C&A - Spring/Summer 2024 collection - Monforts Quartier, Monchengladbach

On November 23, DDMC was proud to launch the Spring/Summer 2024 collection of @ca in Monforts Quartier, Monchengladbach (Germany). Against the industrial backdrop of this hangar beside C&A’s jeans factory, we shone the spotlight on next season’s hot fashions, modelled on a minimalist runway to unique music specially composed for occasion by @mickaelkarkousse . After the show, the international audience of press and influencers from 17 countries visited the C&A factory to experience where garments are made and could select a bespoke jeans bag, personalised on the spot with a laser printer.
A big thank you to everybody involved 🤩
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