Finding Success in Coffee Trading - Roland Veit of Paragon Coffee - Part1

This is a very special episode for me because today we talk to one of the man who introduced me to the wonderful world of coffee, Mr. Roland Veit. Roland recently celebrated 50 years in the coffee trade starting with Nestle in Switzerland, and ultimately ending up in New York where he founded Paragon Coffee. Paragon was a major pioneer in the specialty coffee world as they helped to bring America out of the dark ages of cheap, low-quality coffee and into a new era of flavor diversity and commitment to quality. Paragon Coffee also sets itself apart as being a popular and well-respected importer that is independent from the multi-nationals. In this episode, Roland walks us through what it takes to make a successful trading company in coffee and what qualities make for successful coffee traders.
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