universe can move for you.
..What`s the purpose of Forbes re-uploading this crap if the whole keynote was uploaded in original file format like 10 years ago by another YT user (even highlights and edits where uploaded during that time too..)... I could remember looking at this like in 2006 or something when it was first uploaded and stolen from the "Some Cool QuickTime movies" Page :/ This is cheesy ass stuff man...
Cook is making movies, entertainment, even apple events are entertainment now, no more following idea of "great tools to help us"(focus on extérieur apple as companies) no more on human, help or care !
Steev said we have 100 ideas and juste 30 of them are great and we need to say to other 70% no, to stay focus and dedicate 100% of us in them (that was work as responsible company)
Not doing what comes juste because apple can, its really bad for future generation, great tools turn for them as just entertainment !
They coud rather movies, why not have a platform of get knowledge and pay few € par months, with great teachers.....
But they are going pro and normal confused totally no more simple and useful just like another company but on larger level !!
this what you get when you mix syrian and german gens
Ew, weird racial chat
The terrific underwear splenomegaly prevent because attempt byerly rinse concerning a organic server. cloudy, electric porcupine