Retail Loyalty Programs: What Shoppers Want Now, with Mara Sipzener, CVS Pharmacy - EP73

In this episode, Wendy Liebmann, WSL’s CEO and Chief Shopper talks to Mara Sipzener, General Manager of Loyalty at CVS Pharmacy about what’s driving all the recent activity and upgrades to retail loyalty programs.
They discuss:
What shoppers expect to be loyal today
Why CVS, Walmart, Target Bath & Body Works, and others have upgraded their programs recently
How loyalty programs need to focus on not only delivering affordability (discounts) but also convenience and personalization
How the new shopper journey (and all the many touchpoints) needs to be part of a meaningful program
Best-in-class loyalty programs (a hint: REI is one)
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