Warm Up to Win 2023 Campaign

In winter 2023, Visit St. Pete/Clearwater decided to give the gift of warmth and sunshine with the launch of a new "Warm Up To Win" integrated marketing campaign.
Live through 3/31/23, the program aims to highlight the area's Florida Gulf coast beaches, endless rays of sunshine, family fun and superb dining scene, positioning St. Pete/Clearwater as the ideal winter destination, and will give one lucky fan the chance to win a trip to the destination with a stay at TradeWinds Island Resorts on St. Pete Beach every year for the next five years.
During the last week of January we gave New Yorkers two opportunities to warm up with us. One at the New York Travel & Adventure Show Jan. 28 - Jan. 29 where consumers had the chance to chat with brand representatives and "Spin to Win" free prizes. And a second on January 31 in tandem with National Plan for Vacation Day where we hosted a free pop-up event in New York City's bustling Herald Square. The campaign is supported through digital, out-of-home and traditional advertising media.
Contact us to learn more about the campaign and see how you can get involved in future integrated marketing efforts.