How to Optimise for Search Generative Experience (Webinar)
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- Опубликовано: 7 июл 2024
- Download the SGE Checklist 👉 exposureninja.com/blog/how-to...
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Listen to digital marketing podcast: exposureninja.com/podcast/
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AI is changing the world of search right before our eyes.
And Google is working on a brand-new type of search called SGE or the Search Generative Experience.
We at Exposure Ninja were one of the first agencies in the world to work out how to rank in this brand-new search engine.
We teamed up with Semrush to run a webinar about how you can rank in SGE.
Read our blog posts: exposureninja.com/blog/
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🔗 Mentioned Links / Resources
Semrush 👉 thankyouninjas.com
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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
Exposure Ninja is a proud Certified B Corporation.
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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
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#ExposureNinja #SEO #SGE
Download the SGE Checklist 👉 exposureninja.com/blog/how-to-rank-search-generative-experience/
I am busy tomorrow but have lined this up for digesting on Tuesday.
Best 1 hour of the day so far! Thank you this was great!
Glad you enjoyed it!
great explanation about SGE, you have answered my many questions. Thanks
Glad it was helpful!
Thank you very much. This was the only video I found that explained the impact of SGE on SEO in a very clear and hands-on way. It would be great to see a similar video about the impact of SGE on local SEO and product search. From a user perspective,I found the appearance of SGE results along with the traditional ones very overwhelming. Users with so many choices usually don't take action and leave.I also see SGE tends to show the list of products as a marketplace skipping review sites. As a user I would still look for authentic review sites with clear charts on pro and contra before buying and likely skip the SGE results.
An informative webinar! "Search" (and online marketing) is not dead, but certainly evolving.
Absolutely!
Really insightful breakdown on the emerging SGE! For entrepreneurs looking to leverage SGE for SEO, remember that user intent and context are becoming increasingly important. Focus on creating content that not only includes keywords but also aligns closely with the specific queries and problems your target audience is trying to solve. This approach can significantly
Tim!!
AWESOME JOB! CONGRATS! I send you an email about the companies buying!
Wonderful video thank you. Question: What would he your recommendation to someone (like me) who is just about to embark on the development of a multiple location single service website in a competitive market segment?
Develop a website with SGE top of mind?
Best case is a drop of 18% in organic traffic. Nice start of the week, thank you
So in short:
Adding a paragraph at the beginning of your blog with a short and concise answer to a question gives you the best chance of ranking in SGE?
(after a re-indexing through GSC)
Do you also have advice for products in a shop?
How do you think this will affect ecommerce stores? My shops have blogs as well as keyword rich category, manufacturer and product pages, but do you think getting SGE ranking for a store is possible?
So you would do this for each page or for blogs ? I’m in the home service industry.
I'd do it for informational search as a priority and blogs are (typically) where most of that content lives
Answer this question: is structured data still relevant with sge? You don't rank there at all.
Absolutely! In fact, our SEO team are doing some really interesting work and getting some fascinating results from using structured data
All google needs to do is install their own GPT in the browser so people select I want an AI answer or I want a human answer.
That is already in edge and it is bad for now
@@fonter14 is it? I'll have to check it out.
@@whitneylee33 copilot i mean